Eureka Forbes Limited · NSE:EUREKAFORB

Eureka Forbes — Investor Day (November 2025)

104 slides from Eureka Forbes's investor day presentation, Nov 27, 2025

Slide 1: Stock exchange filing cover letter: Investor Day presentation
November 27, 2025 BSE Limited National Stock Exchange of India Limited Phiroze Jeejeebhoy Towers, Exchange Plaza, C-1, Block - G, Dalal Street, Bandra Kurla Complex, Mumbai – 400 001 Bandra (East), Mumbai – 400 051 Scrip Code: 543482 Scrip ID: EUREKAFORB Symbol: EUREKAFORB Ref.: EFL/BSE/2025-26/53 R
Slide 3: Disclaimer
Disclaimer The statements contained in this document speak only as at the date as of which they are made and certain statements made in this presentation relating to the Company’s objectives, projections, outlook, expectations, estimates, among others may constitute ‘forward-looking statements’ with
Slide 4: Re-Imagining Eureka Forbes: Turnaround To Take-Off
Re-Imagining Eureka Forbes Turnaround To Take-Off Pratik Pota Managing Director and CEO ©©2025 2025Eureka EurekaForbes. Forbes.All AllRights Reserved. 3 3 RightsReserved.
Slide 5: Presenters
Accelerating Unlocking Building Driving Product Lifetime Ownership Profitable Growth Value Mindset Growth ANURAG NITHYANAND MAHNAZ GAURAV KUMAR SHANKAR SHAIKH KHANDELWAL Chief Growth Chief Business Chief Human Chief Financial Officer Officer Resources Officer Officer © 2025 Eureka Forbes. All Rights
Slide 8: Our Categories Have Low Penetration And Are Projected To Grow Strongly
Our Categories Have Low Penetration And Are Projected To Grow Strongly In The Next 5 Years Category FY’23 FY’30E FY’30E (Revised) CAGR % Penetration Water Purifier - Rs 4,350 Cr Rs 10,200 Cr Rs 10,200 Cr 13% 6% → 7% Product Water Purifier - Rs 3,660 Cr Rs 9,000 Cr Rs 9,000 Cr 14% <25% Service Water
Slide 9: EFL Has Unique Strengths To Seize The Opportunity
EFL Has Unique Strengths To Seize The Opportunity In These Growing Categories 1 2 3 4 DNA of Category Brand Market Omni-Channel Creation Aquaguard Leadership Presence Vacuum Cleaner & One Of India’s Strongest Across Categories Unique Direct Water Purifier Consumer Brands & Channels Sales Channel 5 6
Slide 10: We Launched Project Udaan To Unlock The Transformation Opportunity
We Launched Project Udaan To Unlock The Transformation Opportunity Re-Imagine EFL As A D2C Health and Hygiene Tech Leader Provide Every Indian Access to Safe & Healthy Water, Clean Earth & Pure Air Grow Expand Excel In Build D2C Water Portfolio Service Platform Penetration Convenient Cleaning Custom
Slide 11: We Have Turned Around The Business On Both Growth And Profitability
We Have Turned Around The Business On Both Growth And Profitability Product Growth Service Transformation Financial Health EWP Growth Significant EBITDA Margin Penetration Improvement In Expansion Customer Experience Premiumization Investment In Service Revenue Growth Drivers Growth in Turnaround to
Slide 12: EWP Category Expansion Led To Volume Growth And Penetration Increase
Our EWP Category Expansion Work Has Led To Volume Growth And Penetration Increase Lowering Entry Price Lowering Total Cost Of Ownership 70% Of Buyers Are Category Entrants Category Penetration Up From 6% To 7% Source: Management Estimates © 2025 Eureka Forbes. All Rights Reserved. 11
Slide 13: Our Premium Innovations Are Helping Customers Upgrade
Our Premium Innovations Are Helping Customers Upgrade >50% Customers Upgrade ASP Of Premium Range 50% Growth In During Replacement 1.4x Category ASP Premium EWP In 2 Years © 2025 Eureka Forbes. All Rights Reserved. 12
Slide 14: Early Investments In Robotics Delivered Break-Out Growth
Our Early Investments In Robotics Has Helped Deliver Break-Out Growth Portfolio 4X Build-Out Strong Partnerships Awareness Generation X Omni- Channel Play FY23 FY25 © 2025 Eureka Forbes. All Rights Reserved. 13
Slide 15: Significant Improvements In Customer Experience
Significant Improvements In Customer Experience; Outliers Issue Being Addressed Big Step-up In Outlier Handling Highest Ever NPS Scores 70+ 50 member dedicated team Outlier prediction models Social listening tools Service TATs Outlier Resolution Improved Improved – 2x Faster Significantly 65% reduct
