Shaver Shop Group Limited · ASX:SSG
Shaver Shop — Market Eye ConsumerOpps 2021 Conference
19 slides from Shaver Shop's conference presentation, Mar 31, 2021
Slide 1: ASX Announcement: Market Eye ConsumerOpps 2021 presentation
ASX ANNOUNCEMENT FOR IMMEDIATE RELEASE For personal use only Melbourne, 31 March 2021 Shaver Shop Group Limited (ASX: SSG) (“Shaver Shop”) will be presenting at the Market Eye ConsumerOpps 2021 conference at 3:00pm on 31 March 2021. Attached is the presentation that will be delivered by Shaver Shop’
Slide 2: Shaver Shop Group Limited - Market Eye ConsumerOpps 2021 Conference
For personal use only Shaver Shop Group Limited Market Eye ConsumerOpps 2021 Conference 31 March 2021
Slide 3: Shaver Shop Background & Competitive Advantages
Shaver Shop Background & Competitive Advantages For personal use only Shaver Shop is Australia’s premier destination for men's and women's personal care and grooming solutions with an industry leading omni-retail offering > 35 year heritage and focus on core hair removal categories > Strong brand aw
Slide 4: Sales, earnings and dividend growth
Sales, earnings and dividend growth Highly successful omni-retail initiatives have driven 27 months of consecutive like for For personal use only like sales growth (since Jan 2019) and uplifts in NPAT and dividend payments Consistent sales growth (A$m) Network online sales >30% of total sales 200.0
Slide 5: Large and growing market
Large and growing market For personal use only Shaver Shop is a market leader with plans to further growth market share Beauty & Personal Care Market Growth ($Am) > Healthy, beauty and personal care market is estimated to be $10B+ in Australia & New Zealand 12,000 > Product categories straddle all a
Slide 6: Growth initiatives
Growth initiatives For personal use only Increase market share - Utilise DIY trend to enhance Increase existing customer value brand exposure through online, social and traditional channels - Maintain service excellence to Product innovation & expansion - Target 1 million customer drive repeat busin
Slide 7: Omni-Retail Approach Drives Better Customer Experience
For personal use only Omni-Retail Approach Drives Better Customer Experience Stores are core to Shaver Shop’s omni- Online sales channel is helping us better retail strategy understand our customer > Conveniently located stores located in major shopping > Leveraging digital marketing spend across SE
Slide 8: Strong contribution margins from online and in-store channels
STRONG CONTRIBUTION MARGINS FROM ONLINE AND IN-STORE CHANNELS Consistent and strong contribution margins from online and in-store results in Shaver For personal use only Shop being 100% aligned in delivering best possible customer experience across all channels > Average transaction values are highe
Slide 9: Delivering exceptional customer experiences
Delivering exceptional customer experiences Omni-retail strategy demands consistent service levels through every channel For personal use only In-store Customer Satisfaction (NPS) +89 > Customer service excellence has, and will always be, Shaver 92.0 Shop’s top priority – it’s in our DNA 90.0 > In-s
Slide 10: Driving Customer Lifetime Value
Driving For personal use only Customer Lifetime Value 9
Slide 11: 'Always On' omni-retail initiatives grow customer lifetime value
‘Always On’ omni-retail initiatives are constantly evolving to grow customer lifetime value For personal use only 1. Brand Awareness 2. Site 5. Visitation Transaction (in-store & Frequency online) 4. Product 3. Sales Range & Conversion Basket Size 10
Slide 12: 1. Increasing brand awareness by targeted marketing
For personal use only 1. Increasing brand awareness by targeted marketing > Shaver Shop’s brand is now recognized as a leading destination for men's and women's personal grooming appliances > Significant dollar investment by Shaver Shop in promoting In store the category through TV, digital, social
Slide 13: 2. Growing online visitation and active customer base
2. Growing online visitation and active customer base For personal use only > Online site visits have been growing strongly for many years On-track to exceed 10m website visits > COVID-19 has accelerated two trends the Shaver Shop benefits from: 10,000,000 9,000,000 – DIY personal care and grooming
Slide 14: 3. Increasing sales conversion
3. Increasing sales conversion For personal use only > Key in-store initiatives include: In-store sales conversion uplift – Relentless focus on product and sales training for store teams – Continuous improvement on key service metrics – Optimising store rosters with foot traffic trends – Offering re
Slide 15: 4. Product range & basket size
4. Product range & basket size For personal use only New product/range additions > Shaver Shop brand has strong equity and increasingly recognised as the Skin & Haircare destination for men's and women's personal grooming > Approx. 50% of our customers are women but usually buying for men Men’s & Wo
Slide 16: 5. Increase transaction frequency
5. Increase transaction frequency For personal use only > Latest market research and CRM data indicates customers purchase from Shaver Shop filled over 2.6 million orders Shaver Shop every 12-18+ months in CY2020 across in-store and online > Shaver Shop fulfilled over 2.6 million orders in CY2020 >
Slide 17: Investment Summary
Investment Summary For personal use only Large and growing market driven by changing consumer preferences and new product innovation COVID-19 has accelerated DIY personal care adoption and introduced new customers to Shaver Shop Differentiated & resilient specialty retail business model – Service ex
Slide 18: Important notice and disclaimer
Important notice and disclaimer This management presentation (“Presentation”) has been prepared by Shaver Shop Group Limited ACN 150 747 649 (“Shaver Shop”) and contains general background information about Shaver Shop, its subsidiaries and their activities which is current at the date of this Prese
Slide 19: Shaver Shop Group Limited - Market Eye ConsumerOpps 2021 Conference
For personal use only Shaver Shop Group Limited Market Eye ConsumerOpps 2021 Conference 31 March 2021
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