Bellpark Co., Ltd. · TSE:9441

Bellpark — FY2023 Earnings Presentation

31 slides from Bellpark's earnings presentation, Feb 13, 2024

  1. Slide 1: Results of Operations for 2023

    Results of Operations for 2023 February 13, 2024 Bell-Park Co., Ltd. Tokyo Stock Exchange Standard Market (Stock code: 9441) © Bell-Park Co.,Ltd. All rights reserved

  2. Slide 2: Agenda

    1. 2023 Financial Highlights 2. Initiatives for Medium- to Long-term Growth 3. 2024 Plan and Shareholder Returns © Bell-Park Co.,Ltd. All rights reserved 2

  3. Slide 3: Statement of Income

    Statement of Income Net sales were higher due to an increase in the number of mobile phones and other products sold. Operating income and ordinary income decreased slightly due to higher SG&A expenses, mainly personnel and sales promotion expenses. Profit attributable to owners of parent decreased m

  4. Slide 4: 2023 Topics by Sales Channel

    2023 Topics by Sales Channel Impact on Impact on Sales operating Topics net sales channels income (YoY change) (YoY change) Increase in the number of mobile phones sold ・Increase in sales to new subscribers because of many sales promotion activities ・On the other hand, advertising and sales promotio

  5. Slide 5: Agenda

    1. 2023 Financial Highlights 2. Initiatives for Medium- to Long-term Growth 3. 2024 Plan and Shareholder Returns © Bell-Park Co.,Ltd. All rights reserved 5

  6. Slide 6: Improved Shop Efficiency

    Improved Shop Efficiency Bell-Park has been consolidating shops near each other, exchanging shops with those of other sales agents, closing unprofitable shops and taking other actions to improve the network of existing shops. (The medium-term goal is to increase the number of shops.) Change in the N

  7. Slide 7: Growth of Monthly-charge Shop Smartphone Support Members

    Growth of Monthly-charge Shop Smartphone Support Members Number of monthly-charge shop smartphone support members Addition of smartphone diagnosis to periodic maintenance services A growing source of consistent revenue Assessment (A-D) of smartphone condition by examining 19 items, including the bat

  8. Slide 8: Higher Pct. of Full-time Employees by Hiring Experienced People

    Higher Pct. of Full-time Employees by Hiring Experienced People To strengthen consulting capabilities, Bell-Park is raising the percentage of full-time employees in its workforce and giving employees continuous training and other support to improve their skills. Full-time/temporary employee ratio Re

  9. Slide 9: More Activities to Improve Employee Retention

    More Activities to Improve Employee Retention Upgrading and expanding training programs (constantly revising lessons and training methods to give employees clear steps for progress) ・Knowledge about products and services ・Classes for improving customer interaction and consulting skills ・Utilization

  10. Slide 10: Measures for Use of Childcare Leave by Male Employees

    Measures for Use of Childcare Leave by Male Employees Use of childcare leave by male employees is more than 100% because of measures to raise awareness of this system, create a workplace culture that makes taking leave easy, and providing benefits that reduce concerns about the associated decline in

  11. Slide 11: DX Creates New Method for Childcare Reduced Time

    DX Creates New Method for Childcare Reduced Time The number of employees using the reduced working hours program for childcare is increasing and was more than 100 at the end of 2023. An online customer service team consisting of people using reduced working hours was established and is used to serve

  12. Slide 12: Prioritizing Training Programs to Drive Medium/Long-term Growth

    Prioritizing Training Programs to Drive Medium/Long-term Growth Training and skill development programs are a priority in the carrier shop and corporate solutions businesses to support medium to long-term growth. Carrier Shop Business Bell-Park employee received Customer Service No. 1 Grand Prix 1st

  13. Slide 13: Agenda

    1. 2023 Financial Highlights 2. Initiatives for Medium- to Long-term Growth 3. 2024 Plan and Shareholder Returns © Bell-Park Co.,Ltd. All rights reserved 13

  14. Slide 14: 2024 Consolidated Forecasts

    2024 Consolidated Forecasts Forecast sales of 110 billion yen and operating income of 3.65 billion yen *Planned number of mobile phones to be sold: approx. 994,000 units (-5.2% YoY) (million yen) 2023 2024 YoY change results plan Net sales (Comp.) 115,485 110,000 -5,485 (100.0%) (100.0%) -4.7% Opera

  15. Slide 15: 2024 Topics by Sales Channel

    2024 Topics by Sales Channel Impact on Impact on Sales operating Topics net sales income channels (YoY change) (YoY change) Decrease in sales volume ・Tighter restrictions on handset discounts due to the December 2023 enactment of the amended Telecommunications Business Law ・Decrease in handset repla

