Rupa & Co. Ltd. · NSE:RUPA
Rupa & — Investor Presentation (January 2021)
39 slides from Rupa &'s investor presentation, January 2021
Slide 1: Stock exchange cover letter for Investor Presentation
CRuPa — RUPA & COMPANY LIMITED % y Date: 04/01/2021 To, The Listing Department The Department of Corporate Services National Stock Exchange of India Ltd BSE Ltd Exchange Plaza, Plot no. C/1, G Block, Phiroze Jeejeebhoy Towers, Bandra-Kurla Complex Dalal Street, Bandra (E), Mumbai - 400 051 Mumbai- 4
Slide 2: Investor Presentation January 2021
INVESTOR PRESENTATION January 2021 AN mee a SO N.\ wx ye Ny Ty YS SA A Jae FRONTLINE MACROMAN & Bumchums SS semies TORRIDO Premium Thermals foof ine femm@ra EURO FASHION INN Softline THERMOCOT MACROWOMAN&,serids £Os FRUITSELOOM. fcuk underwear
Slide 3: Safe Harbor
Safe Harbor CRupa This presentation has been prepared by and is the sole responsibility of Rupa & Company Limited (the “Company”). By accessing this presentation, you are agreeing to be bound by the trailing restrictions. This presentation does not constitute or form part of any offer or invitation
Slide 4: About the Company
Crurs RUPA & COMPANY LIMITED ABOUT THE COMPANY TOPS FRONTLINE macmoman @ Bumchums TORRIDE foof ine jemmera EURO S////17 tHermocor wscrowowsn, SB FASHION INNERS ” ERUITRELOOM. FoUk
Slide 5: #1 Undisputed knitwear Indian brand
#1 Undisputed knitwear Indian brand... CRuUPA mim1 7,00,000+ Finished goods pieces per day = 7,000+SKUs ) 18 © Sirnt fii 1,25,000+ a 3) 1,Z200+ tx 100+ Retail Outlets lite Dealers Registration of Trademark's Nationally & Internationally \ Presence across major E-commerce platforms Gurx amazon snapde
Slide 6: ... with long legacy of delivering excellence
... with long legacy of delivering excellence CRUPA Acquired exclusive license from “FCU K” Acquired exclusive license from Fruit of the Loom, Inc Awarded the “Promising Brands- 2018” by The Economic Times 50 Years of Creating Fashion... 2016 2018 Forayed into the manufacturing of leggings under the
Slide 7: ...under the leadership and experienced advisory board
...under the leadership and experienced advisory board CRUPA Mr. Prahlad Rai Agarwala, Chairman Mr. Ghanshyam Prasad Agarwala, Vice Chairman Mr. Kunj Bihari Agarwal, Managing Director ¢ More than 50 years of experience in the textile industry ¢ More than 45 years of experience in the textile industr
Slide 8: ...and a highly experienced management team
..and a highly experienced management team CRUPA Mr. Vikash Agarwal, President Mr. Rajnish Agarwal, President New generation industrialist, graduated from St. Xavier’s College, Kolkata and New generation industrialist, Master’s in Business Administration in Marketing completed Diploma in Marketing f
Slide 9: ... maintaining brand leadership over decades
... maintaining brand leadership over decades Cru PA o Chosen by the Indian Consumer INDIAN VWVF at) j 5 os Cf) O 2011-2012 Most Promising Brand 2018 Indywood Excellence Award 2017 BestTheCorporate EconomicBrand Times2016 Indian Power Brand 2011-12 The Economic Times Govt. of Telangana THE WORLD'S S
Slide 10: We offer Affordability + Scalability + Inspirational Brands
We offer Affordability + Scalability + Inspirational Brands CRUPA 1. Affordability 2. Scalability 3. Inspirations Brands An integrated & efficient business model Accelerating the launch of State of Art Manufacturing facility inspirational brands Broad & unparalleled product portfolio Far-reaching fo
Slide 11: 1. Broad & unparalleled product portfolio
1. Broad & unparalleled product portfolio CRUPA "Rupa overhauls its portfolio periodically to the fast-changing requirements, evolving the market in line with changing times." Innerwear Thermal Wear Casual / Athleisure [ Vests Vest / Upper Leggings & Causal Wear Brief / Drawer Lowers Socks Lingerie
Slide 12: 1. Brands across a wide price range
1. Brands across a wide price range CRUPA @ Diversified product offering across customer types, product categories and price segments Bouquet of Brands across Price Segments ° Super Premium fe Uu k Segment a. Gamut of products from innerwear to casual and Premium Segment : athleisure wear MACROMAN 3
Slide 13: 2. An integrated & efficient business model
2, An integrated & efficient business model CRUPA Q_p 30} ay E0) Ed 0) Ed Product Design & Development Oo 0) Manufacturing Logistics & y Process Distribution aaa Manufacturing Process 0 Eq 0 EA 0 Ed y .’ =» s © O Stitching Warehousing Distribution Knitting Dyeing & Blowing 2 d onto Logistics & Distr
