Humble Group Ab · OMXSTO:HUMBLE
Humble Group Ab — Investor Presentation (2022)
37 slides from Humble Group Ab's investor presentation, 2022
Slide 1: Investment Presentation 2021 H2
INVESTMENT PRESENTATION 2021 H2
Slide 2: Strategy Meeting
Strategy Meeting 01 Introduction 02 Business overview 03 M&A SIMON PETRÉN CEO Humble Group 04 Financials PREVIOUS EXPERIENCE: Founder and former CEO of Pändy Foods AB, entrepreneur and investor 05 Summary EDUCATION: M.Sc. at KTH Mechanical Engineering, Product Innovation B.Sc. at KTH Industrial Mana
Slide 3: Introduction
Introduction 01 3
Slide 4: Humble Group at a glance
Humble Group at a glance A leading FMCG group in the forefront of functional foods and sustainable products • Humble Group is a Sweden-based FMCG group that supplies cutting edge and healthy sugar reduction and vegan products as well as eco-friendly- and sustainable products for the broader FMCG mar
Slide 5: Humble Group: On a path to disrupt the industry
Humble Group On a path to disrupt the industry HUMBLE GROUP IS A FUTURE-FMCG POWERHOUSE COMMITTED TO ENABLE PRODUCTS AND BRAND POTENTIAL, WITH A FUNDAMENTAL POSITION IN GLOBAL MEGA TRENDS; FUNCTIONAL FOOD, ECO-FRIENDLY AND SUSTAINABILITY, AND VISION MISSION VEGAN PRODUCTS The leading global FMCG gro
Slide 6: We must change the way we live
We must change the way we live Humble Group addresses the largest challenges to our society and environment ● Obesity has nearly tripled worldwide since 1975 due to GLOBAL OBESITY, # PERSONS PROCESSED FOODS increased intake of processed foods ARE ONE OF THE Trend towards 2025 LARGEST HEALTH ● More t
Slide 7: Global megatrends are shaping the future of FMCG
Global megatrends are shaping the future of FMCG Environmental concerns, shifting demographics and customer behaviour are drastically changing one of the largest industries ENVIRONMENT & CLIMATE CHANGE DEMOGRAPHICS • Increased environmentally-friendly agenda in politics, business and • A new generat
Slide 8: The world is waking up
The world is waking up Public awareness and government attention has shifted towards reduced sugar consumption THE PUBLIC AND GOVERNMENTS ARE BECOMING AWARE OF THE PROBLEM CONSIDERATIONS FOR THE FUTURE OF FMCG AND THE FUNCTIONAL FOOD INDUSTRY NUMBER OF PUBLISHED ARTICLES ON OBESITY 7,000 6,000 Tax d
Slide 9: Food industry disruptors have become rock stars overnight
Founded 1994 Founded 2009 Oat-based products Plant-based meat products Founded 2016 Founded 2013 Sugar-reduced candy High-protein products Food industry disruptors have Founded 2012 Plant-based baby formula Founded 2012 Low-calorie ice cream changed the landscape and Founded 1999 Founded 2010 Organi
Slide 10: Business overview
Business overview 02 10
Slide 11: Creating the FMCG powerhouse of tomorrow
Creating the FMCG powerhouse of tomorrow A Group committed to providing consumers innovative, sustainable and healthy products SUSTAINABILITY AND ECO- FRIENDLINESS FOODTECH VEGAN THIS IS HOW WE WILL WIN THE HUMBLE GROUP TODAY GAME Mission driven approach Focus on profitable cash built on health and
Slide 12: Humble Group's DNA
Humble Group’s DNA Committed to providing consumers innovative, sustainable and healthy FMCG products GLOBAL FORCES… …ENABLED BY SUCCESS FACTORS HUMAN HEALTH GLOBAL SUSTAINABILITY INNOVATION ENTREPRENEURSHIP Reduces the risk of obesity, Focus on ensuring a sustainable Challenge, innovate and Run by
Slide 13: Driven and committed management team
Driven and committed management team Highly experienced board of directors with strategic support from senior advisors MANAGEMENT & OPERATIONS SIMON PETRÉN NOEL ABDAYEM JOHAN LENNARTSSON MARCUS STENKIL KRISTOFFER ZINN JULIANA BAMBRIDGE CAROLINE PERMAN CEO VP AND COO CFO Head of M&A CAO Head of Susta
Slide 14: M&A journey – the creation of the Humble Group
M&A journey – the creation of the Humble Group Swift transformation with 29 acquisitions during 2020/2021 Bayn Europe Change of the strategic direction for the Group A Group positioned for the future of FMCG AB founded February June August September November February April1 June September October No