Slide 16: Service Business Is Now Witnessing A Turnaround
Service Business Is Now Witnessing A Turnaround Double Digit Growth in Service Bookings in H1 FY26 AMC Volumes Increase In ASP Growth Across Higher Share of Channels Multi-year AMCs Partner, Online & COCO © 2025 Eureka Forbes. All Rights Reserved. 15
Slide 17: We Have Scaled Up Our Digital Business And Touchpoints
We Have Scaled Up Our Digital Business And Touchpoints Significantly Convenience Commerce 2.4 Mn 9K+ STs 2.6 Mn Active App on EFL MAUs downloads platform 9X >80% 64% AMCs 100% D2C Product complaints sold Digital sales addressed digitally collections digitally MAUs = Monthly Active Users; All data po
Slide 18: We Are Building A New Culture At EFL
We Are Building A New Culture At EFL, Everyone Is A Change Agent 1 Customer First 2 Owner's mindset 3 Speed > Perfection 4 Collaboration © 2025 Eureka Forbes. All Rights Reserved. 17
Slide 19: Meaningful Investments In Long Term Capabilities, Significant Cash Generated
We Have Made Meaningful Investments To Build Long Term Capabilities, And Generated Significant Cash Structural Long Net Surplus (Rs Cr) Term Investments 228 3x Capex 2x R&D Opex -193 152 bps A&SP spends Start Current © 2025 Eureka Forbes. All Rights Reserved. 18 Capex : FY25 vs. Pre transformation 5
Slide 20: Our Transformation Has Delivered A Decisive Turnaround
Our Transformation Has Delivered A Decisive Turnaround – Both In Topline And Bottomline Revenue Growth Adjusted EBITDA Margin 14.9% 13.1% 11.7% 12.2% 12.0% 12.7% 10.3% 7.9% 6.3% 2.2% FY23 FY24 FY25 H1 FY26 Q2FY26 FY23 FY24 FY25 H1 FY26 Q2FY26 © 2025 Eureka Forbes. All Rights Reserved. 19 Adjusted (A
Slide 23: We Will Continue With Our Strategy
We Will Continue With Our Strategy… Re-Imagine EFL As A D2C Health and Hygiene Tech Leader Provide Every Indian Access to Safe & Healthy Water, Clean Earth & Pure Air Grow Expand Excel In Build D2C Water Portfolio Service Platform Penetration Convenient Cleaning Customer Experience Convenience Premi
Slide 24: And Invest In A Few Big Unlocks
…And Invest In A Few Big Unlocks Democratize Break-Out In Accelerate Monetize Robotics AMCs D2C Water Build Filters © 2025 Eureka Forbes. All Rights Reserved. 23
Slide 25: Water Penetration: Addressing Category Barriers
Water Penetration : We Will Continue The Journey Of Addressing Category Barriers By Targeting Ownership Cost Affordability Awareness Accessibility Drive Down Entry Cost Address Category Barriers Grow Availability - GT & E-Com Total Cost Of Ownership Underline AG Superiority Service Network Expansion
Slide 26: Water Premiumization
Water Premiumization: Making The Category More Than Just A Purifier Affinity Awareness Accessibility Invest In Relevant Invest In Invest In Retail Innovations Content Experience Functionality Digital Content Experience Zones Form Factor & Design Targeted Media In-Store Promoters © 2025 Eureka Forbes
Slide 27: Portfolio Of Smart And Connected Products
We Will Roll Out A Portfolio Of Smart And Connected Products Aquaguard Aspire Minerva What Do You Get Know Your Water Know Your Purifier Know Your Filters Water Consumption Device Health Check Filter Life Monitoring Water Quality Automated Service Fake Filter Alerts Requests © 2025 Eureka Forbes. Al
Slide 28: The Future Of Cleaning Lies In Robotics
It Is Clear That The Future Of Cleaning Lies In Robotics Drivers Of Robotics – Reasons To Buy % of Users 83% 71% 61% 1 2 3 Convenience Cleaning Effectiveness quality superior in removing to maid fine dust Source: U&A Study 2023; Percentage Respondents © 2025 Eureka Forbes. All Rights Reserved. 27
Slide 29: A Powerful Playbook To Break Out In Robotics
We Have Built A Powerful Playbook To Break Out In Robotics Portfolio Omni-Channel GTM Service Capabilities Make In India Economy To Premium Scale up across channels Remote Troubleshooting Dixon Partnership Regular Upgrades Online Demos in 7 languages 6 Repair Centres © 2025 Eureka Forbes. All Rights
Slide 30: Building A New Durables Category In Robotics
