Ad Pepper Media International N.v. · XETR:APM
Ad Pepper Media International — Investor Presentation (June 2010)
49 slides from Ad Pepper Media International's investor presentation, June 2010
Slide 1: ad pepper media International N.V. Corporate presentation
ad pepper media International N.V. NV Corporate p p presentation Nuremberg, June 2010 global reach. local touch.
Slide 2: Index
ad pepper media Index ad pepper media at a glance Business model and strategy Business units Fi Financials i l 2 Corporate presentation
Slide 3: ad pepper media at a glance
ad pepper media at a glance 3 Corporate presentation
Slide 4: ad pepper media at a glance
ad pepper media at a glance ad pepper media is an Unique solutions for Semantic targeting, Lead generation and the fastest growing independent international international Affiliate network performance network with unique technology. 16 offices in eight European countries and the USA Powerful ability
Slide 5: Business units
Business units Advertisers Publishers Performance and agencies g A comprehensive All products and Semantic advertising set of products Aggregation and technologies technologies to Ad serving achieve the online Advertising CPM Tracking g which enables budgets advertising d ti i Reporting publishers o
Slide 6: Business model and strategies
Business model and strategies 6 Corporate presentation
Slide 7: Network market model
Network market model ad pepper media coverage Web 2.0/3.0 AD FORMATS TECHNOLOGY User EXCHANGES/ FOR NETWORKS MARKET PLACES Delivery Premium-Publisher Targeting Advertiser Optimization 7 Corporate presentation
Slide 8: Business segments
Business segments ad pepper media Webgains ad agents E-mail Sales q1 2009 vs. q1 2010 (kEUR ) -6.1% +26.6% +31.7% EBIT margin: 5.8 % EBIT margin: 0 % EBIT margin: 10.6 % 8 Corporate presentation
Slide 9: Strategic cornerstones
Strategic cornerstones > Focusing on the most growing sectors of online marketing > International presence and international reach > Offering required performance products for competitive prices > Distribution through all formats, platforms, publishers and devices > Enriching any inventory through u
Slide 10: Business units
Business units › iSense › SiteScreen › iLead › Webgains 10 Corporate presentation
Slide 11: More and more content, less and less sense!
More and more content content, less and less sense! Explosion in online content offers huge online advertising opportunities But ads are still largely irrelevant 11 Corporate presentation
Slide 12: Irrelevant Ads do not perform
Irrelevant Ads do not perform 12 Corporate presentation
Slide 13: Admisplacements damage valuable brands
Admisplacements damage valuable brands 13 Corporate presentation
Slide 14: Unique product suite for advertisers
Unique product suite for advertisers The iSense product suite offers advanced semantic targeting solutions for display advertising with optional brand safety. safety Product suite Precise targeting Brand safe performance 14 Corporate presentation
Slide 15: Powered by the Sense Engine
Powered by the Sense Engine Engine™ iSense analyzes every word on every webpage to identify their TRUE SENSE Revolutionary patented semantic advertising targeting technology One of the World‘s largest linguistic science projects ever undertaken Over 10 years of research and d development l Developed
Slide 16: What is iSense?
What is iSense? › iSense – a new search and semantic classification technology Driving g force b based d on linguistic li i ti science i project j t Complied using expert + human intuition › Determines the semantic relationship between words and Dictionary Di ti the context in which they occur All w
Slide 17: Products: iSense Display
Products › iSense Display 17 Corporate presentation
Slide 18: iSense Display
iSense Display iSense Display delivers display ads precisely targeted to match the true context of any one of 3,000 3 000 content categories › Computer › Politics › Real Estate › Entertainment › Home & Garden › Business › Employment › Electronics › Sh Shopping i › Food & Drinks › Law › Sport › Finan
Slide 19: iSense Display example placement
iSense Display example placement 1. Protection of the environment 2. Environmental processes 3. Environmental Politics In this case Powergen requested to appear on pages about ‘Protection of the environment’ iSense Category = Protection of the environment 19 Corporate presentation
Slide 20: iSense Display - Volvo C30 case study
iSense Display - Volvo C30 Volvo C30 ″Facelift Online” case study Online Client: Volvo P d t C30 Product: Campaign duration: 10 weeks Target a get audience: aud e ce ”Enthusiastic expressive pre-family; premium enthusiasts″ : M/F 25-49, no kids, HHNI EUR 2,000-2,500 Campaign goal › Using the German
Slide 21: Volvo C30 case study: results
iSense Display - Volvo C30 Volvo C30 case study: results Click through rates and especially conversions, significantly outperformed the results achieved through other targeting CTR per week High user involvement categories: Computer hardware 1.34% Personal finance & banking 1.25% Telecommunications
Slide 22: Benefits for Advertiser
Benefits for Advertiser › Target your display creative's creative s to meet your campaign objectives › Only display your ad against specific content using semantic targeting › Choose from 3,000 content categories › Increase reach while avoiding irrelevant content › Enhance ROI by eliminating wasted
Slide 23: Products: SiteScreen
Products › SiteScreen 23 Corporate presentation
Slide 24: Introducing the SiteScreen Network
Introducing the SiteScreen Network World’s first brand safe ad network proposition preventing an ad from being delivered next to potentially objectionable content. content Each webpage is semantically analyzed to identify potentially objectionable in any of the following 18 categories: 24 Corporate
Slide 25: SiteScreen protection: client example
SiteScreen protection: client example 1. Mastercard credit cards 2. Charity credit cards 3. Visa Credit Cards PROTECTING 25 Corporate presentation
Slide 26: SiteScreen benefits
SiteScreen benefits > Stop ad misplacement for once and for all > Safely execute your online advertising campaigns > Gain campaign delivery transparency down to URL > Identify media plan TLD discrepancies > Apply and manage customized settings to match client specific requirements > Available via an
Slide 27: iSense wins
iSense wins Award winning technology 27 Corporate presentation
Slide 28: Products: iLead
Products › iLead 28 Corporate presentation
Slide 29: Lead generation
Lead generation iLead: What is it? ad pepper media‘s premium lead generation product Founded on unique technology which supports flexibility and scalability for any campaign Generating more than a 1 Million qualified leads per month Premium quality through filtering and processing technology Has a p
Slide 30: What can iLead do for FMCG advertisers?
