Kidpik Corp. · OTC:PIKM
Kidpik — Investor Presentation (April 2022)
23 slides from Kidpik's investor presentation, Apr 26, 2022
Slide 1: Investor Presentation
kidpik INVESTOR PRESENTATION NASDAQ: PIK Spring 2022
Slide 2: Disclaimer
Disclaimer kidpik ‘The information set forth herein contains statements that constitute “forward-looking statements” within the federal securities laws, including The Private Securities Litigation Reform Act of 1995, which provide a safe-harbor for forward-looking statements. In particular, when use
Slide 3: About Us
About Us kidpik, founded in 2016, is led by a team of branding and merchandising experts with over 30 years of experience, including CEO Ezra Dabah, who was CEO and Chairman of The Children’s Place, which under his stewardship grew into a over-two-billion- dollar specialty retailer with over 1,200 l
Slide 4: Executives
Executives kidpik Ezra Dabah & key members of the kidpik team grew The Children's Place from $150M revenues to over $2.0B, from 1990 to 2007 EZRA DABAH — CEO Mr. Ezra Dabah has served as the Chief Executive Officer and director of the Company since April 2015 and as Chairman since October 2021. Mr.
Slide 5: Leadership — Officers
Leadership — Officers kidpik 40 years of brand building GITANO: 7 HILDREN'S PLACE We believe we have a strong competitive advantage driven by decades of expertise in children’s wear NASDAQ: PIK
Slide 6: Investment Highlights
Investment Highlights kidpik Proprietary technology and algorithm Robust subscription member database Scalable e-commerce shopping experience Vertically integrated & in house NYC design team Brand with multi-channel capabilities Seasoned management team with deep consumer branding and retail experie
Slide 7: Building a Brand
Building a Brand All apparel and shoes are designed and developed by our NYC in-house team. NASDAQ: PIK kidpik We believe our integration process enables us to deliver great value to a very price sensitive childrenswear consumer, as well as ensures outfit coordination and consistency of fit.
Slide 8: We Bring the Store to You
We Bring the Store to You kidpik Using the expertise of our seasoned merchants and proprietary algorithm, Kidpik creates and routinely ships personally styled mix-&-match outfits that empowers parents to effortlessly dress their kids with outfits we believe they will both love Take easy Get surprise
Slide 9: Kidpik is...
Kidpik is... EXCITING ca ASPIRATIONAL NASDAQ: PIK
Slide 10: Unique Selling Proposition
Unique Selling Proposition kidpik Personalized Styling Done By Experts Delivering Mix-&-match Coordinated Outfits In Each Box 7-day Try-on At Home, Easy Returns With Prepaid Envelope Amazing Presentation (Fun Unboxing Experience) ~ Award Winning
Slide 11: Awards and Accolades
Awards and Accolades NASDAQ: PIK Ho Kidpik was voted the #1 Kids Clothing Subscription Box by Hello Subscription Readers in 2021and 2022. Kidpik was selected as one of the winners of the 2021 Good Housekeeping Parenting Awards by the publication’s panel of experts ina Dynamic Digital Platforms categ
Slide 12: Proven Technology
Proven Technology kidpik Internally developed subscription technology that we believe delivers an innovative, convenient, personalized and frictionless shopping experience , > = o——on ! Stylist Styling App Data Scientist gs NASDAQ: PIK 12 Warehouse
Slide 13: Proven Proprietary Algorithm
Proven Proprietary Algorithm kidpik Allows us to scale and leverage with just a few stylists Predictive Analytics NASDAQ: PIK B
Slide 14: Mission and Vision
Mission and Vision kidpik Kidpik uses social media channels, partners with influencers and has a network of brand ambassadors and aa VISION To build kids confidence through fashion cross-promotes with other brands To change the way parents shop for their kids by delivering outfits that make their ki
Slide 15: Current Distribution Channels
Current Distribution Channels kidpik Kidpik brand gives us the opportunity to sell through other channels co NASDAQ: PIK = 15
Slide 16: Operates in a Massive Children's Apparel Market
Operates in a Massive Children’s Apparel Market kidpik Estimated 2021 Children’s Worldwide Apparel Revenue* NOTE: 1 Estimated by Statist in it Children's Apparel Report 2020,
Slide 17: Subscription Industry is Growing Rapidly
Subscription Industry is Growing Rapidly kidpik Sales by the largest 16 primarily The Subscription Economy Index (SEI) level vs. subscription-based e-commerce companies S&P and Retail Sales Growth? Subscription E-Commerce Sales ($8) $7.5 $5.8 350 $4.2 a @ =1spen tena inden $2.4 a6: (@s40 500 Stes in
Slide 18: Shipped Items
Shipped Items (in o00's) 700 600 NASDAQ: PIK QQ Retin 1 9.0, (0% 4Q 2020 @ Units Shipped 4Q 2021 2,400 2,200 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 YTD 2020 YTD 2021 @ Units Shipped 18
Slide 19: Shipment Keep Rate
Shipment Keep Rate? kidpik 70.0% 69.0% 68.0% 66.1% 66.0% 64.0% 62.0% 60.2% 60.0% 58.0% 56.0% 54.0% 2019 2020 2021 (1) Total numberof items kept by members divided by total shipped items to the same membersin a given period NASDAQ: PIK 19
Slide 20: Revenue Net
Revenue Net (in o00's) NASDAQ: PIK Qo 4Q 2020 4Q 2021 m Revenue, net (in 000s) $25,000 $20,000 $15,000 $10,000 2020 2021 @ Revenue, net (in 000s)
Slide 21: Gross Profit & Gross Margin
Gross Profit & Gross Margin kidpik $3,500 100.0% $14,000 100.0% $12,000 $3,000 58.4% $10,000 $2,500 $8,000 53000 $6,000 $4,000 $1,500 $2,000 $1,000 a ‘ y 10.0% = 10.0% 40.2020 4Q.2021 2020 2021 MlGross Profit (in 000s) |—=Gross Margin ENGross Profit (in 000s) _—Gross Margin NASDAQ: PIK 2
Slide 22: Investment Summary
Slide 23: For All Inquiries Please Contact
es y~ eh ¥ =a FOR ALL INQUIRIES PLEASE CONTACT: www. kidpik.com