Slide 15: Company matrix
Manufacturers of healthy Large value-add enables high Benefit from cross promotion COMPANY MATRIX alternatives are able to charge about 4x as much compared marketing spending that result in strong brand awareness and exclusivity of products in a wide distribution network to traditional alternatives
Slide 16: Global sales network
GLOBAL SALES NETWORK Additional distribution with A-level partners in 50+ countries • Operating entities in 11 key markets • Reaching 100 000 POS • Additional strategic distribution in +50 countries • Access to sport nutrition distribution in 26 different countries ~5 years1) <6 months1) Average tim
Slide 17: Data-driven sales strategy
Data-driven sales strategy Agile go-to-market strategy with initial listings at all key channel partners and significant remaining whitespace OVERVIEW OF SALES CHANNELS CUSTOMER GROUPS – HUMBLE CO. EXAMPLE Select Customer group Description customers ⚫ Most targeted channel representing nearly ~75% o
Slide 18: Real-time follow up on subsidiary and segments
Real-time follow up on subsidiary and segments We provide our entrepreneurs with customized Business Intelligence to help them improve their decision making Real time integration of group companies Customized reporting for different segments and business verticals Improved decision making Sa
Slide 19: Humble Group operational platform synergies
Humble Group operational platform synergies A FMCG powerhouse that controls and optimise the entire value chain whilst exploiting tangible synergies BUSINESS DISTRIBUTION ENTREPRENEURSHIP PURCHASING TECHNOLOGY MANUFACTURING INTELLIGENCE NETWORK Decentralised Strong purchasing and Share recipes and s
Slide 20: Our Food Tech Vertical
Tweek (42%) Other (5%) Our Food Tech Vertical Wellibites (24%) Werthers (12%) De Bron (10%) Nellie Dellie (7%) Market leading consolidator within functional foods WHAT WE DO BENEFITS OF CONSOLIDATING THE FUNCTIONAL FOOD INDUSTRY ✓ Produce and distribute functional food and “Better-for-you” products
Slide 21: Health and eco-friendly are high margin products
Health and eco-friendly are high margin products Humble Groups’s products are marketed as premium products compared to traditional low-cost products ILLUSTRATIVE RELATIVE VALUE-ADD OF HEALTHY ALTERNATIVES AND SUSTAINABLE PRODUCTS PROFIT ATTRIBUTED TO TRADITIONAL PROFIT ATTRIBUTED TO HUMBLE CANDY MAN
Slide 22: Our Sport Nutrition and Ingredients Vertical
Our Sport Nutrition and Ingredients Vertical Market leading consolidator within healthy nutrition & supplements WHAT WE DO SYNERGIES WITHIN THE SPORT NUTRITION & INGREDIENTS VERTICAL ✓ Produce and distribute Sports Nutrition and Ingredients intended to improve performance in work-outs and sports ✓ I
Slide 23: Innovation is at the core and a key differentiator
Innovation is at the core and a key differentiator Revolutionising technology that replaces sugar on a 1:1 ratio THE RESULT / SOLUTION THE PRODUCERS’ DILEMMA IN SUGAR REDUCTION IS THAT WHAT CONSUMERS WANT TO: Humble Group develops, produces and markets a unique ✓ Reduce the calories intake, composit
Slide 24: Our Personal and Home Care Vertical
Our Personal and Home Care Vertical Industry disruptor with a mission to induce a more sustainable living WHAT WE DO CASE STUDY: THE HUMBLE CO. ✓ Develop and distribute sustainable, natural and eco-friendly products ● A high-growth eco-friendly oral care brand targeting millennial consumers with a u
Slide 25: Humble Smile Foundation
Humble Smile Foundation Our own non-profit organization to give back to children in need 52 100,000+ 20+ 56 198 1 million+ Active projects worldwide Children helped Partner universities and Partner organizations Volunteers from around Toothbrushes donated professional associations worldwide the worl
Slide 26: M&A
humble group.”
