Eureka Forbes Limited · NSE:EUREKAFORB
Eureka Forbes — Investor Day (June 2024)
91 slides from Eureka Forbes's investor day presentation, Jun 26, 2024
Slide 1: BSE filing cover letter for Investor Day presentation
` June 26, 2024 EFL/BSE/2024-25/20 BSE Limited Phiroze Jeejeebhoy Towers, Scrip Code: 543482 Dalal Street, Scrip ID: EUREKAFORBE Mumbai 400001 Sub: Investor Day – Presentation Dear Sir/Madam, Pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure
Slide 2: Investor Day Presentation June 26th, 2024
" FORBES Friends For Life Investor Day Presentation June 26th, 2024
Slide 3: Disclaimer
M Disclaimer IESHaES The statements contained in this document speak only as at the date as of which they are made and certain statements made in this presentation relating to the Company’s objectives, projections, outlook, expectations, estimates, among others may constitute ‘forward-looking statem
Slide 4: Re-Imagining Eureka Forbes: A Once-in-a-Lifetime Transformation
= FORBES Re-Imagining Eureka Forbes A Once-in-a-Lifetime Transformation Pratik Pota Managing Director and CEO © 2024 Eureka Forbes. All Rights Reserved
Slide 5: Agenda and presenters
<~ FORBES Reigniting Our Driving Serving The Building A Sustainable Innovator’s Execution New -Age Future Ready & Profitable DNA Excellence Customer Organization Growth Anurag Kumar Ajit Dheer Nithyanand Mahnaz Shaikh Gaurav Shankar Khandelwal Chief Growth Chief Operating Chief Digital & Chief Human
Slide 6: The Company, The Opportunity, The Transformation
<~ FORBES 1 The Company 2 TheOpportunity 3 The Transformation
Slide 7: The Company
<~ FORBES 1 The Company
Slide 8: Eureka Forbes Created Two Categories In Health & Hygiene
B Eureka Forbes Created Two Categories <~ FORBES In Health & Hygiene 1982 1984 Vacuum Cleaners Water Purifiers Category Creation Is In Our DNA You can keep out the rain... 1 2 ! : Relevant Consumer [ ] rn Products Education // .But what about =~ ' water-borne diseases? \ N 3 4 In-Home Topical Demons
Slide 9: Unique Direct Sales Network Gave Privileged Access To Homes
Bl Our Unique Direct Sales Network Gave - FORBES EUREKA Us Privileged Access To People’s Homes We Were The First Direct To Consumer Company In India Important Channel For Consumer Education & Category Creation
Slide 10: One Of India's Largest Service Networks
B We Have One Of India’s Largest Service Networks “rFoREES EUREKA Built Assiduously Over The Years Channel For Forging Relationships & Maximizing Lifetime Value 19,500+ Pin Codes 8000+ Technicians
Slide 11: Aquaguard Is One of India's Strongest Consumer Brands
B Aquaguard Is One of India’s “rFSRBES EUREKA Strongest Consumer Brands Aquaguard Awareness Universal Brand 63% Top Of Mind Awareness 62% First Preference fl EUREKA FORBES Brand Built On Values of Trust & Care Source: Kantar Brand Track
Slide 12: Business Distributed Across Water Purifiers, Vacuum Cleaners & Service
B EFL Has A Business Distributed Across < FORBES Water Purifiers, Vacuum Cleaners & Service Revenue Contribution Service 36% Electric Water Purifiers 42% Others Vacuum Cleaners 9% 14% Note: 1. Revenue Contribution for Continuing Business in FY24. 2. Other Revenue include Non-electric Water Purifiers
Slide 13: Clear Leadership In The Two Major Categories
B We Have Clear Leadership In rE8RBEs EUREKA The Two Major Categories We Operate In Water Purifiers Vacuum Cleaners >40% Market Share >60% Market Share Source: Internal Estimates
Slide 14: The Opportunity
<~ FORBES 2 The Opportunity
Slide 15: Categories With Long Runway To Grow
Ml We Operate In Categories With Long Runway “rFoRBes to Grow & With Large Potential Durables India Penetration Water Purifier Penetration N o 4 South Korea s 60% ohi 60% = na 43% 5 40% 2% CTTTTTTT TSI N =] India o i . j 2 20% 6% () Thailond . EFLCategories | 2N o 20% ' | i 0.0 20.0 40.0 60.0 | ] Pe
Slide 16: Categories Likely To Grow By 2.5x
B These Categories Put Together Are Likely To <~ FORBES Grow By 2.5x Total Addressable Market (Rs Cr) Category FY'23 FY’30E CAGR Water Purifier - Rs 4,350 Cr Rs 10,200 Cr 13% Product Water Purifier - 23,432 Service Rs 3,660 Cr Rs 9,000 Cr 14% 13% CAGR Water Softeners Rs 1,000 Cr Rs 1,935 Cr 10% Vacu
Slide 17: Macro Tailwinds Assisting Adoption & Growth
B There Are Several Macro Tailwinds <~ FORBES That Will Assist In Driving Adoption & Growth . . Growing Incomes Urbanization Working Women Middle class fastest By 2036, 40% of Indians Female Labour Force growing segment will live in towns and Participation Rate of the population; cities, up from 31%
Slide 18: Macro Tailwinds Assisting Adoption & Growth (Cont.)
