Slide 1: Q2 New Wave Group AB Half-year report 1 January – 30 June 2026
Q2 NEW WAVE GROUP AB Half-year report 1 January – 30 June 2026 “Q2 was a good quarter, with growth in both sales and earnings, and it feels like many markets are slowly but surely starting to recover." - Torsten Jansson, CEO 1
Slide 2: This is NWG
THIS IS NWG 2026 SWEDEN 20% BENELUX 15% Sales activities in own NORDIC Other countries subsidiaries COUNTRIES( 6% The purchasing organization excl. Sweden) 11% NORTH AMERICA 24% REMAINING EUROPE 25% THIS IS NWG New Wave Group is a growth group with a high level of decentralization that creates, acqu
Slide 3: Our operating segments and sales channels
TRADEMARKS NWG Corporate OUR OPERATING SEGMENTS AND SALES CHANNELS Sports & Leisure Our brands are categorized as one of our three operating segments to which it belongs: Corporate, Sports & Leisure and Gifts & Home Furnishings. The brands are distributed through both the promo Gifts & Home Furnishi
Slide 4: Events in the quarter
FINANCIAL INFORMATION NWG EVENTS IN THE The second quarter was positively impacted by SEK 35 million in reduced cost of goods sold, SEK 3 million in interest income, and SEK 60 million in a reduction of the carrying amount of inventories, QUARTER following the repayment of previously paid U.S. custo
Slide 5: Financial information quarter April - June
FINANCIAL INFORMATION 2026 FINANCIAL INFORMATION QUARTER April - June 5
Slide 6: The quarter in brief
QUARTER 2026 THE QUARTER IN BRIEF Netsales in local currencies increased by 14.6%, of which 12.3 percentage points came from acquired operations including sales of New Wave brands added after the acquisition, and 2.2 percentage points from organic growth. The second quarter's cost of goods was SEK 4
Slide 7: April - June: Net sales
FINANCIAL INFORMATION Organical 2026 growth 2,2% 3000 APRIL - JUNE 2500 NET SALES 771 Sales increased 13.5% and amounted to SEK 2,611 million (2,300). 2000 734 Revenue growth in local currencies amounted to 14.6%, of which acquisitions accounted for 12.3% and organic growth for 2.2%. Currency 1500 t
Slide 8: Net sales by operating segment
FINANCIAL INFORMATION CURRENCY 2026 -1,0% NET SALES BY OPERATING SEGMENT CORPORATE 19.1% SPORTS & LEISURE 8.5% GIFTS & HOME FURNISHINGS 2.7% 1600 9 1400 9 1200 1000 800 1 416 603 600 1 187 569 400 39 200 384 340 160 156 40 0 3 Mon Apr-Jun 3 Mon Apr-Jun 3 Mon Apr-Jun 3 Mon Apr-Jun 3 Mon Apr-Jun 2026
Slide 9: Net sales by geographic area
FINANCIAL INFORMATION 2026 APRIL - JUNE NET SALES BY GEOGRAPHIC AREA 49% 800 47% 700 6% MSEK Apr-jun Apr-jun 2026 2025 600 3% 10% 9% 500 400 7% 6% North America 555 539 8% -17% 300 Sweden 510 466 -18% 200 Benelux 343 320 100 The Nordic countries excl. Sweden 297 276 Rest of Europe 753 512 0 The Nord
Slide 10: April - June income statement
FINANCIAL INFORMATION 2026 SEK million Apr - jun 2026 Apr - jun 2025 APRIL - JUNE Net sales 2 611 2 300 Gross profit margin amounted to 50.0% (48.0). Goods for resale -1 306 -1 196 • Repayment of previously paid duties in the US and a lower share Gross profit 1 305 50,0% 1 104 48,0 % of trading had
Slide 11: Operating result per operating segment
FINANCIAL INFORMATION 2026 APRIL - JUNE OPERATING RESULT PER OPERATING SEGMENT 200 177 164 Operating margin 11.3% (10.5) 150 129 Corporate – Operating margin 11.5% (14.8). Decreases mainly as a result of completed acquisitions. 100 – Operating profit has decreased SEK 13 million, mainly as a result
Slide 12: Cash flow April - June
FINANCIAL INFORMATION 2026 SEK million Apr - jun Apr - jun 2026 2025 Cash flow from operating activities before changes in working capital 265 241 Change in working capital Cash flow from operating activities -170 95 -92 150 APRIL - JUNE CASH FLOW Investing activities -222 -125 Cash flow after inves
Slide 13: Strong balance sheet
FINANCIAL INFORMATION 2026 EQUITY RATIO 51.8% (53.0) SEK million 30 Jun 31 dec 2026 2025 Equity 7 005 6 824 STRONG Equity ratio, % Net debt, SEK million 51,8 3 482 53,0 3 082 BALANCE SHEET Net debt to credit institutions, SEK million 2 449 2 118 Equity per share, SEK 52,8 51,4 13
