Bellpark Co., Ltd. · TSE:9441
Bellpark — 1H 2026 Earnings Presentation
20 slides from Bellpark's earnings presentation, Aug 6, 2026
Slide 1: Results of Operations for the First Half of 2026
Results of Operations for the First Half of 2026 August 6, 2026 Bell-Park Co., Ltd. Tokyo Stock Exchange Standard Market (Stock code: 9441) © Bell-Park Co.,Ltd. All rights reserved
Slide 2: 1. 1H 2026 Financial Highlights 2. 2026 Plan and Shareholder Returns
1. 1H 2026 Financial Highlights 2. 2026 Plan and Shareholder Returns © Bell-Park Co.,Ltd. All rights reserved 2
Slide 3: Statement of Income
Statement of Income Higher sales and earnings due to an increase in sales of devices and accessories, as well as higher recurring revenue (million yen) 1H 2025 1H 2026 YoY change results results Net sales 64,231 67,838 +3,607 (Comp.) (100.0%) (100.0%) +5.6% Operating income 3,762 5,057 +1,294 (5.9%)
Slide 4: 1H 2026 Sales Channel Topics
1H 2026 Sales Channel Topics Impact on Impact on Sales operating Topics net sales channels income (YoY change) (YoY change) Expand the customer base of long-term users ・ Promote package sales of mobile devices (with service contracts), fiber- optic lines, and credit cards Strengthening package sales
Slide 5: Shop Network Consolidation and Stronger Operations Framework
Shop Network Consolidation and Stronger Operations Framework Consolidated the shop network within our business area while increasing the number of full-time employees to support an increase in sales events. Number of Carrier Shops and Employees Consolidated Y!mobile shops within our business area in
Slide 6: Prioritizing Training Programs: Customer Service No. 1 Grand Prix 2025
Prioritizing Training Programs to Drive Medium/Long-term Growth Customer Service No. 1 Grand Prix 2025 hosted by SoftBank Corp. Two Bell-Park employees won awards: the Grand Prix and second place awards (Held on February 5, 2026) (10 Bell-Park employees have won the Grand Prix at the past 11 competi
Slide 7: Prioritizing Training Programs: SoftBank Ichigaya Shop Won the Anshin Shop Award
Prioritizing Training Programs to Drive Medium/Long-term Growth SoftBank Ichigaya Shop Won the Anshin Shop Award (Minister for Internal Affairs and Communications Award) (Awarded on February 24, 2026) Used generative AI and training notes to help new Third Minister for Internal Affairs and employees
Slide 8: 1. 1H 2026 Financial Highlights 2. 2026 Plan and Shareholder Returns
1. 1H 2026 Financial Highlights 2. 2026 Plan and Shareholder Returns © Bell-Park Co.,Ltd. All rights reserved 8
Slide 9: 2026 Consolidated Forecasts
2026 Consolidated Forecasts The 2026 forecasts were upwardly revised on July 28, 2026. In the second half, promotional spending was increased beyond the initial plan to boost the number of phone lines and drive future recurring revenue growth, while investing in human resources and systems, with bot
Slide 10: Dividends and Shareholder Returns
Dividends and Shareholder Returns The year-end dividend forecast is revised upward due to upward revision of profit attributable to owners of parent Fundamental policy regarding distribution of earnings Consolidated 2026 dividend forecast: 144 yen payout ratio of at least 30% Dividends per Share For
Slide 11: Appendix
Appendix © Bell-Park Co.,Ltd. All rights reserved 11
Slide 12: Profile of Bell-Park
Profile of Bell-Park Name Bell-Park Co., Ltd. Information and communication Business device sales and service business Capital 1,148 million yen (as of Jun. 30, 2026) No. of carrier shops (as of Jun. 30, 2026) Hirakawacho Center Bldg., 1-4-12 Headquarters Hirakawa-cho, Chiyoda-ku, Tokyo Total: 317 s
Slide 13: Quarterly Financial Summary
Quarterly Financial Summary (million yen) 2024 2025 2026 1Q 2Q 1H 3Q 4Q Full year 1Q 2Q 1H 3Q 4Q Full year 1Q 2Q 1H Net sales 30,590 26,536 57,127 28,482 30,428 116,038 34,250 29,981 64,231 32,036 33,032 129,301 36,215 31,622 67,838 Gross profit 7,208 6,539 13,748 6,591 6,570 26,911 8,187 7,607 15,7
Slide 14: Number of Carrier Shops
Number of Carrier Shops SoftBank Shop Y!mobile Shop Docomo Shop au Shop End-Dec. End-Dec. End-Dec. End-Dec. End-Jun. 2022 2023 2024 2025 2026 © Bell-Park Co.,Ltd. All rights reserved 14
Slide 15: Number of Employees
Number of Employees Full-time employees Temporary employees End-Dec. End-Dec. End-Dec. End-Dec. End-Jun. 2022 2023 2024 2025 2026 © Bell-Park Co.,Ltd. All rights reserved 15
Slide 16: Number of Mobile Phones Sold (Quarterly)
Number of Mobile Phones Sold (Quarterly) (10 thousand units) Sales to new Sales of Phone-only subscribers replacement sales mobile phones 2024 2025 2026 © Bell-Park Co.,Ltd. All rights reserved 16
Slide 17: Balance Sheet
Balance Sheet (million yen) End-Dec. 2025 End-Jun. 2026 Change Current assets 34,947 34,578 -368 Non-current assets 8,650 8,417 -232 Assets 43,597 42,996 -601 Current liabilities 15,901 12,605 -3,296 Non-current liabilities 745 731 -13 Liabilities 16,646 13,336 -3,310 Net assets 26,950 29,659 +2,709
Slide 18: Cash Flows
Cash Flows (million yen) Cash and cash equivalents at beginning of period Profit before income taxes: +5,157 Depreciation/amortization of goodwill: +116 Decrease in notes and accounts receivable-trade: +925 Operating CF +3,690 Decrease in inventories: +2,358 Decrease in notes and accounts payable-tr
Slide 19: Activities for a Sustainable Society
Activities for a Sustainable Society Key Issues (1) Key Issues (2) Environmental Responsibility Customer’s Smile • Efforts to reduce greenhouse gas emissions • Strengthening consulting skills (Installation of internal power generation, use of energy from renewable sources, reduction of • Customer su
Slide 20: Forward-looking Statements
Forward-looking Statements All plans, strategies and financial forecasts that are not based on historical facts are forward-looking statements. Such statements are based on the judgment of the Company in accordance with information available when these materials were prepared. Actual results may dif