New Wave Group Ab Class B · OMXSTO:NEWA_B
New Wave Group Ab Class B — Q1 2025 Earnings Presentation
26 slides from New Wave Group Ab Class B's earnings presentation, Apr 24, 2025
Slide 1: Q1 New Wave Group AB Interim report January–March 2025
Q1 NEW WAVE GROUP AB Interim report 1 January–31 March2025
Slide 2: Interim report January–March 2025 CEO quote
Q1 NEW WAVE GROUP AB Interim report January 1 –March31, 2025 ”The future continues to look bright. We achieve organic growth with maintained profitability while continuing to gain market share and invest in both new and existing markets. Initiatives such as the launch of Craft Teamwear in the USA an
Slide 3: This is NWG
THIS IS NWG 2025 Sales acitivity in own subsidiary Own purchasing offices THIS IS NWG New Wave Group is a growth-oriented international company with high decentralization that creates, acquires, and develops brands and products within the business segments of Corporate, Sports & Leisure, and Gifts &
Slide 4: Our operating segments and sales channels
TRADEMARKS NWG CORPORATE i OUR OPERATING SEGMENTS SPORTS & LEISURE AND SALES CHANNELS Our brands are categorized according to which of our three operating segments it belongs to: Corporate. Sports & Leisure or Gifts & Home Furnishings. GIFTS & HOME FURNISHINGS The brands are distributed in both the
Slide 5: Corporate
SEGMENTS 2025 CORPORATE The vision for the Corporate operating segment is to become Europe's leading supplier of promotional products for businesses, as well as one of the leading suppliers in the United States. This will be achieved by offering customers a wide range of products, strong brands, exc
Slide 6: Offensive initiatives in North America
SEGMENTEN 2025 OFFENSIVE INITIATIVES IN NORTH AMERICA Projob will launch in Canada in 2026 Harvest/Printer will launch in Canada in 2025/26 Craft Teamwear will launch in Canada in 2026 More launches are also underway in the USA 6 6
Slide 7: Sports & Leisure
SEGMENTS 2025 SPORTS & LEISURE The vision for the Sports & Leisure operating segment is to establish Craft as a world-leading sportswear brand and Cutter & Buck as a world-leading golf apparel brand. Auclair is envisioned to become a leading glove brand in Europe, while Paris Glove’s robust distribu
Slide 8: Craft Teamwear accelerates in the USA
SEGMENTS 2025 CRAFT TEAMWEAR ACCELERATES IN THE USA During the first quarter, a multi-year partnership agreement was signed with one of the largest football clubs in the USA, International Football Academy, New England, as part of the Group's initiative to expand its teamwear presence in the America
Slide 9: Janne Andersson joins Craft
SEGMENTEN 2025 JANNE ANDERSSON JOINS CRAFT As part of strengthening its teamwear initiative in Sweden, Craft Sportswear expanded its board by recruiting Janne Andersson, former head coach of Sweden's men's national football team, who brings extensive experience in club operations and team sports at
Slide 10: Gifts & Home Furnishings
THE SEGMENTS 2025 GIFTS & HOME FURNISHINGS The vision for Gifts & Home Furnishing is to make Orrefors and Kosta Boda world-leading suppliers of glass and crystal. Part of the vision also includes using innovative and playful designs to establish Sagaform as a prominent player in the Nordic profile a
Slide 11: The quarter in brief
THE QUARTER IN BRIEF 2025 THE QUARTER IN BRIEF 11
Slide 12: The quarter
THE QUARTER 2025 THE QUARTER An eventful quarter on the global market, where we successfully increased net sales organically by 9% despite a continuously challenging market. The Promo sales channel grew by 12%, and Retail channel by 6%. The Sports & Leisure segment increased by 11% Operating profit
Slide 13: CEO comments
CEO COMMENTS 2025 CEO COMMENTS ” We have had a good and stable start to 2025 despite a continuously challenging market and an uncertain global environment, beginning the year with 9% organic growth.” - Torsten Jansson, CEO JANUARY - MARCH Sales amounted to SEK 2 184 million (1 995) Both distribution
Slide 14: CEO comments
CEO COMMENTS 2025 CEO COMMENTS ” The only major risk I see in the longer term that could negatively affect us is a general economic downturn or recession. In the short term, we may face increased costs if tariffs are implemented quickly, but we are well-prepared with production in many countries and
Slide 15: CEO comments
CEO COMMENTS 2025 CEO COMMENTS ” It has been a long time since we had such a high pace to create an even bigger and stronger New Wave. I am glad that we have good profitability and a strong balance sheet so that we can continue to expand while many others take a step back due to the turbulent times.
