Marimekko Oyj · OMXHEX:MEKKO

Marimekko Oyj — Marimekko Oyj New — Q4 2025 Earnings Presentation

33 slides from Marimekko Oyj's earnings presentation, Feb 12, 2026

  1. Slide 1: Results 2025

    Results 2025 Tiina Alahuhta-Kasko President & CEO 12 February 2026 © Marimekko 1

  2. Slide 2: Net sales grew from the comparison period's record level

    Q4/2025 Net sales grew from the comparison period’s record level; operating profit margin was at a good level despite the continued challenging market situation • Our net sales in the fourth quarter increased by 1% and totaled EUR 54.7 million (54.0). • Net sales were boosted in particular by increa

  3. Slide 3: Marimekko's key figures in the fourth quarter

    Q4/2025 Marimekko’s key figures in the fourth quarter EUR million 10–12/2025 10–12/2024 Change, % 1–12/2025 1–12/2024 Change, % Net sales 54.7 54.0 1 189.6 182.6 4 International sales 23.9 22.7 5 87.2 81.6 7 % of net sales 44 42 46 45 Operating profit 8.7 9.1 -4 31.8 31.4 1 Comparable operating prof

  4. Slide 4: Net sales and operating profit

    Net sales and operating profit 12 February 2026 © Marimekko 4

  5. Slide 5: Net sales increased +1% to EUR 54.7 million

    Q4/2025 Net sales increased +1% to EUR 54.7 million (54.0) Net sales were boosted in particular by increased retail and wholesale sales in the Asia-Pacific region. • retail sales +2% • wholesale sales +0% • licensing income -6% Sales in Finland -1% Quarterly net sales, EUR million EUR million Q4/ Q4

  6. Slide 6: Net sales increased +4% to EUR 189.6 million

    1–12/2025 Net sales increased +4% to EUR 189.6 million (182.6) • retail sales +4% Net sales were boosted especially by the growth of wholesale sales in the Asia-Pacific region and • wholesale sales +5% Europe as well as increased retail sales in Scandinavia. • licensing income -34% Sales in Finland

  7. Slide 7: Net sales increased in all international market areas

    NET SALES 1–12/2025: EUR 189.6 MILLION (182.6) Net sales increased in all international market areas, in total international sales grew by +7% Net sales by market area, 1–12/2025 (1–12/2024) Net sales by product line, 1–12/2025 (1–12/2024) 21% (21) 21% (22) 35% (33) 54% (55) 6% (6) 8% (7) 44% (45) 1

  8. Slide 8: Marimekko's omnichannel store network expanded

    OMNICHANNEL MARIMEKKO RETAIL A KEY DRIVER FOR GROWTH Marimekko’s omnichannel store network expanded The Asia-Pacific region has the greatest number of stores. Online store serves customers already in 39 countries. Global retail footprint 1–12/2025: Net sales by channel, e-commerce included 200 200 1

  9. Slide 9: Marimekko brand sales amounted to EUR 385.1 million

    1–12/2025 Marimekko brand sales amounted to EUR 385.1 million (419.2) In 2025, 62% of brand sales came from international markets (68) 382 419 400 376 377 385 100 350 90 EUR million 1–12/ 1–12/ Change 80 2025 2024 % 300 70 38% (48) Finland 144.5 132.1 9 250 60 62% 38% (32) 200 50 Scandinavia 34.9 32

  10. Slide 10: Comparable operating profit at a good level

    Q4/2025 Comparable operating profit at a good level, amounting to 16.1% of net sales Comparable operating profit, EUR million • Operating profit amounted to EUR 8.7 million (9.1). 14 30 • Comparable operating profit totaled EUR 8.8 million (9.3) 12 12.7 25 equaling to 16.1% of net sales (17.1). 24.9

  11. Slide 11: Cumulative operating profit increased by +1%

    1–12/2025 Cumulative operating profit increased by +1%, comparable operating profit margin at a good level Cumulative comparable operating profit, EUR million • Operating profit improved to EUR 31.8 million (31.4). 35 20 • Comparable operating profit increased to EUR 32.3 million (31.9) 17.6 17.5 18

  12. Slide 12: Key events Q4

    Key events Q4 12 February 2026 © Marimekko 12

  13. Slide 13: Opening of the Paris flagship store

    Opening of the Paris flagship store supports scaling the Marimekko brand phenomenon and long-term growth across channels and international markets 12 February 2026 © Marimekko 13

  14. Slide 14: Marimekko store reopened as a flagship in Hong Kong

    Marimekko store reopened as a flagship in Hong Kong, strengthening brand awareness and positioning across the broader Asia region New Marimekko stores in Tokyo and Bangkok, along with 8 pop-up stores mainly in Asia as well as a pop-up café, complement our omnichannel store network 12 February 2026 ©

  15. Slide 15: We continued to invest in our digital business

    We continued to invest in our digital business: new Marimekko app offers an inspiring shopping experience and a digital home for our renewed loyalty program 12 February 2026 © Marimekko 15

  16. Slide 16: Local collaborations with JW Marriott and Sundate Café

    Local collaborations with the JW Marriott hotel chain as well as with Sundate Café help differentiate Marimekko from competitors and introduce the brand to new customers in Asia 12 February 2026 © Marimekko 16

