Ad Pepper Media International N.v. · XETR:APM
Ad Pepper Media International — Investor Presentation (December 2010)
58 slides from Ad Pepper Media International's investor presentation, December 2010
Slide 1: ad pepper media International N.V. Corporate presentation
ad pepper media International N.V. Corporate presentation Nuremberg, December 2010 global reach. local touch.
Slide 2: Index
ad pepper media Index ad pepper media at a glance Business model and strategy Business units / core products Financials 2 Corporate presentation
Slide 3: ad pepper media at a glance
ad pepper media at a glance 3 Corporate presentation
Slide 4: Mission
Mission ad pepper media …wants to be the leading provider of performance-based online marketing services that generate revenue and results at large scale for advertiser’s and publisher’s return-on-investment (ROI) metrics …wants to capitalize the industry’s long-term growth opportunities to drive lo
Slide 5: ad pepper media at a glance
ad pepper media at a glance ad pepper media is an Unique solutions for Semantic targeting, Lead generation and the fastest growing independent international international Affiliate network performance network with unique technology. 16 offices in eight European countries and the USA Powerful ability
Slide 6: ad pepper media sales service
ad pepper media sales service 6 Corporate presentation
Slide 7: Business units
Business units Advertisers Publishers Performance and agencies A comprehensive All products and Semantic advertising set of products Aggregation and technologies technologies to Ad serving achieve the online Advertising CPM Tracking which enables budgets publishers advertising Reporting objectives L
Slide 8: Business model and strategies
Business model and strategies 8 Corporate presentation
Slide 9: Network market model
Network market model ad pepper media coverage Web 2.0/3.0 AD FORMATS TECHNOLOGY User EXCHANGES/ FOR NETWORKS MARKET PLACES Delivery Premium-Publisher Targeting Advertiser Optimization 9 Corporate presentation
Slide 10: Strategic cornerstones
Strategic cornerstones > Focusing on the most growing sectors of online marketing > International presence and international reach > Offering required performance products for competitive prices > Distribution through all formats, platforms, publishers and devices > Enriching any inventory through u
Slide 11: Products: iSense
Products › iSense 11 Corporate presentation
Slide 12: More and more content, less and less sense!
More and more content, less and less sense! Explosion in online content offers huge online advertising opportunities But ads are still largely irrelevant 12 Corporate presentation
Slide 13: The problem of online advertising
The problem of online advertising Irrelevance and ad misplacement Conventional keyword targeting simply looks for suitable words, not the actual sense of a webpage. › Online advertising using the usual targeting methods often position ads wrongly – frequently in the completely wrong context. › This
Slide 14: Understanding the Content creates Relevancy
Understanding the Content creates Relevancy Women`s shoes LCD TV is placing the right ad is placing the right ad Webpage content is identified in real time and banners are positioned as if by hand. 14 Corporate presentation
Slide 15: Unique product suite for advertisers
Unique product suite for advertisers Semantic Advertising offers advanced semantic targeting solutions for display advertising with optional brand safety. Product suite Precise targeting Brand safe performance 15 Corporate presentation
Slide 16: Textonomy / What is iSense?