Slide 14: 2. State of Art manufacturing facility
2. State of Art manufacturing facility CRUPA Continues investment in R&D to produce environment-friendly clothes and minimize carbon footprints gy gy gy gy Domjur (West Bengal) Tirupur (Tamil Nadu) Bengaluru (Karnataka) Ghaziabad (NCR) Knitting: State of the Art Knitting process done at our manufact
Slide 15: 2. Far-reaching footprints
2. Far-reaching footprints CRuUPA Pan India Presence @~— RUPA enjoys very strong position in the East of India and has gained significant presence in the North followed by the West of India Strategy is to foray in newer markets by appointing new ) distributors and building experienced team and furth
Slide 16: 2. Quality implemented at all levels
2. Quality implemented at all levels CRuUPA "Quality is our lodestar at Rupa. Since inception to the present day, we have never, and we shall never, compromise on quality. Because, if you follow quality, everything else will follow automatically." Pursuit of quality without compromise is achieved by
Slide 17: 2. Unwavering focus on R&D
2. Unwavering focus on R&D CRUPA We putin a lot of research and effort to give Harnessing the power of technology allows to conform environmentally friendly clothes to international standards of fastness properties like rubbing, perspiration, light and washing Innerwear, thermals and hosiery product
Slide 18: 3. Accelerating the launch of inspirational brands
3. Accelerating the launch of inspirational brands CRuPA @ ¢ Exclusive license to develop, manufacture, market and sell the FCUK brand of innerwear and related products in India Well-known & largest International brands ¢ Access to a global brand with strong brand recognition in the super premium se
Slide 19: 3. Deepening commitments by consistent investments
3. Deepening commitments by consistent investments CRUPA 6 6 Strong brand recall developed through consistent investment in advertising and brand promotion strategies 9 9 Over Rs. 1,000 crores spent on brand development in the last decade Consistent annual investment of 7-8% of sales BRIEFS * TRUNKS
Slide 20: Growth Strategies
CRUPA RUPA & COMPANY LIMITED GROWTH STRATEGIES Joe FRONTLIN= MACROMAN 6) TORRIDG foot ine femm@ra EURO Softline THERMOCOT MACROWOMAN@&, EO ite U kK FASHION INNERS UIT SELOOM. underwear
Slide 21: Growth Strategies
Growth Strategies CRuPA Aim to increase share in premium + super MAKING INDIA premium category 1. High Margin i fe @ ) U D aor SINCE 1968 “es Plan to grow through in-licensing or inorganic brand associations as well through organic growth of the Casual wear range ¢ Plan to have presence through 300
Slide 22: 1. Scaling high margin revenue stream
1. Scaling high margin revenue stream Cru PA Vision to occupy the white space in the category and consumer mindspace where the aspirational Indian consumer can show off his style quotient and Premium + Super Premium (Rs. in Cr) discerning taste Catering to the brand sensitive Indian youth, aspiring
Slide 23: 1. Scaling high margin revenue stream
1. Scaling high margin revenue stream CRUPA e One of the Largest Premium Brand Macroman M-Series and Macrowoman W-Series by tisteibut tel . of Innerwear, Leisurewear, have top notch fabrics, are styled by cutting edge irect istribution mo e Ranbir Kapoor as the brand Sportswear, Activewear & designe
Slide 24: 2. Reinforcing high growth segments — Athleisure
2. Reinforcing high growth segments — Athleisure CRUPA ta allaatom =paU CASUAL WEAR | ATHLEISURE | KIDS WEAR | INFANT WEAR C bumchums At * ; wi . q “yi 3 ii “The most recent popular expression in design is "athleisure," one of those made-up terms that are so incredibly strange as to be flawlessly il
Slide 25: 2. Reinforcing high growth segments — Womenswear
2. Reinforcing high growth segments — Womenswear CRUPA Pioneering Premium Leggings, Lingerie and Outerwear brand with a huge range of wardrobe essentials ho seek ease with a fashionable edge Softline aims to make ‘comfortable’ the new fashion statement. ‘Softline’ has always pushed the envelope in t
Slide 26: 3. Reinforcing high growth segments — Thermal wear
3. Reinforcing high growth segments — Thermal wear CRUPA THERMOCOT TORRIDO Premium Thermals Exquisite range of thermal wear Your ideal companion during winter months. os Available in a variety of exciting colours, trendy Now, you can stay warm and stylish in winters ; oo, y y v styles and all sizes,
Slide 27: 4/5. Focus on Exports and new markets
