Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (August 2025)
39 slides from Cera Sanitaryware's investor presentation, Aug 22, 2025
Slide 1: Regulation 30 Investor Presentation filing letter
CSL/2025-26/132 22nd August, 2025 To, To, BSE Limited National Stock Exchange of India Limited Corporate Relationship Department Exchange Plaza 1st Floor, New Trading Ring Bandra Kurla Complex Rotunda Building, P J Towers Bandra (East) Dalal Street, Fort, Mumbai – 400001. Mumbai – 400051. Scrip Code
Slide 2: Cera Sanitaryware Limited Investor Presentation August 2025
Cera Sanitaryware Limited Investor Presentation August 2025
Slide 3: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 4: Contents
Contents Management team ESG, Technology Company Overview & Shareholding and R&D 1 2 3 Marketing and Financial Overview Customer Connect 4 5 3
Slide 5: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Pioneering Legacy with Comprehensive Portfolio Across Strong Retail Presence & Distribution Proven Trust Price Points Network ~44 years of industry leadership, delivering Offering a full spectrum of sanitaryware 6,600+ dealer partners1, 25,500+ retailers1, desig
Slide 6: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt Sharp Focus on Efficient Positive Free Cash Flow with Company Capital Management Robust Cash Position • Maintains a debt-free • Fixed Asset turnover of ~5.6x1 • Free cash flow consistently exceeds annual capex balance sheet • Strong receivables monit
Slide 7: Promoters
Promoters Mr. Vikram Somany (Founder and CMD) ● B.Sc., FCMI (U.K.) ● Founded the business in 1980 ● Deep industry knowledge and experience ● Known for hands-on involvement in all aspects of the business, from strategy initiation to execution ● Instrumental in maintaining high governance standards Mr
Slide 8: Leadership Team
Leadership Team Mr. Anupam Gupta Mr. Vikas Kothari Mr. Ramesh Baliga Mr. Sandeep Abraham Executive Director (Technical) Chief Financial Officer Chief Business Officer President - Sales ● BE in Electrical Engineering; MBA ● A Chartered Accountant with over two ● PGDM; over 38 years of industry ● M.Co
Slide 9: Leadership Team
Leadership Team Mr. Rahul Jain Mr. Ajay Jain Mr. Vivek Andankar President – Marketing Sr. Vice President (Faucetware Division) Vice President (Sanitaryware Division) ● MBA in Marketing ● BE in Mechanical Engineering ● BE in Mechanical Engineering ● 20 years of experience ● 23 years of experience ● 2
Slide 10: Ownership and stakeholder value creation
Ownership and stakeholder value creation Market Cap. (in Rs. Crore) Public FIIs MF Promoters 20.1% 17.2% 8.3% 54.4% 8,942 June ‘25 As on Key Institutional Shareholders 63 30th June 2025 June ‘09 Nalanda India Equity Fund Ltd. 9.6% HSBC Small Cap Fund 2.6% Canara Robeco MF 2.3% Government of Singapor
Slide 11: Strong Brand Promise
Strong Brand Promise Senator CERA Luxe Cera ● CERA’s product portfolio encompasses every aspect of the price and design matrix ● Niche brands for deeper engagement with varied customer and market segments Brand Promise carefully cultivated over 44 years by consistently delivering on quality, value,
Slide 12: Strong Brand Promise – Senator
Strong Brand Promise – Senator Senator by Cera: Elevating standards, redefining luxury, and capturing the essence of future-forward elegance 11
Slide 13: Strong Brand Promise – CERA Luxe
Strong Brand Promise – CERA Luxe CERA Luxe: Pinnacle of innovation and luxury, shaping unparalleled bathroom elegance and indulgence 12
Slide 14: Strong Brand Promise – CERA
Strong Brand Promise – CERA The latest from CERA: Designed with pristine perfection, elevating bathroom space to unprecedented levels of 13 sophistication, style, and functionality
Slide 15: Polipluz – Expanding Reach with Value-Focused Innovation
