Growens S.p.a. · MIL:GROW
Growens — Investor Presentation (September 2022)
80 slides from Growens's investor presentation, September 2022
Slide 1: Growens overview and latest results
Growens overview and latest results September 2022
Slide 2: Agenda
1 About Us 2 Business Units Agenda 3 Industry & Strategy 4 Results Overview 5 Investor Information growens.io (GROW)
Slide 3: Growens at a glance
Growens at a glance Innovation Growth Global Expansion • Fast-growing industry: • Revenues 3y CAGR +21% • International revenues from 10% Technology / cloud software / +51% FY 2019 (organic +46%) to 64% since IPO marketing technology (SAAS) +7% FY 2020 (organic) • Serving ca. 26.000 B2B clients • Fr
Slide 4: From startup to leading European player in SAAS cloud software
From startup to leading European player in SAAS cloud software REVENUES LEGALITY RATING 80 ACQUIRED DATATRICS (NL) ★★★ €5M GOVERNMENT GRANT 70 ABB: RAISED €6M. ACQUIRED MAILCULT (IT) 60 ACQUISITIONS: AGILE TELECOM (IT), GLOBASE (DK), ACUMBAMAIL (ES), BEE (USA) SPUN-OFF 50 40 IPO ON AIM COMPANY ITALI
Slide 5: Business lines
Business lines CPaaS GROWENS Revenues EUR 44 mn From 62% Revenues: EUR 71 mn (+9%) Gross margin: 8% to 54% of Gross margin: 33% Ebitda: 5% total sales Ebitda: 7% Employees: 260 Employees: 16 GROWENS Revenues: EUR 82 mn Gross margin: 35% Ebitda: 8% Employees: 400 SaaS Revenues: EUR 26 mn (+10%) Gross
Slide 6: A bigger, stronger tech group built on synergies
A bigger, stronger tech group built on synergies Group Holding / Parent ~50 +20 employees + Freemium Tool Cross-selling Business Units ~210 SMS Services +120 employees Editor technology AI Predictive Marketing SaaS CPaaS growens.io (GROW) 6
Slide 7: Decentralized organization
Decentralized organization Holding organization: • Corporate Development / M&A • Scale economies (ie Amazon AWS, staff functions) • Risk management (cybersecurity, privacy, business control) Business units: • Independent companies • Focused market segments + PROFITABILITY Capital allocation: • Diver
Slide 8: Synergies examples
Synergies examples • New e-commerce shop in Latin America, with the • The new product launched by Acumbamail adds email technological support of Vtex, MailUp and Datatrics marketing capabilities into Google Gmail • The solution allows to predict the interest of customers • The solution has been deve
Slide 9: M&A value creation drivers
Strategic focus and resources Unlock the growth bottlenecks by setting a clear and targeted focus and providing the necessary resources M&A value (investments and competences) creation drivers Scale economies Shared resources (tools, suppliers) from Holding departments (Legal, Cybersecurity, IT, HR,
Slide 10: Select M&A success cases
Select M&A success cases Agile Telecom (Italy) Acumbamail (Spain) Datatrics (Netherlands) • Acquired: 2015 • Acquired: 2015 • Acquired: 2018 • Entry multiple: 1x Sales • Entry multiple: 2.5x sales • Paid: 3.8x sales + earn-out • Sales FY2015: €8m • Sales FY2014: €100k • Sales FY2018: €1m • Sales FY2
Slide 11: Contactlab's acquisition
Contactlab’s acquisition Strategic Rationale Deal Consideration Key Milestones • Consolidation of Group position • 100% of Contactlab S.p.A. • Signed April 4, 2022 in the SaaS business • Closed May 4,2022 • Euro 5 million Equity Value • Complementary market Euro 3.75 million in cash positioning and
