Bellpark Co., Ltd. · TSE:9441
Bellpark — H1 2009 Earnings Presentation
27 slides from Bellpark's earnings presentation, Jul 31, 2009
Slide 1: Results of Operations for the First Half of 2009
Results of Operations for the First Half of 2009 (Six months ended June 30, 2009) July 31, 2009 Bell-Park Co., Ltd. (Stock code: 9441) http://www.bellpark.co.jp/ http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd
Slide 2: Contents
Contents I. First Half of 2009 Financial Highlights II. Second Half of 2009 Management Policies III. 2009 Earnings Plan 2 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd
Slide 3: I. First Half of 2009 Financial Highlights
Ⅰ. First Half of 2009 Financial Highlights 3 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd
Slide 4: Summary of 1H 2009 Financial Results
Summary of 1H 2009 Financial Results (million yen, %) 1H 2008 1H 2009 YoY change Remarks Amount Comp. Amount Comp. Amount Comp. Mainly benefited from an increase in handset sales New handset sales: +3,094 to 94,163 units Net sales 15,940 100.0 20,270 100.0 +4,330 +27.2 Replacement sales: +32,265 to
Slide 5: 1H 2009 Financial Highlights (1/3)
1H 2009 Financial Highlights (1/3) - Mobile Communications Industry In 1H of 2009, four major communications carriers in Japan took a variety of actions to attract subscribers. Measures included introducing new handsets during selling seasons and offering new services. However, the 1H 2009 net incre
Slide 6: Net Subscriber Growth by Major Carriers (YoY Comparison)
Net Subscriber Growth by Major Carriers (YoY Comparison) KDDI (au&TU-KA） NTT docomo KDDI（au+ツーカー） NTTドコモ SoftBank ソフトバンク Net Net subscriber subscriber growth growth at at the the three three 3,000 major major carriers was 2.111 million lines, carriers was 2.111 million lines, (thousand lines) Total:
Slide 7: Net Subscriber Growth by Major Carriers
Net Subscriber Growth by Major Carriers (thousand lines) 600 SoftBank has ranked first in net subscriber growth since May 2007 NTTドコモ NTT docomo 500 KDDI (au&TU-KA) KDDI（au+ツーカー） SoftBank ソフトバンク 400 300 200 100 0 △100 △200 Aug Dec Sep Oct Dec May May Aug Nov Mar Sep Feb Jan Jun Nov Mar Oct Apr Jun M
Slide 8: Share of Cumulative Subscriptions at Major Carriers (YoY Comparison)
Share of Cumulative Subscriptions at Major Carriers (YoY Comparison) SoftBank’s SoftBank’s share share of of cumulative cumulative subscriptions subscriptions isis increasing increasing steadily steadily as as SoftBank SoftBank captures captures market market share share from from NTT NTT docomo doc
Slide 9: 1H 2009 Financial Highlights (2/3)
1H 2009 Financial Highlights (2/3) Activities following the “Lehman Shock” The global economic downturn following the Sept. ’08 failure of Lehman Brothers caused Japan’s economy to weaken as well. To strengthen our financial position and prepare for opportunities for mergers and acquisitions, we s
Slide 10: 1H 2009 Financial Highlights (3/3)
1H 2009 Financial Highlights (3/3) Major Initiatives Enlarged the sales network to increase handset sales volume In 1H of 2009, Bell-Park significantly expanded its sales network by using acquisitions and other methods to increase the number of directly managed SoftBank shops by 63 locations. This
Slide 11: Changes in the Number of Stores
Changes in the Number of Stores SoftBank shop +63 Total: 173 30 Franchise 50 M&A No. 12 M&A No. 11 33 M&A No. 10 Purchase Total: 110 M&A No. 9 during the cumulative 22 M&A No. 8 periods 17 3 M&A No. 7 3 2 2 2 3 M&A No. 6 1 23 Purchase Purchase of of 30 30 stores stores 1 2 M&A No. 5 9 Addition Addit
Slide 12: Number of Mobile Phones Sold (Jan. 2008 - Jun. 2009)
Number of Mobile Phones Sold (Jan. 2008 - Jun. 2009) Since Since 2009 2009 25,000 March March Replacement Replacement sales: sales: (Units) Reflects Reflects Feb. Feb. start start of of the the 1) 1) 2G 2G subscribers subscribers toto switch switch to to the the “White “White Plan Student Discount”
Slide 13: Handset Sales Comparisons (First-time subscribers)
Handset Sales Comparisons (First-time subscribers) 200,000 (units) Total 171,965 Total 165,382 180,000 % 160,000 Uｐ 4.0 4Q 4Q 4Q 37,408 （10-12月）, 0 140,000 41,773 (-10.4%) 3Q 4Q 3Q （7-9月）, 0 (Oct-Dec) （10-12月） 120,000 43,488 3Q 3Q Total 94,163 (Jul-Sep) （7-9月） 100,000 (+3.3%) 42,087 Subtotal91,069 2
Slide 14: Handset Sales Comparisons (Handset upgrades)
