Byrna Technologies, Inc. · NASDAQ:BYRN
Byrna Technologies — Investor Presentation (July 2024)
21 slides from Byrna Technologies's investor presentation, Jul 23, 2024
Slide 1: Investor Presentation July 2024
INVESTOR PRESENTATION July 2024
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT Causonay Nate Regering Fone Lankng Statements I wasten wheter fcr, prsrenion utr writen res ade atarers rch mint oa by ray ort fra ling mater A atresia han stare thee! "eine ince viene crests at spec eae abnor i fl ars pan re rerong sae Carn se ea cn ‘Nttemeacane tanta the we f
Slide 3: Countervailing Societal Trends
COUNTERVAILING SOCIETAL TRENDS Increased Concerns About Safety and Less Tolerance Towards Gun Violence are a Tailwind for Byrna Products 2002 2003 2004 2005 2006 2007 2008 2009 2010 20 2015 20% 2018 2016 207 208 20 2029 20 20m ‘Reporting That Thereis More Crime in TheUS Compared toLast Year <= % Sat
Slide 4: Byrna Is Part of the Solution
BYRNA IS PART OF THE SOLUTION Our Mission “To provide civilians, law enforcement officers and security professionals with a safe, reliable and effective non-lethal alternative to traditional firearms that will allow Byrna’s customers to protect and defend themselves, their families and their communi
Slide 5: Headquarters
Headquarters Andover, Massachusetts 122 Employees 350,000+ launchers sold over the last 4 years 30+ Intemational CustomersiAgencies 500+ Dealer Locations
Slide 6: US Consumer Market Opportunity
US CONSUMER MARKET OPPORTUNITY @)burna * 250MM Potential Customers in the US Consumer Market [+ US Consumer Market. —————; 250MM Adults * Estimated Lifetime Value of Customer - $1,000 * Total Addressable Market (US Consumer): * $250 Billion ($100 Billion Gun Owners / $150 Billion Non-Gun Owners) * T
Slide 7: Regional and Segment Focus
REGIONAL AND SEGMENT FOCUS USMCA (US, Mexico and Canada) International * US.and Canada | * Predominantly Law Enforcement sales * Primarily Direct to Consumer (DTC) Web ; * Latin America and through dealers (99% of US/CAN sales) } | * Cordoba Provincial Police (15,000 units. © Service inbound law enf
Slide 8: Product Offering
PRODUCT OFFERING Rifles Ammo & COZ falareas @ i it A
Slide 9: How It Works - Pistols
HOW IT WORKS - PISTOLS Byrna 8D - Intemals Cutaway Not: Psscsenand ute maybe subtalar bel gun, trigger pull punctures CO2 and propels projectile simultaneously using our patented technology Incapacitates an assailant from a safe standoff distance of up to 60 feet Compact and concealable — suitable f
Slide 10: How It Works - Ammo
HOW IT WORKS - ANMIMO 2 Types of projectiles: * Self-Defense (Chemical Irritants and Kinetic) * Training (Inert Powder and Eco-Friendly Powder) Key features: * .68 caliber projectiles compatible with all current Byrma launcher platforms * Break lines to ensure breakage upon impact a Pappa Ponti * So
Slide 11: Byrna Growth History
BYRNA GROWTH HISTORY ‘Average Dally Web Sessions (www.byrna.com) 40000 Web traffic trend re- established attributable to marketing pivot in September 2023 Celebrity influencers ‘on radio continue to demonstrate strong momentum. Cable, Satellite and OTT (Streaming) TV ‘Ads showing positive early resu
Slide 12: Selected Metrics - YoY Comparison
SELECTED METRICS - YoY COMPARISON 22 2023 02.2024 YoY % Change Average Daily Sessions (byma.com) 14,475 33,359 130% Conversion Rate % (byrna.com) 1.36% 1.02% = 0.24% decrease Average Order Value, Gross $ (byrna.com) $322 $372 16% | Total DTC Orders‘ ($ in 000s) $7,070 stsa14 116% $11,508 $20,269 76%
Slide 13: Future Growth Strategy
FUTURE GROWTH STRATEGY (www.byma.com, Amazon, www.byrna.ca) ‘Sessions growth through continued investment in radio, cable TV and influencer marketing Normalization of Byrna leading to new advertising opportunities * Radio networks more willing to partner with our product category (e.g. Premiere, Wes
Slide 14: Financial Snapshot
FINANCIAL SNAPSHOT Three Months Ended (Sin thousands) May 31, 2023 May 31, 2024 | Revenue | $11,508 $20,269 | Gross Profit | $6,199 | $12,560 : | | "Net Income | (1,099) $2,080 | | | | Adjusted EBITDA | $773 $2,952 | Adjusted EBITDA % [ 87% [ 14.6% Note: ajrad EBITDA ston GAAP ts: Phos os the appa o
Slide 15: Financial Position
FINANCIAL POSITION As of May 31, 2024 As of February 29, 2024 (Sin thousands) (unaudited) (unaudited) ‘Cash l $24,176 $24,768 Inventory $12,128 $15,500 Receivables $1596 $1,695 yyables + Accrued Liabilities | $5,131 $9,207 (Debt | 40 $0 Net Working Capital | $30,604 $32,636 As of February 29, 2024 A
Slide 16: Future Product Innovation
FUTURE PRODUCT INNOVATION Compact Launcher: Hgh End Conceal Carry li es otk Size Comparison: LE, SD, CL ‘Width Comparison: LE/SD, OL (1 pronation tse on cut RAD dsm #1 product feedback on the SD from prospective and existing customers - + “Ig there a smalier version?” Compact form factor 20% smaller
Slide 17: Investment Thesis
INVESTMENT THESIS Attractive Valuation Best-in-class product right for the times - Byrna offers a compelling solution to countervailing societal trends Leading position in nascent industry with an enormous total addressable market Strong tailwinds with public sentiment shifting towards less-lethal s
Slide 18: Contact Us
ry byrna CONTACT US Tom Colton & Alec Wilson Gateway Group, Inc. T: 949-574-3860 BYRN@gateway-grp.com Nasdaq: BYRN | 18
Slide 19: Appendix
APPENDIX
Slide 20: Byrna Launchers Comparison Overview
BYRNA LAUNCHERS COMPARISON OVERVIEW DISTANCE COMPARISON ‘STANDOFF DISTANCE = EQUALS SAFETY Fr a 20 mete enn ae ~ | BYRWA- NO DIRECT LIME OF SIGHT NEEDED BYRN | 20
Slide 21: Adjusted EBITDA Reconciliation
ADJUSTED EBITDA RECONCILATION Three Months Ended (Sin thousands) May 31,2008 May 31,2024 [[Netinceme (Less) | 64116) T $2077 A : | [ | | Cr) i _ 2) | Income tax expense | “17 | 8 | eecrsees I i L cm mn | Nor-GAAPEBTDA | 934 aN 2.004 - ic | | ‘Seckebosed compensation expense $407 | 60 [patentee +70 —
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