Slide 12: Aggregated key financials FY 2021
Aggregated key financials FY 2021 + Total Revenues 71.2 10.9 82.1 Recurring Revenues 30.0% 30.3% 30.0% Gross Profit 23.8 4.8 28.6 Gross Margin 33.4% 44.5% 34.8% EBITDA 5.2 1.0 6.2 EBITDA Margin 7.3% 9.3% 7.6% NFP (6.5) (0.4) (3.2) FY2021 data in € ml growens.io (GROW) Contactlab data in Italian GAAP
Slide 13: Main complementarities
Main complementarities CHANNELS MARKET SERVICES Indirect Small-mid Email & SMS Agency Direct Mid-large Marketing Cloud MailUp Contactlab growens.io (GROW)
Slide 14: Our shared values
Our shared values Complemen Cloud Marketing Technology SAAS MailUp: Small-Mid, Indirect, Product-Led Vision tary go-to- #1 and #3 Italian ESP merging Contactlab: Mid-Large, Direct, Sales-Led market MailUp: Email & SMS Delivery with automation Caring Complemen Contactlab: Omnichannel Marketing Cloud
Slide 15: Expected outcome of integration
Expected outcome of integration Wider product portfolio Professional services 01 Technology, product and service offer to serve customers’ different 02 Consolidation of Engagement Marketing offering on proprietary and non- needs and maturity proprietary platforms (Adobe/Oracle) Product intelligence
Slide 16: Growens vision
REVENUES Growens vision To be an internationally recognized innovator, where passionate people create an ecosystem of SaaS solutions that help with the evolving ways of communicating with customers. 2022 – 2025 GROWTH DRIVERS ● Organic growth - SaaS R&D (improve current products and launch new ones)
Slide 17: Revenue distribution 1H 2022
Revenue distribution 1H 2022 SaaS incidence Datatrics Acumbamail BEE Europe 51% +98%YoY MailUp USA 12% Italy 36% Agile +24YoY +7%YoY Telecom CPaaS 63% RoW 2% +44% YoY -31%YoY SaaS 36% +35%YoY CONTACTLAB ACQUISITION INCLUDED MAY-JUNE growens.io (GROW) 17
Slide 18: North America presence
North America presence ● Local presence: BEE Content Design, Inc. - Based in San Francisco, 95% owned by Growens - 60 employees (CEO, Sales, Support and Marketing functions) - 11,000+ clients including Novartis, Spotify, Save the Children, Disney - Market leader in email and landing page creation te
Slide 19: Clients that worked with us
Clients that worked with us RETAIL & E-COMMERCE BANKING & FINANCE MEDIA & DIGITAL SERVICES TECHNOLOGY, PHARMA & AUTOMOTIVE MISCELLANEOUS TRAVEL & HOSPITALITY growens.io (GROW) *Representative list of our past and current clients. Logos are the property of the respective businesses and are for illust
Slide 20: Mature vs innovative businesses
Mature vs innovative businesses Cumulated EBITDA FY 2018-2021 Sales CAGR FY 2018-2021 80% 13,0 67% 12.0 Cum. EBITDA from 12,0 11,0 SaaS business 60% 10,0 €13.5m (63%) 9,0 8.0 8,0 40% 38% 7,0 33% 6,0 5,0 22% 4,0 20% 3,0 2.1 2,0 1.3 6% 1,0 0,0 0% -1,0 -2,0 -3,0 -1.9 growens.io (GROW) Data in €m CONTAC
Slide 21: beefree.io
beefree.io growens.io (GROW) 21
Slide 22: BEE: No-code design democratization
BEE: No-code design democratization In 2015 BEE was an internal Growens growth hacking experiment. It eventually resulted into a spin-off startup in 2017, based in San Francisco. BEE Content Design Inc. is building on its vision to help democratize content design, with millions of users in 22 langua
Slide 23: BEE Pro