Polipluz – Expanding Reach with Value-Focused Innovation Bridging the Value Smart Gap in India’s Expansion Strategic Rural Market Strategy Advantage ● CERA’s new brand ● Polipluz complements ● Leverages CERA’s strong Polipluz aims to deliver CERA’s premium brands, brand trust and reliable, high-qual
Slide 16: World Class Manufacturing Facility
World Class Manufacturing Facility 15
Slide 17: Quality Control and Process Excellence – 1
Quality Control and Process Excellence.. 1 Rapid Technology Adoption –Robotics for Sanitaryware Finishing Sanitaryware Robotic Pressure Casting: Sanitaryware Robotic Glazing: For producing high end sanitaryware in large quantities glazing ensuring smooth surface with minimum wastage First Indian san
Slide 18: Quality Control and Process Excellence – 2
Quality Control and Process Excellence.. 2 Rapid Technology Adoption –Robotics for Faucet Finishing Faucet Robotic Surface Grinding: Faucet Peeling Machine: Computer Numerical Control Machine: Ensures uniform chromium plating for superior Delivers flawless body finish for premium India’s first: Enab
Slide 19: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Sanitaryware Installed 3D printers for Company to design Faucet design – A and install 3D printers complete automated design process Successfully installed 3D printers which has considerably shortened the duration for conversion of concept into lau
Slide 20: Environmental & Social Compliance 1
Environmental & Social Compliance… 1 Environmental Social Governance Stewardship Responsibility Excellence ● Through innovation, we ● We foster a positive ● Maintaining high minimize our impact on stakeholders, standards of environmental footprint including customers, governance is and actively prom
Slide 21: Environmental & Social Compliance 2
Environmental & Social Compliance… 2 Year-on-year downward trend in specific consumption of utilities Water Consumption Gas Consumption Power wrt sent to wrt sent to Consumption wrt warehouse (KL/MT) warehouse sent to warehouse (SCM/MT) (KWHr/MT) 6.3 360 596 304 309 546 4.8 504 4.4 279 474 4.2 Upgra
Slide 22: Global Quality Certifications & Standards Compliance
Global Quality Certifications & Standards Compliance ISO 9001: Quality ISO 14001: Environment ISO 45001: Health & Safety EN 997: EWC EN 13407: URINAL EN 14688: WASH BASIN Management System Management System Management System Bureau of Indian Bureau of Indian Bureau of Indian Bureau of Indian Bureau
Slide 23: Multi layered Marketing Infrastructure 1
Multi layered Marketing Infrastructure.. 1 ● 13 CERA Experience Centres: Ahmedabad / Mumbai / Bengaluru / Kolkata / Cochin / Hyderabad / Trivandrum / Morbi / Chennai / Mohali / Lucknow / Jaipur / Pune ● Offers a unique touch-and-feel experience for discerning customers, architects, and influencers ●
Slide 24: CERA Experience Centres
CERA Experience Centres Newly Opened CERA Experience Centres Chandigarh Jaipur Pune Lucknow 23
Slide 25: Multi layered Marketing Infrastructure 2
Multi layered Marketing Infrastructure.. 2 ● 243 CERA Style Galleries (CSGs): Dealer-owned showrooms with pan-India coverage ● Designed to complement or substitute CERA Experience Centres ● Selection filters include: - showroom location, display area size, sales turnover history, and dealer commitme
Slide 26: Multi layered Marketing Infrastructure 3
Multi layered Marketing Infrastructure.. 3 ● 243 CERA Style Hubs (CSHs): Dealer-owned showrooms with pan-India presence ● Strengthening brand visibility in Tier B & C towns ● Dedicated display zones showcasing CERA’s featured product range ● Showroom sizes typically range between 500–800 sq. ft. 25
Slide 27: Multi layered Marketing Infrastructure 4
Multi layered Marketing Infrastructure.. 4 ● 1,364 CERA Style Centres (CSCs): Retailer-owned units enhancing last-mile brand presence ● Over 1,400 CSCs planned over the next 3–4 years ● Designed to elevate retail engagement and product visibility ● Showroom sizes typically range between 100–500 sq.