Handset Sales Comparisons (Handset upgrades) 180,000 (units) Total 169,903 Total 157,934 Dow 160,000 n 7.0 4Q % 3Q 40,412 4Q 4Q 0 （7-9月）, 140,000 37,063 （10-12月）, 0 (-8.3%) 120,000 4Q Total 106,504 (Oct-Dec) （10-12月） 3Q 3Q 100,000 46,821 46,632 3Q (Jul-Sep) （7-9月） (-0.4%) 2Q 2Q 80,000 Subtotal 74,23
Slide 15: Handset Sales per Directly Managed Store (2006-Jun.2009)
Handset Sales per Directly Managed Store (2006-Jun.2009) (units) 400 新規販売 New handset sales Replacement sales 350 機種変更 2009 2009 handset handset sales sales per per directly directly managed managed store store have have been been strong strong because because of of signs signs of of a a recovery re
Slide 16: New Handset Sales Per Directly Managed Store (2009 vs. 2008)
New Handset Sales Per Directly Managed Store (2009 vs. 2008) (Units) 250 2008 new ０８年新規販売 handset sales 200 2009 new ０９年新規販売 handset sales 150 100 50 0 2008 Jan 1月 Feb 2月 Mar 3月 Apr 4月 May 5月 Jun 6月 2009 16 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd
Slide 17: Replacement Sales Per Directly Managed Store (2009 vs. 2008)
Replacement Sales Per Directly Managed Store (2009 vs. 2008) (Units) 200 2008 handset 180 ０８年機種変更 replacement sales 2009 handset 160 ０９年機種変更 replacement sales 140 120 100 2009 2009 handset handset sales sales per per directly directly 80 managed managed store have been strong store have been strong
Slide 18: Quarterly Sales and Operating Income
Quarterly Sales and Operating income (million yen) 914 Posted Posted record record high 2007年 2008年 2009年 720 high quarterly quarterly Operating profit profit 営業利益income 542 509 488 476 384 300 174 38 1Q 2Q 3Q 4Q 50,539 50,361 56,143 新規 機種変更 43,422 41,322 44,730 49,433 46,821 39,248 43,488 41,434 40
Slide 19: II. Second Half of 2009 Management Policies
Ⅱ. Second Half of 2009 Management Policies 19 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd
Slide 20: Outlook for 2H 2009 Onward
Outlook for 2H 2009 Onward Current trends in the mobile phone market Shipments of mobile phones in Japan in fiscal 2008, which ended in March 2009, decreased 30.7% to 35.85 million units. Currently, monthly shipments are still less than one year earlier and these declines are expected to continue t
Slide 21: Outlook for 2H 2009 Onward
Outlook for 2H 2009 Onward Activities at sales agents Weaker locations shut down following a big increase in number of stores Due to the large number of SoftBank shops opened since 2007, there has been an increase in the unprofitable locations, primarily among these recently opened stores. In respo
Slide 22: Management Policies for 2H 2009 (1/3)
Management Policies for 2H 2009 (1/3) 1. Build a highly profitable store network (1) Add stores prudently while preserving financial soundness The economic downturn is forcing mobile phone sales agents with weak finances to shut down. This will create opportunities for Bell-Park to acquire more stor
Slide 23: Management Policies for 2H 2009 (2/3)
Management Policies for 2H 2009 (2/3) 2. Increase the quality of sales and the skills of sales personnel (1) Further improvements in the quality of sales SoftBank wants its sales agents to help prevent short-term cancelations and encourage customers to use new services that meet their needs. This is
Slide 24: Management Policies for 2H 2009 (3/3)
Management Policies for 2H 2009 (3/3) 3. A more powerful financial position ¾Establishment of credit facility We established a three-year, 2 billion yen credit facility in December 2008 for the purposes of efficiently procuring working capital and maintaining financial soundness. The facility is pro
Slide 25: III. 2009 Earnings Plan
Ⅲ. 2009 Earnings Plan 25 http://www.bellpark.co.jp Copyright Bell-Park Co., Ltd
Slide 26: 2009 Earnings Plan
2009 Earnings Plan (million yen) First-half Earnings Plan (Achievements) Full-year Earnings Plan Results of Achievement 2008 Plan Results Plan Change % ratio (non- consolidated) Net sales 19,800 20,270 102.4% 42,000 32,437 29.5% Operating income 1,260 1,402 111.3% 2,120 1,409 50.4% Ordinary 1,250 1,
Slide 27: Forward-Looking Statements
Forward-Looking Statements All plans, strategies and financial forecasts that are not based on historical facts are forward-looking statements. Such statements are based on the judgment of management in accordance with information available when these materials were prepared. Actual results may diff