BEE Pro For Email Designers • 1000+ templates thanks to a great designers community • Advanced Co-editing and collaboration features • Integrated with the main marketing platforms • Free editor (also a Gmail extension) generates product-led growth • 10,000+ clients including Google, Netflix, Amazon,
Slide 24: BEE Plugin
BEE Plugin Embeddable editor for SAAS applications • A completely customizable editor • Easy «Make vs Buy» pitch: companies save money and time by embedding BEE vs. building their own drag-n-drop editor • Clear advantages: - Give a content editor users will love - Reduce time-to-market & cost, zero
Slide 25: BEE Plugin
69% of the platforms (9 of 13) embedded BEE Plugin BEE Plugin Becoming a standard tool for SAAS BEE Plugin is used by 1,000+ SaaS companies, with clear market leadership. BEE is embedded by: • 46% (6 of 13) of the Email Marketing Service Providers (ref: 2022 Forrester Wave for Email Marketing Servic
Slide 26: Network effect
+ + Users Adoption Network effect BEE covers all the players of the email creation value chain: higher value for users is created along with the number of users itself Digital assets are based on a BEE’s proprietary Json language + Becoming the standard: in 2021 BEE was used 56m times across 1,000+
Slide 27: Business unit highlights: BEE
Business unit highlights: BEE Company Competition Strategy KPIs • MailUp spin-off in 2017 • #1 player worldwide • Growth: to become the • ARR*: $10m world leading standard • Business team and IP in • Few players, mainly start- for email and landing • Net Rev. Retention: 113% USA + tech team in Italy
Slide 28: mailup.com
mailup.com growens.io (GROW) 28
Slide 29: MailUp: the multichannel marketing solution
MailUp: the multichannel marketing solution Bootstrapped email service provider vendor in 2002, it soon evolved to a top-quality multichannel cloud platform. It is now the leading solution in Italy, serving both SMEs and large companies. IPO in the AIM market (now Euronext Growth Milan) in 2014, it
Slide 30: Business unit highlights: MailUp
Business unit highlights: MailUp Company Market Strategy KPIs • Bootstrapped in 2002, • #1 in Italy (second player • Strengthen market • ARR: € 15m (+32%) always profitable has 800 clients) position in Italy and Latam • Net Rev. Retention: 94% • 9,600 clients in 50 • Among top 5 players in • LTV: €8
Slide 31: Contactlab - New acquisition to be merged with MailUp
Contactlab - New acquisition to be merged with MailUp Company Market Strategy KPIs • Bootstrapped in 1998. • 3rd in the Italian market • Strengthen positioning • Total revenues: € 10.9mn Unique proprietary in the Italian market • ARR: € 3.3mn SaaS platform to deliver customised marketing • Strong in
Slide 32: Contactlab: a leading one-stop-shop boutique
Contactlab: a leading one-stop-shop boutique Founded in 1998 by Massimo Fubini and headquarted in Milan, Contactlab is a leading one-stop-shop boutique that provides products and services to enhance the customer engagement strategies and digital marketing campaigns. The company operates in two busin
Slide 33: Select clients
Select clients Representative list of clients growens.io (GROW) Logos are the property of the respective businesses and are for illustrative purposes only
Slide 34: datatrics.com
datatrics.com growens.io (GROW) 34
Slide 35: Datatrics
Datatrics Datatrics areas of expertise MailUp areas of expertise AI-powered actionable Customer Data Platform (CDP) Enables mid-sized marketing teams to increase conversions using AI-powered technology to unify marketing data, segment audience and connect each customer with the right messages at the