Slide 27: Fragmented market ripe for consolidation
Fragmented market ripe for consolidation Market characterised by entrepreneurial driven consolidation and a desire to join our journey VAST UNIVERSE OF POTENTIAL TARGETS M&A STRATEGY AND INVESTMENT CRITERIA ✓ Entrepreneurship at heart and a desire to join our journey ✓ Continuously evaluate opportun
Slide 28: Investment strategy
Investment strategy Becoming a supplier across the entire value chain Sustaining a clear acquisition strategy ▪ Humble has been successful in targeting and acquiring companies that ▪ It is central to continue with an intense deal flow. Below is a strategic framework complement our current portfolio
Slide 29: M&A sourcing through dense network
M&A sourcing through dense network The Group forms a robust platform for future acquisitions DRIVEN AND EXPERIENCED M&A FUNDAMENTAL MANAGEMENT ACCELERATOR GREEN PROFILE ✓ Continue to build a founder-lead Group ✓ Leverage an autonomous group structure ✓ Leverage a profiled eco-friendly and with a str
Slide 30: Unique market position
Unique market position Unique position to leverage on our technology core and swift go-to-market process through coverage of the entire value chain Humble targets future FMCG-companies, of which many are too small and which do not fit practically and emotionally with the business ILLUSTRATIVE models
Slide 31: Financials
Financials 04 31
Slide 32: Proven access to equity capital and backed by reputable investors
Proven access to equity capital and backed by highly reputable investors A healthy balance sheet from recent equity issues allows us to continue our growth journey 40 Selected shareholders RoosGruppen Handelsbanken Fonder Creades 35 4th AP Fund DNB Asset Management Carnegie Fonder 30 BlackRock ICA-h
Slide 33: Financial development
FINANCIAL DEVELOPMENT Significant financial improvement in Q4 1 200 PROFORMA QUARTERLY NET SALES 40,0% 4 000 40,0% PROFORMA R12 NET SALES 3 749 3 500 NET SALES 1 000 NET SALES 1 043 30,0% CHANGE PREVIOUS PERIOD 30,0% CHANGE PREVIOUS PERIOD ADJUSTED EBITDA % 3 350 ADJUSTED EBITDA % 3 000 872 800 20,0
Slide 34: Financial targets follow up
Financial targets follow up On 1 December 2021, Humble Group raised and updated its medium term financial targets (launched 26 th March 2021) to a net turnover of SEK 16 billion and a fixed adjusted EBITA target of SEK 1.9 billion respectively, following faster than anticipated growth Growth Profita
Slide 35: Summary
humble group.”
Slide 36: Investment highlights
Investment highlights RIDING ON SECULAR GLOBAL MEGA TRENDS – HEALTH AND SUSTAINABILITY Optimally positioned to benefit from global megatrends and capture shifting demographics and consumer preferences UNIQUE POSITION – FOODTECH, ECO AND VEGAN Uniquely positioned to benefit from tangible synergies an
Slide 37: Contact
Contact Simon Petrén | +46 70 99 99 455 simon.petren@humblegroup.se 37