Slide 1: Acquisition of DataPOWA Ltd
I N V E S T O R P R E S E N TAT I O N ACQUISITION OF DATAPOWA LTD IXUP: the 'key' to unlocking the true value of data Marcus Gracey Managing Director & CEO May 2021 This announcement has been approved for release by the Board of IXUP.
Slide 2: Market Opportunity: IXUP as a data monetisation 'key'
Market Opportunity: IXUP as a data monetisation 'key' Big data market size revenue forecast worldwide 2011–2027 (in billion US. Dollars) According to research by US-based Boston Consulting Group, the combination of data and advanced analytics could unlock more than $US1 trillion in new value this ye
Slide 3: Transaction Opportunity
Transaction Opportunity • Data is a new emerging international currency • Demand for and value of sports data exponentially increasing • IXUP's technology enables valuable business to business data collaboration • DataPOWA accelerates growth, delivers strategic market entry and an accelerated pathwa
Slide 4: IXUP: Background
I N V E S T O R P R E S E N TAT I O N IXUP: BACKGROUND
Slide 5: IXUP: background
IXUP: background IXUP Limited (ASX:IXU) (pronounced 'eyes up') was founded in 2011 and listed on the ASX in 2017. IXUP Secure Data Engine enables: • Secure collaboration and analysis of sensitive Data data between multiple organisations and data sets - while that data remains fully encrypted • Compl
Slide 6: IXUP Board and senior management
IXUP Board and senior management Julian Babarczy Marcus Gracey Dean Joscelyne Freya Smith Non-Executive Chairman Managing Director & CEO Founder & Non-Executive Non-Executive Director Director Freya is the General Counsel Julian was appointed as Non- Marcus is an experienced and Company Secretary fo
Slide 7: Gold Plated Strategic Advisers: incentivised to deliver
Gold Plated Strategic Advisers: incentivised to deliver Matt Davey Ian Penrose • US-based Australian-born online wagering • UK-based online gaming and wagering entrepreneur entrepreneur, executive and director • Non-Executive Director/major shareholder, • Experienced CEO of London Stock BetMakers Te
Slide 8: IXUP: Commercialisation Strategy
I N V E S T O R P R E S E N TAT I O N IXUP: COMMERCIALISATION STRATEGY
Slide 9: IXUP: updated commercialisation strategy
IXUP: updated commercialisation strategy “Infinite opportunities are unlocked when you can share and analyse information in a simple, safe and compliant way" IXUP – Financial services, Initial focus on Sports Data, Complimentary The key to Health Care, developing products Sports Sponsorship, technol
Slide 10: IXUP: unlocking the hidden value in sports data
IXUP: unlocking the hidden value in sports data Sports Data, • Demand for sports information and its value is growing exponentially Sports Sponsorship, Digital Sports Betting, • Acquisition of DataPOWA accelerates IXUP commercialisation strategy Media, Retail, Entertainment • DataPOWA's 'POWA index'
Slide 11: IXUP's Sports Data Epiphany
I N V E S T O R P R E S E N TAT I O N IXUP’s Sports Data Epiphany
Slide 12: Sports Sponsorship: ripe for disruption
Sports Sponsorship: ripe for disruption Global sports sponsorship spend continues to rise POWA index expands measurement of sponsorship spend and valuation beyond traditional metrics to Size of sports sponsorship market worldwide in 2020 and 2027 (in billion US dollars) include real time social medi
Slide 13: Sports Data Demand and Value Increasing: exponential growth profile
Sports Data Demand and Value Increasing: exponential growth profile • Market forces: – exponential rise of data as a significant new currency and asset class Market opportunity and drivers – increasing pressure to drive revenue from data assets – exploding sports betting markets driven by US deregul
Slide 14: Who is DataPOWA?
I N V E S T O R P R E S E N TAT I O N WHO IS DataPOWA?
