Humble Group Ab · OMXSTO:HUMBLE
Humble Group Ab — Investor Presentation (April 2022)
37 slides from Humble Group Ab's investor presentation, April 2022
Slide 1: Investment Presentation 2021 H2
INVESTMENT PRESENTATION 2021 H2
Slide 2: Strategy Meeting
Strategy Meeting 01 Introduction 02 Business overview 03 M&A SIMON PETRÉN CEO Humble Group 04 Financials PREVIOUS EXPERIENCE: Founder and former CEO of Pändy Foods AB, entrepreneur and 05 Summary investor EDUCATION: M.Sc. at KTH Mechanical Engineering, Product Innovation B.Sc. at KTH Industrial Mana
Slide 3: Introduction
Introduction 01 3
Slide 4: Humble Group at a glance
Humble Group at a glance A leading FMCG group in the forefront of functional foods and sustainable products • Humble Group is a Sweden-based FMCG group that supplies cutting edge and healthy sugar reduction and vegan products as well as eco-friendly- and sustainable products for the broader FMCG mar
Slide 5: Humble Group: on a path to disrupt the industry
HUMBLE GROUP Humble Group IS A FUTURE- On a path to disrupt the industry FMCG POWERHOUSE COMMITTED TO ENABLE PRODUCTS AND BRAND POTENTIAL, WITH A FUNDAMENTAL POSITION IN GLOBAL MEGA TRENDS; FUNCTIONAL FOOD, ECO- VISION MISSION FRIENDLY AND The leading global FMCG WHY HOW group of sustainable and We
Slide 6: We must change the way we live
We must change the way we live Humble Group addresses the largest challenges to our society and environment ● Obesity has nearly tripled worldwide since 1975 due to increased intake of processed foods GLOBAL OBESITY, # PERSONS PROCESSED FOODS ARE ONE ● More than 1.9bn adults are overweight, of which
Slide 7: Global megatrends are shaping the future of FMCG
Global megatrends are shaping the future of FMCG Environmental concerns, shifting demographics and customer behaviour are drastically changing one of the largest industries ENVIRONMENT & CLIMATE CHANGE DEMOGRAPHICS • Increased environmentally-friendly agenda in politics, • A new generation of consum
Slide 8: The world is waking up
The world is waking up Public awareness and government attention has shifted towards reduced sugar consumption THE PUBLIC AND GOVERNMENTS ARE BECOMING AWARE OF CONSIDERATIONS FOR THE FUTURE OF FMCG AND THE FUNCTIONAL THE PROBLEM FOOD INDUSTRY NUMBER OF PUBLISHED ARTICLES ON OBESITY 7,000 Tax duties
Slide 9: Food industry disruptors have become rock stars
Founded 1994 Founded 2009 Oat-based products Plant-based meat products Founded 2016 Founded 2013 Sugar-reduced candy High-protein products Food industry disruptors Founded 2012 Plant-based baby Founded 2012 Low-calorie ice cream have changed formula the landscape and become Founded 1999 Organic ener
Slide 10: Business overview
Business overview 02 10
Slide 11: Creating the FMCG powerhouse of tomorrow
Creating the FMCG powerhouse of tomorrow A Group committed to providing consumers innovative, sustainable and healthy products SUSTAINABI LITY AND ECO- FRIENDLINE SS FOODTECH VEGAN THIS IS HOW WE WILL WIN HUMBLE GROUP TODAY THE GAME Mission driven Focus on profitable approach built on cash generativ
Slide 12: Humble Group's DNA
Humble Group’s DNA Committed to providing consumers innovative, sustainable and healthy FMCG products GLOBAL FORCES… …ENABLED BY SUCCESS FACTORS GLOBAL ENTREPRENEURS HUMAN HEALTH INNOVATION SUSTAINABILITY HIP Reduces the risk of Focus on ensuring a Challenge, innovate and Run by entrepreneurs for ob
Slide 13: Driven and committed management team
Driven and committed management team Highly experienced board of directors with strategic support from senior advisors MANAGEME NT & OPERATION S SIMON PETRÉN NOEL ABDAYEM JOHAN LENNARTSSON MARCUS STENKIL KRISTOFFER ZINN JULIANA BAMBRIDGE CAROLINE PERMAN CEO VP AND COO CFO Head of M&A CAO Head of Sus
Slide 14: M&A journey – the creation of the Humble Group
M&A journey – the creation of the Humble Group Swift transformation with 29 acquisitions during 2020/2021 Bayn Europe Change of the strategic direction for A Group positioned for the future of FMCG the Group AB founded Octob Novem February June AugustSeptember NovemberFebruary April1 June September
Slide 15: Company matrix
Manufacturers of Large value-add enables Benefit from cross high marketing spending COMPANY MATRIX healthy alternatives are promotion of products in able to charge about 4x that result in strong a wide distribution as much compared to brand awareness network traditional alternatives and exclusivity
Slide 16: Global sales network
GLOBAL SALES NETWORK Additional distribution with A-level partners in 50+ countries • Operating entities in 11 key markets • Reaching 100 000 POS • Additional strategic distribution in +50 countries • Access to sport nutrition distribution in 26 different countries ~5 years1) <6 months1) Countries w
Slide 17: Data-driven sales strategy
Data-driven sales strategy Agile go-to-market strategy with initial listings at all key channel partners and significant remaining whitespace OVERVIEW OF SALES CHANNELS CUSTOMER GROUPS – HUMBLE CO. EXAMPLE Select Customer customers Description group Most targeted channel representing Mass retail n
Slide 18: Real-time follow up on subsidiary and segments
Real-time follow up on subsidiary and segments We provide our entrepreneurs with customized Business Intelligence to help them improve their decision making Real time integration of group companies Customized reporting for different segments and business verticals Improved decision making Sa
