Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (May 2026)
38 slides from Cera Sanitaryware's investor presentation, May 18, 2026
Slide 1: Regulation 30 Investor Presentation Filing Letter
CSL/2026-27/39 18th May, 2026 To, To, BSE Limited National Stock Exchange of India Limited Corporate Relationship Department Exchange Plaza 1st Floor, New Trading Ring Bandra Kurla Complex Rotunda Building, P J Towers Bandra (East) Dalal Street, Fort, Mumbai – 400001. Mumbai – 400051. Scrip Code :53
Slide 2: Investor Presentation May 2026
Sanitaryware Limited Investor Presentation May 2026
Slide 3: Disclaimer
2 Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities, and
Slide 4: Contents
3 Contents 1 Company Overview 2 Product Portfolio & Brand Architecture 3 Distribution, Manufacturing & Execution 4 Growth Strategy & Market Opportunity 5 Marketing & Customer Engagement 6 Leadership & Governance 7 Financial Overview
Slide 5: Premier Sanitaryware Company in India
4 Premier Sanitaryware Company in India Trusted Brand & Multi-Segment Extensive Retail & Distribution Positioning Network ⚫ Established consumer trust built ⚫ Pan-India reach with deep retail over four decades penetration ⚫ Portfolio spanning value to ⚫ Multi-layered distribution premium segments ec
Slide 6: Strong Brand Promise
5 Strong Brand Promise CERA’s product portfolio encompasses every aspect of the price and design matrix Niche brands for deeper engagement with varied customer and market segments Brand Promise carefully cultivated over 45 years by consistently delivering on quality, value, expectations
Slide 7: Strong Brand Promise – Senator
6 Strong Brand Promise – Senator Senator: Elevating standards, redefining luxury, and capturing the essence of future-forward elegance
Slide 8: Strong Brand Promise – CERA Luxe
7 Strong Brand Promise – CERA Luxe CERA Luxe: Pinnacle of innovation and premium elegance, shaping unparalleled bathroom experiences and indulgence
Slide 9: Strong Brand Promise – CERA
8 Strong Brand Promise – CERA The latest from CERA: Designed with pristine perfection, elevating bathroom space to unprecedented levels of sophistication, style, and functionality
Slide 10: Polipluz – Expanding Reach with Value-Focused Innovation
9 Polipluz – Expanding Reach with Value-Focused Innovation Addressing the Value Segment Opportunity ● Polipluz aims to offer reliable, quality and affordable sanitaryware solutions targeted at rural and semi-urban markets ● Targets a segment currently dominated by unorganized players offering substa
Slide 11: Experience-led Retail & Marketing Infrastructure
10 Experience-led Retail & Marketing Infrastructure ⚫ 13 CERA Experience Centres: Ahmedabad / Mumbai / Bengaluru / Kolkata / Cochin / Hyderabad / Trivandrum / Morbi / Chennai / Mohali / Lucknow / Jaipur / Pune ⚫ Offers a unique touch-and-feel experience for discerning customers, architects, and infl
Slide 12: CERA Experience Centres
CERA Experience Centres 11 Showcase of Select Experience Centres Hyderabad Kochi Chandigarh Pune Jaipur Lucknow
Slide 13: Multi-layered Retail & Distribution Network
12 Multi-layered Retail & Distribution Network ⚫ 272 CERA Style Galleries (CSGs): Dealer-owned showrooms with pan-India coverage ⚫ Designed to complement CERA Experience Centres across markets ⚫ Selection filters include: - showroom location, display area size, sales turnover history, and dealer com
Slide 14: CERA Style Hubs & Style Centres
13 CERA Style Hubs & Style Centres ⚫ 292 CERA Style Hubs (CSHs): o Dealer-owned showrooms with pan-India presence o Strengthening brand visibility in Tier B & C towns o Dedicated display zones showcasing CERA’s featured product range ⚫ 1,613 CERA Style Centres (CSCs): o Retailer-owned units enhancin