What is iSense? › iSense – a new search and semantic classification technology Driving force based on linguistic science project Complied using expert + human intuition › Determines the semantic relationship between words and Dictionary the context in which they occur All word and senses + analysed
Slide 17: Finding the right content on page level
Finding the right content, where ever it is…on page level iSense analyzes the content of each page for all marketers and positions ads accordingly. Determining the subject Delivering ads only in Comprehensive website of each webpage the listed topics, e.g.: network of marketers Individual Topic Chan
Slide 18: Structuring the content in Categories
Structuring the content in Categories, Advertisers want and need It is possible to create an individual, detailed theme channel. Sample Topic Channel: › Sport › Motorsport › Football › TV › Cinema › Entertainment ›... Currently 3,500 topic areas 18 Corporate presentation
Slide 19: iSense Display
iSense Display Example placement 1. Protection of the environment 2. Environmental processes 3. Environmental Politics In this case Powergen requested to appear on pages about ‘Protection of the environment’ iSense Display Category = Protection of the environment 19 Corporate presentation
Slide 20: Brand protection by avoiding ad misplacements
Brand protection included by avoiding ad misplacements before they happen Controversial topics are also identified and blocked through semantic analysis. Individual keywords are not simply filtered, but all words on a webpage are scanned. Blocking at page level: Blocking entire websites is not neces
Slide 21: Blocking Categories
Blocking Categories Ads are prevented from appearing next to damaging content at webpage level. Erotica and pornography Weapons Violence Obscene language War Civil unrest Terrorism Extremism Disasters and accidents Environmental disasters Social and political topics Drugs Filesharing Epidemics Econo
Slide 22: Semantic Advertising
Semantic Advertising iSense Benefits for Advertisers: Advertisements positioned at webpage level using human understanding Individual topic channel from 3,500 topic categories Premium reach across a network of online marketers Detailed category structure provides effective optimization opportunities
Slide 23: Products: Run of Network
Products › Run of Network 23 Corporate presentation
Slide 24: Focus on Performance
Focus on Performance › Efficiency › Reach › Quality Enviroment › Optimization 24 Corporate presentation
Slide 25: High volume reach
High volume reach Our run-of-network provides mass-marketable consumer products the enormous reach they need. We can offer the right solution for your business need or objective such as: › Low price – high reach › Focus on ROI › Developing key customer contacts › Generating new response Low CPM Pric
Slide 26: Products: iLead
Products › iLead 26 Corporate presentation
Slide 27: Lead generation
Lead generation is more than a unique technology: ad pepper media‘s premium lead generation product Generating more than a 1 Million qualified leads per month and has a proven track record of more than 20,000 campaigns executed world wide Is founded on unique technology which supports flexibility an
Slide 28: How does iLead work?
How does iLead work? A one-stop hosted solution 1. We design and build a Micro site for the advertiser - the only thing the user can do is signing up for advertisers campaign objective 2. We drive traffic to the Micro site via all online channels 3. We collect the user data in our database and check
Slide 29: Lead generation requirements
Lead generation requirements apm works closely with the marketing and pricing objectives of their clients to create tailor made lead generation programs. Leads are generated through a mix of online delivery channels via their network of proprietary sites and media partners. Typical campaign objectiv
Slide 30: Instant Call-Back
Instant Call-Back means customer acquisition across all types of online media Instant Call-Back: directly out of the online ad format the user can be connected to the call centre By clicking on „arrange a test drive now“ the call is triggered and the user`s phone is ringing Connecting online and off
Slide 31: Telephone check
Telephone check means connection under every number! With a new filter system iLead guarantees 100% valid telephone numbers Absolute availability of entered phone number can be technically tested now Telephone extension owners will not be disturbed by an extra call with the automated telephone check
Slide 32: Nivea's Promotion
ad pepper media has the expertise to provide leads Solution › Develop microsites supporting the campaign objectives › Include survey questions to qualify leads › Add an incentive relevant to the target group to increase attention Nivea’s Promotion ad pepper media UK › iLead is a performance business
Slide 33: iLead advertisers
iLead advertisers iLead credentials: more than 10 British Airways Lufthansa years of experience and 20.000 successful campaigns. promod Nissan Yves Rocher Nokia Dell Bank of America T-Mobile Toshiba Playboy Magazine La Redoute Orange Samsung Pedigree Travelzoo Renault Disney Snapfish 33 Corporate pr
Slide 34: Products: mailpepper
Products › mailpepper 34 Corporate presentation
Slide 35: E-mail marketing
