Star Alliance International Corp. · OTC:STAL
Star Alliance International — Investor Presentation (May 2007)
26 slides from Star Alliance International's investor presentation, May 2007
Slide 1: 10 Years Star Alliance: from the network for Earth to the way the Earth connects
10 Years Star Alliance from “the network for Earth” to the way the Earth connects
Slide 2: Why Airline Alliances?
Why Airline Alliances? 10 years ago global travel was complex and inconvenient Connections were uncoordinated, problematic and time consuming Frequent Flyer Benefits, including lounge access, did not extend beyond individual airline offerings
Slide 3: Star Alliance 10 Years
A | an STAR ALLIANCE 4 ] (1997-2007 [| 10yYEARS J) FOR EARTH aincanacn © © tutte
Slide 4: A Global Solution
A Global Solution In 1997 Air Canada, Lufthansa, SAS, Thai Airways International and United responded to these needs. Together they established Star Alliance – the first global airline alliance. Ten years later the vision then continues to drive us today. "To be the leading global airline al
Slide 5: Connecting The Networks
Connecting The Networks 16,000 daily flights serving 855 destinations in 155 countries
Slide 6: Three New Members to join soon…
Three New Members to join soon… 17,600 daily flights serving 943 destinations in 159 countries
Slide 7: A Global Solution
A Global Solution Star Alliance is the leading and the largest global alliance offering 17 quality airlines a comprehensive global network top flight products and services delivered with a cultural flair a wide range of frequent flyer travel benefits
Slide 8: Alliance Members as of May 2007
Alliance Members as of May 2007 Air Canada American Airlines Aeroflot Air New Zealand British Airways Aeromexico ANA Cathay Pacific Air France - KLM Asiana Airlines Finnair Alitalia Austrian Iberia Continental bmi JAL CSA Czech Airlines LOT Polish Airlines LAN Delta Air Lines Lufthansa Malev Korean
Slide 9: 2007 Alliance Market Share
2007 Alliance Market Share Available Seat Kilometers Revenue Passenger Kilometers Others 27.0% Others 26.1% 28.9% 30.9% 21.6% 20.7% 22.5% 22.3% Star oneworld Skyteam ASK Star oneworld Skyteam 1091.0 875.7 908.7 (bil) RPK 829.6 660.2 709.0 (bil) Source: IATA WATS published 2006. UPS & FedEx not inclu
Slide 10: 2007 Alliance Market Share
2007 Alliance Market Share Global Passenger Shares Operating Revenue Shares 36.2% 32.6% 27.2% 25.1% 20.8% 20.2% 20.0% 17.9% S ta r S k yte a m O n e w o rl d O th e rs Others Others Star oneworld Skyteam Star oneworld Skyteam Passengers Revenues 387.9 276.8 321.2 110.0 81.0 81.4 (m) (bil) Source: IA
Slide 11: Frequent Flyer Flexibility
Frequent Flyer Flexibility A participant in any members programme can accumulate and redeem miles or points on any other member airline. These count towards their tier status. Star Alliance facilitates award travel on any member carrier. Status customers have access to priority travel benefi
Slide 12: Star Alliance Gold and Silver Status
Star Alliance Gold and Silver Status Gold Status offers access to 650 airport lounges worldwide (plus guest) priority check-in priority airport stand-by priority boarding priority reservations wait listing priority baggage handling extra baggage allowance Silver Status offers priorit
Slide 13: Redemption & Availability & Sell
Redemption & Availability & Sell Redemption Availability & Sell (RAS) allows member carrier employees to Check award availability Access award itineraries Book Star Alliance award travel Shorter calls/better service …on any member carrier
Slide 14: Star Alliance Upgrade Awards
Star Alliance Upgrade Awards • The only alliance to offer an online upgrade redemption option across the network • Either upgrade from Economy to Business or from Business to First • Currently offered by ANA (ANA Mileage Club), Austrian (Miles & More), Asiana Airlines (Asiana Club), LOT Polish Airli
Slide 15: Interline Electronic Ticketing
Interline Electronic Ticketing One paperless ticket for customer use across the global network Cost savings per year 3 € per ticket Common business rules and message standards developed
Slide 16: Star Alliance Fare Products
Star Alliance Fare Products 11 global fare & discount products Round the World Fare Circle Fares Airpasses Conventions Plus
Slide 17: Corporate Plus
Corporate Plus Corporate Travel product for global organisations One point of contact, one agreement Easier to manage global corporate accounts More automation of administrative functions Real-time tracking and reporting Competitive offers Global Travel Solution Easy Compliance 2.2 billion euro
Slide 18: Move Under One Roof
Move Under One Roof Collocation improves customer service by: providing check-in at shared locations fast and easy connections for customers common baggage service facilities joint lounges
Slide 19: A time to look forward
EY "STAR ALLIANCE vy a ) L 1997-2007 10 YEARS a tirme to look forward
Slide 20: 4 themes to move us forward
4 themes to move us forward Doing Business in the future The Business world changes on a daily basis: how can the alliance ensure customer needs are continually addressed to support their requirement to meet face to face? E-travel world of the future How will technological and digital developmen
Slide 21: Modern communication tools are no real substitute for face-to-face contact
Modern communication tools are no real substitute for face-to-face contact
Slide 22: The Way Ahead - The new customer-facing brand positioning
The Way Ahead - The new customer-facing brand positioning Corporate truth Fosters positive global links The Way the Earth Connects Cultural truth Consumer Insight Global Personal bonds co-operation strengthen business bonds
Slide 23: New Brand Value Proposition: Communications Structure
New Brand Value Proposition: Communications Structure THE WAY THE EARTH CONNECTS Reward/ Network/NCL Products Recognition Recognise and treat me superbly We do business where you do Innovations to make connections wherever I am in the world business more seamless 10th anniversary Loyalty The busines
Slide 24: 10th Anniversary Launch Creative: The Way the Earth Connects
10th Anniversary Launch Creative: The Way the Earth Connects 55% of communication is through body language, thus giving good reason for doing business in person, face-to-face
Slide 25: Environmental Protection
Environmental Protection “Biosphere Connections” teams Star Alliance with UNESCO-MAB, the World Conservation Union (IUCN) and Ramsar Convention on Wetlands
Slide 26: Thank You!