Slide 36: 1) Data collection
1) Data collection Data is automatically collected, structured and cleaned from different channels and brought together in one place Easy adoption thanks to 150+ plug-and-play connectors with the most used marketing tools growens.io (GROW) 36
Slide 37: 2) 360° customer profile and prediction
2) 360° customer profile and prediction Unified customer profiles show personal details and preferences of each unique visitor, with continuously optimized predictions using Artificial Intelligence growens.io (GROW) 37
Slide 38: 3) Hyper-personalization
3) Hyper- Advertising Website Embedded Content Email personalization The system will meet customers and prospects when, where and how they want to be met, with Orientation Orientation the best relevant content that Comparison Comparison maximizes the conversion rate Decision Decision Evaluation Eval
Slide 39: Business Unit highlights: Datatrics
Business Unit highlights: Datatrics Company Competition Strategy KPIs • Fast-growing startup • Mid-market positioning • Self-provisioning, • ARR: €2.4m acquired in the where large US players freemium and local • Growth: 113% 4y CAGR (Adobe, Salesforce, Netherlands in 2018 partnerships to expand • Ne
Slide 40: acumbamail.com
acumbamail.com growens.io (GROW) 40
Slide 41: Acumbamail
Acumbamail Bootstrapped self-provisioning software platform for micro and small companies to manage email newsletters, SMS campaigns and marketing automation Founded in 2013 in Spain, Acumbamail’s offering is based on a freemium model managed by a very lean and efficient organization Learn more on g
Slide 42: Gumbamail by Acumbamail
Gumbamail by Acumbamail New product launched in 2021 Transforms Google Gmail into an email marketing platform Extends Gmail functionalities with mail merge feature (i.e. Dear [name]) and unlimited deliveries per day gumbamail.com Learn more on or read the Story growens.io (GROW) 42
Slide 43: Business Unit highlights: Acumbamail
Business Unit highlights: Acumbamail Company Competition Strategy KPIs • Fast-growing startup • Market leader in Spain • Keep the healthy pace by • ARR: €2m (+10%) acquired in Spain in 2015 leveraging platforms and • Ca. 400 competitors marketplaces like: • Net Rev. Retention: 79% • 12 employees wor
Slide 44: agiletelecom.com
agiletelecom.com growens.io (GROW) 44
Slide 45: CPaaS specialized in A2P messaging
# (world) CPaaS Companies 300m specialized in Software A2P messaging applications 10k Founded in 2001 in Italy as an outright wholesale SMS factory, Agile Telecom is SMS Gateways 1k a telecom provider that offers SMS delivery for both promotional and transactional messages: One-Time Password/Alerts
Slide 46: Agile Telecom: the wholesale A2P messaging gateway
Agile Telecom: the wholesale A2P messaging gateway Telecom provider (OLO - Licensed Operator) Specialized in low-latency transactional offering wholesale A2P (Application-to-person) messages (One-time password, alerts, SMS delivery notifications…) 370 direct connections with mobile carriers In-house
Slide 47: Business unit highlights: Agile Telecom