In Robotics, We Are Building A New Durables Category Which Will Be A Part Of Every Home 25X 4X X FY23 FY25 FY30 Source: Management Estimates © 2025 Eureka Forbes. All Rights Reserved. 29
Slide 31: Air Purifiers Will Accelerate Due To Growing Awareness
Air Purifiers Will Accelerate Due To Growing Awareness The Opportunity Our Strategy • 83/100 of the world’s • Innovate to build a most polluted cities are complete portfolio in India including Smart APs • Our business has scaled • Invest in building 10x category – nationwide 10X • Use D2C capabiliti
Slide 32: Scaling Up Sales & Service Capabilities For Softeners
We Are Scaling Up Sales & Service Capabilities To Accelerate Softener Growth The Opportunity Our Strategy • 90% of India has a • Build Complete portfolio hard water problem • Leverage Consultative • Fragmented category selling • Right To Win • Strengthen Specialized • Direct Sales service network •
Slide 33: We Are India's Largest Service Company
We Are India’s Largest Service Company Scale Partners 1 FY25 Revenue 5 1,600+ Rs 800 Cr Customer Base Technicians 2 15 Mn+ 6 9000+ Availability Customer Touch Points 3 7 Across 19,500+ 700K+ Per Month Codes Categories Digital 4 Water, Vacuum cleaner, Air 8 100% Enablement Purifier, Softener All data
Slide 34: Unlocking Our Service Opportunity
Unlocking Our Service Opportunity 1. UNLOCK AMC 2. EXPAND PLAY TO GROWTH LARGER FILTER UNIVERSE AMC Penetration Filters <25% AMCs 3. LEVERAGE FULL STACK DIGITAL SERVICE PLATFORM © 2025 Eureka Forbes. All Rights Reserved. 33
Slide 35: In AMCs, We Will Win At Different Moments Of Truth
In AMCs, We Will Win At Different Moments Of Truth Warranty Installation Lifecycle AMC Lifecycle Product Purchase Service Request Technology Tailored Interlocks Propositions Digital Lifecycle AI Powered Churn Management & Propensity models © 2025 Eureka Forbes. All Rights Reserved. 34
Slide 36: Expanding Play In Filters And Spares Universe
We Will Expand Our Play In Service By Participating In The Larger Filters And Spares Universe AMC AMC + Filters & Spares Filters Participate In The Entire Filter And Spares Eco System AMCs Service Technicians 9,000+ 70,000+ © 2025 Eureka Forbes. All Rights Reserved. 35
Slide 37: A Clear And Comprehensive Filters Strategy
We Will Drive This Segment With A Clear And Comprehensive Strategy 2. Campaign for 3. Market ST 1. Optimize Filters Driving Consumer Engagement Assortment Awareness Platform © 2025 Eureka Forbes. All Rights Reserved. 36
Slide 38: Simplifying And Differentiating Our Filter Assortment
We Are Simplifying And Differentiating Our Filter Assortment Simplification of Filter Kits Launch Standalone Filters Launch Of 2 Year Filter Kits 60+ kits → 5 universal kits Build relevance for more First time ever repair occasions 2-Year filter life kit Coverage for EFL legacy base Can be scaled fo
Slide 39: Increasing Consumer Awareness Of Perils Of Local Filters
We Will Invest In Increasing Consumer Awareness Of Perils Of Local Filters 360O Leverage Consumer Multi-media Influencers Education Campaign © 2025 Eureka Forbes. All Rights Reserved. 38
Slide 40: Engaging Market Technicians To Drive Filter Sales
We Will Engage With The Universe Of Market Technicians To Drive Filter Sales Direct Benefit Point of Sale Transfer to STs Activation Loyalty Scholarships and Program Insurance © 2025 Eureka Forbes. All Rights Reserved. 39
Slide 41: End-to-end Service Digital Platform
We Have Built An End-to-end Service Digital Platform That Unlocks These Opportunities…..And More Gig-Enabled Technician Platform Customer AI enabled Digitally Platform D2C Powered Frontend Backend Digital Service Ops Platform © 2025 Eureka Forbes. All Rights Reserved. 40
Slide 42: D2C Online Business Scaled 9X In 2 Years
In D2C, We Have Scaled Our Online Business 9X In 2 Years And Will Scale Multi Fold Going Ahead 9X Product Sales To Existing Base <2% of base owns all 3 EFL categories X Build Freelancer Network Gig platform to expand Sales network FY24 FY26 Est. Source: Management Estimates © 2025 Eureka Forbes. All
Slide 43: Our D2C Engine Will Open Up A Product Opportunity
