Star Alliance International Corp. · OTC:STAL
Star Alliance International — Investor Presentation (April 2009)
34 slides from Star Alliance International's investor presentation, April 2009
Slide 1: Star Alliance: Strategic Alliances in Aviation
Star Alliance Strategic Alliances in Aviation April 2009
Slide 2: Why Airline Alliances?
Why Airline Alliances? § More than a decade ago global travel was complex and inconvenient § Connections were uncoordinated, problematic and time consuming § Frequent Flyer Benefits, including lounge access, did not extend beyond individual airline offerings
Slide 3: A Global Solution
A Global Solution § In 1997 Air Canada, Lufthansa, SAS, Thai Airways International and United responded to these needs. § Together they established Star Alliance – the first global airline alliance. § More than a decade later the vision then continues to drive us today. § "To be the leading global a
Slide 4: A Global Solution
A Global Solution Star Alliance is the leading and the largest global alliance offering § 21 quality airlines § a comprehensive global network § top flight products and services delivered with a cultural flair § a wide range of frequent flyer travel benefits
Slide 5: Alliance Benefits
Alliance Benefits The alliance delivers benefits for our airline‘s customers ... ... as well as for the bottom line of our member airlines
Slide 6: Focusing On The Customer
Focusing On The Customer Right from the beginning three common objectives were established, which no company could achieve through individual efforts alone: Global Reach Worldwide Recognition Seamless Services
Slide 7: The Alliance Business
The Alliance Business Customer Benefits Innovation/Leadership Synergies Worldwide Common Joint Facilities network IT Platform IT Standards Frequent Flyer E-Ticket Standard Procurement Projects Fleet Coordination Corporate Product Fare Products Airport Terminals Quality Assurance
Slide 8: The Strength Of The Star Alliance Network
The Strength Of The Star Alliance Network Countries 159 Airports 912 Daily Departures 16,522 Daily Codeshare Flights 17,025
Slide 9: Alliance members as of July 2008
Alliance members as 11 July 2008 Air Canada American Airlines Aeroflot Air China British Airways Aeromexico Air New Zealand Cathay Pacific Air France - KLM ANA Dragonair Alitalia Asiana Airlines Finnair China Southern Austrian Iberia Continental bmi JAL CSA Czech Airlines Egyptair LAN Delta Air Line
Slide 10: Alliance market shares as of July 2008
Alliance market shares as of 11 July 2008 Available Seat Kilometers Revenue Passenger Kilometers Others Others 20.5% 31.7% 22.0% 30.8% 25.8% 22.0% 25.7% 21.5% Star oneworld Skyteam Star oneworld Skyteam ASK RPK 1280.5 891.1 1042.9 980.8 684.8 818.9 (bil) (bil) Source: IATA WATS published 2007. UPS &
Slide 11: Alliance market shares as of July 2008
Alliance market shares as of 11 July 2008 Global Passenger Shares Operating Revenue Shares 29.8% 27.4% 30.2% 24.3% 26.0% 18.5% 23.2% 20.6% S ta r S k yte a m O n e w o rld O th e rs Others Others Star oneworld Skyteam Star oneworld Skyteam Passengers Revenues 459.4 285.5 375.6 127.2 86.8 97.9 (m) (b
Slide 12: Further growth
Further growth § Air India § Brussels Airlines § Continental § TAM
Slide 13: Global Network: The Most Important Customer Benefit
Global Network: The Most Important Customer Benefit Once Air India, Brussels Airlines, Continental Airlines and TAM are onboard 25 Star Alliance member carriers will offer more than 20,000 daily flights to over 1,000 destinations in 170 countries.
