Slide 1: Investor Presentation
CONFIDENTIAL Q3 2021 INVESTOR PRESENTATION NASDAQ: PIK Spring 2022
Slide 2: Disclaimer
Disclaimer The information set forth herein contains statements that constitute “forward-looking statements” within the federal securities laws, including The Private Securities Litigation Reform Act of 1995, which provide a safe-harbor for forward-looking statements. In particular, when used in the
Slide 3: About Us
About Us kidpik, founded in 2016, is led by a team of branding and merchandising experts with over 30 years of experience, including CEO Ezra Dabah, who was CEO and Chairman of The Children’s Place, which under his stewardship grew into a over-two-billion- dollar specialty retailer with over 1,200 l
Slide 4: Executives
Executives Ezra Dabah & key members of the kidpik team grew The Children's Place from $150M revenues to over $2.0B, from 1990 to 2007 EZRA DABAH – CEO Mr. Ezra Dabah has served as the Chief Executive Officer and director of the Company since April 2015 and as Chairman since October 2021. Mr. Dabah h
Slide 5: Leadership – Officers
Leadership – Officers 40 years of brand building 30 years 40 years KIDS VERTICAL DESIGN & FAR-EAST MERCHANDISING EXPERTISE PROCUREMENT EXPERIENCE 6 years GREW BUILDING SUBSCRIPTION TECHNOLOGY & THE CHILDREN’S PLACE STORES PROPRIETARY ALGORITHM FROM 150 TO OVER 1,200 (1997-2007) We believe we have a
Slide 6: Investment Highlights
Investment Highlights • Proprietary technology and algorithm • Robust subscription member database • Scalable e-commerce shopping experience • Vertically integrated & in house NYC design team • Brand with multi-channel capabilities • Seasoned management team with deep consumer branding and retail ex
Slide 7: Building a Brand
Building a Brand We believe our integration process enables us to deliver All apparel and shoes great value to a very are designed and price sensitive developed by our NYC childrenswear in-house team. consumer, as well as ensures outfit coordination and consistency of fit. NASDAQ: PIK 7
Slide 8: We Bring the Store to You
We Bring the Store to You Using the expertise of our seasoned merchants and proprietary algorithm, Kidpik creates and routinely ships personally styled mix-&-match outfits that empowers parents to effortlessly dress their kids with outfits we believe they will both love Take easy Get surprise box fi
Slide 9: Kidpik is...
Kidpik is... FUN EXCITING CONFIDENT FASHIONABLE PARENTS LOVE IT ASPIRATIONAL KIDS LOVE IT KIND • Make their kids happy • Exciting • Make their life easier • Getting their own mail • Gets expert stylists • Fun unboxing surprise gift • Make their kids look • Empowered to make is... good their own deci
Slide 10: Unique Selling Proposition
Unique Selling Proposition Personalized Styling Done By Experts Delivering Mix-&-match Coordinated Outfits In Each Box 7-day Try-on At Home, Easy Returns With Prepaid Envelope Amazing Presentation (Fun Unboxing Experience) Award Winning NASDAQ: PIK 10
Slide 11: Awards and Accolades
Awards and Accolades • Kidpik was voted the #1 Kids Clothing Subscription Box by Hello Subscription Readers in 2021and 2022. • Kidpik was selected as one of the winners of the 2021 Good Housekeeping Parenting Awards by the publication’s panel of experts in a Dynamic Digital Platforms category. “Kid
Slide 12: Proven Technology
Proven Technology Internally developed subscription technology that we believe delivers an innovative, convenient, personalized and frictionless shopping experience NASDAQ: PIK 12
Slide 13: Proven Proprietary Algorithm
Proven Proprietary Algorithm Allows us to scale and leverage with just a few stylists NASDAQ: PIK 13
Slide 14: Mission and Vision
Mission and Vision Kidpik uses social media channels, partners with influencers and has a network of brand ambassadors and cross-promotes with other brands MISSION VISION To change the To build kids way parents shop confidence for their kids by through fashion delivering outfits that make their kids
Slide 15: Current Distribution Channels
Current Distribution Channels Kidpik brand gives us the opportunity to sell through other channels Subscription Box Shop.kidpik NASDAQ: PIK 15
Slide 16: Operates in a Massive Children's Apparel Market
Operates in a Massive Children’s Apparel Market Estimated 2021 Children’s Worldwide Apparel Revenue1 WORLDWIDE $238B U.S. $49.5B NOTE: 1 Estimated by Statista, in its Children’s Apparel Report 2020 NASDAQ: PIK 16
Slide 17: Subscription Industry is Growing Rapidly
Subscription Industry is Growing Rapidly Sales by the largest 16 primarily The Subscription Economy Index (SEI) level vs. subscription-based e-commerce companies S&P and Retail Sales Growth1 NOTE: Source: "2019 Internet Retailer US Top 500 Database, McKinsey analysis 1 Zuora "We believe we are in a
Slide 18: Shipped Items (in 000's)
Shipped Items (in 000’s) 700 2,400 2,200 600 2,157 589 2,000 500 1,800 477 1,727 400 1,600 1,400 300 1,200 200 1,000 800 100 600 - 400 4Q 2020 4Q 2021 YTD 2020 YTD 2021 Units Shipped Units Shipped NASDAQ: PIK 18
Slide 19: Shipment Keep Rate
Shipment Keep Rate1 70.0% 69.0% 68.0% 66.1% 66.0% 64.0% 62.0% 60.2% 60.0% 58.0% 56.0% 54.0% 2019 2020 2021 (1) Total number of items kept by members divided by total shipped items to the same members in a given period NASDAQ: PIK 19
Slide 20: Revenue Net (in 000's)
Revenue Net (in 000’s) $7,000 $25,000 $6,000 $21,834 $20,000 $5,860 $5,000 $5,272 $15,000 $16,936 $4,000 $10,000 $3,000 $5,000 $2,000 $1,000 $- 4Q 2020 4Q 2021 2020 2021 Revenue, net (in 000s) Revenue, net (in 000s) NASDAQ: PIK 20
Slide 21: Gross Profit & Gross Margin
Gross Profit & Gross Margin $3,500 100.0% $14,000 100.0% $12,000 57.5% 58.7% 58.4% 59.5% $3,000 $10,000 $2,500 $8,000 $3,367 $12,998 $3,094 $6,000 $2,000 $9,890 $4,000 $1,500 $2,000 $1,000 10.0% $- 10.0% 4Q 2020 4Q 2021 2020 2021 Gross Profit (in 000s) Gross Margin Gross Profit (in 000s) Gross Margi
Slide 22: Investment Summary
Investment Summary • Proprietary technology and algorithm • Robust subscription member database • Scalable e-commerce shopping experience • Vertically integrated & in house NYC design team • Brand with multi-channel capabilities • Experienced management team NASDAQ: PIK 22
Slide 23: For All Inquiries Please Contact
FOR ALL INQUIRIES PLEASE CONTACT: ir@kidpik.com www.kidpik.com