Slide 1: Strategy Presentation cover letter to stock exchanges
7th May, 2025 The Listing Department, The Manager The Manager, The Calcutta Stock Exchange Ltd. Department of Corporate Listing Department, 7, Lyons Range, Services, National Stock Exchange of India Ltd. Kolkata – 700001 BSE Limited Exchange Plaza, P. J. Towers, Dalal Street, Bandra Kurla Complex, B
Slide 2: Introducing India's First Guilt-Free Pens
pentonic INTRODUCING INDIA'S FIRST GUILT-FREE PENS Every plastic pen carries the guilt of being a polluter. So we decided to fight back. Pentonic is now making pens that consist of 75% recycled plastic. Talk about having a clean sheet. PeNCONICc & 75%
Slide 3: Strategy Presentation FY25
STRATEGY PRESENTATION Linc Limited (formerly Linc Pen and Plastics Limited) FY25 NSE : LINC BSE : LINC Bloomberg : LINC:IN 2
Slide 4: Safe Harbour Statement
Safe Harbour Statement This presentation may contain certain “forward-looking statements” within the meaning of applicable securities laws and regulations, which may include those describing the Company’s strategies, strategic direction, objectives, future projects and/or prospects, estimates etc. I
Slide 5: Inside This Presentation
Inside This Presentation 1 2 3 4 Industry Company Why Linc Financial Outlook Overview Snapshot
Slide 6: Industry Outlook
! Industry Outlook
Slide 7: Global Stationery Industry Opportunity
Global Stationery Industry Opportunity Global Stationery and Supplies Share of Relevant Market Writing & Marking Instruments Market Size Market 1 2020 2027 ▪ China is forecasted to reach a projected market 178.6 145.2 Ball & Gel Pen 36% 41% size of US$8.7 Billion by the year 2030 at CAGR US$ Billion
Slide 8: Opportunity in the Indian Market
Opportunity in the Indian Market Indian Writing & Creative Indian Education Industry Writing Instruments Market Growth Drivers Instruments Market 225 ▪ Rising Populations: 140 - 145 o Largest population in age bracket of 5-24 years ~580 ₹ Billion million. US$ Billion 96.8 o Indian working population
Slide 9: Indian Writing Instrument Industry Opportunity
Indian Writing Instrument Industry Opportunity Indian Writing Instruments Market Indian Pen Segment at Manufacturer’s Realization, in ₹ Billion • Demand is driven by students and working-class population 91.5 - 96 CAGR • As of FY23 Pens occupy 65% share in Writing Instruments, and 6.5 - 7 7% 6.6% -
Slide 10: Indian Writing Instrument Industry Opportunity
Indian Writing Instrument Industry Opportunity Indian Pen Segment Market Size Indian Pen Market subsegments in ₹ Billion 15-20% 87 - 90 CAGR 7.6% – 8.3% 15-20% 25 42% 60.4 Premium FY23 58% Mid-Premium MRP 17.3 42.5 Mass 70-75% 12.1 26.9 62 - 65 7.7 43.1 Pen Subsegments Price Criteria 30.4 19.2 Mass
Slide 11: Pens - Global Trade Perspective
Pens - Global Trade Perspective 826 Top 10 Exporters of Pens in CY 2024 1,137 Top 10 Importers of Pens in CY 2024 725 USD Millions USD Millions 417 351 251 379 187 317 160 153 250 126 107 173 165 156 153 146 132 Japan Germany Mexico USA India USA Germany Mexico UK Spain Italy Netherlands Czechia Pol
Slide 12: Our Journey
Our Journey JV with Pentonic was launched. Mitsubishi Umergaon Production It was a Game Changer 543 commenced in that featured new factory Minimalistic design & 508 FY 25 Price at Rs 10 490 Linc Glycer, Ocean Gel Mitsubishi The company’s FY 19 was launched acquired 13% highest selling pen FY 17 was
Slide 13: Our Portfolio of Products
Our Portfolio Our Portfolio of of Products. Products ▪ Among Top 3 brands in ▪ New Writing ▪ Global brand from ▪ Asia’s largest India for Writing Instrument brand Mitsubishi Pencil Co. Ltd, stationery giant. Instruments. launched in FY19 by Linc Japan. in MRP ₹10 and above segment. ▪ Presence in the
Slide 14: Upcoming Launches - H1 FY25
Upcoming Launches - H1 FY25. Recent Launches Pentonic Compass Pentonic Mech Pentonic SF Pencil Swype Fine Tip Swype White Swype Swype Permanent Pencil 0.5 & 0.7 Marker Board Marker Highlighter Marker Pentonic Ball Pen Linc Fineliner Linc Ocean Gel Linc Nex 0.5 Linc Glycer A1 Linc Calculator (75% Rec
Slide 15: Upcoming Launches
