Ad Pepper Media International N.v. · XETR:APM
Ad Pepper Media International — Investor Presentation (February 2012)
62 slides from Ad Pepper Media International's investor presentation, February 2012
Slide 1: ad pepper media International N.V. Corporate presentation
ad pepper media International N.V. Corporate presentation Nuremberg, February 2012 global reach. local touch.
Slide 2: Index
ad pepper media Index ad pepper media at a glance Business model and strategy Business units / core products Financials 2 Corporate presentation
Slide 3: ad pepper media at a glance
ad pepper media at a glance 3 Corporate presentation
Slide 4: Mission
Mission ad pepper media …wants to be the leading provider of performance-based online marketing services that generate revenue and results at large scale for advertiser’s and publisher’s return-on-investment (ROI) metrics …wants to capitalize the industry’s long-term growth opportunities to drive lo
Slide 5: ad pepper media at a glance
ad pepper media at a glance ad pepper media is an Unique solutions for Semantic targeting, Lead generation and the fastest growing independent international international Affiliate network performance network with unique technology. 12 offices in six European countries and the USA Powerful ability t
Slide 6: ad pepper media sales service
ad pepper media sales service 6 Corporate presentation
Slide 7: Business units
Business units Advertisers Publishers Performance and agencies A comprehensive All products and Semantic advertising set of products Aggregation and technologies technologies to Ad serving achieve the online Advertising CPM Tracking which enables budgets publishers advertising Reporting objectives L
Slide 8: Business model and strategies
Business model and strategies 8 Corporate presentation
Slide 9: Network market model
Network market model ad pepper media coverage Web 2.0/3.0 AD FORMATS TECHNOLOGY User EXCHANGES/ FOR NETWORKS MARKET PLACES Delivery Premium-Publisher Targeting Advertiser Optimization Real-time Bidding 9 Corporate presentation
Slide 10: Strategic cornerstones
Strategic cornerstones ad pepper media’s strategic approach and competitive advantages can be summarized in these points Focusing on the most growing sectors of online marketing International presence and international reach Offering required performance products for competitive prices Distribution
Slide 11: Unique technologies
Unique technologies › Semantic targeting and brand protection with iSense™ 11 Corporate presentation
Slide 12: More and more content, less and less sense!
More and more content, less and less sense! Explosion in online content offers huge online advertising opportunities But ads are still largely irrelevant 12 Corporate presentation
Slide 13: The problem of online advertising
The problem of online advertising Irrelevance and ad misplacement Conventional keyword targeting simply looks for suitable words, not the actual sense of a webpage. › Online advertising using the usual targeting methods often position ads wrongly – frequently in the completely wrong context. › This
Slide 14: Understanding the Content creates Relevancy
Understanding the Content creates Relevancy Women`s shoes LCD TV is placing the right ad is placing the right ad Webpage content is identified in real time and banners are positioned as if by hand. 14 Corporate presentation
Slide 15: Finding the right content on page level
Finding the right content, where ever it is…on page level iSense analyzes the content of each page for all marketers and positions ads accordingly. Determining the subject Delivering ads only in Comprehensive website of each webpage the listed topics, e.g.: network of marketers Individual Topic Chan
Slide 16: Structuring the content in Categories
Structuring the content in Categories, Advertisers want and need It is possible to create an individual, detailed theme channel. Sample Topic Channel: › Sport › Motorsport › Football › TV › Cinema › Entertainment ›... Currently 3,500 topic areas 16 Corporate presentation
Slide 17: iSense example placement
iSense example placement 1. Protection of the environment 2. Environmental processes 3. Environmental Politics In this case Powergen requested to appear on pages about ‘Protection of the environment’ iSense Display Category = Protection of the environment 17 Corporate presentation
Slide 18: Brand protection by avoiding ad misplacements
Brand protection included by avoiding ad misplacements before they happen Controversial topics are also identified and blocked through semantic analysis. Individual keywords are not simply filtered, but all words on a webpage are scanned. Blocking at page level: Blocking entire websites is not neces
Slide 19: Blocking Categories
Blocking Categories Ads are prevented from appearing next to damaging content at webpage level. Erotica and pornography Weapons Violence Obscene language War Civil unrest Terrorism Extremism Disasters and accidents Environmental disasters Social and political topics Drugs Filesharing Epidemics Econo
Slide 20: Semantic Advertising