B There Are Several Macro Tailwinds <~ FORBES That Will Assist In Driving Adoption & Growth (Cont.) EI q YFymrfl Unpredictable Increasing Importance Piped Water Elecknfication Domestic Help Given To Health & Hygiene Went up from 16.8% in 96.7% Households? Need For Convenient Increased Frequency Of 2
Slide 19: Fundamental Strengths To Unlock A Large TAM
M EFL Has Many Fundamental Strengths “rFoREES EUREKA That Position It To Unlock A Large TAM Customer Omni-channel Large Iconic Brand Relationships GTM Service Network Aquaguard’ 62% 14 Million+ 4,200+ 19,500+ First Preference 1P Data Frontline Team Pin Codes Covered Source: Kantar Brand Track
Slide 20: The Transformation
<~ FORBES 3 The Transformation
Slide 21: Slide 21
Slide 22: Our Vision
Bl Our Vision -FSRBES EUREKA Re-Imagine EFL As A D2C Health & Hygiene Tech Leader Provide Every Indian Access to Safe & Healthy Water, Clean Earth & Pure Air
Slide 23: Strategy pillars: Healthy Water, Clean Earth & Pure Air
<~ FORBES Healthy water, Clean Earth & Pure Air i = s && Grow Expand Excel In Build D2C Water Portfolio Service Platform Penetration Convenient Cleaning Customer Experience Convenience Premiumization Air Lifetime Value Commerce Culture Customer Centricity, Agility, Collaboration, Ownership and Accou
Slide 24: Driving Penetration By Addressing Category Barriers
B \We Drove Penetration By Addressing <~ FORBES The Category Barriers Affordability il Launch of Aquaguard Strong Volume Sure & Aquaguard Growth Delight at Rs 6,499 Highest-ever* Relevance e Category Creating 70% of New Economy Campaign Targeted SKU Buyers Were New at Cloth Filter Users Category Ent
Slide 25: Premium Innovations To Drive Upgrades & Faster Replacement
B Premium Innovations To Help Drive <~ FORBES Upgrades & Faster Replacement Average Replacement Cycle of 6-7 Years Aquaguard SLIMTeCH e Premium Large Vintage Installed Innovations at Base |"|/ H'e 1.7x - 2x ASP - - of Existing Range <1% Have Cross- Category Ownership Aquaguard Aquaguard BLAZE INSTA
Slide 26: Vacuum Cleaners Growing On Convenient Cleaning Solutions
B Vacuum Cleaners Are Growing On the Back “rFoREES Of Convenient Cleaning Solutions % Value Contribution of Conventional Convenient Cleaning to Market Cleaning 69% 46% Convenient Cleaning e I FY18 FY'23 FY'30P EFL ASP of Convenient Cleaning = 4x of Conventional Cleaning Source: Technopak Report 2024
Slide 27: Play In Convenient Cleaning Has Got Stronger
B Our Play In Convenient Cleaning Has Got ~rFSiges EUREKA Stronger & We Have Aggressive Plans Ahead EFL Convenient Cleaning Revenue 2.1x 2024 FY'23 FY'24
Slide 28: Air Will Be A Big Opportunity
l Air Will Be A Big Opportunity <~ FORBES 83 out Of 100 Most Polluted Cities Globally Are In India Poor Air Quality Is Not Just A North Or A Winter Issue Qo Qo Global Air Quality Index 108 © PM 2.5 Average | PM 10 Average™ Patient category Data on particulate matter creation for first week of April
Slide 29: Elevating Customer Experience To Best In Class
B \We Are Working To Elevate Our Customer <~ FORBES Experience To Best In Class Fortifying Service Network Improving Speed & Quality Of Service B2 & our Customer Service Has Improved Significantly Digitizing Service Experience Highest-ever NPS Scores >70% of Complaints Attended To In 1 Hour Figures
Slide 30: Large Installed Base, Opportunity To Expand The Service Pie