Our D2C Engine Will Open Up An Exciting Product Opportunity Large Segmented Powerful Customer Customer Base D2C Assets Lifetime Value 15 Mn+ First Party Database Cross-sell <2% cross category Up-sell ownership AI/ML Propensity Online D2C Offline D2C D2C App + Website 3,500+ Direct Sales models 2.6 M
Slide 44: Building A Digitally Enabled Freelancer Network
We Are Strengthening This By Building A Digitally Enabled Non-Linear Freelancer Network The Opportunity The Approach • Strengthen Direct Sales Team with a non-linear, freelancer team • Digital platform for • Identify & on-board relevant freelancers E2E management • Plumbers, Electricians, Technician
Slide 45: Our Omni-Channel GTM Will Drive Category Scale Up
Our Omni-Channel GTM Will Drive Multiple Category Scale Up Direct Sales General Trade Modern Trade E-commerce D2C 5,000+ Frontline, Available in Partnerships with 70+ Leadership across CLTV program to drive 100K+ Households 21,000+ Outlets National and platforms up-sell & cross-sell Met Every Month
Slide 46: Capability Build Up Across All Channels
Our Capability Build Up Will Be Across All Channels Direct Sales General Trade Modern Trade E-commerce D2C 5,000+ Frontline, Available in Partnerships with 70+ Leadership across CLTV program to drive 100K+ Households Partnership, National and Met Build 21,000+ Outlets platforms up-sell & cross-sell
Slide 47: A Focused & Aggressive Strategy To Execute Relentlessly
In Conclusion, We Have A Focused & Aggressive Strategy That We Will Continue To Execute Relentlessly… Re-Imagine EFL As A D2C Health and Hygiene Tech Leader Provide Every Indian Access to Safe & Healthy Water, Clean Earth & Pure Air Grow Expand Excel In Build D2C Water Portfolio Service Platform Pen
Slide 48: With Disciplined Execution, We Aspire To Grow Bigger
With Disciplined Execution Of This Strategy, We Aspire To Grow Bigger FY23 FY25 FY30 CAGR Ambition (5 yr) Revenue (In Cr) 2,080 2,436 5,400-5,600 17% - 18% Adj. EBITDA (In Cr) 132 285 800-850 23% - 24% Adj. EBITDA margin 6.3% 11.7% ~15.0% © 2025 Eureka Forbes. All Rights Reserved. 47
Slide 49: We Are Ready For Take-Off
We Are Ready For Take-Off... Ah DREAM BIG. FLY HIGH.
Slide 51: Our House Of Strategy
Our House Of Strategy Re-Imagine EFL As A D2C Health and Hygiene Tech Leader Provide Every Indian Access to Safe & Healthy Water, Clean Earth & Pure Air Grow Expand Excel In Build D2C Water Portfolio Service Platform Penetration Convenient Cleaning Customer Experience Convenience Premiumization Air
Slide 52: Visible Increase In Category Penetration
Our Actions Have Led To Visible Increase In Category Penetration Electric Water Purifiers Penetration Alternate purification habits starting to inflect after years of stagnancy Large source of growth for Electric Water Purifiers Urban Penetration - EWP % Urban Households Others Water Jars 8% Cloth &
Slide 53: Driving Penetration By Addressing Key Barriers
We Will Stay Focused On Driving Penetration By Addressing Key Barriers Entry Level Pricing Lower Total Cost of Ownership Aquaguard starting at Rs. 6,299 Aquaguard with 2 Year Filter Life Relevance Building : Message on Health Consequences © 2025 Eureka Forbes. All Rights Reserved. 52
Slide 54: We Have Reduced TCO Across The Aquaguard Range
We Have Reduced TCO Across The Aquaguard Range Premium ₹15k-25k Hot, UTC, Slimtech, IoT Mid ₹12k-15k Copper, Alkaline, Stainless Steel tank Economy ₹<12k Base Purification Value Added Purification Superior Design and Features 70% New Users to the Category © 2025 Eureka Forbes. All Rights Reserved. 5
Slide 55: Leveraging Replacement Occasion To Drive Premiumization
We Will Leverage The Replacement Occasion To Drive Premiumization What do consumers look for >50% Value Added IoT & Customers Water (infusion, storage tank Automation (service alerts) upgrade in price material, or tech during temperature) replacement Design Purification & Form Technology Innovation
Slide 56: Our Innovations Have Driven Premiumization
Our Innovations Have Driven Premiumization Design & Form Hot & Ambient Slimtech Designo Blaze Created new No. 1 purifier in the >50%* Market share in Hot space- saving segment fast-growing UTC segment *Source: Management Estimates © 2025 Eureka Forbes. All Rights Reserved. 55
