G5 Entertainment Ab · OMXSTO:G5EN
G5 Entertainment Ab — Investor Presentation (November 2025)
16 slides from G5 Entertainment Ab's investor presentation, November 2025
Slide 1: G5 Entertainment Investor presentation
G5 Entertainment Investor presentation NASDAQ OMX: G5EN.ST
Slide 2: G5 Entertainment in brief
G5 Entertainment in brief • Game Developer and publisher Strong history in sales Casual free-to-play (F2P) games and downloads for tablets, smartphones and PCs Secret Society: USD 111 M sales • Puzzle and adventure game genres, 28 M downloads such as Hidden Object, Match-3 and Mahjong Hidden City: U
Slide 3: G5 Entertainment in brief (2)
G5 Entertainment in brief (2) Stable Revenue (MSEK) Gross Margin (%) performance 450 75% in 2024 400 70% 350 • 1.1 billion SEK revenue 300 65% • 117 million SEK EBIT 250 60% • 68.4% Gross Margin 200 55% • G5 Store boosted gross 150 margin and contributed to 50% stable performance 100 • 15.22 SEK EPS
Slide 4: Mobile Gaming Industry
Mobile Gaming Industry Mobile gaming is the best-performing segment of the overall gaming market. 4
Slide 5: Global Mobile Gaming: A Growth Market
Global Mobile Gaming: A Growth Market Global Mobile Games Market Revenues Mobile & PC Games , Bn USD • Mobile gaming is the best-performing segment of the overall gaming 2019-2024 2024-2027 market, with global revenues expected to reach $106 Bn USD by 2027 180 6% CAGR 3% CAGR G5 1% CAGR • 48% of 202
Slide 6: G5 Development: 2014-2025
G5 Development: 2014-2025 2014 2015 2016 2017 2018 Accumulated downloads Hidden City exits Two hidden object Expansion & Investment: Starts trading on of group games in H1: 210 soft launch phase games gross Development teams and NASDAQ million >$100M lifetime new portfolio of games Stockholm: G5EN 2
Slide 7: G5's Portfolio & Development funnel
G5’s Portfolio & Development funnel “G5 has a range of games in the genres that are all liked by the company’s target audience.” 7
Slide 8: Target Audience and Game Genre
Target Audience and Game Genre Hidden Object Match-3 A Unique Market: Women Age 35+ Growing demographic Underserved market Very loyal audience Strong paying audience $ Mahjong / Solitaire New Genres G5 Friends Network 8
Slide 9: New Games Development Funnel
New Games Development Funnel Early Harvest Mode Game Idea development / Scaling Peak revenue Maturing Long-tail revenue Soft Launch _ revenue Very limited revenue _ user acquisition from soft launch in select markets In this stage the Game is released in After global release, UA and Growth: As reven
Slide 10: Development funnel stages
Development funnel stages 1. PRE-PRODUCTION 1 GAMES 2. PRODUCTION OF SOFT LAUNCH VERSION 3. SOFT LAUNCH – ENGAGMENT TESTING 4. SOFT LAUNCH – 14 GAMES MONETIZATION TESTING 5. SOFT LAUNCH – SCALABILITY TESTING 6. PREPARATION FOR GLOBAL LAUNCH GLOBAL LAUNCH
Slide 11: Our Portfolio Approach
Our Portfolio Approach Own/licensed revenue (MSEK) | Own games share (%) 400 75% • Strengthened development teams giving the company full control over game development and 350 quality combined with tougher approach to underperforming games 70% 300 • Revenue from Own games have consistently grown and
Slide 12: Financials
Financials “We are confident that our strategic initiatives will bear fruit in the coming quarters, reinforcing our position in the market.” 12
Slide 13: G5 Store
G5 Store Our D2C and 3rd largest distribution channel G5 Store G5 Store – Monthly Net Revenue (USD) Launched in 2020 Processing fees in G5 Store are low single digits compared to the 12-30% third party application store fees Web shop store.g5.com Launched 2024 Direct payment processing from players
Slide 14: Financial Summary: Q3 2025
Financial Summary: Q3 2025 Record gross margin and record MAGRPUU Operating Profit (EBIT) SEK 12.6 M (22.9) Strong balance sheet • Revenue was SEK 229 M EBIT margin 5.5% • Capitalization impact on cash flow SEK -23.2 M +0.2% Q/Q | -7% Y/Y | -15% Y/Y in SEK • EBIT was negatively impacted by revaluati
Slide 15: Status and Outlook for 2025/26
Status and Outlook for 2025/26 • Positive momentum going into the seasonally strong Q4 and Q1 Development funnel • Continue to improve active games and increase UA to 25% of gross revenue to stabilize top-line and facilitate growth 1. PRE-PRODUCTION • 14 iterations on new games made in Q3 with one p
Slide 16: Contact
Contact Stockholm headquarters G5 Entertainment AB Nybrogatan 6, 5th floor 114 34 Stockholm Sweden Email: investor@g5.com www.corporate.g5.com
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