What can iLead do for FMCG advertisers? > Build newsletter databases of opt-in p profiles p > Product sampling > Promotion surveys > Distribution of vouchers > Increase brand awareness > Ultimately generate sales in s Promotion ad pepper media UK retailers or online and ad pepper meedia Germanny Niv
Slide 31: Products: Webgains
Products › Webgains 31 Corporate presentation
Slide 32: Affiliate marketing
Affiliate marketing Webgains stands for Affiliate marketing g with state-of-the-art technology and outstanding support Professional implementation and publication of affiliate programs. Benelux Denmark Modern technology which was developed in the Germany challenging UK market. France Webgains is int
Slide 33: Webgains: Business model
Webgains: Business model 33 Corporate presentation
Slide 34: ad pepper media group companies
ad pepper media group companies › ad agents › Emediate › Globase 34 Corporate presentation
Slide 35: SEM and SEO
SEM and SEO ad agents is among the top www.condor.com www.bayern.by SEM and SEO agencies in Germany www.thalia.de www.technikdirekt.de › Acquired in April 2007 › High experienced in handling keyword campaigns through Google and Yahoo www.oboy.de www.frankonia.de › In Germany Google l ranks k add age
Slide 36: SEM vs SEO
SEM vs SEO 36 Corporate presentation
Slide 37: SEM vs SEO continued
SEM vs SEO continued 37 Corporate presentation
Slide 38: SEM vs SEO continued
SEM vs SEO continued 38 Corporate presentation
Slide 39: Ad serving
Ad serving A European company › Founded September 2001 in Denmark › Part of the ad pepper media group › Local offices in 10 European countries Leading in Scandinavia › More than 30 billion ad impressions per month › Fully owned technology › Technology T h l company Solutions › Publisher › Agency and
Slide 40: Emediate references
Emediate references 40 Corporate presentation
Slide 41: CRM: Email marketing solution
CRM: Email marketing solution Globase › Acquired A i d in i 2006, 2006 Headquarter H d t – Copenhagen, Denmark › Provider of leading email marketing solution › Used by local and international end- users and agencies › High High-end end users such as 3M Europe, Grundfos, Bang & Olufsen, Novozymes, et
Slide 42: Financials
Financials 42 Corporate presentation
Slide 43: Profit and Loss account (EUR '000)
Profit and Loss account (EUR `000) q1 2009 q1 2010 +6.9% 14.000 11 995 11.995 12.000 11.219 10.000 8.000 +5.2% 6.000 5.030 5.291 4.000 (44.9%) (44.1%) 2.000 0 Sales (EUR '000) Gross Margin (EUR `000) › Sales: up 6.9% yoy to EUR 12m › Gross margin: up 5.2% to EUR 5.3m 43 Corporate presentation
Slide 44: Profit and Loss account (EUR '000)
Profit and Loss account (EUR `000) q1 2009 q1 2010 › First EBITDA break-even break even since 2007 44 Corporate presentation
Slide 45: Stock Performance in EUR (Xetra Close)
45 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 4/1/2009 4/16/2009 4/29/2009 5/13/2009 5/26/2009 Corporate presentation 6/8/2009 6/19/2009 (Xetra Close) 7/2/2009 no of shares: 23m 7/15/2009 net cash: EUR 22.7m ISIN: NL0000238145 7/28/2009 7/31/2015 8/10/2009 8/21/2009 9/3/2009 market cap (30.04.10): EUR
Slide 46: Shareholder Structure
Shareholder Structure as of 31.03.2010 46 Corporate presentation
Slide 47: Disclaimer
Disclaimer © 2010 ad pepper media International N.V., ad pepper, the ad pepper 3 chillies logo, iSense, iLead, mediasquares, Emediate, motigo, Webgains, ad agents, mailpepper, webstats4U are trademarks of ad pepper media International N.V. N V and its affiliates. affiliates Other product and company
Slide 48: Disclaimer
Disclaimer Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities law. Forward-looking information is subject to various known and unknown risks and uncertainties uncertainties. These include statements concerning ou
Slide 49: Thank you for your interest!
Th k you ffor your iinterest! Thank t t! global reach. local touch. Corporate marketing contact Phone: +49 (0) 911 929057-0 marketing@adpepper.com
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