Slide 58: Smart Purifiers Offer Better Control And Engagement
Our Smart Purifiers Will Offer Customers Better Control And Increase Engagement Aquaguard Aspire Ritz Pro Know Your Water Know Your Purifier Know Your Filters © 2025 Eureka Forbes. All Rights Reserved. 57
Slide 59: Strengthening VC Portfolio With Focus On Convenient Cleaning
We Continue To Strengthen VC Portfolio With Focus On Convenient Cleaning Leading Tech Full Station ASP: Rs >50K Super Premium ASP: Rs >30K Premium Auto Bin Premium ASP: Rs >20K <=30K Affordable Home High Performance Mid Premium Mapping ASP: Rs >7K <=20K Entry Level Economy ASP: Rs <7K Conventional C
Slide 60: We Will Play In Uprights Across Price Points
We Will Play In Uprights Across Price Points Portfolio Across Affordable and Premium Segments Cordless Ease Rs. 7k-20k High Performance Rs. 25k-50k Increasing Suction Power, Battery Life & Features © 2025 Eureka Forbes. All Rights Reserved. 59
Slide 61: Driving Robotics Growth Across Segments
We Will Drive Robotics Growth Across Segments Portfolio from Entry Level to Premium Formats Home Mapping Autobin Fully Automatic Cleaning Station Vacuums & Mops Self empties dust Cleans itself Self Recharging Increasing Convenience © 2025 Eureka Forbes. All Rights Reserved. 60
Slide 62: Addressing All Consumer Touchpoints
We Are Addressing All Consumer Touchpoints Competitive Products Building Awareness Go To Market Service Capabilities Gen 1 : Oct ‘24 Gen 2 : Oct ‘25 Fast NPD Cadence for First-Ever Category Scale up across channels Virtual Service Assistance product upgrades Building Campaign with Demo Capability –
Slide 63: Scaling The Softeners Category With Specific Capabilities
We Are Scaling The Softeners Category With Specific Capabilities Comprehensive Range Building Awareness Go To Market Service Capabilities Point of Entry Point of Use Across Home Sizes Lead Generation via Science - Based Trained Service Network and Use Cases Digital & BTL Consultative Selling Home Wa
Slide 64: Building The Key Pillars For Air Purifiers
We Are Building The Key Pillars For Air Purifiers Best-in-Class Portfolio Building Relevance Availability Cross Selling Range for all Room Sizes Digital & Print Ads Live demos in 300+ outlets Exclusive Offers for Existing EFL Customers (200 - 670 sq ft.) Local context Omnichannel Availability: Healt
Slide 65: Investing In Media Visibility And In-Store Presence
We Will Invest In Enhanced Media Visibility And In-Store Presence Category Building Communication In-store experience A&SP investment behind category Brand In-store building and innovations experience zones demonstrators © 2025 Eureka Forbes. All Rights Reserved. 64
Slide 67: Unlocking Our Service Opportunity
Unlocking Our Service Opportunity 1. Unlock AMC Growth 2. Expand play to Larger Filter Universe <25% Filters AMC Penetration AMCs 3. Leverage Full Stack Digital Service Platform © 2025 Eureka Forbes. All Rights Reserved. 66
Slide 68: Unlocking Our Service Opportunity
Unlocking Our Service Opportunity 1. Unlock AMC Growth 2. Expand play to Larger Filter Universe <25% Filters AMC Penetration AMCs 3. Leverage Full Stack Digital Service Platform © 2025 Eureka Forbes. All Rights Reserved. 67
Slide 69: Driving AMC Attach At Different Moments Of Truth
Driving AMC Attach At Different Moments Of Truth Warranty Installation Lifecycle AMC Lifecycle Product Purchase Service Request Technology Tailored Interlocks Propositions Digital Lifecycle AI Powered Churn Management & Propensity models © 2025 Eureka Forbes. All Rights Reserved. 68
Slide 70: Driving AMC Attach At Different Moments Of Truth
Driving AMC Attach At Different Moments Of Truth Warranty Installation Lifecycle AMC Lifecycle Product Purchase Service Request Technology Tailored Interlocks Propositions IOT Scaleup • Extended Warranty Electronic Authentication • AMC Bundling across portfolio with product © 2025 Eureka Forbes. All
Slide 71: Driving AMC Attach At Different Moments Of Truth