Upcoming Launches Writing Markers & Stationery Instruments Highlighters Products Pentonic Gel Pen Pentonic Pentonic Sketch (70% Recycled) Permanent Marker Pens Pentonic Morris Pentonic Twist Just Click Linc Brush Pen Crayons White Board Markers & Highlighters Linc Explore Ball Swype Medium-tip Pento
Slide 16: Trend of Financial Performance
Trendofof Trend Financial Financial Performance Performance. CAGR 6.5% CAGR 12.0% CAGR 11.0% 31.2% 31.3% 31.8% 12.6% 11.8% 11.1% 24.7% 9.6% 23.8% 17,290 6,440 22.4% 6,136 15,909 ₹ LACS 54,348 15,197 5,642 48,676 50,785 6.1% 39,699 3,826 4.0% 35,496 9,805 8,441 25,666 5,753 2,153 1,017 FY20 FY21 FY22
Slide 17: Leadership
Leadership MR. DEEPAK JALAN DR. (H.C.) CS ADV MAMTA BINANI Managing director, Independent, Non-executive director, ▪ Commerce graduate with 38 years of experience ▪ 1st insolvency professional, to be registered with the Insolvency & Bankruptcy Board ▪ Responsible for the overall operations with a sp
Slide 18: Why Linc?
Why Linc? Focus on Geographic Inroads into Strong Consistently Rapidly Premiumization, Expansion; Stationery Balance Sheet endeavors to expanding consistently Focusing on Products; with negative practice good distribution augmenting increasing its widening net Corporate network Added the contributio
Slide 19: Focus on Premiumisation
Focus on Focus on Premiumisation. Premiumization Pentonic brand introduced in FY19 as a Growth in average realization of Pens minimalistic yet contemporary pen, known for 6.21 its aesthetics as well as writing smoothness 5.80 5.83 6.13 5.62 5.57 5.62 5.53 5.67 4.90 5.42 ₹ 4.52 4.32 3.96 3.65 FY 18 F
Slide 20: Focus on Premiumization
Focus on Premiumization Number of Pens Pens above and below ₹ 10 7,318 7,107 20% 2,743 2,960 • Pentonic positioned at ₹ 10 + segment 52% 164 • Pentonic GPM ~ 41% 168 In Lacs • Significant increase in revenue share of 80% 'Pentonic' over the last 5 years 4,411 48% 3,979 FY18 FY25 FY24 FY25 Below Rs 1
Slide 21: Focus on Premiumization
Focus on Premiumization Pentonic’s Contribution to Total Revenue ▪ Increase in share of Pentonic in total revenue led to higher GPM at the company level. 35% 40% 37% 38% FY24 FY25 ▪ New Launches in the upcoming quarters will drive 34% 36% premiumization 32% 33% 29% 35% 1st Quarter 2nd Quarter 3rd Qu
Slide 22: Increasing its Global Footprint As Well
Increasing it’s Global Footprint As Well Value % Growth Pen Exports from India - CY24 USD Millions over CY23 Linc’s Geographic Reach –FY25 Europe 61 84.8% North America 52 20.9% Europe Including Russia Africa 46 (23.3%) North America 11% Middle East (ME) 35 (9.6%) 9% South East Asia (SEA) 24 55.3% S
Slide 23: Recent Participation in Global Expos
Recent Participation in Global Expos Ambiente, Frankfurt, Germany, 2025 22
Slide 24: Recent Participation in Global Expos
Recent Participation in Global Expos Canton Fair, China, 2025 23
Slide 25: Recent Participation in Global Expos
Recent Participation in Global Expos Scofex, South Africa, 2024 24
Slide 26: Recent Participation in Global Expos
Recent Participation in Global Expos Escolar, Brazil, 2024 25
Slide 27: Inroads into Stationery Products
Inroads into Stationery Products ▪ Diversified Product Roadmap: New launches in markers, calculators, and other stationery products to strengthen presence as a holistic stationery player. ▪ Expanding TAM Ambitions: Aim to broaden the Total Addressable Market, with a long-term aspiration to tap into
Slide 28: Focus on Shareholder Value Creation
Focus on Focus on Shareholder Shareholder Value Value Creation. Creation Net Cash from Operating Activities Vs Dividend Payout Net Debt and Net Debt/Operating EBITDA 2.44 6,194 5,693 52% 4,562 4,723 ₹ LACS 4,338 1.19 ₹ LACS 3,835 3,801 33% 3,317 20% 797 0.78 12% 24% 290 (760) (765) (1,869) 22% 892 7
Slide 29: Expansion Plan
Expansion Plan Modernisation and expansion of the existing Kolkata facility, at an infrastructure Cost of ~₹3,500 lacs Estimated to be completed by Q3 FY26 Investment in machineries will be in modular way – in line with the market demand Establishing a new facility near Ahmedabad, to produce product
Slide 30: Strategic JV with Mitsubishi Pencil Co.
