Growens S.p.a. · MIL:GROW
Growens — MailUp Group — AIM Italia Day 2017
20 slides from Growens's conference presentation, Apr 6, 2017
Slide 1: A Marketing Technology Story
MAILUP PRESENTS "A MARKETING TECHNOLOGY STORY” ABOUT SAAS, BIG DATA, MACHINE LEARNING, CHATBOTS AND MORE Nazzareno Gorni | CEO 1
Slide 2: MailUp Group @ a Glance
MAILUP GROUP @ A GLANCE Leading industrial group active in the field of marketing technologies, with a focus on data driven omnichannel marketing automation OVER €21MN 141 Group Revenues (+129% 2016 vs 2015) Employees Mainly recurring revenues from SaaS 3 CONTINENTS 14+ BILLION Argentina, Denmark, I
Slide 3: Wide, Complex, Segmented Reference Industry
WIDE, COMPLEX, SEGMENTED REFERENCE INDUSTRY • Marketing Technology industry: wide, complex and segmented • MailUp Group addresses a continuum of segments within the marketing technology industry • MailUp Group is one of the very few B2B players that targets both marketers (end users) and developers
Slide 4: MailUp Group Milestones: Move or Die
MAILUP GROUP MILESTONES: MOVE OR DIE Established in 2002 as a mere e-mail service provider (ESP), over the last 15 year MailUp has kept growing through both organic growth and strategic M&A in order to fit market evolution and demand and becoming a fully integrated marketing technology group 2017 Ma
Slide 5: A Widespread Geographic Footprint
A WIDESPREAD GEOGRAPHIC FOOTPRINT • Through recently established JVs, MailUp has operations in Asia as well. • Ca. 30% of Revenues from abroad • Operations in three continents – Europe – America – Asia 5 6. April 2017
Slide 6: …Where "The Whole Is Greater Than the Sum of Its Parts"
…WHERE “THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS” (ARISTOTLE) FREEMIUM PLAYER MESSAGING FACTORY (ACUMBAMAIL) (AGILE T.) INTEGRATED MARKETING PLATFORM (MAILUP 9) PROFESSIONAL SERVICES (GLOBASE) EDITOR SPECIALIST (BEE) HEAD, STRATEGY, SHARED SERVICES (MAILUP SpA) 6 6. April 2017
Slide 7: The "Holy" Map of Intragroup Synergies
THE “HOLY” MAP OF INTRAGROUP SYNERGIES MESSAGING SERVICES FREEMIUM TOOL EMAIL EDITOR MESSAGING SERVICES PROFESSIONAL SERVICES EMAIL EDITOR EMAIL EDITOR 7 6. April 2017
Slide 8: Broad-Shouldered Competitive Positioning
BROAD-SHOULDERED COMPETITIVE POSITIONING LARGER PLAYERS LEADER • Prefer to offer bundled-only services; in Italy in the email and sms marketing / • Provide customers' with expensive solutions that only large corporations can actually afford; marketing automation segment • Have limited flexibility /
Slide 9: Market Landscape
MARKET LANDSCAPE Large and diversified players vs small but focused ones SMALL BUSINESS MEDIUM BUSINESS LARGE BUSINESS <$30 / month $30/250 / month $250-500 / month $500-700 / month $700-15K / month >$15K / month ORACLE MARKETING CLOUD ADOBE CAMPAIGN SALESFORCE MARKETING CLOUD IBM MARKETING CLOUD EM
Slide 10: MailUp 9 @ Work
MAILUP 9 @ WORK NEWLY REDESIGNED INTERFACE TEAM COLLABORATION DYNAMIC, PERSONALIZED AUTOMATED WORKFLOWS DASHBOARD INCLUDE BOTH EMAIL & SMS 11 6. April 2017
Slide 11: Market Landscape
MARKET LANDSCAPE $15B+ in M&A Activity Since 2010, Recent Marketo acquisition at 7.5x Revenues Announcement Transaction Value Bidder Target EV / LTM Sales Target Description Date (USD, mn) NetSuite provides integrated cloud business software suite, including business July 2016 Oracle Netsuite 9,300
Slide 12: Agile Telecom – The Messaging Factory
AGILE TELECOM – THE MESSAGING FACTORY Italy-based A2P and Wholesale messaging services provider It offers both high-quality and standard services Market Environment Products • Highly segmented reference market, where small-sized players • Inbound - Outbound SMS management compete among each other an
Slide 13: Acumbamail – The Freemium Player
ACUMBAMAIL – THE FREEMIUM PLAYER Spain-based freemium email marketing platform It represents MailUp's way to access the Spanish-speaking universe Born as a pure email marketing services provider, it now offers also mobile messaging Market Environment Products • Highly segmented reference market • Em
Slide 14: Globase – The Professional Services Competence Centre
GLOBASE – THE PROFESSIONAL SERVICES COMPETENCE CENTRE Denmark-based expert in technology, implementation, and execution of effective dialogue marketing Group's arm in Nordic countries Market Environment Products • Highly sophisticated and quality-oriented market • Proprietary digital marketing softw
Slide 15: BEE – The Email Editor Specialist
BEE – THE EMAIL EDITOR SPECIALIST SaaS email editing tool Designed in Silicon Valley, developed in Italy Market Environment Products • Cloud market i.e. global by definition • BEE Free, basic version for non-paying end users • Two sides: professional end users (email designers, digital • BEE Pro, to
Slide 16: High Revenues Visibility
HIGH REVENUES VISIBILITY Last Twelve Months (LTM) graphs on various legal entities revenues evolution. Total 2016: Total 2016: 9,562,441 9,581,545 Total 2015: 8,442,184 Total 2015: 7,941,647 2015 2016 2015 2016 17 6. April 2017
Slide 17: High Revenues Visibility
HIGH REVENUES VISIBILITY Last Twelve Months (LTM) graphs on various legal entities revenues evolution. Total 2016: Total 2016: 166,167 415,888 Total 2015: Total 2015: 7,654 266,289 2015 2016 2015 2016 18 6. April 2017
Slide 18: Well Designed Capital and Shareholders' Structure
WELL DESIGNED CAPITAL AND SHAREHOLDERS’ STRUCTURE A fully committed and well mixed management team, working together since 2002 LA NG MB € 26+ mn 11.33 € 2.20 LUCA AZZALI NAZZARENO GORNI MATTEO BETTONI TOTAL ENTERPRISE TOTAL # OF SHS MARKET PRICE FOUNDER / MANAGER FOUNDER / MANAGER FOUNDER / MANAGER
Slide 19: Our Latest Financial Results
OUR LATEST FINANCIAL RESULTS 31/12/2016 % VoP 31/12/2015 % VoP Δ Δ% Revenues from Email 8,505,404 39.30% 6,911,710 73.08% 1,593,699 23% Revenues from SMS 11,305,163 52.24% 2,198,108 23.24% 9,107,055 414% Revenues from BEE 150,160 0.69% 6,899 0.07% 143,261 2077% Revenues from Professional Services 1,
Slide 20: Reasons to Invest in MailUp Group
REASONS TO INVEST IN MAILUP GROUP Strong market positioning Brilliant financial position Solid R&D background M&A experience High cash generation Exploitable synergies ahead 21 6. April 2017