Driving AMC Attach At Different Moments Of Truth Warranty Installation Lifecycle AMC Lifecycle Product Purchase Service Request Digital Lifecycle Management Driving App Warranty Installs at Registration installation on App © 2025 Eureka Forbes. All Rights Reserved. 70
Slide 72: Driving AMC Attach At Different Moments Of Truth
Driving AMC Attach At Different Moments Of Truth Warranty Installation Lifecycle AMC Lifecycle Product Purchase Service Request Digital Lifecycle Management Customer Enabling First Education on AMC purchase Genuine Filters via Last Service during Warranty © 2025 Eureka Forbes. All Rights Reserved. 7
Slide 73: Driving AMC Attach At Different Moments Of Truth
Driving AMC Attach At Different Moments Of Truth Warranty Installation Lifecycle AMC Lifecycle Product Purchase Service Request Digital Lifecycle AI Powered Churn Management & Propensity models Delivering Omni- Predicting Targeting AMC channel and pre- High- Service CX outreach empting propensity Ch
Slide 74: Driving AMC Attach At Different Moments Of Truth
Driving AMC Attach At Different Moments Of Truth Warranty Installation Lifecycle AMC Lifecycle Product Purchase Service Request Digital Lifecycle Management AI Powered Churn & Propensity models Win-back Contact AMC Converting Programs Centre Digital Service visit online & offline Upsell → AMC © 2025
Slide 75: Unlocking Our Service Opportunity
Unlocking Our Service Opportunity 1. Unlock AMC Growth 2. Expand play to Larger Filter Universe <25% Filters AMC Penetration AMCs 3. Leverage Full Stack Digital Service Platform © 2025 Eureka Forbes. All Rights Reserved. 74
Slide 76: Expand Our Filter Play With A Comprehensive Plan
Expand Our Filter Play With A Comprehensive Plan 1. Optimize Filters 2. Campaign for Driving 3. Market ST Assortment Consumer Awareness Engagement Platform • First time ever 2yr Life Filter • Attractive Pricing & Margins- Kit launch • Multi-media Campaign Direct Benefit Transfer to STs • 60Kits → 5
Slide 77: Unlocking Our Service Opportunity
Unlocking Our Service Opportunity 1. Unlock AMC Growth 2. Expand play to Larger Filter Universe <25% Filters AMC Penetration AMCs 3. Leverage Full Stack Digital Service Platform © 2025 Eureka Forbes. All Rights Reserved. 76
Slide 78: Unlocking Service With Our Platform Approach
Unlocking Service With Our Platform Approach From To Service Revenue Scalable AI business with powered Service an offline network Digital Platform Phase 1 Phase 2 Phase 3 Improving Base Building Digital Unlocking CLTV CX platform © 2025 Eureka Forbes. All Rights Reserved. 77
Slide 80: Unlocking Service: AI Enabled D2C Frontend
Unlocking Service : AI Enabled D2C Frontend Customer App AI powered Hyper Omni-channel personalization Engine Customer access • 2.4 Mn+ Active downloads • Segmented • Multi-channel customer Access • Enabling First time personalized offers • Digital + Contact Centre + AMC purchase • Churn Prevention
Slide 81: Unlocking Service: Digital Backend Platform (1/2)
Unlocking Service : Digital Backend Platform (1/2) New Age Gig Enabled Service Proprietary Call Technician App platform Scheduling Algorithm © 2025 Eureka Forbes. All Rights Reserved. 80
Slide 82: Unlocking Service: Digital Backend Platform (2/2)
Unlocking Service : Digital Backend Platform (2/2) AI Based fraud detection & Supervisor App + Digital control Tower gaming prevention © 2025 Eureka Forbes. All Rights Reserved. 81
Slide 83: Unlocking Service: Digital Service GTM Tools
Unlocking Service : Digital Service GTM Tools Video Based Remote troubleshooting Digital Network management © 2025 Eureka Forbes. All Rights Reserved. 82
Slide 84: End-To-End Service Digital Platform
To Unlock Service, We Have Built An End-To-End Service Digital Platform Gig-Enabled Customer Technician Platform Platform AI enabled Digitally D2C Powered Frontend Backend Digital Service Ops Platform © 2025 Eureka Forbes. All Rights Reserved. 83
Slide 85: Scalable Digital Service Platform Offers Many Opportunities
This Scalable Digital Service Platform Offers Us Many Opportunities Unlocking Future AMC Opportunity ready Category Across Categories Scalable Agnostic Network Play © 2025 Eureka Forbes. All Rights Reserved. 84
