Gn Store Nord A/s · OMXCOP:GN
Gn Store Nord A/s — EUHA 2008
39 slides from Gn Store Nord A/s's conference presentation, Oct 16, 2008
Slide 1: GN ReSound Group
GN ReSound Group Analyst presentation, EUHA October 16, 2008
Slide 2: Key messages
Key messages We will not comment on current trading We will not comment on Q3 results Today we will talk about market, GN ReSound Group and products 2
Slide 3: Content of presentation
Content of presentation Market development GN ReSound Group Our ReSound Portfolio Key products 2008 3
Slide 4: Very Attractive Hearing Instrument Industry
Very Attractive Hearing Instrument Industry Europe North America 3.0 million units 2.5 million units APAC 1.6 million units Rest of World 1.4 million units Long-term growth expectations unchanged even though current market conditions are fluctuating • USA development 1 H 2008: ~0 % private & ~ 8% VA
Slide 5: Very Attractive Hearing Instrument Industry
Very Attractive Hearing Instrument Industry Units ~ 8.5m in 2007 Million Long-term market Units World HI market growth ~ 5-6% 10 • Ageing population 8 • Higher prevalence 6 • Improving adoption rates • Improving binaural fitting 4 rates 2 • Additional replacements Cycle 0 • Developing countries 2007
Slide 6: The Hearing Instrument Value Chain
The Hearing Instrument Value Chain Hearing instrument manufacturers capture 20-30% of the value in the value chain and are, however, the most profitable players % of sales value First-time users 4-7% 20-30% 60-75% Focus on: • Stigma • Design • Comfort Component Hearing instrument Distributors End ma
Slide 7: Distribution Segments
Distribution Segments 17% 28% 33% 22% Manufactures retail Open market Public Chain retail 7
Slide 8: Market development / GN ReSound Group
Market development GN ReSound Group Our ReSound Portfolio Key products 2008 8
Slide 9: GN Store Nord A/S
GN Store Nord A/S GN Netcom GN ReSound GNStore GN StoreNord Nord Contact Center & Hearing Instruments ••Listed Listedcompany company Office Headsets, and Audiologic Mobile Headsets Diagnostics ••Board Board Equipment ••Equally Equallyranked ranked executivesfrom executives from GNNetcom GN Netcomand
Slide 10: GN ReSound Brands
GN ReSound Brands Leading edge Retail brand – Simple and flexible • Fitting innovation marketed through Basic and Budget a proprietary • Hearing assessment Sold via independent network Distributed mainly by volume retailers and • Balance assessment retailers and dispensers VA 100% whol
Slide 11: GN ReSound Strategy
GN ReSound Strategy Accelerate the business • Regain innovative leadership • Preferred partner Fixing the Foundation • Three-stringed brand strategy • Commercial excellence • Execution excellence Execution Commercial excellence excellence Performance-driven Culture 11
Slide 12: Our ReSound Portfolio
Market development GN ReSound Group Our ReSound Portfolio Key products 2008 12
Slide 13: ReSound Brand Product Portfolio 2007
Resound Brand Product Portfolio 2007 Lifestyle Conventional ReSound AZURE Top ReSound Pulse Plus ReSoundAIR Plus Basic Canta 2 Budget Discover
Slide 14: ReSound Brand Product Portfolio 2008
Resound Brand Product Portfolio 2008 New Products in all market segments Lifestyle Conventional Price ReSound Top AZURE Plus Basic Budget Products
Slide 15: Key products 2008
Market development GN ReSound Group Our ReSound Portfolio Key products 2008 15
Slide 16: be by ReSound
be by ReSound It’s not about getting old – It’s about staying young! Designed to never be seen, be by ReSound is invisible and boasts incredible sound performance March, 2008
Slide 17: be by ReSound – New Category (IOT)
be by ReSound™ – New Category (IOT) • Revolutionary design which opens an entirely new category in the industry • Combines the main benefits of traditional ITE’s and BTE’s: - Invisible solution placed deep inside the ear canal - Open & occlusion free - Fantastic sound experience - No wind noise - In
Slide 18: Cosmetics rating
LOOK young be by ReSound is rated as the most appealing product Cosmetic rating Cosmetics rating (1...10 positive upwards) 10 9 8 7 6 Own device 5 be by ReSound 4 3 2 1 0 Open BTE CIC Inexperienced users users users Giessen, Germany Study Median age 69 years (1st quartile: 64 & 3rd quartile: 72 year
Slide 19: Wearing comfort rating
FEEL young be by ReSound is rated significantly more comfortable than any other device Wearing comfort 10 9 8 7 Rating (1...10) 6 Own device 5 be by ReSound 4 3 2 1 0 Open BTE CIC Inexperienced users users users The higher number, the more comfortable. Source: Giessen Study
