Sheela Foam Ltd. · NSE:SFL
Sheela Foam — Investor Presentation (July 2023)
37 slides from Sheela Foam's investor presentation, Jul 12, 2023
Slide 1: Exchange filing cover letter: Investor Presentation
12th July, 2023 To The BSE Limited The National Stock Exchange India Limited Phiroze Jeejeebhoy Towers Exchange Plaza, Bandra Kurla Complex Dalal Street, Mumbai-400001 Bandra(E), Mumbai-400051 Scrip Code: 540203 NSE Symbol: SFL Subject: Investor Presentation Dear Sir/Madam, As per Regulations 30 of
Slide 2: Sheela Foam Ltd. Investor Presentation – June 2023
Sheela Foam Ltd. Investor Presentation – June 2023
Slide 3: Company Snapshot
Company Experienced Snapshot Management ‘Sleepwell’ mattresses a Backward Integrated household Brand and Player with a wide one of the most trusted product basket brands in India Largest 30-35% Market Share 40% market share in Presence across manufacturers of PU in the Mattresses Australia multiple
Slide 4: Company Overview
Company Overview
Slide 5: Company Overview
Company Overview • Incorporated in 1971, Sheela Foam is the market leader and the largest manufacturer of Polyurethane Foam (PU) Revenue , EBITDA (INR Mn), EBITDA Margin (%) in India. • 35,000 35.00% The Company manufactures various foam-based home comfort products like mattresses, furniture cushion
Slide 6: Board of Directors
Board of Directors Rahul Gautam Chairman & Managing Director He has been associated with our Company since 1971 and has been our Managing Director Som Mittal Independent Director since 1 April 1996. He holds a Bachelor's degree in Technology - Chemical Engineering from He has been associated with th
Slide 7: Key Managerial Personnel
Key Managerial Personnel Nilesh Mazumdar CEO (India Business) Mr. Nilesh Mazumdar joined our Company in February 2023. He has done his BE Electronics from University of Poona, MBA (Marketing) from Symbiosis Institute of Business Management and Diploma in Business Finance from ICFAI. He has a strong
Slide 8: Timeline
Timeline Many awards won including the Sheela Foam’s Limited The Company introduced Major acquisition to Set up a new Subsidiary called as Star SME of the Year by Business journey begins from rubberized coir products expand operations Received the International Comfort Standard; Silver medal in the
Slide 9: Geographical Presence
Geographical Presence INDIA Jabalpur (upcoming Mfg. plant) Nandigram • Currently operating 11 manufacturing facilities in India. Upcoming 12th manufacturing plant in Jabalpur for Foaming and Foam processing Leading manufacturer of Mattresses and PU Foam • Dispersed manufacturing plants to cater to s
Slide 10: Manufacturing Facilities
Manufacturing Facilities 11 Manufacturing Units in India Pioneers in Vertical Variable Pressure Foaming (VPF) – World’s most environmentally responsible foam manufacturing and is equipped with state of the art HENNECKE Foaming machines Spain Unit Largest Integrated Manufacturer of PU Foam and ‘Bed i
Slide 11: Prominent Dealer-Distribution Network
Prominent Dealer-Distribution Network Most distributors have been associated with the company for more than 20+ years Exclusive distributors are in strategic proximity to the manufacturing facilities, hence it helps reduce carriage fees and Well-integrated with the Company’s IT minimizes product dam
Slide 12: Social Media and BTL Marketing efforts
Social Media and BTL Marketing efforts • Consistently expanding BTL Marketing efforts for its legacy brands like Sleepwell, FeatherFoam, etc. • Revitalizing E-commerce marketing by using content marketing in order to cater to the urban population. • Sleep X, the e-commerce brand from Sheela Foam, ha
Slide 13: Branded Portfolio
Branded Portfolio Australian subsidiary Joyce Inc Spanish subsidiary Interplasp Inc Investor Presentation | Sheela Foam Ltd. 12
Slide 14: Marquee Clients
Marquee Clients Mattress Industry Furniture Industry Automotive Lamination Industry Peeling Industry Acoustic Industry Investor Presentation | Sheela Foam Ltd. 13
Slide 15: Awards and Accolades
Awards and Accolades Investor Presentation | Sheela Foam Ltd. 14
Slide 16: Business Overview
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Slide 17: Product Mix
Product Mix Mattresses segmentation Comfort Foam and Home Care My Mattress, Spring Range, Products Technology Range, Custom Cell Range, Back Support Range, Flexi PUF Foam Sheets, Foam Blocks, Comfort range Range, Showroom Range, Economy 41% 21% accessories, Foam Cores, Furniture Cushions, Range, Sle
Slide 18: Mattresses
Mattresses • Household Brand ‘Sleepwell’ was established in 1994 and over time has become one of the most popular mattresses brands in India. • The company continuously invests in Research and Innovation and has taken consistent efforts to improve its product portfolio. • These products have a price
Slide 19: Technical Foam
Technical Foam Revenues (INR Mn) Technical products offered by Sheela Foam find diverse applications in home furnishings, car seats, clothes and 5,204 accessories, auditoriums, hospital beds, and various other industries, enhancing comfort and convenience in our surroundings. 4,299 3,000 3,084 Produ