Slide 87: Our People Strategy Is Powering Business Performance
Our People Strategy Is Powering Business Performance Talent Structure & Capabilities Culture © 2025 Eureka Forbes. All Rights Reserved. 86
Slide 88: We Have Invested In Talent And Capabilities
We Have Invested In Talent And Capabilities Category Dedicated Sales Digital : and R&D Team : New Business & Categories Technology © 2025 Eureka Forbes. All Rights Reserved. 87
Slide 89: Entrepreneurial Culture With An Owners Mindset
Entrepreneurial Culture With An Owners Mindset Will Be Critical For Take Off Continuous Open Unleash Shared communication Energy Ownership © 2025 Eureka Forbes. All Rights Reserved. 88
Slide 92: Our Strategy Is Delivering As Per Plans
Our Strategy Is Delivering As Per Plans Achieve threshold Drive profitability product growth 537bps Adj. EBITDA margin expansion in 2 years 8 Successive quarters of double-digit growth 10x PAT from FY23 to FY25 33% Growth in product business in 2 yrs Structural long-term investments 3x Annual Capex
Slide 93: What Have We Heard So Far
What Have We Heard So Far Our categories have Strong growth drivers in A larger service crossed inflection point; place beyond Water: opportunity universe poised for multi-year Robotics, Softener will be addressed: double digit growth and Air AMC + Filters Significant digital Demonstrated track Orga
Slide 94: Way Ahead: Unlocking The Long-Term Opportunity
Way Ahead : Unlocking The Long-Term Opportunity Driving Driving GROWTH PROFITABILITY Multiple Growth Extracting Operating Growth Drivers Investments Efficiencies Leverage © 2025 Eureka Forbes. All Rights Reserved. 93
Slide 95: Growth And Service Investments; Annual Capex Of Rs 50-70 Cr
Growth And Service Investments To Continue To Build Long Term Capability; Annual Capex Of Rs 50-70 Cr Product Digital GTM Category creating Front-end: In-store campaigns D2C platform presence Innovation Back-end: Cross-selling & moulds Across sales and service © 2025 Eureka Forbes. All Rights Reserv
Slide 96: Efficiency Extraction: Structured Program Across Value Chain
Efficiency Extraction : Structured Program Addressing Entire Value Chain Gross Margin Resilience COGS Program War On Waste 59.4% 58.8% 58.3% 57.9% FY23 FY24 FY25 H1 FY26 GM range bound despite product growth Value Engineering Service Leakages > service growth Negotiations Indirect Spends Multiple ma
Slide 97: Operating Leverage Is Driving Margin Expansion
Operating Leverage Is Driving Margin Expansion 53.0% 48.5% 43.9% 46.6% Grow 39.1% 36.0% +152 bps Operating Invest 9.1% 9.4% 10.7% Leverage FY23 FY24 FY25 A&SP Opex (ex. A&SP) © 2025 Eureka Forbes. All Rights Reserved. 96
Slide 98: Unlocking The Long-term Opportunity
Unlocking The Long-term Opportunity Driving Growth Driving Profitability Multiple Growth Extracting Operating growth Drivers Investments efficiencies Leverage Value Creation All parts Structural/ Addressing Significant of portfolio long-term entire value gains growing horizon chain Sustained Capital
Slide 100: In Summary
In Summary Our business We have multiple has decisively turned growth drivers, and All around, both topline are growing - Long and bottom-line runway for growth We are investing ahead We have a future ready of the curve in the organization that is Big Unlocks hungry to deliver © 2025 Eureka Forbes.
Slide 101: Our Ambition: >2x Revenue And >3x EBITDA In 5 Years
Our Ambition : >2x Revenue And >3x EBITDA In 5 Years FY23 FY25 FY30 CAGR Ambition (5 yr) Revenue (In Cr) 2,080 2,436 5,400-5,600 17% - 18% Adj. EBITDA (In Cr) 132 285 800-850 23% - 24% Adj. EBITDA margin 6.3% 11.7% ~15.0% © 2025 Eureka Forbes. All Rights Reserved. 100
Slide 102: We Are Ready for Take-Off
We Are Ready for Take-Oft... Ah DREAM BIG. FLY HIGH.
Slide 103: Thank You
THANK YOU
Slide 104: Contact Us
Contact Us Corporate Identification No: L27310MH2008PLC188478 Regd. & Corporate Office: B1/B2, 7th Floor, 701, Marathon Innova, Ganpatrao Kadam Marg, Lower Parel, Mumbai – 400013 Website: Nupur Agarwal, Head – Investor Relations https://www.eurekaforbes.com/ Investor.Relations@eurekaforbes.com EFL B