Business unit highlights: Agile Telecom Company Competition Strategy KPIs • Acquired in 2015 for €8m • #1 Italian player with ~2b • Consolidate the Italian • 12+bn messages sent (1x EV/Sales), profitable SMS sent yearly market leadership, focus since year one on margins • 300+ wholesale clients • Pr
Slide 48: The competitive landscape
The competitive landscape MEDIA DIGITAL CONTENT AD TECH MARKETING TECHNOLOGY MARTECH Growens positioning is in MARTECH Source: LUMA’s Focus on Digital Media & Marketing growens.io (GROW) 48
Slide 49: Growens approach: Suite vs Best-of-breed
Growens approach: Suite vs Best-of-breed Unified soluXon MulX-vendor stack ⇩ Vendor lock-in ⇧ No vendor lock-in ⇩ Not best-in-class solu6ons ⇧ Best-of-breed specialized solu6ons ⇧ Lower integra6on costs ⇩ Higher integra6on costs ⇧ One only supplier ⇩ Mul6ple suppliers ⇩ Slower innova6on ⇧ Faster inno
Slide 50: Needs we serve
Needs we serve Most marketing departments within companies (and software developers serving them) have these needs IT Departments Templates for receipts, Send Norficarons, order confirmarons, newsletters, welcome Create Transactional password reminders, etc. series, etc. Messages Marketing Departments
Slide 51: Needs we serve
Needs we serve Why choose Growens? IT • Multi-channel Departments • Easier • Personalized • Faster Creation Transactional • Delivered! Marketing • Consistent • Cost effective Depts • Multi-channel • Data-driven • Omni-channel Journeys Broadcasts • Scalable • Curated or • AI-enhanced automated growen
Slide 52: Go-to-market
Products & Markets HI-TOUCH + Go-to-market Department LOW-TOUCH (Product-Led) IT MARKETING growens.io (GROW) 52
Slide 53: Industry Structure and Group Positioning
Industry Structure and Group Positioning Message delivery EMAIL SMS SOCIAL CHAT PUSH VOICE DISPLAY TV for Developers / IT Platforms SMS MARKETING EMAIL MARKETING MARKETING AUTOMATION CRM AI ECOMMERCE ANALYTICS PROGRAMMATIC ADVERTISING for Marketers Content Creation EMAIL EDITOR COLLABORATION LANDING
Slide 54: Main competitors / comparables
Main competitors / comparables MailUp / Acumbamail Agile Telecom Datatrics BEE Growens Group Italy * BEE Pro (for email designers) * * Europe * * * * * * Others Latin America * * Rest of the World BEE Plugin (for developers) * * * growens.io (GROW) Representative list of our competitors for business
Slide 55: Competitive Advantages
Competitive Advantages Agile Telecom Acumbamail MailUp+Contactlab • Largest Italian provider (best terms) • Fully local (Spain) • Italian leadership (top-of-mind) • Proprietary SS7 technology • Efficient go-to-market • Proprietary Deliverability Technology • Efficient (16 employees) • Scalable (6,00
Slide 56: Competitive Advantages
Competitive Advantages Agile Telecom Acumbamail MailUp+Contactlab • Largest Italian provider (best terms) • Fully local (Spain) • Italian leadership (top-of-mind) • Proprietary SS7 technology • Efficient go-to-market • Proprietary Deliverability Technology Growens • Efficient (16 employees) • Scalable
Slide 57: P&L FY 2017-2021
P&L FY 2017-2021 YOY Revenues +9% EBITDA YOY +7% YOY YOY +51% 71.2 YOY +2% 65.2 +6% 60.8 ORGANIC YOY ORGANIC YOY +27% +47% ORGANIC YOY 40.2 +31% 4.8 5.1 5.2 27.3 3.8 M&A 2.9 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 *In 2016 Group transitioned to IFRS accounting
Slide 58: P&L 1H 2021-2022
P&L 1H 2021-2022 Revenues EBITDA +40% YOY YOY -44% +35% ORGANIC 47.2 33.7 2.4 • COGS +52% -> CPaaS line lower profitability for the acquisition of strategic routes M&A 1.4 • S&M +44% -> focus on BEE’s development • G&A +34% -> one-off acquisition costs of Contactlab 1H 2021 1H 2022 1H 2021 1H 2022 C
