Marimekko Oyj · OMXHEX:MEKKO

Marimekko Oyj — Investor Day (September 2024)

12 slides from Marimekko Oyj's investor day presentation, Sep 11, 2024

  1. Slide 1: Sharpened creative vision: product relevance and desirability

    Sharpened creative vision: product relevance and desirability Rebekka Bay, Creative Director 11 September 2024 © Marimekko 1

  2. Slide 2: Reinforce product relevance and desirability to cater a wider, global audience

    SHARPENED CREATIVE VISION Reinforce product relevance and desirability to cater a wider, global audience Hero products and hero programs Category ownership Modularity and market specific capsules We continue to evolve and sharpen our creative vision. We are doing so by strategically creating hero pr

  3. Slide 3: We continue to evolve modularity in collection building to better respond

    SHARPENED CREATIVE VISION We continue to evolve modularity in collection building to better respond to different market and channel needs. Maridenim category Wear All Day ownership bag hero program Marimini hero dress Marimekko Lunar New Year Kioski concept market specific capsule © Marimekko

  4. Slide 4: Marimekko Kioski, our most democratic concept, speaks to next generations of consumers

    MARIMEKKO KIOSKI CONCEPT Marimekko Kioski, our most democratic concept, speaks to next generations of consumers regardless of gender Marimekko Kioski is always utilizing our most recognizable and beloved prints. The focus is on category ownership and volume creation through easy entry product. Easy

  5. Slide 5: Methodically building the Wear All Day bag family

    HERO PRODUCTS AND HERO PROGRAMS Methodically building the Wear All Day bag family Variation in styles and sizes Seasonal updates Lifecycle management The Wear All Day bag program has intentionally been designed to become our most functional bag family. It is methodically expanded with functionality,

  6. Slide 6: Creating the Marimini phenomenon

    HERO PRODUCTS AND HERO PROGRAMS Creating the Marimini phenomenon We are strategically positioning the Marimini minidress as a hero product. We do so by multiplying colors and prints, and through consistency and repetition in the silhouette. We will be speaking – season after season – to a wider glob

  7. Slide 7: Developing category ownership one material at a time

    CATEGORY OWNERSHIP Developing category ownership one material at a time Marimekko Maridenim is one of our biggest and most successful category launch to date. It is branded across product labeling, hangtags and in all communication and campaign material. Marimekko Maridenim is designed according to

  8. Slide 8: Newly launched Marimekko Maridenim bridges our three ready-to-wear concepts

    CATEGORY OWNERSHIP Newly launched Marimekko Maridenim bridges our three ready-to-wear concepts and offers increased combinability The art of printmaking Timeless Seasonality Marimekko Maridenim is an opportunity for us in terms of creating category ownership, it is our newest canvas to democratize a

  9. Slide 9: Connecting with key consumer moments in main markets through capsules

    MODULARITY AND MARKET SPECIFIC CAPSULES Connecting with key consumer moments in main markets through capsules such as Lunar New Year adds to local relevance 11 September 2024 © Marimekko 9

  10. Slide 10: 11 September 2024 © Marimekko

    11 September 2024 © Marimekko 10

  11. Slide 11: Disclaimer

    Disclaimer The following information contains, or may be deemed to contain, “forward-looking statements”. These statements relate to future events or our future financial performance, including but not limited to strategic plans, potential growth, expected capital expenditures, future cash sources a

  12. Slide 12: Marimekko Capital Markets Day

    MARIMEKKO Capital Markets Day 11 September 2024 © Marimekko 12

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