Slide 15: World Class Manufacturing Facility
14 World Class Manufacturing Facility
Slide 16: Quality Control and Process Excellence
15 Quality Control and Process Excellence.. 1 Rapid Technology Adoption for Product Development & Sanitaryware Finishing Supports accurate master mould Sanitaryware CNC Router: development with high precision and Robotic Robotic glazing ensuring smooth surfaces with minimal wastage faster product de
Slide 17: Quality Control and Process Excellence
16 Quality Control and Process Excellence.. 2 Technology Adoption for Precision Faucetware Manufacturing Faucet PVD Computer Ensures uniform India’s first: High-precision India’s first: Enables Robotic chromium plating for superior Multi-Color Numerical manufacturing with greater high-precision manu
Slide 18: Design Excellence and deep technology imprint
17 Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design – design and A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for conversion of concept into
Slide 19: ESG-led Operational Practices
18 ESG-led Operational Practices Environmental Stewardship Key Highlights: ● Focused on reducing environmental footprint ● ISO 14001 certified facilities through renewable energy adoption, resource optimization, and responsible waste management ● ~10.3 MW renewable energy capacity CERA integrates su
Slide 20: Resource Efficiency & Sustainability Metrics
19 Resource Efficiency & Sustainability Metrics Improving Resource Efficiency Across Operations Water Consumption Per MT of Finished Product Transfer to Warehouse Strengthening Zero Liquid (KL/MT) Discharge (ZLD) 2025-26 5.0 Infrastructure 2024-25 4.8 2023-24 ⚫ Increased plantation initiatives 4.4 2
Slide 21: Global Quality Certifications & Standards Compliance
20 Global Quality Certifications & Standards Compliance ISO 9001: Quality ISO 14001: Environment ISO 45001: Health & Safety EN 997: EWC EN 13407: URINAL EN 14688: WASH BASIN Management System Management System Management System Bureau of Indian Standards Bureau of Indian Standards Bureau of Indian S
Slide 22: Customer-Centric After-Sales Service
21 Customer-Centric After-Sales Service WhatsApp After Sales Servicing Team WhatsApp service implemented from • 13 customer care offices across India Nov 2024 • 43 officers attending technicians • 453 dedicated technicians to attend complaints spread across every state • Periodical training on produ
Slide 23: Branding & Communication
22 Branding & Communication “CERA THIS IS YOUR SPACE, PLAY IT YOUR WAY” DOMINANT MEDIA PRESENCE DRIVING CATEGORY LEADERSHIP The Company continued to strengthen its share of voice in media through sustained investments in integrated, high-impact marketing initiatives, reinforcing its leadership posit
Slide 24: Branding & Communication
23 Branding & Communication Executed TV campaign across News Channels with more than 10,000 ad spots and high impact property sponsorships - Big Boss Telugu and Malayalam have strengthened audience engagement, and enhanced overall brand affinity
Slide 25: Branding & Communication
24 Branding & Communication OTT SPONSORSHIPS & AIRPORT BRANDING JIOHOTSTAR OTT SPONSORSHIP - Salakaar & Trial 2 For HSM Tier 1 Metro market further amplifying our digital reach and relevance AIRPORT BRANDING: To drive high-impact visibility among affluent and discerning consumers, airport branding w
Slide 26: Branding & Communication
25 Branding & Communication IMMERSIVE PRODUCT SHOWCASES THROUGH EVENTS & EXHIBITIONS The Hindu Home Expo, Kochi 17th Griha Summit, New Delhi 35th ABID Interiors, Kolkata Credai Expo, Visakhapatnam IIID-LAF Samagam, Lucknow ARCHEX Exhibition, Chandigarh