Slide 14: Dallas Fulfillment Center
QUARTER 2026 Dallas Fulfillment Center Cutter & Buck invests in new facility center with planned opening in October 2026 10 million units of storage capacity and advanced automation technology, including AutoStore, embroidery, and Direct-to-Film decoration. The facility is primarily being establishe
Slide 15: Toppoint
QUARTER 2026 Toppoint Toppoint moved to a state-of-the-art 35,000 m² production and logistics center in Sulechów, Poland, bringing together warehouse, production and office operations under one roof. More than 450 employees now work from a modern, centralized location. 25 in-house printing technique
Slide 16: Football World Cup
QUARTER 2026 FOOTBALL WORLD CUP New Wave Mode's development of a wide range Thanks to increased stock balances, New Wave Mode quickly produced products for existing customers and also generated business with new customers. This is combined with a well-established logistics chain and in- house proces
Slide 17: AGF Aarhus
QUARTER 2026 AGF AARHUS A PROUD MOMENT FOR CRAFT AGF Aarhus' last game of the season with celebration at home as Danish champions. Dressed in special sweaters with gold print by Craft, created exclusively for this moment. 17
Slide 18: Royal Run
QUARTER 2026 ROYAL RUN ACTIVATION IN DENMARK The Royal Run, one of Denmark's largest public running events with over 112,000 participants, gave Craft outstanding national visibility as an official apparel partner this year. The Craft logo represented by tens of thousands of runners – including membe
Slide 19: Financial information January - June
FINANCIAL INFORMATION 2026 FINANCIAL INFORMATION January - June 19
Slide 20: January - June income statement
FINANCIAL INFORMATION 2026 SEK million Jan - Jun Jan - Jun 2026 2025 Net sales Goods for resale 4 940 -2 471 4 484 -2 293 JANUARY - JUNE Gross profit 2 468 50,0% 2 191 48,9% Gross profit margin amounted to 50.0% (48.9). • Affected by repayment of tariffs, one-off effects, Acquisitions and Other oper
Slide 21: January - June net sales
FINANCIAL INFORMATION CURRENCY 2026 -3,8% 6 000 5 000 1 548 4 000 1 519 JANUARY - JUNE 3 000 NET SALES Sales amounted to SEK 4,940 million (4,484). 2 000 3 391 2 965 Sales increased by 10.2%. 1 000 The sales channel promo increased 14.4%, retail sales increased by 2.0%. 0 6 Mon Jan-Jun 2026 6 Mon Ja
Slide 22: Net sales by operating segment
FINANCIAL INFORMATION 2026 NET SALES BY OPERATING SEGMENT CORPORATE 16.4% SPORTS & LEISURE 4.6% GIFTS & HOME FURNISHINGS -0.3% 3000 14 14 2500 2000 1500 2 620 1 247 1 213 2 249 1000 66 500 702 650 70 288 292 0 6 Mon Jan -Jun 6 Mon Jan -Jun 6 Mon Jan -Jun 6 Mon Jan -Jun 6 Mon Jan -Jun 6 Mon Jan -Jun
Slide 23: Net sales by geographic area
FINANCIAL INFORMATION 2026 GROWTH in LOC in all regions with sales JANUARY - JUNE NET SALES BY GEOGRAPHIC AREA SEK million Jan-Jun Jan-Jun 1 600 43% 2026 2025 1 400 1 200 -2% North America 1 082 1 102 6% 1 000 Sweden 956 902 800 5% Benelux 691 661 5% 600 The Nordic countries excl. Sweden 556 527 400
Slide 24: Operating result per operating segment
FINANCIAL INFORMATION 2026 350 JANUARY - JUNE 318 300 285 250 233 OPERATING RESULT PER OPERATING SEGMENT 200 176 Corporate SEK -33 million – In Corporate, acquisitions have contributed, while our trading 150 operations in Asia and operations in the UK are lower compared to the previous year. There i
Slide 25: Cash flow January - June
FINANCIAL INFORMATION 2026 SEK million Jan - Jun Jan - Jun 2026 2025 Cash flow from operating activities before changes in working capital 473 425 Change in working capital Cash flow from operating activities -168 305 -56 368 JANUARY - JUNE Investing activities -347 -223 CASH FLOW Cash flow after in
Slide 26: Comments from the CEO
COMMENTS FROM THE CEO 2026 COMMENTS FROM THE CEO "We continue to invest, even though this has a negative impact on earnings and the operating margin in the short term. At the same time, I am fully convinced that these investments will lead to continued growth and improved margins over the longer ter
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