Kidpik Corp. · OTC:PIKM
Kidpik — Investor Presentation (December 2021)
24 slides from Kidpik's investor presentation, Dec 21, 2021
Slide 1: We Bring the Store to You
WE BRING THE STORE TO YOU Kids Clothing Subscription Ages 2 -12 Management Presentation — December 2021
Slide 2: Disclaimer
Disclaimer The information set forth herein contains forward-looking statements. Forward-looking statements include all statements that do not relate solely to historical or current facts, including, but not limited to, statements regarding future operations, financial results, cash flows, costs and
Slide 3: Moshe Dabah, Ezra Dabah, Adir Katzav
Moshe Dabah Ezra Dabah Adir Katzav cTO CEO CFO Ezra Dabah & key members of the kidpik team grew The Children’s Place from
Slide 4: 40+ Years of Brand Building
kidpik 40+ Years Of Brand Building 30+ years kids Vertical Design - & G ITA N 0 = Merchandising Expertise THE CHILDREN’S PLACE Grew The Childrens Place RUUM AMERICAN KID'S WEAR stores from 150 to over 1200 (1997-2007) We believe we have a strong competitive advantage driven by decades of expertise i
Slide 5: Building A Brand
kid p ik Building A Brand All apparel and shoes are designed and developed by our in-house team Merchandising Procurement We believe our integration process enables us to deliver great value to a very price sensitive childrenswear consumer, as well as ensures outfit coordination and consistency of f
Slide 6: We bring the store to you
kid p ik We bring the store to you Using the expertise of our seasoned merchants, Kidpik creates and routinely ships 3 personally styled mix-&-match outfits that empowers parents to effortlessly dress their kids with outfits we believe they will both love The Ultimate Shopping Experience Take easy 3
Slide 7: Parents Love it, Kids Love it
kidpik Fashionable Creative Aspirational Exciting Parents Love it Kids Love it %* Make their kids happy »* Exciting % Make their life easier %* Getting their own mail %* Gets expert stylists % Fun unboxing surprise gift %* Make their kids look %* Empowered to make their own good decision
Slide 8: Personalized styling done by experts
% Personalized styling done by experts % Delivering 3 mix-&-match coordinated outfits in each box % 7-day try-on at home, easy returns with prepaid envelope % Amazing presentation (fun unboxing experience) % Award winning- Voted #1 (of the winners for) Children Clothing Subscription box for kids 3 y
Slide 9: Awards & Accolades
kid Pp ik Awards & Accolades My Subscription Addiction KIDPIK was voted the #1 Kids Clothing kidpik was selected as one of the winners of the 2021 Good 2018/2019/2020 Winner of Best Clothing Subscription et ed ‘ Housekeeping Parenting Awards by the publication's panel of Box For Kids, Subscription B
Slide 10: Proven Technology
kid p Ik Proven Technology © us aye a Algorithm Proprietary Systems </> | cH H H Styling App Data Scientist Warehouse Internally developed subscription technology that we believe delivers an innovative, convenient, ersonalized and frictionless shoppin
Slide 11: Proven Proprietary Algorithm
kid Pp ik Proven Proprietary Algorithm Allows us to scale and leverage with just a few stylists Customer Service
Slide 12: Mission and Vision
kidpik Mission: To change the way parents shop for their kids by delivering outfits that make their kids confident and happy Vision: To build kids confidence through Fashion 0 9 Os @ KaDPiK CoM ‘50% OFF YOUR KIDPIK FASHION BOX! ©0@ Kido. 1k comments 434 Shares kidpik partners with influencers and ha
Slide 13: Current Distribution Channels
kid p ik Current Distribution Channels Our own kidpik brand gives us the opportunity to sell through other channels Amazon Subscription Box Shop.kidpik
Slide 14: Estimated 2021 Children's Worldwide Apparel Revenue
kidpik Estimated 2021 Children’s Worldwide Apparel Revenue !") Worldwide: $238B Estimated by Statista, in its Children’s Apparel Report 2020!)
Slide 15: Subscription Industry Is Growing Rapidly
Subscription Industry Is Growing Rapidly Sales by the largest 16 primarily subscription-based e-commerce companies'') Subscription E-Commerce Sales ($B) $7.5 $5.8 $4.2 $2.4 $1.2 ii 2014 2015 2016 2017 2018 Source: 2019 Internet Retailer US Top 500 Database, McKinsey analysis!)
Slide 16: Subscription Industry Is Growing Rapidly
Subscription Industry Is Growing Rapidly The Subscription Economy Index (SEI) Level Versus S&P & Retail Sales Growth!!) 450 ro 350 @ subscription Economy index 250 @s2° 500 sates index SEI Level Qs rerait 132% 130% % Significant increase in ecommerce subscrioti (1)
Slide 17: Shipped Items
kid Pp ik Shipped Items (in 000’s) 00 1,800 560 1,600 1,680 559 540 1,400 520 a 1,200 1,139 480 1,000 460 470 800 440 420 600 400 400 3Q.2020 3Q 2021 3Q YTD 2020 3Q YTD 2021
Slide 18: Shipment Keep Rate
70.0% 68.0% 66.0% 64.0% 62.0% 60.0% 58.0% 56.0% kid p ik shipment Keep Rate!) 60.2% 2019 67.0% 3Q YTD 2020 66.2% 2020 68.5% 3QYTD 2021
Slide 19: Revenue, net
$6,000 $5,000 $4,000 $3,000 3Q 2020 m Revenue, net (in 000s) 3Q 2021 Revenue, net (5 in 000s) $18,000 $16,000 $14,000 $12,000 $10,000 $8,000 $6,000 $4,000 $2,000 $- $11,076 3Q YTD 2020 $16,563 3Q YTD 2021
Slide 20: Gross Profit & Gross Margin
kid p ik Gross Profit & Gross Margin $12,000 100.0% $3,300 100.0% 10,000 $3,200 ° seem 59.8% aed Eo OO exes $8,000 $3,000 $6,000 $2,900 $3,247, $9,904 $2,800 $4,000 $6,522 $2,700 | $2,000 $2,600 $2,750, $2,500 7 10.0% Ss. 7 —— 10.0% 3@ 2020 3@ 2021 3Q YTD 2020 3Q YTD 2021 IEEE Gross Profit (in 000s)
Slide 21: Summary P&L
kid pi k Summary P&L For the 13 weeks ended For the 39 weeks ended | Gin 000s aber 2.2021 Senanber 26,2020 Ober 2.2021 Setenbe 26,2020 P&L (in $000s) Net Revenue $ 5,574 $ 4,635 $ 16,563 $ 11,076 YoY & HoH Growth 20.3% 49.5% CoGs 2,327 1,885 6,659 4,554 Gross Profit 3,247 2,750 9,904 6,522 Gross Mar
Slide 22: Summary Balance Sheet
kid Pp ik Summary Balance Sheet Cash $ 204,877 $ 133,484 Restricted Cash 149,268 551,812 Other Current Assets 10,092,339 8,623,098 Total Current Assets 10,446,484 9,308,394 Fixed & Intangible Assets 7,133 28,488 Total Fixed Assets $ 10,453,617 $ 9,336,882 LIABILITIES AND EQUITY Total Current Liabili
Slide 23: Changing the way parents shop for their kids
kidpik Changing the way parents shop for their kids Proprietary Tech & Algorithm 7 Scalable & Effortless Shopping Experience Brand with Multi-Channel Capabilities
Slide 24: Thanks!