Slide 27: Driving Growth with High-Impact Loyalty Programmes
26 Branding & Communication DRIVING GROWTH WITH HIGH-IMPACT LOYALTY PROGRAMMES LAUNCHED: MARCH 2022 LAUNCHED: AUGUST 2023 LAUNCHED: JUNE 2024 29K+ 6.0L+ 73K+ 30L+ 11K+ 4.0L+ MEMBER BASE INVOICES MEMBER BASE TOTAL QR SCANS MEMBER BASE TOTAL QR SCANS ₹ 1,680+ Cr ₹ 52+ Cr ₹ 4.4+ Cr 70% ₹ 85L+ 74% SECON
Slide 28: Expanding Trade Presence Through Brand Store Network
27 Branding & Communication EXPANDING TRADE PRESENCE THROUGH BRAND STORE NETWORK
Slide 29: Influencer Marketing
28 Branding & Communication INFLUENCER MARKETING Architects & Interior Designers Lifestyle Influencers Digital Amplification
Slide 30: #VibeWithCera – Diwali Contest
29 Branding & Communication #VIBEWITHCERA – DIWALI CONTEST Contest Winners 16 Million+ reach 16,000+ engagement 200+ contest entries
Slide 31: CERA – Positioned for Sustainable Growth
30 CERA – Positioned for Sustainable Growth Structural Industry Tailwinds Company-led Growth Drivers High entry barriers supported by brand trust, distribution reach Retail and distribution-led expansion through Style Centres, & manufacturing scale Galleries & network expansion Continued strength of
Slide 32: Promoter Leadership
31 Promoter Leadership Mr. Vikram Somany (Founder and CMD) ● B.Sc., FCMI (U.K.) ● Founded the business in 1980 ● Over four decades of industry experience and leadership ● Actively involved across strategic planning, operations and execution ● Instrumental in building a strong governance-led culture
Slide 33: Leadership Team
32 Leadership Team Mr. Anupam Mr. Vikas Mr. Ramesh Mr. Sandeep Gupta Kothari Baliga Abraham Executive Director Chief Financial Chief Business President (Technical) Officer Officer - Sales ● BE in Electrical Engineering; ● A Chartered Accountant with ● PGDM; over 39 years of ● M.Com, PGDMM, Senior MB
Slide 34: Leadership Team
33 Leadership Team Mr. Rahul Mr. Ajay Mr. Vivek Jain Jain Andankar President Sr. Vice President Vice President – Marketing (Faucetware (Sanitaryware Division) Division) ● MBA in Marketing ● BE in Mechanical Engineering ● BE in Mechanical Engineering ● 21 years of experience ● 24 years of experience
Slide 35: Ownership and stakeholder value creation
34 Ownership and stakeholder value creation Market Cap. (in Rs. Crore) Promoters Public FIIs MF 5,885 54.4% 17.3% 14.2% 14.1% Mar. ‘26 As on Key Institutional Shareholders 113 31st March 2026 Dec. ‘09 Nalanda India Equity Fund Ltd. 9.6% Canara Robeco MF 3.0% UTI MF 2.8% Dividend Distributed (Rs. cr.
Slide 36: Financial Overview
35 Financial Overview Revenue (Rs. In crore) EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (In Rs.) 2,050 355 353 239 246 183.89 190.40 1,803 1,871 1,915 323 322 210 204 161.20 158.31 FY23 FY24 FY25 FY26 FY23 FY24 FY25 FY26 FY23 FY24 FY25 FY26 FY23 FY24 FY25 FY26 Networth (in crore) Working Capital D
Slide 37: Key Financial Highlights – Standalone Q4 FY26
36 Key Financial Highlights – Standalone Q4 FY26 In Rs. crore Total Income EBITDA Margins 2,103 20.4% 12.2% 16.0% 17.8% 15.3% 1,978 353 322 594 510 650 121 104 62 Q4 FY25 Q3 FY26 Q4 FY26 FY25 FY26 Q4 FY25 Q3 FY26 Q4 FY26 FY25 FY26 Shift (%) QoQ: 27.5% YoY: 9.4% YoY: 6.3% Shift (%) QoQ: 67.7%
Slide 38: Thank You
Mr. Vikas Kothari (Chief Financial Officer) Mr. Deepak Chaudhary (Vice President, Finance & IR) CERA Sanitaryware Ltd. Tel: +91 2764 242 329 Email: vikas.kothari@cera-india.com Email: deepak.chaudhary@cera-india.com Mayank Vaswani / Devrishi Singh CDR India Tel: +91 98209 40953 / +91 98205 30918 Ema