Eureka Forbes — Investor Day (November 2025) on 6ix

Eureka Forbes — Investor Day (November 2025)

Slide 1: Stock exchange filing cover letter: Investor Day presentation

Slide 2: Investor Day Presentation

Slide 3: Disclaimer

Slide 4: Re-Imagining Eureka Forbes: Turnaround To Take-Off

Slide 5: Presenters

Slide 6: Looking Back, Looking Ahead

Slide 7: Looking Back

Slide 8: Our Categories Have Low Penetration And Are Projected To Grow Strongly

Slide 9: EFL Has Unique Strengths To Seize The Opportunity

Slide 10: We Launched Project Udaan To Unlock The Transformation Opportunity

Slide 11: We Have Turned Around The Business On Both Growth And Profitability

Slide 12: EWP Category Expansion Led To Volume Growth And Penetration Increase

Slide 13: Our Premium Innovations Are Helping Customers Upgrade

Slide 14: Early Investments In Robotics Delivered Break-Out Growth

Slide 15: Significant Improvements In Customer Experience

Slide 16: Service Business Is Now Witnessing A Turnaround

Slide 17: We Have Scaled Up Our Digital Business And Touchpoints

Slide 18: We Are Building A New Culture At EFL

Slide 19: Meaningful Investments In Long Term Capabilities, Significant Cash Generated

Slide 20: Our Transformation Has Delivered A Decisive Turnaround

Slide 21: We Are Now Ready For The Next Phase of Transformation

Slide 22: Looking Ahead

Slide 23: We Will Continue With Our Strategy

Slide 24: And Invest In A Few Big Unlocks

Slide 25: Water Penetration: Addressing Category Barriers

Slide 26: Water Premiumization

Slide 27: Portfolio Of Smart And Connected Products

Slide 28: The Future Of Cleaning Lies In Robotics

Slide 29: A Powerful Playbook To Break Out In Robotics

Slide 30: Building A New Durables Category In Robotics

Slide 31: Air Purifiers Will Accelerate Due To Growing Awareness

Slide 32: Scaling Up Sales & Service Capabilities For Softeners

Slide 33: We Are India's Largest Service Company

Slide 34: Unlocking Our Service Opportunity

Slide 35: In AMCs, We Will Win At Different Moments Of Truth

Slide 36: Expanding Play In Filters And Spares Universe

Slide 37: A Clear And Comprehensive Filters Strategy

Slide 38: Simplifying And Differentiating Our Filter Assortment

Slide 39: Increasing Consumer Awareness Of Perils Of Local Filters

Slide 40: Engaging Market Technicians To Drive Filter Sales

Slide 41: End-to-end Service Digital Platform

Slide 42: D2C Online Business Scaled 9X In 2 Years

Slide 43: Our D2C Engine Will Open Up A Product Opportunity

Slide 44: Building A Digitally Enabled Freelancer Network

Slide 45: Our Omni-Channel GTM Will Drive Category Scale Up

Slide 46: Capability Build Up Across All Channels

Slide 47: A Focused & Aggressive Strategy To Execute Relentlessly

Slide 48: With Disciplined Execution, We Aspire To Grow Bigger

Slide 49: We Are Ready For Take-Off

Slide 50: Driving Product Growth

Slide 51: Our House Of Strategy

Slide 52: Visible Increase In Category Penetration

Slide 53: Driving Penetration By Addressing Key Barriers

Slide 54: We Have Reduced TCO Across The Aquaguard Range

Slide 55: Leveraging Replacement Occasion To Drive Premiumization

Slide 56: Our Innovations Have Driven Premiumization

Slide 57: Announcing Our Most Premium Purifier Till Date

Slide 58: Smart Purifiers Offer Better Control And Engagement

Slide 59: Strengthening VC Portfolio With Focus On Convenient Cleaning

Slide 60: We Will Play In Uprights Across Price Points

Slide 61: Driving Robotics Growth Across Segments

Slide 62: Addressing All Consumer Touchpoints

Slide 63: Scaling The Softeners Category With Specific Capabilities

Slide 64: Building The Key Pillars For Air Purifiers

Slide 65: Investing In Media Visibility And In-Store Presence

Slide 66: Unlocking Lifetime Value

Slide 67: Unlocking Our Service Opportunity

Slide 68: Unlocking Our Service Opportunity

Slide 69: Driving AMC Attach At Different Moments Of Truth

Slide 70: Driving AMC Attach At Different Moments Of Truth

Slide 71: Driving AMC Attach At Different Moments Of Truth

Slide 72: Driving AMC Attach At Different Moments Of Truth

Slide 73: Driving AMC Attach At Different Moments Of Truth

Slide 74: Driving AMC Attach At Different Moments Of Truth

Slide 75: Unlocking Our Service Opportunity

Slide 76: Expand Our Filter Play With A Comprehensive Plan

Slide 77: Unlocking Our Service Opportunity

Slide 78: Unlocking Service With Our Platform Approach

Slide 79: End-To-End Service Digital Platform