Marimekko Oyj · OMXHEX:MEKKO

Marimekko Oyj — Investor Day (September 2024)

10 slides from Marimekko Oyj's investor day presentation, Sep 11, 2024

  1. Slide 1: End-to-end digitality to boost our omnichannel growth and efficiency

    End-to-end digitality to boost our omnichannel growth and efficiency Mikki Inkeroinen, Chief Technology Officer 11 September 2024 © Marimekko 1

  2. Slide 2: Accelerating the wider digitalization of Marimekko's value chain

    END-TO-END DIGITALITY TO BOOST OMNICHANNEL GROWTH AND EFFICIENCY Accelerating the wider digitalization END-TO-END DIGITALITY THROUGH of Marimekko’s value chain MARIMEKKO’S VALUE CHAIN Supply chain and Digital first mindset in market entry strategies and merchandising Design Logistics ecommerce an im

  3. Slide 3: Key objectives to capture growth through inspiring, frictionless and tailored omnichannel experiences

    END-TO-END DIGITALITY TO BOOST OMNICHANNEL GROWTH Key objectives to capture growth through inspiring, frictionless and tailored omnichannel experiences GROW SALES INCREASE CUSTOMER IMPROVE OMNICHANNEL by increasing traffic and conversion with LIFETIME VALUE CAPABILITIES the help of our new composabl

  4. Slide 4: We have the right building blocks and capabilities now in place for accelerating omnichannel growth

    LATEST STEPS IN SCALE STRATEGY EXECUTION We have the right building blocks and capabilities now in place for accelerating omnichannel growth RENEWED GLOBAL B2C COMMERCE PLATFORM → Modern composable architecture → Marketing technology tools to optimize NEW FRIENDS OF MARIMEKKO PRELOVED LAUNCHED retur

  5. Slide 5: With modern capabilities in place, we are working to capture omnichannel growth opportunities

    END-TO-END DIGITALITY TO BOOST OMNICHANNEL GROWTH With modern capabilities in place, we are working to capture omnichannel growth opportunities with multiple levers OPPORTUNITY Better understand and Deliver tailored, Enable inspiring, Explore new channels Increase speed of GROWTH activate our custom

  6. Slide 6: Key objectives to capture efficiency throughout the value chain supporting scaling up

    END-TO-END DIGITALITY TO BOOST EFFICIENCY Key objectives to capture efficiency throughout the value chain supporting scaling up REINFORCE FASTEN TIME-TO-MARKET AND PRODUCT-MARKET-FIT VIA UNLOCK MORE TIME FOR IMPROVED DATA AND AI CREATIVITY WITH DIGITAL TOOLS UTILIZATION INCREASE OPERATIONAL IMPROVE

  7. Slide 7: Our pilot projects show we can unlock productivity opportunities through a more integrated workflow

    LATEST STEPS IN SCALE STRATEGY EXECUTION Our pilot projects show we can unlock productivity opportunities through a more integrated workflow 3D DESIGN and PROTOTYPING streamlining Full-funnel MARKETING the design process and reducing physical ANALYTICS and OPTIMIZATION samples to understand consumer

  8. Slide 8: We will focus on a wide array of ways to improve operational efficiency across value chain

    END-TO-END DIGITALITY TO BOOST EFFICIENCY We will focus on a wide array of ways to improve operational efficiency across value chain powered by digitalization Design Logistics Sales and Marketing service Supply chain and merchandising Improve time-to Data and analytics Improve Optimize More Support

  9. Slide 9: Disclaimer

    Disclaimer The following information contains, or may be deemed to contain, “forward-looking statements”. These statements relate to future events or our future financial performance, including but not limited to strategic plans, potential growth, expected capital expenditures, future cash sources a

  10. Slide 10: Marimekko Capital Markets Day

    MARIMEKKO Capital Markets Day 11 September 2024 © Marimekko 10

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