Semantic Advertising iSense Benefits for Advertisers: Advertisements positioned at webpage level using human understanding Individual topic channel from 3,500 topic categories Premium reach across a network of online marketers Detailed category structure provides effective optimization opportunities
Slide 21: Unique technologies: Real-time bidding platform
Unique technologies › Real-time bidding (RTB) platform 21 Corporate presentation
Slide 22: About RTB
About RTB A comprehensive display ad real-time bidding (RTB) platform providing unified access to audiences across the world’s leading Ad Exchanges and ad pepper media’s network. + 50 Leading RTB platform Ad Exchanges Advertisers + 250 MM Users worldwide Agencies Data Integration Own Network Proprie
Slide 23: RTB features
RTB features Powerful features to Brand help you achieve your Multi-Level Protection Targeting objectives Semantic Targeting Brand Safety Filters Re-Targeting URL Blacklists URL Whitelists Keyword Blocking Smart Campaign Bidding Optimization Performance Adaptive Engine Bidding Engine 23 Corporate pr
Slide 24: Targeting features
Targeting features iSense™ Semantic Targeting Award winning proprietary semantic targeting solution enables the precise delivery of ads to the true context of web pages in +3,500 categories across 12 European languages. Re-Targeting Enables you to re-market to individuals who have previously demonst
Slide 25: Brand Protection Features
Brand Protection Features SiteScreen™ Brand Safety Filters Award winning proprietary semantic brand safety solution prevents your ads from delivering on potentially brand damaging webpages. You can select to prevent delivery against any of our 18 controversial content filters across 12 European lang
Slide 26: Optimization Features
Optimization Features Optimization Engine Our optimization engine can be adjusted to meet client specific goals whether these be branding or performance oriented. Powered by sophisticated algorithms, the optimization engine will continuously adjust delivery to the best performing audience and conten
Slide 27: Benefits
Benefits Benefit from our unique platform and services › Vast audience reach across all leading ad exchanges in the world via one point › Only buy the impressions that matter to you and not those that don’t › Deliver you ads in true context with iSense™ - our award winning semantic targeting technol
Slide 28: Products: Run of Network
Products › Run of Network 28 Corporate presentation
Slide 29: Focus on Performance
Focus on Performance › Efficiency › Reach › Quality Environment › Optimization 29 Corporate presentation
Slide 30: High volume reach
High volume reach Our run-of-network provides mass-marketable consumer products the enormous reach they need. We can offer the right solution for your business need or objective such as: › Low price – high reach › Focus on ROI › Developing key customer contacts › Generating new response › RTB as pos
Slide 31: Products: iLead
Products › iLead 31 Corporate presentation
Slide 32: Lead generation
Lead generation is more than a unique technology: ad pepper media‘s premium lead generation product Generating more than a 1 Million qualified leads per month and has a proven track record of more than 20,000 campaigns executed world wide Is founded on unique technology which supports flexibility an
Slide 33: How does iLead work?
How does iLead work? A one-stop hosted solution 1. We design and build a Micro site for the advertiser - the only thing the user can do is signing up for advertisers campaign objective 2. We drive traffic to the Micro site via all online channels 3. We collect the user data in our database and check
Slide 34: Lead generation requirements
Lead generation requirements apm works closely with the marketing and pricing objectives of their clients to create tailor made lead generation programs. Leads are generated through a mix of online delivery channels via their network of proprietary sites and media partners. Typical campaign objectiv
Slide 35: iLead advertisers
iLead advertisers iLead credentials: more than 12 years of experience and 20.000 successful campaigns. 35 Corporate presentation
Slide 36: Products: mailpepper
Products › mailpepper 36 Corporate presentation
Slide 37: E-mail marketing
E-mail marketing ad pepper media’s e-mail marketing enables advertisers to quickly and effectively achieve wide reach and to accurately send their message to specific target groups › Over 15 million list managed e-mail profiles › Over 15 million brokered e-mail profiles › 5 million 100% owned e-mail
Slide 38: Products: Webgains
Products › Webgains 38 Corporate presentation
Slide 39: Affiliate marketing
Affiliate marketing Webgains stands for Affiliate marketing with state-of-the-art technology and outstanding support Professional implementation and publication of affiliate programs. Benelux Denmark Modern technology which was developed in the Germany challenging UK market. France Webgains is inter
Slide 40: Webgains: Business model
Webgains: Business model 40 Corporate presentation
Slide 41: ad pepper media group companies
ad pepper media group companies › ad agents › Emediate › Globase › Videovalis › Brand Affinity Technologies › SocialTyze 41 Corporate presentation
Slide 42: ad agents at a glance