  17. Slide 17: Field of Flowers exhibition and pop-up stores

    To close the year, the Field of Flowers exhibition and pop-up stores showcased new perspectives to our art of printmaking in Shanghai and Sydney 12 February 2026 © Marimekko 17

  18. Slide 18: We continued consistent progress in our sustainability work

    We continued consistent progress in our sustainability work and achieved 3/4 of our targets for 2021–2025 on GHG emissions and water use reduction During sustainability strategy term 2026–2030, our climate work will be guided by our SBT emission reduction targets Actual 2025: Actual 2025*: Actual 20

  19. Slide 19: Outlook 2026

    Outlook 2026 12 February 2026 © Marimekko 19

  20. Slide 20: Market outlook and growth targets for 2026: In general

    Market outlook and growth targets for 2026: In general • There are significant uncertainties related to the development of the global economy, such as tensions related to geopolitics and trade relations. The rapid changes in trade policies as well as other uncertainties are reflected in consumer con

  21. Slide 21: Market outlook and growth targets for 2026: Seasonality

    Market outlook and growth targets for 2026: Seasonality • Due to the seasonal nature of Marimekko’s business, a major portion of the company’s euro-denominated net sales and operating result are traditionally generated during the second half of the year. • The timing between quarters of the non-recu

  22. Slide 22: Market outlook and growth targets for 2026: Net sales development

    Market outlook and growth targets for 2026: Net sales development Finland International sales are estimated to grow in 2026. Despite the weak market situation, net sales in Marimekko’s important domestic market Finland are expected to increase in 2026. The Asia-Pacific region • Sales in Finland in 2

  23. Slide 23: Growth investments and costs

    Market outlook and growth targets for 2026: Growth investments and costs • Marimekko develops its business with a long-term view and aims to • Early commitments to product orders from partner suppliers, continue scaling its profitable growth in the upcoming years. typical of the industry and partly

  24. Slide 24: Financial guidance for 2026

    Financial guidance for 2026 The Marimekko Group's net sales for 2026 are expected to grow from the previous year (2025: EUR 189.6 million). Comparable operating profit margin is estimated to be approximately some 16–19 percent (2025: 17.1 percent). Development of consumer confidence and purchasing p

  25. Slide 25: Proposal for dividend for 2025

    Proposal for dividend for 2025 On 31 December 2025, the parent company’s distributable funds Dividend 2020–2025 amounted to EUR 67,287,863.08 and profit for the financial year was 0,80 EUR 23,054,505.65. 0,70 0,60 The Board of Directors proposes to the Annual General Meeting that a 0.25 0,50 0.40 re

  26. Slide 26: Appendix

    Appendix 12 February 2026 © Marimekko 26

  27. Slide 27: Income statement

    Q4/2025 Income statement EUR million 10–12/2025 10–12/2024 1–12/2025 1–12/2024 Net sales 54.7 54.0 189.6 182.6 Other operating income 0.0 0.0 0.1 0.1 Change in inventories of finished goods and work in progress -4.5 -0.6 0.5 5.8 Raw material and consumables -18.2 -22.6 -75.3 -77.9 Employee benefit e

  28. Slide 28: Balance sheet

    Q4/2025 Balance sheet EUR million 31.12.2025 31.12.2024 Non-current assets 36.8 36.4 Inventories 35.6 35.4 Trade and other receivables 20.7 17.7 Current tax assets 0.7 0.4 Cash and cash equivalents 36.6 40.4 Assets, total 130.4 130.3 Shareholders’ equity 74.3 75.5 Non-current liabilities 21.5 22.3 C

  29. Slide 29: Cash flow statement

    Q4/2025 Cash flow statement EUR million 1–12/2025 1–12/2024 Cash flow from operating activities before change in working capital 42.3 41.2 Increase (-) / decrease (+) in current non-interest-bearing trade receivables -3.1 2.0 Increase (-) / decrease (+) in inventories -0.3 -6.1 Increase (+) / decrea

  30. Slide 30: Share price trend in 2025

    Share price trend in 2025 The Marimekko share (MEKKO) is quoted on the main list of Nasdaq Helsinki in the Consumer Products and Services Sector. Market cap on 31 December 2025: EUR 525.0 million 12 February 2026 © Marimekko 30

  31. Slide 31: A total of 38,951 shareholders

    STATUS AT 31 DECEMBER 2025 A total of 38,951 shareholders Ownership by sector, % of shares Largest shareholders (excl. foreign nominee-registered holders, 14.98% of total) 15 Shareholder Shares and votes, % PowerBank Ventures Oy (Mika Ihamuotila) 12.52 Ilmarinen Mutual Pension Insurance Company 4.87

  32. Slide 32: For more information

    For more information Tiina Alahuhta-Kasko, President and CEO Phone +358 9 758 71 tiina.alahuhta-kasko@marimekko.com Elina Anckar, CFO Phone +358 9 758 7261 elina.anckar@marimekko.com Anna Tuominen, Communications & IR Director Phone +358 40 584 6944 anna.tuominen@marimekko.com 12 February 2026 © Mar

  33. Slide 33: Marimekko – The Art of Printmaking

    MARIMEKKO – THE ART OF PRINTMAKING SINCE 1951 12 February 2026 © Marimekko 33

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