Slide 19: Humble Group operational platform synergies
Humble Group operational platform synergies A FMCG powerhouse that controls and optimise the entire value chain whilst exploiting tangible synergies BUSINESS MANUFACTURI DISTRIBUTIO ENTREPRENEUR PURCHASING TECHNOLOGY INTELLIGENC NG N NETWORK SHIP E Strong purchasing and Share recipes and scale Share
Slide 20: Our Food Tech Vertical
Our Food Tech Vertical Tweek (42%) Other (5%) Wellibites (24%) Werthers (12%) Market leading consolidator within functional foods De Bron (10%) Nellie Dellie (7%) WHAT WE DO BENEFITS OF CONSOLIDATING THE FUNCTIONAL FOOD Produce and distribute functional food and “Better-for-you” products INDUSTRY
Slide 21: Health and eco-friendly are high margin products
Health and eco-friendly are high margin products Humble Groups’s products are marketed as premium products compared to traditional low-cost products ILLUSTRATIVE RELATIVE VALUE-ADD OF HEALTHY ALTERNATIVES AND SUSTAINABLE PRODUCTS PROFIT ATTRIBUTED TO TRADITIONAL CANDY PROFIT ATTRIBUTED TO MANUFACTUR
Slide 22: Our Sport Nutrition and Ingredients Vertical
Our Sport Nutrition and Ingredients Vertical Market leading consolidator within healthy nutrition & supplements WHAT WE DO SYNERGIES WITHIN THE SPORT NUTRITION & Produce and distribute Sports Nutrition and Ingredients intended to INGREDIENTS VERTICAL Increased negotiation and purchasing power im
Slide 23: Innovation is at the core and a key differentiator
Innovation is at the core and a key differentiator Revolutionising technology that replaces sugar on a 1:1 ratio THE RESULT / SOLUTION THE PRODUCERS’ DILEMMA IN SUGAR WHAT REDUCTION IS THAT CONSUMERS WANT TO: Humble Group develops, produces and Reduce the calories intake, markets a unique composit
Slide 24: Our Personal and Home Care Vertical
Our Personal and Home Care Vertical Industry disruptor with a mission to induce a more sustainable living WHAT WE DO CASE STUDY: THE HUMBLE CO. Develop and distribute sustainable, natural and eco-friendly ● A high-growth eco-friendly oral care brand targeting millennial products consumers with a u
Slide 25: Humble Smile Foundation
Humble Smile Foundation Our own non-profit organization to give back to children in need 52 100,000 20+ 56 198 1 Active projects Partner universities and Partner organizations Volunteers from worldwide + professional worldwide around the world million+ Children helped associations Toothbrushes donat
Slide 26: M&A
humble roup.
Slide 27: Fragmented market ripe for consolidation
Fragmented market ripe for consolidation Market characterised by entrepreneurial driven consolidation and a desire to join our journey VAST UNIVERSE OF POTENTIAL TARGETS M&A STRATEGY AND INVESTMENT CRITERIA Entrepreneurship at heart and a desire to join our journey Continuously evaluate opportun
Slide 28: Investment strategy
Investment strategy Becoming a supplier across the entire value chain Sustaining a clear acquisition strategy Humble has been successful in targeting and acquiring companies It is central to continue with an intense deal flow. Below is a that complement our current portfolio and becoming owners
Slide 29: M&A sourcing through dense network
M&A sourcing through dense network The Group forms a robust platform for future acquisitions DRIVEN AND EXPERIENCED M&A FUNDAMENTAL MANAGEMENT ACCELERATOR GREEN PROFILE Continue to build a founder-lead Leverage an autonomous group Leverage a profiled eco-friendly Group with a strong structure
Slide 30: Unique market position
Unique market position Unique position to leverage on our technology core and swift go-to-market process through coverage of the entire value chain Humble targets future FMCG-companies, of which many are too small and which do not fit practically and ILLUSTRATIVE emotionally with the business models
Slide 31: Financials
Financials 04 31
Slide 32: Proven access to equity capital and backed by reputable investors
Proven access to equity capital and backed by highly reputable investors A healthy balance sheet from recent equity issues allows us to continue our growth journey Selected 40 shareholders RoosGruppen Handelsbanken Fonder Creades 35 4th AP Fund DNB Asset Management Carnegie Fonder BlackRock 30 ICA-h
Slide 33: Financial development
FINANCIAL DEVELOPMENT Significant financial improvement in Q4 1,200 4,000 40.0% 40.0% PROFORMA QUARTERLY NET SALES PROFORMA R12 NET SALES 3,749 3,500 NET SALES 1,000 NET SALES 1,043 30.0% CHANGE PREVIOUS 3,350 30.0% CHANGE PREVIOUS PERIOD PERIOD 3,000 872 800 20.0% 20.0% 16.3% 2,500 13.9% 13.5% 13.9
Slide 34: Financial targets follow up
Financial targets follow up On 1 December 2021, Humble Group raised and updated its medium term financial targets (launched 26 th March 2021) to a net turnover of SEK 16 billion and a fixed adjusted EBITA target of SEK 1.9 billion respectively, following faster than anticipated growth Growth Profita
Slide 35: Summary
humble group.
Slide 36: Investment highlights
Investment highlights RIDING ON SECULAR GLOBAL MEGA TRENDS – HEALTH AND SUSTAINABILITY Optimally positioned to benefit from global megatrends and capture shifting demographics and consumer preferences UNIQUE POSITION – FOODTECH, ECO AND VEGAN Uniquely positioned to benefit from tangible synergies an
Slide 37: Contact
Contact Simon Petrén | +46 70 99 99 455 simon.petren@humblegroup.se 37