B \We Have A Large Installed Base, However Customers =Forges Who Avail Our Service Are A Relatively Small Subset Of That Opportunity To Expand The Service Pie Total Installed Base AMC Base#Filter Sales AMC Base
Slide 31: Why Customers Avail Services From The Parallel Market
ll There Are A Few Reasons Why Customers Avail “rFORBES EUREKA Services From The Parallel Market Lack of Perceived Easy Access Awareness High Cost to Local of Genuine of Genuine Service vs Fake Service/Filters Providers
Slide 32: Initiatives To Drive Our Service Business
l \\e Have Taken Several Initiatives To Drive <~ FORBES Our Service Business Awadreness Authentication Affordability Access Aquaguard Genuine Service and Filters B i Book instantly on App | Choose the right AMC plans for yourself AMC plans starting at 7699 * et Aquaguard igital, t's Genuine Service
Slide 33: Right Ingredients To Be A Strong D2C Business: The 3Cs
Bl We Have The Right Ingredients To Be A Strong D2C - FORBes Business, Our D2C Strategy Will Be Focused On The 3Cs 1P Data Of 14 Million Long Standing Relationships Two Channels Which Customers With Customers Through Have Physical Access To Different Life-stages Customers’ Homes C onvenience C ustom
Slide 34: Early Results Of The D2C Strategy
Ml \We Are Beginning To See Early Results Of This Strategy -Fékges New Persondalisation Product Convenient UI-UX of Offers Commerce 9:30 vdr (0[] Your free Genuine Service Plan expires ao Aquaguard GENUINE SERVICE & FILTERS in 42 days 1Mn+ Active App Installed Base Pure water, safe family 50%+ AMCs
Slide 35: Strategy pillars: Healthy Water, Clean Earth & Pure Air
<~ FORBES Healthy water, Clean Earth & Pure Air i = s && Grow Expand Excel In Build D2C Water Portfolio Service Platform Penetration Convenient Cleaning Customer Experience Convenience Premiumization Air Lifetime Value Commerce Culture Customer Centricity, Agility, Collaboration, Ownership and Accou
Slide 36: Built A Top Team & Creating A Culture That Drives Transformation
B We Have Built A Top Team & Are Creating A Culture ~ <rFokges EUREKA That Drives Transformation = 1 Building A New Leadership Team ;E{Q 80% of Our Top Two Levels Are New 2 Acquire New Age Capabilities @ Engineering, Product, loT, Data Science 3 Structure To Enable Strategy \ 7| Silos Broken, Region
Slide 37: What Will Be Our Operating Principles?
B What Will Be Our Operating Principles ? < FiBes b3 : | Invest In Growth Drivers Invest in Technology Drive Efficiencies Awareness, Innovation Customer Experience, Logistics, Procurement, Productivity, Employee Experience Other Fixed Costs
Slide 38: FY'24 Performance Was A Break-Out from Historical Trends
B Our Overall FY'24 Performance Was A <-FORBES Break-Out from Historical Trends Long Term (FY12-FY22) P Ries Volume Growth - Product* Negative Low Single-digit Strong Double-digit Revenue Growth Low Single Digit e S 6.1%** 7.9%** Adj EBITDA % 3.8% (Avg) 6.3% 10.3% Net Surplus/(Debt) Net Debt Rs (50)
Slide 39: reka F(fis. All Rights Reserved.
reka F(fis. All Rights Reserved. -7 154 =} N © &
Slide 40: Reigniting Our Innovator's DNA: Innovations and Growth
= FORBES atve P #A = oy & Grow Expand Water Portfolio Penetration Convenient Cleaning Premiumization Air Reigniting Our Innovator's DNA Innovations and Growth Anurag Kumar Chief Growth Officer © 2024 Eureka Forbes. All Rights Reserved.