E-mail marketing ad pepper media’s e-mail marketing enables advertisers to quickly and effectively achieve wide reach and to accurately send their message to specific target groups › Over 15 million list managed e-mail profiles › Over 15 million brokered e-mail profiles › 5 million 100% owned e-mail
Slide 36: Products: Webgains
Products › Webgains 36 Corporate presentation
Slide 37: Affiliate marketing
Affiliate marketing Webgains stands for Affiliate marketing with state-of-the-art technology and outstanding support Professional implementation and publication of affiliate programs. Benelux Denmark Modern technology which was developed in the Germany challenging UK market. France Webgains is inter
Slide 38: Webgains: Business model
Webgains: Business model 38 Corporate presentation
Slide 39: ad pepper media group companies
ad pepper media group companies › ad agents › Emediate › Globase › Videovalis › Brand Affinity Technologies 39 Corporate presentation
Slide 40: ad agents at a glance
ad agents at a glance ad agents from Herrenberg www.condor.com www.bayern.by near Stuttgart is among the top SEM and SEO agencies in Germany www.thalia.de www.technikdirekt.de Google ranks ad agents among the 10 remaining agency partners with whom Google still works directly www.oboy.de www.frankoni
Slide 41: SEM vs SEO
SEM vs SEO 41 Corporate presentation
Slide 42: SEM vs SEO continued
SEM vs SEO continued 42 Corporate presentation
Slide 43: SEM vs SEO continued
SEM vs SEO continued 43 Corporate presentation
Slide 44: Ad serving
Ad serving › Founded September 2001 in Denmark › Part of the ad pepper media group since 2007 › Emediate is represented in DK, SE and UK and has resellers in DE, NO, FI, NL, IT and BRA › System interfaces in 5 languages and support provided in 9 languages › Largest ad serving provider in the nordic
Slide 45: Emediate references
Emediate references 45 Corporate presentation
Slide 46: CRM: Email marketing solution
CRM: Email marketing solution Globase › Acquired in 2006, Headquarter – Copenhagen, Denmark › Provider of leading email marketing solution › Used by local and international end- users and agencies › High-end users such as 3M Europe, Grundfos, Bang & Olufsen, Novozymes, etc 46 Corporate presentation
Slide 47: Video advertising
Video advertising VIDEOVALIS is a video content Founders are highly experienced in TV and online business and have a huge business provider offering premium video network at the board level in agencies, content and content syndication producers and portals solutions to customers and publishers in Ge
Slide 48: Brand Affinity Technology
Brand Affinity Technology Among the most desirable Founded in 2007, BAT unlocks the marketing power of celebrity through research, content on the Web – sports endorsements, and interactive experiences. images – evolved to match consumers’ desire for a deeper experience, advertisers’ desire for great
Slide 49: Interactive celebrity engagement
Interactive celebrity engagement BAT scans page for enhancable editorial images via partner site collaboration As images are found, BAT identifies the key sports celebrity in the photograph BAT serves a proprietary content Overlay specifically related to the celebrity, sized for and placed over the
Slide 50: Financials
Financials 50 Corporate presentation
Slide 51: Profit and Loss account
Profit and Loss account (EUR `000) Q1-Q3 2009 Q1-Q3 2010 +10.3% 40.000 37.138 33.686 30.000 +11.5% 20.000 16.894 15.146 10.000 (45.0%) (45.5%) 0 Sales (EUR '000) Gross Margin (EUR `000) * proforma, adjusted for Italy 51 Corporate presentation
Slide 52: Profit and Loss account
Profit and Loss account (EUR `000) Q1-Q3 2009* Q1-Q3 2010 * including goodwill impairment of kEUR 20,790 52 Corporate presentation
Slide 53: Stock Performance in EUR
53 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 11/2/2009 11/13/2009 11/26/2009 12/9/2009 12/22/2009 1/8/2010 (Xetra Close) Corporate presentation 1/21/2010 Share price (EUR) 2/3/2010 2/16/2010 Trading Volume (units) 3/1/2010 3/12/2010 3/25/2010 4/9/2010 4/22/2010 5/5/2010 Stock Performance
Slide 54: Shareholder structure
Shareholder structure Shareholder No of Shares Percent of capital EMA B.V. 9.486.402 41,25% Eigene Anteile 2.048.792 8,91% U. Schmidt 1.005.524 4,37% Grabacap ApS 708.000 3,08% Euroserve Media GmbH 406.132 1,77% M.A. Carton 19.082 0,08% 40,3% Viva Media Service GmbH 71.300 0,31% Sub-total 13.745.232
Slide 55: Investment case
Investment case › One of the international leading companies for performance-based solutions combining long expertise geographical presence, variety of products and proprietary outstanding technologies › Long term market opportunity: Marketers must truly embrace for its effectiveness and ROI. Digita
Slide 56: Disclaimer
Disclaimer © 2010 ad pepper media International N.V., ad pepper, the ad pepper 3 chillies logo, iSense, iLead, mediasquares, Emediate, motigo, Webgains, ad agents, mailpepper, webstats4U are trademarks of ad pepper media International N.V. and its affiliates. Other product and company names are for
Slide 57: Disclaimer
Disclaimer Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities law. Forward-looking information is subject to various known and unknown risks and uncertainties. These include statements concerning our expectations
Slide 58: Thank you for your interest!
Thank you for your interest! global reach. local touch. Corporate marketing contact Phone: +49 (0) 911 929057-0 marketing@adpepper.com
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