  16. Slide 16: Shareholder Returns

    Shareholder Returns Fundamental policy regarding distribution of earnings Bell-Park positions the distribution of earnings to shareholders as one of its highest priorities, and plans to maintain a consolidated dividend payout ratio of at least 30% 2023 2024 (forecast) 2Q-end Year-end Annual (total)

  17. Slide 17: Management with Emphasis on the Cost of Capital and the Stock Price

    Management with Emphasis on the Cost of Capital and the Stock Price The 2023 return on equity was 7.6% and the PBR was 1.02 at the end of the year. In 2024 and the following years, we will use many initiatives for accomplishing the medium-term targets (https://www.bellpark.co.jp/ir/management/plan/)

  18. Slide 18: Lovely future

    Lovely future © Bell-Park Co.,Ltd. All rights reserved 18

  19. Slide 19: Appendix

    Appendix © Bell-Park Co.,Ltd. All rights reserved 19

  20. Slide 20: Profile of Bell-Park

    Profile of Bell-Park Information and communication Name Bell-Park Co., Ltd. Business device sales and service business Total: 349 stores (56 stores) Capital 1,148 million yen *Franchised stores in parentheses (as of Dec. 31, 2023) 289 (48) SoftBank Shops No. of carrier shops 44 (8) Y!mobile Shops (a

  21. Slide 21: 5-year Financial Summary

    5-year Financial Summary (million yen) 2019 2020 2021 2022 2023 Net sales 103,303 98,843 107,281 102,778 115,485 Gross profit 24,165 24,349 25,483 23,635 24,876 Personnel, etc. 10,636 11,355 12,234 12,070 12,798 Rent 2,537 2,716 2,915 2,952 2,942 Ads/sales promotion 2,818 1,427 1,807 1,413 1,898 Oth

  22. Slide 22: Number of Carrier Shops

    Number of Carrier Shops (店舗) SoftBank Shop Y!mobile Shop Docomo Shop au Shop UQ Spot 2019 2020 2021 2022 2023 © Bell-Park Co.,Ltd. All rights reserved 22

  23. Slide 23: Number of Employees

    Number of Employees Full-time employees Temporary employees (人) 2019 2020 2021 2022 2023 © Bell-Park Co.,Ltd. All rights reserved 23

  24. Slide 24: Number of Mobile Phones Sold

    Number of Mobile Phones Sold (万件) (10 thousand units) Sales of Sales to new Phone-only sales replacement subscribers mobile phones 2019 2020 2021 2022 2023 © Bell-Park Co.,Ltd. All rights reserved 24

  25. Slide 25: Number of Mobile Phones Sold (Quarterly)

    Number of Mobile Phones Sold (Quarterly) (万件) (10 thousand units) Sales to new Sales of Phone-only sales subscribers replacement mobile phones 2021 2022 2023 © Bell-Park Co.,Ltd. All rights reserved 25

  26. Slide 26: Quarterly Change in Consistent Revenue (Gross Profit)

    Quarterly Change in Consistent Revenue (Gross Profit) (million yen) 2021 2022 2023 *Consistent revenue includes the following: • Payments by carriers to Bell-Park that are a percentage of the monthly mobile phone service fees paid by phone users who purchased their service plans at a shop operated b

  27. Slide 27: Balance Sheet

    Balance Sheet (million yen) End-Dec. 2022 End-Dec. 2023 Change Current assets 37,947 40,121 +2,174 Non-current assets 5,676 7,413 +1,736 Assets 43,624 47,535 +3,910 Current liabilities 12,611 14,840 +2,229 Non-current 672 770 +98 liabilities Liabilities 13,283 15,611 +2,327 Net assets 30,340 31,923

  28. Slide 28: Cash Flows

    Cash Flows (million yen) Cash and cash equivalents Profit before income taxes: +3,420 at beginning of period Depreciation/amortization of goodwill: +406 Increase in notes and accounts receivable-trade: -1,833 Decrease in inventories: +1,766 Increase in notes and accounts payable-trade: +1,398 Operat

  29. Slide 29: Activities for a Sustainable Society

    Activities for a Sustainable Society Key Issues (1) Key Issues (2) Environmental Responsibility Customer’s Smile • Internal power generation • Strengthening consulting skills • Use of energy from renewable sources • Customer support • Activities to lower the environmental impact of business operatio

  30. Slide 30: Status of Compliance with Standard Market Listing Criteria

    Status of Compliance with Standard Market Listing Criteria (1) Number of (2) Tradable shares shareholders (3) Trading Number of Market value of Ratio of (4) Net assets (At least 1 trading volume unit) tradable shares tradable shares tradable shares Avg. of at least 10 Standards for retaining a 400 2

  31. Slide 31: Forward-Looking Statements

    Forward-Looking Statements All plans, strategies and financial forecasts that are not based on historical facts are forward-looking statements. Such statements are based on the judgment of the Company in accordance with information available when these materials were prepared. Actual results may dif

Bell-Park — FY2023 Earnings Presentation on 6ix