Slide 28: Branding & Communication
Branding & Communication ‘CERA. This is your space, Play it your way’ Ms. Kiara Advani, CERA’s campaign featuring brand CERA’s brand ambassador Ms. Kiara Advani reflects the brand’s commitment to style, ambassador, continues innovation, and modern living — to play a pivotal role in supported by cons
Slide 29: Branding & Communication
Branding & Communication AIRPORT BRANDING Hyderabad Airport Goa Airport Delhi T3 Airport Kolkata Airport Indore Airport Delhi T1D Airport 28
Slide 30: Branding & Communication
Branding & Communication TV CAMPAIGN – NEWS TV + OTT - IMPACT PROPERTY BREAKING ALL RECORDS! BIGG BOSS - TAMIL Product Integration Winner Gratification 29 Active Integration & Gratification
Slide 31: Branding & Communication
Branding & Communication OUTDOOR - MAHA KUMBH 30
Slide 32: Branding & Communication
Branding & Communication MAGAZINE AD’S DIGITAL INITIATIVES Lead Management Hyperlocal E Commerce @cera-india.com System Marketing 31
Slide 33: Branding & Communication
Branding & Communication DIGITAL PLATFORM DIGITAL PLATFORM – Influencer Marketing 10 Million+ 6 Million+ Massive Impressions Video Views Engagement #CeraMoodMatch 32
Slide 34: Retailer Loyalty Program
Retailer Loyalty Program A specially curated program designed to reward and recognize retail partners based on their performance Program Highlights: ● Offers a tiered structure of exclusive rewards, benefits, and privileges ● Aims to drive engagement, motivation, and sustained performance among reta
Slide 35: Plumber Loyalty Program
Plumber Loyalty Program ● CERA Plumber Loyalty Program: A structured rewards initiative launched to engage and incentivize plumbers across the country ● Program Highlights: o Rewards plumbers for recommending and facilitating the sale of CERA products o Outreach supported through in-store posters at
Slide 36: Customer-Centric After-Sales Service
Customer-Centric After-Sales Service WhatsApp After Sales Servicing Team WhatsApp service • 13 customer care offices across India implemented from Nov 2024 • 43 officers attending technicians • 453 dedicated technicians to attend complaints spread across every state • Periodical training on products
Slide 37: Financial Overview
Financial Overview Revenue (Rs. In crore) EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (In Rs.) 183.89 190.40 355 353 323 239 246 161.20 1,803 1,871 1,915 210 1,442 244 114.84 149 FY22 FY23 FY24 FY25 FY22 FY23 FY24 FY25 FY22 FY23 FY24 FY25 FY22 FY23 FY24 FY25 Networth (in crore) Working Capital Days
Slide 38: Key Financial Highlights – Standalone Q1 FY26
Key Financial Highlights – Standalone Q1 FY26 In Rs. crore Total Income EBITDA Margins 17.5% 20.4% 16.4% 594 438 121 414 72 72 Q1 FY25 Q4 FY25 Q1 FY26 Q1 FY25 Q4 FY25 Q1 FY26 Shift (%) QoQ: (26.3)% YoY: 5.8% Shift (%) QoQ: (40.5%) YoY: NA PBT Margins PAT Margins 15.2% 18.2% 13.9% 11.3% 14.4% 1
Slide 39: Thank You
Thank You Mr. Vikas Kothari (Chief Financial Officer) Mr. Deepak Chaudhary (Vice President, Finance & IR) CERA Sanitaryware Ltd. Tel: +91 2764 242 329 Email: vikas.kothari@cera-india.com Email: deepak.chaudhary@cera-india.com Mayank Vaswani / Devrishi Singh CDR India Tel: +91 98209 40953 / +91 98205
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