G5 Entertainment Ab · OMXSTO:G5EN
G5 Entertainment Ab — Investor Presentation (May 2025)
15 slides from G5 Entertainment Ab's investor presentation, May 2025
Slide 1: G5 Entertainment Investor presentation
G5 Entertainment Investor presentation NASDAQ OMX: G5EN.ST
Slide 2: G5 Entertainment in brief
G5 Entertainment in brief • Game Developer and publisher Strong history in sales Casual free-to-play (F2P) games and downloads for tablets, smartphones and PCs Secret Society: USD 100 M sales • Puzzle and adventure game genres, 24 M downloads such as Hidden Object, Match-3 and Mahjong Hidden City: U
Slide 3: G5 Entertainment in brief (2)
G5 Entertainment in brief (2) Stable Revenue (MSEK) Gross Margin (%) performance 450 70% in 2024 400 65% 350 • 1.1 billion SEK revenue 300 60% • 117 million SEK EBIT 250 • 68.4% Gross Margin 200 55% • G5 Store boosted gross 150 50% margin and contributed to stable performance 100 45% • 15.22 SEK EPS
Slide 4: Mobile Gaming Industry
Mobile Gaming Industry Mobile gaming is the best-performing segment of the overall gaming market. 4
Slide 5: Global Mobile Gaming: A Growth Market
Global Mobile Gaming: A Growth Market Global Mobile Games Market Revenues Mobile & PC Games , Bn USD • Mobile gaming is the best-performing segment of the overall gaming 2019-2024 2024-2027 market, with global revenues expected to reach $106 Bn USD by 2027 180 6% CAGR 3% CAGR G5 1% CAGR • 48% of 202
Slide 6: G5 Development: 2014-2025
G5 Development: 2014-2025 2014 2015 2016 2017 2018 Accumulated downloads Hidden City exits Two hidden object Expansion & Investment: Starts trading on of group games in H1: 210 soft launch phase games gross Development teams and NASDAQ million >$100M lifetime new portfolio of games Stockholm: G5EN 2
Slide 7: G5's Portfolio & Development funnel
G5’s Portfolio & Development funnel “G5 has a range of games in the genres that are all liked by the company’s target audience.” 7
Slide 8: Target Audience and Game Genre
Target Audience and Game Genre Hidden Object Match-3 A Unique Market: Women Age 35+ Growing demographic Underserved market Very loyal audience Strong paying audience $ Mahjong / Solitaire New Genres G5 Friends Network 8
Slide 9: New Games Development Funnel
New Games Development Funnel Early Harvest Mode Game Idea development / Scaling Peak revenue Maturing Long-tail revenue Soft Launch _ revenue Very limited revenue _ user acquisition from soft launch in select markets In this stage the Game is released in After global release, UA and Growth: As reven
Slide 10: Development funnel stages
Development funnel stages 1. PRE-PRODUCTION 6 GAMES 2. PRODUCTION OF SOFT LAUNCH VERSION 3. SOFT LAUNCH – ENGAGMENT TESTING 4. SOFT LAUNCH – 4 GAMES MONETIZATION TESTING 5. SOFT LAUNCH – SCALABILITY TESTING 6. PREPARATION FOR GLOBAL LAUNCH GLOBAL LAUNCH
Slide 11: Our Portfolio Approach
Our Portfolio Approach Own/licensed revenue (MSEK) | Own games share (%) 400 75% • Strengthened development teams giving the company full control over game development and 350 quality combined with tougher approach to underperforming games 70% 300 • Revenue from Own games have consistently grown and
Slide 12: Financials
Financials “We are confident that our strategic initiatives will bear fruit in the coming quarters, reinforcing our position in the market.” 12
Slide 13: Financial Summary: Q1 2025
Financial Summary: Q1 2025 Strong performance Operating Profit (EBIT) SEK 10.7 M (39.2) Record high cash position • Revenue was SEK 260 M, -12% Y/Y in SEK and -13% in USD EBIT margin 4.1% • Capitalization impact on cash flow SEK -23.4 M • Own games >71% of net revenue (71) • EBIT was negatively impa
Slide 14: Status and Outlook for 2025
Status and Outlook for 2025 Development funnel • Continue to maintain healthy profitability and sustainable growth • Diligent cost control and continuing to strengthen our business model 1. PRE-PRODUCTION 6 GAMES • Continue to increase the speed of iterations 2. PRODUCTION OF SOFT LAUNCH VERSION • S
Slide 15: Contact
Contact Stockholm headquarters G5 Entertainment AB Nybrogatan 6, 5th floor 114 34 Stockholm Sweden Email: investor@g5.com www.corporate.g5.com