Slide 20: Comfort Foam and Home Care Products
Comfort Foam and Home Care Products • Comfort Foam products are Industrial grade products that find their applications in mattress manufacturing, sofa manufacturing, and others. • The company forayed into the Home accessories segment with an aim to expand their strategic offerings. • Comfort Accesso
Slide 21: Furniture Foam
Furniture Foam • Being one of the largest producers of PU Foam in India, Sheela Foam has expanded into allied segments to create more value for its product portfolio. • Furniture cushioning is one of the most important part of furniture like Sofa Sets, Chairs, Custom Sofas, Sofa cum bed, etc. Furnit
Slide 22: Australia
Australia • Sheela Foam has a strong presence in Australia through its wholly owned subsidiary, Joyce Foam Pty Ltd (“Joyce Foam”) • The company acquired the business of manufacturing of PU Foam and polystyrene products of three Australian companies, namely, Joyce Corporation Limited, Joyce Indpac Li
Slide 23: Spain
Spain • Sheela Foam has a strong presence in Europe through its wholly-owned subsidiary ‘Interplasp’. • Interplasp is one of the best European flexible polyurethane foam manufacturers characterized by a strong technological base and innovation. • It has a modernized manufacturing facility at Yecla i
Slide 24: Industry & Strategic Overview
INDUSTRY & STRATEGIC OVERVIEW
Slide 25: Industry Fundamentals
Industry Fundamentals • The Indian modern mattress market is expected to grow at a CAGR of 10% and is en route to attaining an INR 18,000 Cr mark by the year 2022. • Indian market is fragmented with a large number of branded and non-branded players present in the market selling variety of mattresses
Slide 26: Growth Drivers
Growth Drivers Rising share of the organized sector With the growth of international players and branded companies, consumers are shifting from traditional, low-quality products to branded mattresses. The shift in demand for WFH Culture better quality and customized products has been resulting in a
Slide 27: Capacity Expansion Plans
Capacity Expansion Plans India- Domestics Operations Capex Distribution • 65% - 70% of the Population sleeps on Dari, Chaitai and this represents the opportunity in the Low– Australia Operations Value Economy mattress segment Australia - • The company is setting up a new • Capex on India operations
Slide 28: Raw Material Prices and Gross Margins
Raw Material Prices and Gross Margins TDI & Polyol Price Trend (INR/kg) SFL Consolidated Gross Margins (%) 267 227 40.0% 39.4% 248 37.0% 243 35.3% 231 33.9% 178 174 131 130 119 Q4-FY22 Q1-FY23 Q2-FY23 Q3-FY23 Q4-FY23 Q4-FY22 Q1-FY23 Q2-FY23 Q3-FY23 Q4-FY23 TDI POLYOL Gross Margins (%) SFL India Aust
Slide 29: Historical Financial Overview
Historical Financial Overview
Slide 30: Historical Standalone Income Statement
Historical Standalone Income Statement PARTICULARS (INR Mn) FY20 FY21 FY22 FY23 Operational Revenue 16,344 16,117 20,082 20,198 Operating Expenses 14,074 13,744 17,744 17,975 EBITDA 2,270 2,373 2,338 2,223 EBITDA Margins (%) 13.89% 14.72% 11.64% 11.01% Other Income 413 474 702 786 Depreciation 331 3
Slide 31: Historical Standalone Balance Sheet
Historical Standalone Balance Sheet PARTICULARS (INR Mn) FY21 FY22 FY23 PARTICULARS (INR Mn) FY21 FY22 FY23 ASSETS EQUITY & LIABILITIES Non-current Assets 8,497 11,171 6,909 Equity 10,134 12,095 13,958 Property, Plant & Equipment 2,536 2,350 2,371 (A) Share Capital 244 244 488 Capital Work In Progre
Slide 32: Historical Consolidated Income Statement
Historical Consolidated Income Statement PARTICULARS (INR Mn) FY20 FY21 FY22 FY23 Operational Revenue 20,532 23,550 28,656 28,733 Operating Expenses 17,528 19,908 25,507 25,760 EBITDA 3,004 3,642 3,149 2,973 EBITDA Margins (%) 14.63% 15.46% 10.99% 10.35% Other Income 400 502 792 865 Depreciation 590
Slide 33: Historical Consolidated Balance Sheet
Historical Consolidated Balance Sheet PARTICULARS (INR Mn) FY21 FY22 FY23 PARTICULARS (INR Mn) FY21 FY22 FY23 ASSETS EQUITY & LIABILITIES Non-current Assets 12,381 15,767 12,775 Equity 11,932 14,002 16,087 Property, Plant & Equipment 4,300 4,355 4,290 (A) Share Capital 244 244 488 Capital Work In Pr
Slide 34: Consolidated Financial Performance
Consolidated Financial Performance Revenues (INR Mn) EBITDA (INR Mn) and EBITDA Margins (%) PAT (INR Mn) and PAT Margins (%) 3,000 30.00% 4,000 3,642 30.00% 28,656 28,733 2,500 2,402 25.00% 3,500 3,149 2,187 3,004 2,973 25.00% 2,031 23,550 3,000 2,000 1,943 20.00% 20,532 2,500 20.00% 1,500 15.00% 2,
Slide 35: Capital Market Data
Capital Market Data 1 year stock performance (As on 31st March 2023) 20% 10% 0% -10% -20% -30% -40% -50% Apr-22 May-22 Jun-22 Jul-22 Aug-22 Sep-22 Oct-22 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Sheela Sensex Midcap Shareholding Pattern as on 31st March, 2023 Price Data (As on 31st March, 2023) INR Face V
Slide 36: Disclaimer
Disclaimer No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current after the d
Slide 37: Thank You
THANK YOU