New Wave Group Ab Class B · OMXSTO:NEWA_B
New Wave Group Ab Class B — Investor Day (2025)
16 slides from New Wave Group Ab Class B's investor day presentation, Nov 6, 2025
Slide 1: Na I
Na I
Slide 2: Cutter & Buck introduction
CUTTER & BUCK INTRODUCTION: CEO JOEL FREET - CUTTER & BUCK THE BRAND - CUTTER & BUCK, INC: THE COMPANY - UPDATE ON TARIFFS 2025 - THE FUTURE NEW TEXAS DISTRIBUTION CENTER ADDING BRANDS
Slide 3: The Brand
THE BRAND
Slide 4: Our Brand
OUR BRAND PILLARS PROUDLY PACIFIC NORTHWEST We are proud to call the Pacific Northwest our home, from the bustling Pike Place Market to the pebbled shores of Puget Sound. We work tirelessly to promote and improve our vibrant community. ROOTED IN SEATTLE, READY FOR MORE ULTIMATE VERSATILITY True to o
Slide 5: Iconic Styles
ICONIC STYLES ENGINEERED FOR EXCEPTIONAL VERSATILITY WHAT WE MAKE 74 DESIGNED TO BE YOUR FAVORITE ICONIC STYLES: We create premium up-leisure ENGINEERED FOR EXCEPTIONAL VERSATILITY: We DESIGNED TO BE YOUR FAVORITE: We design every sportswear that is timeless and always includes take care to ensure e
Slide 6: The Pacific Northwest Lifestyle Brand
THE PACIFIC NORTHWEST LIFESTYLE BRAND GLOBAL BRAND PRESENCE - NORTH AMERICA - EUROPE - MIDDLE EAST, AFRICA (LICENSED) - AUSTRALIA/NZ (LICENSED) - EAST ASIA (LICENSED) - SE ASIA (LICENSED) USA COMMERCIAL PARTNERSHIPS - NATIONAL FOOTBALL LEAGUE (NFL) - MAJOR LEAGUE BASEBALL (MLB) - NCAA: ALL COLLEGES
Slide 7: Cutter & Buck, Inc: The Company
CUTTER & BUCK, INC: THE COMPANY
Slide 8: Objective: Be the World's Best Sportswear Supplier
THE COMPANY OBJECTIVE: BE THE WORLD’S BEST SPORTSWEAR SUPPLIER GREAT PRODUCT SELECTION FOR CORPORATE AND RETAIL C&B: ICONIC, VERSATILE FAVORITES CLIQUE: MODERN, SPORTY ESSENTIALS HIGH SERVICE LEVEL - 98% INVENTORY SERVICE LEVEL - SECRET SAUCE: FAST EMBROIDERY AND FULFILLMENT - TRUSTED B2B TECHNOLOGY
Slide 9: The C&B Flywheel Strategy
THE C&B FLYWHEEL STRATEGY MARKET WINNING PRODUCT SERIES ALWAYS ADDING AND ACTIVATING HUGE INVENTORY CUSTOMERS Be the World’s Best Sportswear Supplier to Corporate & Retail INDUSTRY ROCK SOLID LEADING SERVICE INFRASTRUCTURE AND CAPACITY
Slide 10: Market Winning Product Series
MARKET WINNING PRODUCT SERIES “WIN” an identified Market across Channels on Quality, Design, Stock Levels, Sustainability, and Price (not always necessary) ONE BASE FABRIC IN MANY STYLES & COLORS $50 MUSD PRODUCT LIFECYCLE SALES Adapt Recycled Knit Layering Series - Introduced 2022 - Sell across Co
Slide 11: C&B Service and Capacity
C&B SERVICE AND CAPACITY The Cutter & Buck Seattle Our fulfillment capacity is With 350 Embroidery Heads, Cutter & Fulfillment Center Features built for the demands of the Buck has daily embroidery capacity for next-gen automation providing world’s best e-commerce 15,000 units, with order minimums o
Slide 12: Business Snapshot
BUSINESS SNAPSHOT Brand Sales Brand Sales Channel Customers $ Units Sales 3% 30% 48% 46% 52% 46% 51% 54% 70% CUTTER & BUCK CUTTER & BUCK CORPORATE CLIQUE CLIQUE CORPORATE RETAIL RETAIL D2C
Slide 13: Tariffs
TARIFFS S O U R C I N G TARIFF RESPONSE: • 100% of products sourced by NWG Sourcing: enables visibility and fast management • Actively moving to No-Duty countries to strategically improve our GM since 2017= limited exposure to the highest Tariffs. • Egypt, Kenya, Vietnam, Ethiopia = 90%+ of active p
Slide 14: US Distribution Expansion
US DISTRIBUTION EXPANSION DALLAS- OPENING OCTOBER 2026 SEATTLE- C. 2001 Huge Decoration Capacity: Embroidery, Heat Transfer 8,000,000 Units Storage Capacity CINCINNATI C. 2009 Blank Product Only 2.5 Million Units Storage Capacity Reaches North Central and Northeastern Population Centers in 1-2 Days
Slide 15: Dallas Fulfillment Center Opening October 2026
DALLAS FULFILLMENT CENTER OPENING OCTOBER 2026 A HUGE INVENTORY OF: CUTTER & BUCK PREMIUM SPORTSWEAR CLIQUE CORPORATE APPAREL TENSON, THE SWEDISH OUTDOOR BRAND® CRAFT CORPORATE PERFORMANCE WEAR & TEAMWEAR CONSUMER EXPOSURE TO 100,000 DRIVERS DAILY SHOWROOM TO ESTABLISH THE LOCAL MARKET SAME DAY AND
Slide 16: Slide 16