Slide 20: People are not bothered by wind noise
FEEL young People are not bothered by Wind Noise 10 9 8 Number of test subjects 7 6 Own device 5 be by ReSound 4 3 2 1 0 Micro-BTE CIC users Inexperienced n=15 n=7 Users n=12 Source: Internal trial n=34
Slide 21: be by ReSound launches
be by ReSound launches Launch status • Test launch June • September • October
Slide 22: We have had a very strong start
We have had a very strong start • Our sales is developing as expected • We have gained new customers • A lot of positive feedback from dispensers and end users: - Invisible solution - High wearing comfort is reported - A very high physical fitting rate - Excellent sound quality - No wind noise - A v
Slide 23: dot by ReSound
dot by ReSound - Improving your quality of life, automatically
Slide 24: Dot - the market's smallest hearing instrument
Dot by ReSound Dot - the market’s smallest hearing instrument • It’s an amazingly small hearing aid - it sets new standards for hearing • It has the most advanced sound technologies for a unique hearing experience – Sound by ReSound™ • Dot is available at 3 price points
Slide 25: Dot is a big success for GN ReSound
Dot is a big success for GN ReSound • We have been on the market for 9 months • We have gained lost customers back • Having a product assortment with 3 price points has been received very positively by the dispensers • The end users have reacted very positively to size and sound
Slide 26: ReSound X-plore
ReSound X-plore For every dimension of an active life!
Slide 27: Key end user value drivers in the Plus segment
Key end user value drivers in the Plus segment Being active, independent, and enjoying life is very important for the end users in this segment X-plore builds on the philosophy of “living your life to the fullest”
Slide 28: ReSound X-plore is designed for every dimension of an active life
ReSound X-plore is designed for every dimension of an active life: Stay on top! Stay in touch! X-plore gives you Stay in touch all the focus you with the need to take on conversation, whatever life has feeling at your to offer best in any social situation Stay in the game! X-plore handles the sound
Slide 29: ReSound X-plore technologies
ReSound X-plore is designed for every dimension of an active life: Acceptance Noise ManagerTM TrackerTM II Multi Scope Adaptive Intelligent DirectionalityTM design solutions Sound by ReSoundTM Active Wind StopTM Dual StabilizerTM II DFS iSolateTM
Slide 30: ReSound X-plore has positioned us very strong in the Plus segment
ReSound X-plore has positioned us very strong in the Plus segment • X-plore has been in the market for 3 months • The sales is developing as expected • The first reactions from end-users and dispensers are very positive
Slide 31: ReSound Ziga
ReSound Ziga
Slide 32: We designed ReSound Ziga with this in mind
We designed ReSound ZigaTM with this in mind Instant good sound experience and smooth process Hear Feel A cosmetic, comfortable solution Fit Automatic speech comprehension in noise
Slide 33: Presenting one of the most beautiful BTEs ever designed
Presenting one of the most beautiful BTEs ever designed
Slide 34: Ziga has gained market share in the basic segment
Ziga has gained market share in the basic segment • Ziga has been in the market for 6 months • Our sales has developed very strong • Our customers are very positive in their product evaluations: - A very strong new BTE casing - The design is very elegant - The product fits perfectly on the ear - It
Slide 35: Essence
Essence 35
Slide 36: Essence Overall Summary
Essence Overall Summary Feature overview Essence Key Features Essence Standard Features 8 6-band WARP Sound processing 8 Size 10A, 312 and 13 Battery type 8 6 gain handles 8 On/Off function Battery Door 8 Digital Feedback Suppression system 8 Programmable Telecoil with T & MT mode 8 Noise Reduction
Slide 37: Beltone Brand
Key messages B e lto n e B ra n d We will not comment on current trading We will not comment on Q3 results Today we will talk about market, GN ReSound Group and products 37 3 3
Slide 38: Beltone Brand Product Portfolio 2008
Beltone Brand Product Portfolio 2008 Lifestyle Conventional Update 2008 Top 2008 17 Plus Update 2008 Basic 2008 9 Budget
Slide 39: Interton Brand Product Portfolio 2008
Interton Brand Product Portfolio 2008 Lifestyle Conventional Relay BIONIC Top Shape Mid Slim Snap IQ EVO Stage D Sprinter PRO Budget STARIS Analogue Launched before 2008 39