Slide 15: DataPOWA: background
DataPOWA: background § DataPOWA is a UK based business offering specialist data and marketing services to the sports market Flynn identified the § Founded in 2017 by Michael Flynn problem with TV driven who has more than 30 years of sports metrics in the sports sponsorship and digital marketing spon
Slide 16: DataPOWA: commercialisation / business model
DataPOWA: commercialisation / business model Triallists Live Paying POWA index 2.0 Other major (+25 more) Customers customers in advanced discussions Franchise Owners Rights Holders Brands / Sponsors Agencies Media 1) Target Market Measures franchises in the Benchmarks against Identifies ’best bang
Slide 17: DataPOWA Acquisition Details
I N V E S T O R P R E S E N TAT I O N DataPOWA ACQUISITION DETAILS
Slide 18: Acquisition Rationale
Acquisition Rationale • Strategic entry into international sports data market • Express pathway to market for IXUP technology • Significant growth opportunity given exponential demand and early revenues from digital sports betting market • Maximises upside for IXUP • Complimentary strategic opportun
Slide 19: Transaction details
Transaction details Key terms • Binding sale purchase agreement signed Revenue Earnout Targets • Deal subject to IXUP shareholder approval with meeting to 4,000 $3,650,000 be convened as soon as possible 3,000 • Consideration payable - $12 million (max): Australian dollar 1,000,000 – $3.25 million c
Slide 20: Corporate Overview
I N V E S T O R P R E S E N TAT I O N CORPORATE OVERVIEW
Slide 21: Impact on IXUP Capital Structure
Impact on IXUP Capital Structure Capital Structure Prior to Acquisition Potential post acquisition shareholders Existing IXUP Fully Paid Shares On Issue 701m Unlisted Options (various strike prices) 235m Performance Rights 24m 6% 6% Acquisition Shares Proposed to be Issued Existing IXUP Shareholders
Slide 22: Appendices
I N V E S T O R P R E S E N TAT I O N APPENDICIES
Slide 23: Further Details on Strategic Advisors
Appendix A I N V E S T O R P R E S E N TAT I O N Further Details on Strategic Advisors
Slide 24: Tekkorp Capital: US gaming and wagering specialist
Tekkorp Capital: US gaming and wagering specialist “The IXUP and DataPOWA technology solution represents a revolutionary step in the sports sponsorship and database collaboration markets globally. The combined group is now ideally positioned to expand further into the global sports data market, both
Slide 25: Strategic Advisor – Ian Penrose
Strategic Advisor – Ian Penrose • Ian Penrose is a highly experienced online wagering and gaming executive with unparalleled UK & European network • Ian is currently a Non-Executive Director of LSE-listed Playtech plc (US$2 billion market capitalisation), which is a global gaming technology business
Slide 26: Technology Overview: IXUP and DataPOWA
Appendix B I N V E S T O R P R E S E N TAT I O N TECHNOLOGY OVERVIEW: IXUP AND DataPOWA
Slide 27: The IXUP Technology Platform Explained
The IXUP Technology Platform Explained IXUP's Secure Data Engine is a software platform that facilitates secure data Insights collaboration and analytics and delivers insights across multiple encrypted data sets: • Securely combines discrete data sets • Data owner retains full control Data • Zero da
Slide 28: IXUP: unique, patented and scalable
IXUP: unique, patented and scalable • Minimal known competitors or substitutes • Overcomes a huge global pain-point: lack of trust in data sharing. Organisations continue to balance rapidly evolving requirements to improve data security, privacy controls and govern data access • Platform is scalable
Slide 29: DataPOWA: introducing the POWA index
DataPOWA: introducing the “POWA index” • The “POWA index” is a fit for purpose sponsorship ‘currency’ • Replaces previously inefficient, time consuming and imprecise sponsorship valuation techniques • Allows a measurement of sponsorship asset power, using a proprietary “AI” valuation tool to predict
Slide 30: DataPOWA: the POWA index 2.0
DataPOWA: the POWA index 2.0 POWA index Interactive and Data is loaded accurate reports and encrypted showing: at cell level Enrichment data Encrypted database • Media/asset rights Data is then valuation layered, indexed • Sponsorship DD and matched in • Privacy/GDPR compliant an encrypted walled-ga
Slide 31: IXUP and DataPOWA Technologies Combined
Appendix C I N V E S T O R P R E S E N TAT I O N IXUP AND DataPOWA TECHNOLOGIES COMBINED
Slide 32: IXUP and DataPOWA: the journey so far
IXUP and DataPOWA: the journey so far March February March/April April/May Tekkorp introduces IXUP forms technology POWA index 2.0 Ongoing positive discussions DataPOWA to IXUP collaboration with DataPOWA development continues continue with additional POWA index 2.0 customers 2020 2021 November Dece
Slide 33: IXUP and DataPOWA products combine: POWA index 2.0
IXUP and DataPOWA products combine: POWA index 2.0 • POWA index 2.0 represents a new and unique solution for sports rights and sports data owners – Enrichment of 1st party data sources – Co-marketing and intelligence outcomes POWA Index 2.0 has DataPOWA’s AI possible sponsorship valuation • POWA ind
Slide 34: The POWA index 2.0: video teaser
The POWA index 2.0: video teaser 35
Slide 35: Legal Disclaimer
Legal Disclaimer This presentation has been prepared by IXUP Limited (“IXUP” or the “Company”) based on information available to it as at the date of this presentation. The information in this presentation is provided in summary form and does not contain all information necessary to make an investme
Slide 36: Marcus Gracey Managing Director & CEO
Marcus Gracey Media Enquiries Managing Director & CEO The Capital Network Phone +61 2 8206 8888 Julia Maguire Mobile +61 407 069 011 +61 2 8999 3699 marcus.gracey@ixup.com julia@thecapitalnetwork.com.au www.ixup.com