4/5. Focus on Exports and new markets CRuPA UAE | Saudi Arabia | Kuwait | Iraq | Myanmar | Ukraine | Algeria | Indonesia | Nigeria | Congo | USA | Singapore | Russia and many more ] Russia USA 9 Middle East Strategy is to foray in newer markets by Countries appointing new distributors and building e
Slide 28: 6. Excellence is all about Simplifying and Optimising
6. Excellence is all about Simplifying and Optimising CRUPA Wholesale Distribution Channel Direct Distribution Channel | Agents | —*“R—i“~a—3~—~—"—~—_—~—_—_——<—[—<——<~_Z— <_—<_”_/-__c_#_FLLLLLE____o Wholesalers Strategically move towards a y 6 ; Distributors _ NY, Direct Distribution channel for its
Slide 29: 7. Prudent investing to drive business forward
7. Prudent investing to drive business forward CRUPA MODERN RETAIL TRADE EXCLUSIVE BRAND OUTLETS ONLINE PORTALS Currently have 150+ stores Currently have 11 stores Present on all e-commerce sites Strategy: Strategy: Strategy: > Increase Brand Footprints across all brands > Create small to mid sized
Slide 30: Substantial opportunity to drive growth
Substantial opportunity to drive growth CRUPA Increasing penetration of Increasing income levels and Growth in penetration of electronic media leading to high spending power organized retail branded products A A A Emergence of purpose-specific Changing Fashion Growing urbanization innerwear (sporty,
Slide 31: Financials
ree RUPA ® :- ~ a " RUPA & COMPANY LIMITED } FINANCIALS — oe — /Y!fs FRONTLIN[ an MACROMAN @ = TORRIDO TE 7 co Toor fi 00’ ine il 1e f =f. ; RU D Sofiline C y THERMOCOT macroworan ¢, SRE fouki
Slide 32: Q2 & H1 FY21 Performance Highlights - Standalone
Q2 & H1 FY21 Performance Highlights - Standalone CRuUPA @ Revenue from Operations 292.0 278.5 5% 498.1 467.0 7% Total Raw Materials 115.1 111.6 223.6 170.8 Employee Benefits Expense 11.3 13.9 20.5 26.8 Sub-contracting/Jobbing Expenses 71.3 70.3 99.9 122.8 Other Expenses 28.1 39.1 51.7 81.9 EBITDA 66
Slide 33: Historical Financials - Standalone
Historical Financials - Standalone CRuPA Revenue (Rs. In Cr) EBITDA (Rs. In Cr) PAT (Rs. In Cr) 1,084 1,090 166 170 93 1,013 141 78 80 131 125 70 H2 535 600 678 109 100 102 H2 34 55 35 H2 65 74 60 498 Ht 67 - fy As mt ey 45 - FY16* FY17* FY18 FY19 FY20 FY21 FY16* FY17* FY18 FY19 FY20 FY21 FY16* FY19
Slide 34: Historical Financials - Standalone
Historical Financials - Standalone CRuUPA © RoCE % RoE % 25.7% 27.1% 26.2%0 22.9% © 25.1%0, 23.7% 19.1% 19.8% 22.0% 17.2% 15.5% 13.3% Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Sep-20 Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Sep-20 Debt to Equity Working Capital (Days) Inventory [§§§ Debtors [J Creditors 0.39
Slide 35: Q2 & H1 FY21 Performance Highlights - Consolidated
Q2 & H1 FY21 Performance Highlights - Consolidated CRuUPA e Profit & Loss Statement (Rs. Crs.) Q2 FY21 Q2FY20 oma eal H1 FY20 Revenue from Operations 303.5 287.9 5% 513.1 487.7 5% Total Raw Materials 123.8 117.7 235.0 185.2 Employee Benefits Expense 12.7 16.7 22.4 32.7 Sub-contracting/Jobbing Expens
Slide 36: Historical Financials - Consolidated
Historical Financials - Consolidated CRuPA Revenue (Rs. In Cr) EBITDA (Rs. In Cr) PAT (Rs. In Cr) 1093120249 155 151 86 1,015 075 132 139 72 74 0 66 62 66 114 661 H2 536 a 698 487 H2 66 73 99 91 38 58 36 54 H2 34 24 513 H1 tT 422 ah ah H1 Xe 38 Ris} . . a FY16* FY17* FY18 FY19 —‘~FY20 FY21 FY16* FY1
Slide 37: Historical Financials - Consolidated
Historical Financials - Consolidated CRuPA RoCE % RoE % 25.1% 26.0% 22.5% 23.0% 243% 19.0% 17.9% 18.4% 20.2% 14.2% 13.6% 11.0% Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Sep-20 Mar-16* Mar-17* Mar-18 Mar-19 Mar-20 Sep-20 Debt to Equity Working Capital (Days) Inventory §§§§ Debtors [J Creditors 0.39 0.38 1
Slide 38: Sharing profits consistently
(RUPA Sharing profits consistently @ Dividend % of FV || 150% | po 200% | ! a 250% || fo | 275% | Co 275% | ! a 275% || Co ! 300% || fo 300% | Co ! 300% | Payout as a % of Profits 38.6% 0 32.1% 33.2% 32.2% 30.1% 30.3% 27.4% 27.7% 24.5% FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19 FY20 37 °
Slide 39: Thank You
<n THANK YOU Company: CIN: L17299WB1985PLC038517 rT”. l)lCU eee ee i a Mr. Sumit Khowala sumit.khowala@rupa.co.in Investor Relations Advisors : © orient capital Mr. Deven Dhruva Mr. Sagar Shroff +91 9833373300 +91 9820519303 deven.dhruva@linkintime.co.in sagarshroff@linkintime.co.in ine femm@ra EURO
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