Slide 14: Global Reach – Alliance Sales Strength
Global Reach – Alliance Sales Strength Through global presence Through innovative initiatives Through market leading products for § Business Travellers § Corporate Customers § Meeting Organizers § Global Leisure Travellers
Slide 15: Global fare & discount products
12 global fare & discount products Round the World Fare Circle Fares Airpasses Conventions Plus
Slide 16: Recently launched Fare Products & Tools
Recently launched Fare Products & Tools Star Alliance China Airpass • launched after Air China and Shanghai Airlines join in December 2007 • choice of more than 70 destinations in China • available as round-trip, circle or open-jaw ticket in conjunction with international travel to China on any Star
Slide 17: Corporate Plus
Corporate Plus Corporate Travel product for global organisations One point of contact, one agreement Easier to manage global corporate accounts § More automation of administrative functions § Real-time tracking and reporting Competitive offers Global Travel Solution 2.7 billion euro sales in 2008 Ea
Slide 18: Worldwide Recognition - Star Alliance Status Benefits
Worldwide Recognition - Star Alliance Status Benefits Gold Status offers § access to 805 airport lounges worldwide § priority check-in § priority airport stand-by § priority boarding § priority reservations wait listing § priority baggage handling § extra baggage allowance Silver Status offers § pri
Slide 19: Worldwide Recognition – FFP Top On The Customer Wish List
Worldwide Recognition – FFP Top On The Customer Wish List Accumulate and redeem miles or points on any other member airline § These count towards their tier status § Status customers have access to priority travel benefits across the alliance network Investment into technology linking established sy
Slide 20: Redemption & Availability & Sell
Redemption & Availability & Sell Redemption Availability & Sell (RAS) allows member carrier employees to Check award availability Access award itineraries Book Star Alliance award travel Shorter calls/better service …on any member carrier
Slide 21: Star Alliance Upgrade Awards
Star Alliance Upgrade Awards • The only alliance to offer an online upgrade redemption option across the network • Currently offered by Air China (PhoenixMiles), Air New Zealand (Airpoints), ANA (ANA Mileage Club), Austrian (Miles & More), Asiana Airlines (Asiana Club), LOT Polish Airlines (Miles &
Slide 22: Seamless Service - Some Of Our Projects
Seamless Service - Some Of Our Projects Convenient co-location of airlines in key airports One self-service kiosk for many airlines Star Alliance connection centres support seamless transfers Common baggage service facilities Common lounges
Slide 23: Collocation: More projects completed
Collocation: More projects completed MuoR BCN MuoR ICN Continued collocation effort in new southMuoR PEK The terminal. T3 carrier (OZ) relocated its facilities home All member London AENA target for opening date remains APR2009. carriers on 10JUN08, successfully now collocatedrelocated with other to
Slide 24: Star Alliance Lounges
Star Alliance Lounges In operation: Los Angeles Tom Bradley International Terminal and Nagoya (Japan) Opened in 2008: London – Heathrow Terminal 1 Opened on 4 July 2008 Paris – Charles de Gaulle Terminal 1 Opened on 28 November 2008 Cairo – EGYPTAIR Lounge under Star Alliance Lounge Concept Part of
Slide 25: Airport Cooperation: Rollout Of Successful Models At More Stations
Airport Cooperation: Rollout Of Successful Models At More Stations 9 Star Alliance Connection Centers (SCC) Support seamless transfers between member carriers Total savings: 13.5MEUR (OCT08) Latest SCC opened on 11NOV08 in Charlotte (CLT) Focus on Baggage 7.4% reduction in Star-to-Star baggage misha
Slide 26: Synergies At Work
Synergies At Work Umbrella agreements for alliance-wide sourcing § Fuel § Advertising media spend § Network bandwidth, telecommunications § Aircraft parts § Economy class seats § In-flight service material § Tyres Joint development uses members’ resources efficiently § Members’ infrastructure and ap
Slide 27: Our Alliance Drives Standardisation And Innovation
Our Alliance Drives Standardisation And Innovation Automated travel document check at first point of check in § Industry-first product rolled out Worldwide standards defined and implemented § Interline e-Ticket § 2D Bar Code on boarding passes § Electronic Flight Bag Biometrics / RFID § Joint feasib
Slide 28: Star Alliance Services GmbH
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Slide 29: Star Alliance Services GmbH
Star Alliance Services GmbH § A company jointly owned by the member airlines § Around 70 people from more than 20 nations § Managing a portfolio of Alliance Products and Services § Using a single agreed process
Slide 30: Star Alliance Service GmbH Organisation 2008
Star Alliance Service GmbH Organisation 2008 CEO S/CEO Assistant CEO Business Information Product & Commercial Development Technology Services S/MS S/BD S/IT S/PS Legal & Corporate Office Finance Corporate Services S/CP S/FA S/LG
Slide 31: Structure of Decision Making
Structure of Decision Making Star Star Alliance Alliance Services Services GmbH GmbH
Slide 32: The Way We Work
The Way We Work Star Alliance's dedicated organisation works closely with airline experts to add value to customers via: § developing new products and services § improving and building facilities at key hubs § fine-tuning connection processes § enhancing schedule coordination § spreading valuable sk
Slide 33: Mission and Vision
Mission and Vision Star Alliance was founded with clear objectives in mind Vision “to be the leading global airline alliance for the high value international traveler" Mission "to contribute to the long-term profitability of its members beyond their individual capabilities” The Star Alliance Vision
Slide 34: Star Alliance
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