ad agents at a glance ad agents from Herrenberg www.condor.com www.bayern.by near Stuttgart is among the top SEM and SEO agencies in Germany www.thalia.de www.technikdirekt.de Google ranks ad agents among the 10 remaining agency partners with whom Google still works directly www.oboy.de www.frankoni
Slide 43: SEM vs SEO
SEM vs SEO 43 Corporate presentation
Slide 44: SEM vs SEO continued
SEM vs SEO continued 44 Corporate presentation
Slide 45: SEM vs SEO continued
SEM vs SEO continued 45 Corporate presentation
Slide 46: Ad serving
Ad serving › Founded September 2001 in Denmark › Part of the ad pepper media group since 2007 › Emediate is represented in DK, SE and UK and has resellers in DE, NO, FI, NL, IT and BRA › System interfaces in 5 languages and support provided in 9 languages › Largest ad serving provider in the nordic
Slide 47: Emediate references
Emediate references 47 Corporate presentation
Slide 48: CRM: Email marketing solution
CRM: Email marketing solution Globase › Acquired in 2006, Headquarter – Copenhagen, Denmark › Provider of leading email marketing solution › Used by local and international end- users and agencies › High-end users such as 3M Europe, Grundfos, Bang & Olufsen, Novozymes, etc 48 Corporate presentation
Slide 49: Video advertising
Video advertising VIDEOVALIS is a video content Founders are highly experienced in TV and online business and have a huge business provider offering premium video network at the board level in agencies, content and content syndication producers and portals solutions to customers and publishers in Ge
Slide 50: Brand Affinity Technology
Brand Affinity Technology Among the most desirable Founded in 2007, BAT unlocks the marketing power of celebrity through research, content on the Web – sports endorsements, and interactive experiences. images – evolved to match consumers’ desire for a deeper experience, advertisers’ desire for great
Slide 51: Interactive celebrity engagement
Interactive celebrity engagement BAT scans page for enhancable editorial images via partner site collaboration As images are found, BAT identifies the key sports celebrity in the photograph BAT serves a proprietary content Overlay specifically related to the celebrity, sized for and placed over the
Slide 52: SocialTyze – focus on making brands social
SocialTyze – focus on making brands social FACEBOOK ADVERTISING SocialTyze offers the most complete set of Facebook marketing solutions. runs highly targeted optimized Facebook media campaigns FAN PAGE 360 builds, maintains and optimizes Since November of 2007, SocialTyze has Facebook Fan Pages for
Slide 53: Financials
Financials 53 Corporate presentation
Slide 54: Profit and Loss account
Profit and Loss account (EUR `000) Jan-Sept 2010 Jan-Sept 2011 +6.9% -0.3% › Sales: up 6.9% yoy to › Gross margin: increased disproportionate EUR 39.7m to sales development (-0.3%) 54 Corporate presentation
Slide 55: Profit and Loss account
Profit and Loss account (EUR `000) Jan-Sept 2010 Jan-Sept 2011 55 Corporate presentation
Slide 56: Consolidated Balance Sheet as per 30.09.2011
Consolidated Balance Sheet (EUR `000) as per 30.09.2011 › No goodwill › No intangible assets › Cash ratio: 53% 16,426 (cash) 21,734 › Equity ratio: 70% (equity) › Total no of shares: 23m › Cash per share: EUR 0,70 7,206 (trade receivables) › Book value per share: 0.94 7,444 9,342 (liabilities) (othe
Slide 57: Stock Performance in EUR
57 0,60 0,80 1,00 1,20 1,40 1,60 1,80 2,00 2,20 2,40 9/1/2010 9/14/2010 9/27/2010 10/8/2010 10/21/2010 (Xetra Close) 11/3/2010 Corporate presentation 11/16/2010 11/29/2010 12/10/2010 12/23/2010 1/7/2011 1/20/2011 2/2/2011 2/15/2011 2/28/2011 Stock Performance in EUR 3/11/2011 High: EUR 2.14 // Low:
Slide 58: Shareholder structure
Shareholder structure Shareholder No of Shares Percent of capital EMA B.V. 9,486,402 41.25% Own shares 1,759,292 7.65% U. Schmidt 1,005,524 4.37% Euroserve Media GmbH 436,963 1.90% M.A. Carton 92,582 0.40% Viva Media Service GmbH 77,670 0.34% Sub-total 12,858,433 55.91% Freefloat 10,141,567 44.09% T
Slide 59: Investment case
Investment case One of the international leading companies for performance-based solutions combining long expertise geographical presence, variety of products and proprietary outstanding technologies Long term market opportunity: Marketers must truly embrace for its effectiveness and ROI. Digital Ad
Slide 60: Disclaimer
Disclaimer © 2012 ad pepper media International N.V., ad pepper, the ad pepper 3 chillies logo, iSense, iLead, Emediate, motigo, Webgains, ad agents, mailpepper, adEXplorer are trademarks of ad pepper media International N.V. and its affiliates. Other product and company names are for informational
Slide 61: Disclaimer
Disclaimer Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities law. Forward-looking information is subject to various known and unknown risks and uncertainties. These include statements concerning our expectations
Slide 62: Thank you for your interest!
Thank you for your interest! global reach. local touch. Corporate marketing contact Phone: +49 (0) 911 929057-0 marketing@adpepper.com
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