Slide 16: Financial information
FINANCIAL INFORMATION 2025 FINANCIAL INFORMATION January – March 16
Slide 17: January - March net sales
FINANCIAL INFORMATION 2025 SEK million 2 500 2 000 784 742 1 500 1 000 a JANUARY - MARCH NET SALES 1 400 1 253 500 Total sales amounted to SEK 2 184 million (1 995) Sales increased organically by 9 % 0 Q1 -2025 Q1 -2024 Promo increased its sales by 12 % Retail increased sales by 6 %. PROMO RETAIL 17
Slide 18: Net sales per operating segment
FINANCIAL INFORMATION 2025 NET SALES PER OPERATING SEGMENT CORPORATE 9% SPORTS & LEISURE 11% GIFTS & HOME FURNISHINGS 3% 1 200 5 8 1 000 800 600 643 1 062 602 968 400 28 200 310 258 27 136 132 0 Q1 -2025 Q1 -2024 Q1 -2025 Q1 -2024 Q1 -2025 Q1 -2024 PROMO RETAIL 18
Slide 19: Net sales per geographic area and operating segment
FINANCIAL INFORMATION 2025 JANUARY - MARCH NET SALES PER GEOGRAPHIC AREA AND OPERATING SEGMENT 600 2% SEK million Jan-Mar Jan-Mar Share of the 3% 2025 2024 Group’s net 500 11% sales 2025 400 7% North America 563 553 26% Sweden 436 393 20% 300 14% Benelux 340 319 16% 200 Nordic countries excl. Sweden
Slide 20: January - March income statement
FINANCIAL INFORMATION 2025 MSEK Jan - Mar 2025 Jan - Mar 2024 JANUARY - MARCH Net sales 2 184 1 995 Gross profit margin amounted to 49.8% (49.7) Goods for resale -1 097 -1 003 • Sports & Leisure increased compared to the previous year, Gross profit 1 087 49,8% 992 49,7% while Corporate and Gifts & H
Slide 21: Operating result per operating segment
FINANCIAL INFORMATION 2025 JANUARY - MARCH OPERATING RESULT PER OPERATING SEGMENT 160 141 135 140 Corporate – Sales increased by 9% compared to last year. 120 102 – Higher sales in all regions except North America, which saw a decline. 100 72 – It is particularly our trading operations, our profile
Slide 22: January - March cash flow
FINANCIAL INFORMATION 2025 SEK million Jan - Mar Jan - Mar 2025 2024 Cash flow from operating activities before changes in working capital 183 162 Change in working capital Cash flow from operating activities 35 219 42 204 JANUARY - MARCH CASH FLOW Investing activities -98 -64 Cash flow after invest
Slide 23: Strong balance sheet
FINANCIAL INFORMATION 2025 MSEK 31 Mar 31 Dec 2025 2024 Equity 6 921 7 217 STRONG BALANCE SHEET Equity ratio. % 63,8 63,7 Net debt. SEK million 1 842 1 819 Net debt to credit institutes. SEK million 1 057 1 104 Equity per share. SEK 52,16 54,39 23
Slide 24: Rolling 12 months
FINANCIAL INFORMATION 2025 SEK million Rolling 12 months Net sales 9 717 Goods for resale -4 916 Gross profit 4 801 49,4% Other operating income 102 ROLLING 12 MONTHS External costs -1 769 Continued good turnover and gross profit margin, despite a Personnel costs -1 462 challenging market. Depreciat
Slide 25: We strive to make everyone who buys our products a happy customer
NWG 2025 We strive to make everyone who buys our products a happy customer. If you choose to invest in New Wave Group we want you to know that we promise to take care of your investment in the best possible way we can through long term thinking. growth. stability and hard work! 25
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