New Wave Group Ab Class B · OMXSTO:NEWA_B
New Wave Group Ab Class B — Q4 2025 Earnings Presentation
29 slides from New Wave Group Ab Class B's earnings presentation, Feb 5, 2026
Slide 1: Q4 New Wave Group AB Year-end report 2025
Q4 NEW WAVE GROUP AB Year-end report 1 January – 31 December 2025 1
Slide 2: This is NWG
THIS IS NW G 2025 SWEDEN 20% BENELUX 15% Sales operations in own OTHER subsidiaries NORDIC COUNTRIES 11% The purchasing organization ASIA 6% NORTH AMERICA REST OF 24% EUROPE 25% THIS IS NWG New Wave Group is a growth-oriented international company with high decentralization that creates, acquires, a
Slide 3: NWG History
FINANCIAL INFORMATION 2025 NWG HISTORY 11 000 1 300 10 500 10 000 1 200 9 500 1 100 9 000 8 500 1 000 8 000 Growth in net 7 500 900 7 000 sales and profit 6 500 800 6 000 for the year 5 500 700 5 000 600 4 500 500 Net Sales 4 000 3 500 400 Year-end result 3 000 2 500 300 2 000 1 500 200 1 000 100 50
Slide 4: External suppliers and logistics
FINANCIAL INFORMATION 2025 EXTERNAL SUPPLIERS AND LOGISTICS Percentage distribution Purchasing offices 2025 of purchasing volume by purchasing office Logistics and Warehousing 4% 5% NWG actively coordinates its logistics Gothenburg Shanghai flow to achieve long-term sustainability (Sweden) (China) a
Slide 5: Our operating segments and sales channels
TRADEMARKS NWG Corporate i OUR OPERATING SEGMENTS AND SALES CHANNELS Sports & Leisure Our brands are categorizes according to the operating segment they belong to: Corporate, Sports & Leisure and Gifts & Home Furnishings. The brands are distributed through both the promo sales channel and the retail
Slide 6: Summary of the quarter
SUMMARY OF THE QUARTER 2025 A new financing agreement has been reached for three and seven years, respectively. The new total credit facility amounts to SEK 3.8 billion, of which SEK 2.7 billion had been utilized at year-end. SUMMARY OF THE The first full quarter with Cotton Classics Handels GmbH. D
Slide 7: For the quarter: October - December
FINANCIAL INFORMATION 2025 FINANCIAL INFORMATION FOR THE QUARTER October - December 7
Slide 8: The quarter in brief
THE QUARTER 2025 THE QUARTER IN BRIEF Growth in all segments and in both sales channels. In local currencies, net sales for the quarter increased by 17.7 %, of which 11.7 percentage points resulted from acquisitions and 6.0 percentage points from organic growth. The currency translation results in a
Slide 9: Net sales per sales channel, October - December
FINANCIAL INFORMATION 2025 3 500 3 000 1 000 2 500 2 000 977 OCTOBER - DECEMBER NET SALES PER SALES CHANNEL 1 500 Net sales increased with 11.2 % and amounted to SEK 3,145 1 000 2 145 1 850 million (2,827) 500 The Promo sales channel increased by 15.9%. Retail increased by 2.3 %. 0 3 months Oct-Dec
Slide 10: Net sales per operating segment
FINANCIAL INFORMATION CURRENCY 2025 -6,5% NET SALES PER OPERATING SEGMENT CORPORATE 19 % SPORTS & LEISURE 4% GIFTS & HOME FURNISHINGS 3% 1 800 12 1 600 7 1 400 1 200 1 000 800 1 650 801 776 1 388 600 400 200 382 364 187 194 113 98 0 3 months Oct-Dec 3 months Oct-Dec 3 months Oct-Dec 3 months Oct-Dec
Slide 11: Sales per geographic region, October - December
FINANCIAL INFORMATION 2025 OCTOBER - DECEMBER Local SALES PER GEOGRAPHIC REGION currency: 11.6% 9.5% 8.4% -1.8% 49.6% 4.7% Currency: -13% -3.5% -4.2% -4.6% -9.3% 45% 900 800 -1% MSEK Oct-Dec Oct-Dec 10% 700 2025 2024 600 500 5% North America 711 722 400 -6% Sweden 650 594 300 Benelux 448 427 Nordic
Slide 12: October - December income statement
FINANCIAL INFORMATION 2025 MSEK Oct- Dec Oct - Dec 2025 2024 OCTOBER - DECEMBER Net sales 3 145 2 827 The gross profit margin amounted to 48.5 % (50.0). Goods for resale -1 620 -1 415 • The product mix and a lower share of trading has a positive Gross profit 1525 48,5% 1 412 50,0 % impact on the qua
Slide 13: Operating result per operating segment
FINANCIAL INFORMATION 2025 300 267 261 OCTOBER - DECEMBER 250 OPERATING RESULT PER OPERATING SEGMENT 200 181 Corporate – Acquisitions contributed to the quarter’s operating profit, but with a lower 148 150 operating margin than the Group average. In addition, costs arising from new establishments an
Slide 14: Cash flow, October - December
FINANCIAL INFORMATION 2025 MSEK Oct - Dec Oct - Dec 2025 2024 Cash flow from operating activities before changes in working capital 464 393 Change in working capital Cash flow from operating activities 70 534 153 546 OCTOBER - DECEMBER CASH FLOW Investing activities -304 -133 Cash flow after investi
