Slide 1: Pureprofile FY2017 Financial Results
For personal use only Pureprofile (ASX:PPL) Investor Presentation FY2017 Financial Results
Slide 2: Disclaimer
Disclaimer For personal use only The information contained in this Presentation or subsequently provided to the recipient whether orally or in writing by, or on behalf of Pureprofile Ltd. (Pureprofile) or any of its directors, officers, employees, agents, representatives and advisers (the Parties) is p
Slide 3: Contents
Contents For personal use only • FY2017 financial highlights 7 • Financial summary 8 • Reconciliation of underlying results 11 • Balance sheet 12 • Cash flow 13 • Acquisition update – Cohort 15 • News Corp – extension of alliance 16 • Outlook 18 • Appendix 19 3
Slide 4: We reward consumers for their data
We reward consumers for their data For personal use only Profiles are created from consumer data 4
Slide 5: We create, enrich and monetise profiles
We create, enrich and monetise profiles For personal use only We create profiles We enrich profiles We monetise profiles 5
Slide 6: How we generate revenue
How we generate revenue For personal use only Market Research SaaS Platform Media Buying Media Sales Lead Generation The Pureprofile platform delivers SaaS Platform delivers client self Sparcmedia buys targeted AdSparc improves publisher ad Connects brands to high quality brands data and insights vi
Slide 7: FY2017 financial highlights
FY2017 financial highlights For personal use only $63.3m $52.9m 48% $6.7m $2.0m Pro forma Statutory Gross Profit Underlying Annualised Revenue* Revenue# Margin EBITDA** cost savings## * Pro forma figures – calculated as if Cohort Group and Sparc had been owned by Pureprofile for the full 12 month pe
Slide 8: Financial summary
Financial summary For personal use only Pro forma* - profit and loss $A million Year Ending 30 June FY17 FY16 Growth • Data and Insights and Programmatic Media services continued to grow strongly in Australia, NZ, US and UK Data & Insights 13.3 11.1 20% • The Cohort Performance business was acquired
Slide 9: FY2017 pro forma revenue by geography
FY2017 pro forma revenue by geography For personal use only International $22.4m • Positioned for growth 35% in target international geographies of US, UK and NZ • Senior executives Australia relocated to London $40.9m and New York to grow 65% international revenue 9
Slide 10: Revenue analysis
Revenue analysis For personal use only Revenue* by geography ($m) Revenue* by business unit ($m) 22.4 22.3 15.9 17.4 Programmatic Media International 11.1 13.3 Data & Insights ANZ Performance 39.1 40.9 26.5 27.7 FY16 FY17 FY16 FY17 • Revenue from our US and UK businesses grew by 41% in FY2017 • Stro
Slide 11: Reconciliation of underlying results
Reconciliation of underlying results For personal use only • Pro forma impact of acquisition – reflects the additional EBITDA Year Ending 30 June FY17 that would have been recorded if Cohort had been a part of the Reported EBITDA 0.7 Group since 1 July 2016 • Non-recurring and one-off items – relate
Slide 12: Balance sheet
Balance sheet For personal use only $m $m • Working capital position improved relative to FY2016 and H1 FY2017 As at 30 June FY17 FY16 • Current liabilities – includes Cohort earn out provision of $8.5m at 30 Cash and cash equivalents 4.0 1.8 June 2017 - finalised post year end ($8.6m) • $4m to be p
Slide 13: Cash flow
Cash flow For personal use only $m $m As at 30 June FY17 FY16 EBITDA 0.7 (0.8) Net working capital 1.6 0.3 • Positive operating cash flow in FY2017 Other 0.1 0.1 • Total cash and cash equivalents on 30 June 2017 of $4.0m Operating cash flows 2.4 (0.4) Capital expenditure (5.3) (3.5) • Net cash posit
Slide 14: Net debt
Net debt For personal use only $m $m As at 30 June 2017 Available Drawdown Facility A – Acquisition 4.0 4.0 • CBA facility established November 2016 Facility B – Working Capital 3.0 2.4 • Total facility of $7.5m • Facility A - 3 years to 30 September 2019 Facility C – Lease Guarantee 0.5 0.1 • Facil
Slide 15: Acquisition update - Cohort
Acquisition update - Cohort For personal use only Cohort Group • Established in 2008, Cohort Group is one of Australia’s leading performance marketing companies • Pureprofile acquired Cohort for an initial payment of $18.0m on 8 November 2017 • The transaction included an earn out payment (Earn Out)
Slide 16: News Corp – extension of alliance
News Corp – extension of alliance For personal use only • Pureprofile entered into a new 2-year term with News Corp to extend its engagement on News Connect • The extended agreement supports the expansion of News Connect across News Corp’s global digital assets • News Connect enables improved audien
Slide 17: Investing in future scale and growth
Investing in future scale and growth For personal use only Roll out owned and earned media Streamlining cost strategy to drive base via constantly down costs to acquire Strong cash leveraging self service new leads and Generation platform apps profiles in FY2018 Connection of Cross sell behavioural
Slide 18: Outlook
Outlook For personal use only Growth Product Operations Cash • Maintain International growth • Revenue growth driven by new • Integrate Cohort to fully realise • Continued streamlining of costs rate products rolling out in FY18 (See group sales strategies and across Pureprofile Group • Focus on larg
Slide 19: Appendix
For personal use only Appendix 19
Slide 20: Strategic growth initiatives
Strategic growth initiatives For personal use only Strategy FY17 FY18 • Develop next generation Pureprofile platform that • Platform development focused on highly scalable • Launching self service apps to clients across all business supports data and insight, programmatic media and back end data eng
Slide 21: Corporate Overview
Corporate Overview For personal use only ASX Code: PPL Andrew Edwards Clifford Rosenberg Executive Chairman Non-executive Director Listing date: 29 July 2015 Former Leo Burnett UK CEO and Chairman. Former MD of LinkedIn (ANZ) and Yahoo! Australia. Shares on issue: 111,171,611 Market cap (as at 30 Ju
Slide 22: Contact details
For personal use only Contact details Paul Chan Andrew Edwards Founder & CEO Executive Chairman Ph: +61 (0) 2 9333 9700 Ph: +61 (0) 2 9333 9700 Email: paul@pureprofile.com Email: aedwards@pureprofile.com 22