Slide 41: Large Total Addressable Market For Product & Service
Ml There Is A Large Total Addressable Market < FORBES For Both Product & Service Large Base Of Non-Users Who Use Traditional Methods Of Purification Water Purifier Market Size (Rs Cr) Electric WP 12% Others Water Jars 8% Cloth & Sieve 19,200 13% CAGR N% 26% Dr]icnk directly Boiling rom tap 18%% 359,
Slide 42: Penetration Increase Plan Addressing Category Barriers
Bl Our Penetration Increase Plan Focused On <FORBES Addressing Category Barriers INCREASING AFFORDABILITY BUILDING RELEVANCE IMPROVING AVAILABILITY Aquaguard’ First Aquaguard as Low as Rs 6,499 Category Creating Communication Increasing Outlet Universe Affordable AMC to Reduce TCO "Paani Saaf toh Pa
Slide 43: Large Replacement Opportunity With Premiumization
W | arge Replacement Oppo rt un it y Wi th Pr em iu mi za ti on s Current o replacement cycle ~ 50 A 6-7Y rs customers upgrade in price What do consumers look for or tech during replacement @ Value Added Water (infusion, storage tank material, temperoture) ==| Design & Form @ Automation (service ale
Slide 44: Aquaguard SlimTech
B Aquaguard SlimTech -FoRBES EUREKA reddot winner 2024
Slide 45: Aquaguard SlimTech features
B Aquaguard SlimTech <~ FORBES FEATHER TOUCH DISPENSE Aquaguard Seamless and Smooth Dispense of Purified Water Without any Hassle ]4 PURIFICATION MADE ADVANCED Fake Filter Alert and Purified Water
Slide 46: Aquaguard Blaze Insta - Hot & Ambient
B Aquaguard Blaze Insta - Hot & Ambient = FORBES EUREKA GET 80°C STEAMING DUAL DISPENSE HE HOT WATER INSTANTLY TECHNOLOGY WAIT TIME DUAL STAINLESS CHILD LOCK ENABLED STEEL TANK Prevents Chances of Accidental Keeps Water Fresherfor Longer Injury from Hot Water
Slide 47: Aquaguard Designo Nxt - Under the Counter
Bl Aquaguard Designo Nxt - Under the Counter ~rFORBES
Slide 48: Aquaguard Portfolio Straddles The Entire Price Spectrum
ll Aquaguard Product Portfolio Straddles = FORBES The Entire Price Spectrum Covering Key Segments Design & New 9 B i Functionalities H u ) ] Fsr‘]e;:gg?( s Hot, UTC, Slimtech m " Value added Water Mid Copper, Alkaline, Stainless Steel tank Rs 12k-15k : Protection for your family Economy Rs <12k Base
Slide 49: Vacuum Cleaners Seeing Renewed Adoption
B Vacuum Cleaners Seeing Renewed Adoption As Key — rForees Triggers & Barriers Are Addressed- Convenience [ Ease, Efficacy Most active Vacuum Cleaner S 5 6 bought in the users dre recent buyers % last 2 years 83 of Vacuum Cleaner users rate Convenience (eqsy to use, % don't have to bend/ strain) as
Slide 50: Forbes Robotic Vacuum Cleaners
l Forbes Robotic Vacuum Cleaners <FORBES Cleaning made as easy as 1-2-3 Next-Gen Al + Lidar 2.0 Navigation Technology 360° Real-time Home Mapping bstacle Detection llision (ODAC)
Slide 51: Forbes Uprights Vacuum Cleaners
Ml Forbes Uprights Vacuum Cleaners FoRBES 180° Flexible ZeroBend Technology UPHOLSTERY cl ach h areas without any hassle TOOL AUTO HAIR CREVICE WET DETANGLER NOZZLE MOPPING
Slide 52: Strengthened Vacuum Cleaning Portfolio
Bl \WWe Have Strengthened Our Vacuum Cleaning ~rFORBES Portfolio With Both Affordable & Premium Products Super Premium ASP: Rs >30K Cordless Zerobend Premium ASP: Rs >20K <=30K Smart LiDar Technology Mid Premium Corded ST ASP: Rs >7K <=20K [ Versatile & Super-Efficient Gyro Technology ; Corded Econo
Slide 53: Future-Ready Portfolio; Stepping Up Investments To Drive Growth
Bl \We Now Have A Future-Ready Portfolio... “rFoRBeEs Will Step-up Our Investments To Drive Growth Advertising & Digital Marketing In-store Execution CRM Build Consideration In-Store Promoters & Visibility First Party CLTV Change to the newAquaguard with Stainless Steel Tank
Slide 54: Driving Execution Excellence
= FORBES A A 2 il @ i &} 5 A Excel In Service Customer Experience Lifetime Value Driving Execution Excellence Ajit Dheer Chief Operating Officer © 2024 Eureka Forbes. All Rights Reserved.