Slide 59: By business unit
By business unit Revenues & CAGR4y EBITDA & CAGR4y 60 +22% 50 48 43 42 40 +4% 30 +6% 26 -3% 20 5 4 16 17 14 15 +33% +67% +38% 4 -9% 3 3 3 +36% 10 3 2 2 4 6 2 1 2 1 1 2 2 1 3 1 2 3 3 1 0 0 0 1 0 1 1 0 0 0 0 -1 -1 -1 -10 -2 -1 2018 2019 2020 2021 2018 2019 2020 2021 Data in €m Starting from FY2019 the
Slide 60: Balance Sheet
Balance Sheet Shareholders’ Equity Net Cash Position 17.0 17.3 17.5 17.4 15.9 14.0 7.3 6.4 6.5 ABB 2.4 2.5 1.0 FY 2017 FY 2018 FY 2019 FY 2020 FY 2021 1H 2022 FY 2017 FY 2018 FY 2019** FY 2020*** FY 2021*** 1H 2022 *In 2016 Group transitioned to IFRS accounting standards. FY 2015 is restated. Theref
Slide 61: CPaaS quarterly sales
CPaaS quarterly sales 18.000 Agile Telecom 16.374 16.000 14.257 14.000 12.651 12.000 10.259 10.477 10.354 10.476 10.200 9.98110.032 9.969 10.050 10.000 9.543 8.434 7.919 8.000 6.000 5.041 5.295 5.270 AVG. Q 4.111 GROWTH 4.000 3.028 3.099 +9% 2.728 2.000 - Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
Slide 62: SaaS MRR by business unit / 1
700 900 1100 1300 Ju l.1 9 81 Se 0 80 p. 19 7 81 N 5 ov 82 .1 6 9 MailUp 83 7 growens.io (GROW) Ja 84 n. 20 5 85 M 0 ar 85 .2 4 0 86 0 M 86 4 ay 86 .… 8 Ju 87 l.2 6 0 88 Se 2 89 p. 20 4 89 N 7 ov 90 .2 5 0 90 Ja 5 91 n. 21 7 92 M 0 ar 91 .2 9 1 92 24% ARR 3 M 92 3Y CAGR ay 9 .… 93 3 Ju 93 l.2 8 1 94
Slide 63: SaaS MRR by business unit / 2
100 150 200 250 0 50 Ju l.1 9 17 Se 189 p. 19 230 N 201 ov .1 9 224 Ja Datatrics 213 growens.io (GROW) n. 20 234 M 235 ar .2 0 23 8 M 22 7 ay .2 0 20 6 Ju 215 l.2 0 20 2 Se 20 7 p. 20 201 N 216 ov .2 0 202 Ja 233 n. 21 22 1 M 22 7 ar .2 1 21 5 M 11% 21 7 ARR ay .2 1 3Y CAGR 21 5 Ju 20 2 l.2 1 20 7 S
Slide 64: Board of Directors
Board of Directors Matteo Monfredini Armando Biondi Co-founder - Chairman & CFO Non ExecuVve Director • Freelance software developer during his studies at the • Co-founder of AdEspresso Politecnico University in Milan • One of the European Top Angels (with ~50 investments) • Co-founded Network srl i
Slide 65: Stock Information / Shareholders
Stock Information / Shareholders Gorni Nazzareno* Stable control CEO • Founders entered a shareholders’ agreement regarding 45.1% of 10.4% the share capital, in equal measure (2021-2023 lock-up) Azzali Luca* Market Director, BU MailUp Market friendly 34.9% 10.0% • 1 independent Director, 1 female Di
Slide 66: Euronext Growth Milan prices and volumes
EURONEXT GROWTH MILAN Prices & Volumes 5 years ISIN Bloomberg Reuters IT0005040354 GROW IM GROW.MI Number of Shares 15.393.343 Fully Diluted 17.374.146 SOP 1.136.209 IPO Price €1.92 (29 Jul 2014) CONTACTLAB ACQUISITION CORONAVIRUS Source: Borsa Italiana. as of 7 September 2022 EMERGENCY DATATRICS BE
Slide 67: ESG - Environment, Social, Governance
ESG - Environment, Social, Governance We care for employees, environment, people, community, investors Environment Social Governance • Carbon Neutrality goal: CO2 offset for • Flexibility & hybrid work • Voluntary ESG disclosure in accordance all Business Units, by planting trees and • No temporary
Slide 68: List of Parties
List of Parties Euronext Growth Advisor Audit & Accounting Specialist Broker / Coverage Legal Advisor growens.io (GROW) 68
Slide 69: Analyst Coverage and Outlook