Strategic JV with Mitsubishi Pencil Co. ▪ The JV builds on our 3 decade-long exclusive relationship with Mitsubishi, merging their advanced technology with our market expertise ▪ ₹20 Cr. investment, with Mitsubishi holding a 51% share ▪ Headquartered in Gujarat, the facility commenced its setup in J
Slide 31: Wider Penetration across India
Wider Penetration across India Wider Penetration across India ▪ India has over 10 Mn non-stationery outlets Break-up of Region-wise Touch Points – FY25 ▪ Broken tradition by expanding to neighbourhood grocery stores (Kirana, Medical stores, Pan stores, etc.) ▪ Focus will be on increasing revenue per
Slide 32: ESG
ESG E S G ▪ Consistently ▪ Strongly believes in endeavored to practice ▪ Pentonic’s individual diversity in the good Corporate plastic wrapper workforce and has Governance packaging has been ~1,000 female employees ▪ Believes such consciously substituted ▪ Employs a small specially- practices are fo
Slide 33: Financial Snapshot
! Financial Snapshot
Slide 34: Operational Highlights
Operational Highlights ₹ Lacs Writing Instruments Other Products Writing Instruments Other Products Revenue Own Brands Licensed Brands Own Brands Licensed Brands Pentonic Linc & Others Uni-Ball Pentonic Linc & Others Deli FY25 18,460 20,489 8,918 949 3,341 2,404 Sales Contribution (%) 33.8% 37.6% 16
Slide 35: Operational Highlights
Operational Highlights Trade Channel Wise Break-up of Operating Revenue ₹ Lacs 10,446 19% Exports Exports 9,781 19% 2,455 4% E commerce E commerce 1,506 3% 3,149 Modern Trade Modern Trade 6% 2,590 5% 5,939 Corporate 11% 4,854 Corporate 9% 32,574 General Trade 32,382 General Trade 60% 63% FY25 FY24 F
Slide 36: Profit & Loss Summary
Profit & Loss Summary ₹ Lacs Particulars FY21 FY22 FY23 FY24 FY25 Operating Income 25,666 35,496 48,676 50,785 54,348 Gross Profit 5,753 8,441 15,197 15,909 17,290 Gross Profit (%) 22.4% 23.8% 31.2% 31.3% 31.8% Operating EBITDA 1,017 2,153 6,136 5,642 6,440 Operating EBITDA Margin (%) 4.0% 6.1% 12.6
Slide 37: Balance Sheet Summary
Balance Sheet Summary ₹ Lacs Particulars FY21 FY22 FY23 FY24 FY25 Net Worth 13,471 14,285 17,722 20,585 23,571 Gross Debt 812 299 - 692 636 Cash & Cash equivalent 14 9 760 1,456 2,505 Net Debt 797 290 (760) (765) (1,869) Capital Employed1 15,025 15,178 18,730 23,867 26,972 Net Fixed Assets (incl CWI
Slide 38: Ratios
Ratios Particulars Ratios FY21 FY22 FY23 FY24 FY25 Solvency Ratios Net Debt/Equity 0.06 0.02 (0.04) (0.04) (0.08) Net Debt/Op EBITDA 0.78 0.13 (0.12) (0.14) (0.29) EBIT/Interest (0.39) 15.81 79.78 18.91 18.43 Operational Ratios Current Ratio 1.92 2.14 2.56 2.22 2.38 Fixed Asset Turnover 3.43 4.63 5.
Slide 39: Shareholding Pattern
Shareholding Pattern As on 31st Mar’25 Promoters Mitshubishi Pencil Co Ltd 26.3% IEPF 0.5% NRI, FII, AIF etc. 0.3% 59.5% 13.4% Other Public 38
Slide 40: Thank You
Thank You For further details please contact Director Finance & CFO Investor Relations Advisor N.K.Dujari Sanjeev Sancheti Email: investors@linclimited.com Email: ir@uirtus.in Website: www.uirtus.in 39