Slide 55: Omni-channel GTM That Is Unique And Advantaged
B \We Have An Omni-channel GTM <FORBES That Is Unique And Advantaged oo o Retail E-commerce Omni-channel 4,200+ Frontline, Mosaic; Balanced 100K+ Households Revenue Profile Met Every Month @=2 <> Dé . Partnerships with 70+ Available in 20,000+ Outlets DirectSales D2C National and Regional Across 2,4
Slide 56: Each Channel Has A Role To Play
Bl Each Channel Has A Role To Play “r FoRBES In Enabling Our Strategy DirectSales General Trade Modern Trade E-commerce D2C Penetration V V Premiumization V V V V New Category V V V Creation
Slide 57: Direct Channel: Enabling New Category Building & Premiumization
Bl Direct Channel : Enabling New “rFSRBes Category Building & Premiumization Category Creation Premiumization Convenient Cleaning 2/3rd of Revenue* Scaled 2.1x* in 1 Year from Premium Portfolio In-Home Consumer Relevant Demonstrations Education Products *Figures for FY24
Slide 58: Service: Strengthening Our Delivery Model
Ml Service: Strengthening Our Delivery Model IrFoRBes 1 Service Speed & Quality Next Generation CRM 2 New Technician App 3 Training Infrastructure © 2024 Eureka Forbes. All Rights Reserved
Slide 59: Strengthening GTM Advantage
ll Strengthening Our GTM Advantage : “rFORBEs Wider Distribution, Great Execution & Digitization DISTRIBUTION EVERY DAY TRAINING GREAT EXECUTION AND DIGITISATION Expand Geographical Reach Training Content Increase Outlet Universe in Multiple Languages Trainings on Products, New Launches Expand Servi
Slide 60: Serving the New-Age Customer: Digital and Customer Service
= FORBES 2 ot Fraes i &= JE &= Build D2C Platform Convenience Serving the New-Age Customer Digital and Customer Service Nithyanand Shankar Chief Digital & Product Officer © 2024 Eureka Forbes. All Rights Reserved.
Slide 61: Role Of A D2C Platform In Our Transformation
B \What Is The Role Of A D2C Platform <rFORBES In Our Transformation? Enable a seamless self-serve CX on service Unlock growth with a non-linear GTM Help monetize our large Customer base Leverage power of personalization / Data Science Drive category engagement
Slide 62: Digital & D2C Will Enable EFL's Transformation
ll Digital & D2C Will Enable EFL's Transformation “rFoRBes New Customer App D2C Website Launch loT/Smart Devices Searching for your Aquaguard Aquaguard... ‘GENUINE SERVICE & FILTERS Pure wate,safe family 4 Slimtech Water © Movecoseto your A s © Plce Awaguard inpiting e Enable Service Drive CLTV Impr
Slide 63: We Relaunched Our Customer App
Bl \We Relaunched Our Customer App <rFORBES After Before | When would you You can get this prefer the service? - service free with [ Genuine AMC € Device Details ® A quaguar d ) [ A service visit usually takes about 40 “4 You saved 5,892 last year with AMC ‘GENUINE SERVICE & FILTERS Aquoguord Reviva
Slide 64: Personalization & Enhanced UI UX To Improve AMC Conversion
ll Personalization & Enhanced Ul UX = FORBES EUREKA To Improve AMC Conversion Personalized offers via Promo Engine Cohort specific Ul UX to improve conversion & < You can get this Your AMC expires in ~ service free with | 42days Genuine AMC 4 You saved 5,892 last year with AMC Genuine AMC + Base 699
Slide 65: Strong Early Impact
Bl And This Has Created Strong Early Impact <~ FORBES From - Jan'24 To - May’'24 App Quality 1.8 %% 4.2 % k%% App Rating - Playstore App Installed Base Engagement App Active Installed Base % Complaints Booked Digitally % AMCs Bought Digitally 76% 50%+ 1 Mn+ 28% 33% May'23 May'24 May'23 May24 May23 M
Slide 66: Launching An All New D2C Commerce Website