Analyst Coverage and Outlook Download here: www.growens.io/en/analyst-coverage growens.io (GROW) 69
Slide 70: Contacts
Contacts Address Monthly Newsletter Via Pola 9, 20124 Milan, Italy Subscribe at growens.io/newsletter Phone Social channels +39 02 71040485 Email investor.relations@growens.io Ticker GROW.IM / GROW.MI growens.io (GROW) 70
Slide 71: Appendix
Appendix 71 growens.io (GROW)
Slide 72: 1H 2022 Net Financial Position
1H 2022 Net Financial Position Consolidated Net Financial Position 30/06/2022 31/12/2021 Change Ch. % A. Cash 9,761,497 13,324,983 (3,563,486) (26.7%) B. Cash equivalents C. Other current financial assets D. Cash and cash equivalents (A) + (B) + (C) 9,761,497 13,324,983 (3,563,486) (26.7%) E Financi
Slide 73: P&L Half Year / Full Year
P&L 30/06/2021 % Half Year 30/06/2020 % Change Ch.% 31/12/2021 % 31/12/2020 Full Year % Change Ch.% SaaS Revenues 16,897,544 35.8% 12,502,015 37.1% 4,395,530 35.2% 26,089,735 36.6% 23,673,265 36.3% 2,416,470 10.2% CPaaS Revenues 29,807,128 63.2% 20,736,869 61.5% 9,070,259 43.7% 44,070,048 61.9% 40,0
Slide 74: Balance sheet
30/06/2022 31/12/2021 Change Ch. % Intangible fixed assets 10,610,339 6,934,260 3,676,079 53.0% Goodwill 18,764,885 15,326,343 3,438,542 22.4% Balance Tangible fixed assets 1,411,901 1,451,491 (39,590) (2.7%) Rights of Use (IFRS 16) 2,613,694 3,168,182 (554,488) (17.5%) Financial fixed assets 310,01
Slide 75: By Business Unit
By Business Unit FY 2021 1H 2022 REVENUES EBITDA REVENUES EBITDA FY 2021 FY 2020 Δ% FY 2021 FY 2020 Δ% 1H 2022 1H 2021 Δ% 1H 2022 1H 2021 Δ% MailUp 16.6 15.7 5.9% 2.6 4.3 (38.2%) MailUp+Contactlab 10.6 8.2 28.9% 1.1 1.4 (21.1%) Agile Telecom 47.5 43.0 10.4% 2.3 1.5 57.2% Agile Telecom 32.0 22.3 0.7
Slide 76: July 2022 ARR and Cash Sales Preview
July 2022 ARR and Cash Sales Preview SaaS ARR CPaaS Q1 cash sales Business Unit ARR July ARR July Ch % 2022 2021 Q2 2022 Q2 2021 Ch % MailUp+Contactlab 14.8 11.2 31.9% Agile Telecom 16.4 10.7 43.0% BEE 61.2% 8.4 5.2 Acumbamail 10.4% 2.0 1.8 Datatrics (2.0%) 2.4 2.5 Total 33.3% 27.7 20.8 Data in EUR
Slide 77: P&L FY2021
Growens % Contactlab % SaaS Revenues 26,090 36.6% 10,888 100.0% P&L CPaaS Revenues Other Revenues 44,070 1,077 61.9% 1.5% FY2021 Total Revenues 71,237 100.0 % 10,888 100.0% Cost of Goods Sold 47,437 66.6% 6,048 55.6% Gross Profit 23,800 33.4% 4,840 44.5% Sales & Marketing costs 7,324 10.3% 31 0.0% R
Slide 78: Balance sheet FY 2021
Growens Contactlab Intangible fixed assets 6,934 985 Goodwill 15,326 Tangible fixed assets 1,452 103 Balance Rights of Use (IFRS 16) Financial fixed assets 3,168 201 50 sheet Fixed Assets 27,081 1,138 Receivables from customers 12,465 3,391 Payables to suppliers (14,188) (832) FY 2021 Payables to as
Slide 79: Glossary
Glossary ARPA - Average Revenue per Account, generally measured on a NET RETENTION (%) - How much revenue growth or churn the monthly or annual basis company had over time from the existing pool of customers. ARR - Annual Recurring Revenue, a measure of predictable Takes into account expansion (upgr
Slide 80: Disclaimer
Disclaimer This presentation (the “Document”) has been prepared by Growens S.p.A. (“Growens” or the “Company”) solely for information purposes on the Company and the Group (“Growens.io”). In accessing the Document, you agree to be bound by the following restrictions, terms and conditions. The Docume