Slide 15: Full year: January - December
FINANCIAL INFORMATION 2025 FINANCIAL INFORMATION FULL YEAR January - December 15
Slide 16: CEO comments
CEO COMMENTS 2025 CEO COMMENTS "For the first time, our revenue exceeded SEK 10 billion, which is encouraging - and we intend to continue our growth journey for many years ahead.” - Torsten Jansson, CEO 16
Slide 17: January - December net sales
FINANCIAL INFORMATION 9.5 % increase 2025 in local currency 12 000 10 000 JANUARY - DECEMBER 8 000 3 424 NET SALES 3 440 Net Sales amounted to SEK 10,019 million (9,529) 6 000 Sales increased with 5.1 %. Currency translations affect 4 000 negatively by 4.3 % 6 596 6 089 2 000 In local currencies, re
Slide 18: Net sales per operating segment
FINANCIAL INFORMATION 2025 NET SALES PER OPERATING SEGMENT CORPORATE 8.3% SPORTS & LEISURE 2.6% GIFTS & HOME FURNISHINGS 0.1% 6 000 32 29 5 000 4 000 3 000 2 744 2 745 5 034 4 650 2 000 195 1 000 1 347 1 244 648 215 666 0 12 months Jan-Dec 12 months Jan-Dec 12 months Jan-Dec 12 months Jan-Dec 12 mon
Slide 19: Sales per geographic region, January - December
FINANCIAL INFORMATION ORGANIC 2025 GROWTH in all regions JANUARY - DECEMBER SALES PER GEOGRAPHIC REGION -4% 15% 2 500 MSEK Jan-dec Jan-dec 2025 2024 5% 2 000 6% North America 2 389 2 485 1 500 Sweden 2 045 1 945 -1% Benelux 1 463 1 381 1 000 Norden countries excl. Sweden 1 087 1 098 22% 500 Rest of
Slide 20: January - December income statement
FINANCIAL INFORMATION 2025 MSEK Jan - Dec 2025 Jan - Dec 2024 JANUARY - DECEMBER The gross profit margin amounted to 49.0 % (49.4) Net sales 10 019 9 529 Goods for resale -5 108 -4 823 • Impacted by productmix,acquisitions and share of trading. Gross profit 4 912 49,0% 4 706 49,4% • Before the impac
Slide 21: Cotton Classics
THE QUARTER Included 4 2025 months 2025 COTTON CLASSICS Strategic acquisition Strengthened presence in Central Europe Access to an efficient B2B E-commerce platform Scalability through own brands Experience with similar business models 2025 Included in New Wave Group 4 months 2025 Sales September –
Slide 22: Operating result per segment, January - December
FINANCIAL INFORMATION 2025 800 728 728 JANUARY - DECEMBER 700 SALES PER OPERATING SEGMENTS 600 545 500 Corporate 428 – Within the Corporate segment, we have grown in our promotional business for 400 giveaways and tech products, in our trading operations in Asia, as well as through acquisitions. 300
Slide 23: Strong balance sheet
FINANCIAL INFORMATION EQUITY 2025 RATIO 53% MSEK 31 Dec 31 Dec 2025 2024 Equity 6 824 7 217 STRONG Equity ratio. % Net debt. SEK million 53,0 3 082 63,7 1 804 BALANCE SHEET Net debt to credit institutes. SEK million 2 118 1 089 Equity per share. SEK 51,43 54,39 23
Slide 24: Cash flow, January - December
FINANCIAL INFORMATION 2025 MSEK Jan - Dec Jan - Dec 2025 2024 Cash flow from operating activities before changes in working capital 1 146 1 108 Change in working capital Cash flow from operating activities -493 653 170 1 278 JANUARY - DECEMBER CASH FLOW Investing activities -938 -297 Cash flow after
Slide 25: The share
FINANCIAL INFORMATION 2025 THE SHARE SHAREHOLDERS 34,745 114.60 5.90 The number of shareholders amount to 334,745 by December 31, 2025. By the end of 2025, the ten largest shareholders held 61% of the capital and SHAREHOLDERS AS OF SHARE PRICE AS OF EARNINGS DECEMBER 2025 DECEMBER 31, 2025 PER SHARE
Slide 26: Dividend
FINANCIAL INFORMATION 2025 DIVIDEND DIVIDEND POLICY The Board’s objective is that distribution to shareholders should be the equivalent 3.00 114.60 2.62% of 40% of the Group's result after taxes over one business cycle. DIVIDEND PER SHARE PRICE AS OF DIVIDEND YIELD PROPOSED DIVIDEND SHARE DECEMBER 3
Slide 27: 10 yrs share development in reference to index
FINANCIAL INFORMATION NEWA B 2026 5 yrs: 308.4% (53.1% and 34.9%) 10 yrs: 564.5% 10 YRS SHARE DEVELOPMENT IN (108.1% and 113.9%) REFERENCE TO INDEX NEWA B OMX S30 (norm vs NEWA B) OMX SPI (norm vs NEWA B) 27
Slide 28: CEO comments
CEO COMMENTS 2025 CEO COMMENTS ”I am very optimistic about the future. We are stronger than ever and have managed to maintain profitability despite an exceptionally volatile period, a challenging market, and a high level of investment.” - Torsten Jansson, CEO 28
Slide 29: Slide 29