Ml \We Are Launching A n <~ FORBES All New D2C Commerce Website va "z v40230 A Q v . "FORBES QUE @ = “rEGRBes QR O = “rESkBes QRO = Aquaguard Slimtech UV Bar Water purifiers Vacuum cleaners Air purifie Water Purifiers %22,000 Add to cart U | Stainless Steel Slim Purifiers Under counters Smarf o« L A
Slide 67: Data Science Powering Business Use-cases
ll Data Science Powering Business Use-cases <~ FORBES Propensity & Service Churn Models For Network Design AMC Purchase & Optimization Segmentation & Spare Forecasting CLTV Models For & Supply Cross-sell/Upsell Chain Efficiency
Slide 68: In Summary
M In Summary “rFoRBes New Customer App D2C Website Launch loT/Smart Devices Searching for your Aquaguard Aquaguard... ‘GENUINE SERVICE & FILTERS Pure wate,safe family et | 4 © Movecoseto your A Enable Service Drive CLTV Improvement Move from MAU > DAU Self-serve CX & Service Leveraging Large Revenue
Slide 69: Building A Future Ready Organization
= FORBES 3%‘1 (B EN [ Culture Customer Centricity, Agility, Collaboration, Ownership and Accountability Building A Future Ready Organization Mahnaz Shaikh Chief Human Resources Officer © 2024 Eureka Forbes. All Rights Reserved.
Slide 70: What Does It Take To Drive A Successful Transformation?
B \What Does It Take To Drive A <FORBES Successful Transformation? 1 Co-create & Socialize the Vision and Strategy 3 Define & Embed Behaviors 2 Talent & New Capabilities 4 gr?én{pqu:siggirf@quen“y
Slide 71: What Have We Changed?
B What Have We Changed? “r FoRBES Fresh Eyes Closer To Market Future-Ready Capabilities = Owner’s Mindset > ® s ® 80% of New Leadership at Channel to Regional Structure Category Structure 100% Managers have Top Two Levels CoEs for Channel Strategy Digital and R&D Teams Stock Options
Slide 72: Defining & Embedding New EFL Behaviors
B Defining & Embedding New EFL Behaviors -FoRBES CUSTOMER SATISFACTION Customer Centricity Collaboration Bias For Action Ownership
Slide 73: Enrolling & Embedding The Change
ll Enrolling & Embedding The Change - FORBes
Slide 74: Sustainable and Profitable Growth
rFORBES Sustainable and Profitable Growth Gaurav Khandelwal Chief Financial Officer © 2024 Eureka Forbes. All Rights Reserved
Slide 75: What you have heard so far / what we are covering now
= S ESRAes What you have heard so far What we are covering how 1 Re-imagining EFL as a D2C Health & Hygiene Tech Leader Our Under-penetrated categories with long growth @ . runway : TAM* of 2.5x vs current levels ) BUS|neSS MOdel N Portfolio & innovations W GTM excellence drivers H Transformation 5
Slide 76: Our Business Model
B Our Business Model IESHaES Multiple drivers for revenue growth 1 Diverse product portfolio & balanced §§% Today’s Product volume = Future omni-channel presence Service Revenue 2 Large annuity-based service _A H Consistent revenue stream revenue : 36% revenue from service : & negative working capit
Slide 77: Phase I Transformation: Objectives & Outcomes
B Phase | Transformation : Objectives & Outcomes i FoRBES STRATEGIC OBJECTIVES KEY INITIATIVES OUTCOMES 01 Restore Product Drive Volume growth and 12.7% Product revenue growth Growth Innovation launches Achieve Threshold Reduce non-consumer 0 2 Profitability; 17% Other expense reduction facing discr
Slide 78: Phase I Has Strengthened Our Financial Profile
Bl Phase | Of Transformation Has Strengthened <~ FORBES Our Financial Profile Product Revenue Growth Opex Ratio FCF Generation FY24 Net Surplus/(Debt) Rs Cr 18.9% 53.0% 450, Rs 176 Cr +307 108 13.8% 12.7% 48.5% +24% Growth 10.6% I I 149% EWP \C Other Total FCF % to Adj. PAT -199 ProductsProducts FY2
Slide 79: Focus On Phase II Of The Transformation
B \We Will Now Focus On Phase Il Of <~ FORBES The Transformation Full Year Margin 1 Sustained Growth 2 Step Up Growth Investments 3 Improvement Volume Growth Advertisement Operating Leverage Premium Portfolio In-store Presence COGS Optimization Service Revenue Digital Opex Efficiencies
Slide 80: Multiple Levers In Place To Drive Efficiencies
B Multiple Levers In Place To Drive Efficiencies - FORBES ’ L pl if gHgdat | "R ;I Product Product Value Vendor Price Portfolio Mix Engineering Negotiations Shared Process Logistics and Services Automations IT Cost
Slide 81: Remaining Focused On Long-term Opportunity From Phase I To Phase II
l \While We Transition From Phase | To Phase |, =FORBES We Will Remain Focused On The Long-term Opportunity Phasel Phasell Achieve Threshold Sustained Growth Profitability Invest For Future Step Up Growth Long Term . Ready Capabilities Investments Value Creation Start Cash Full Year Margin Generatio
Slide 82: Our Long-term Value Creation Model
m Our Long-term Value Creation Model E8RBEs Category Unlock Margin Expansion Capital Efficiency < o Y @® : Significant Operating Leverage Cash Generation ™= Leader in + + . Value Rs 23.5k Cr TAM Efficiencies ROCE > 100% Creation
Slide 83: Pulling It All Together
rFORBES Pulling It All Together Pratik Pota Managing Director and CEO © 2024 Eureka Forbes. All Rights Reserved
Slide 84: Re-Imagining The Company To Succeed For The Next Forty Years
B We Are Re-Imagining The Company To Succeed “rFoRBeEs For The Next Forty Years We Are A Company With Deep, Long-Standing Strengths That Are Being Re-built We Operate In Under-Penetrated Categories With Long Runway for Growth * We have An Exciting Transformation Strategy In Play That Will Re-Positio
Slide 85: Annexure
rFORBES Annexure © 2024 Eureka Forbes. All Rights Reserved
Slide 86: Corporate Journey & Milestones
CORPORATE Journey& gqgge%asa | 1982 gl zMilestones |i andBetweenCampbelFones l Launch of i roup i | { company)and } Ccleaning 1982 i Electrolux of i products Direct Sales i Sweden i i division : H i i commences i 1984 H H i operation ¢ Launch of L i i i India's first ¥ : | water purifier i 2002 3 i
Slide 87: Professionally Managed Board
Boardrun PrOfessu)na"y managed | Mr. Arvind Mr. Pratik Mr. Sahil Mr. Vinod Uppal Pota Dalal Rao Non-Executive, Non- Executive Director, Non-Executive Non-Executive Independent Director, Chairman Managing Director & CEO Non-Independent Director Independent Director o0 (mEw] 200 00006 Ge) | g g : PR P
Slide 88: Shareholding
Shareholding PROFILE i 62.56% i PROMOTER Shareholder base has expanded : 17.06% significantly since acquisition S H H : 0, Institutional shareholders 1'1,? o 25 3.5x 187 2.32% T INSURANGCE i 2.74% As of 215 June 2024
Slide 89: Sustainability certifications of manufacturing facilities
LEED Geld | ] . Certified Wi ii i manufacturing facility ¢ ¢ i at Dehradun i i Green i i | Certification i 1 mark for both factories ~ ., ISO 14001 Environment Management System certification for both factories . Zero Liquid /i Discharge (ZLD) manufacturing facilities o . 2 Factories in Dehradun and
Slide 90: Thank You
=~ FORBES EUREKA THANK YOU © 2024 Eureka Forbes. All Rights Reserved
Slide 91: Contact Us
Contact Us =i FORBES Corporate Identification No: L27310MH2008PLC188478 Regd. & Corporate Office: BI/B2, 7th Floor, 701, Marathon Innova, Ganpatrao Kadam Marg, Lower Parel, Mumbai — 400013 Website: https://www.eurekaforbes.com/ Investor e-mail id: Investor.Relations@eurekaforbes.com EFL BSE Scrip Co