Liftoff Mobile, Inc. · NASDAQ:LFTO

Liftoff Mobile — Conference Presentation (March 2020)

18 slides from Liftoff Mobile's conference presentation, March 2020

  1. Slide 1: Taking the Fight to the Fraudsters

    WEBINAR Taking the Fight to the Fraudsters

  2. Slide 2: What We'll Cover

    What We’ll Cover 1 The history and current methods of spoofing installs 2 Practical advice to assess if your app might already be compromised 3 Which countermeasures work - and which do not - when it comes to spoofed installs 2

  3. Slide 3: Meet the Panelists

    Meet the Panelists Andreas Naumann Dennis Mink Matt Sadofsky Director of Fraud Prevention VP Marketing Former Head of Marketing 3

  4. Slide 4: Adjust: Mobile Measurement made easy

    Founded in Apps helped 2012 Berlin 32K Headquarters Mobile Measurement made easy: Adjust unifies all your marketing activities into one powerful platform, giving you the insights you need to scale your business. 4

  5. Slide 5: Spoofing

    Spoofing Andreas Naumann

  6. Slide 6: Fake Installs / Spoofed Installs

    Fake Installs Spoofed Installs 6

  7. Slide 7: Fake Installs

    Fake Installs Everything is fake Perpetrators MO ● Ad engagement ● Manual ● User ● or Instrumented ● Device ● or Emulation in Virtualized ● Install environment ● Post install behaviour 7

  8. Slide 8: Manual fake installs

    Manual fake installs ● Doesn’t scale ● Expensive to run ● Hard to detect 8

  9. Slide 9: Instrumented fake installs

    Instrumented fake installs ● Doesn’t scale well ● Still expensive to run ● Easier to detect 9

  10. Slide 10: Emulated fake installs

    Emulated fake installs ● Unlimited scale ● Cheap to run ● Easiest to detect 10

  11. Slide 11: Spoofed Installs

    Spoofed Installs Everything is fake Perpetrators MO ● Ad engagement ● Evolved from emulation ● User ● MITM Attack to circumvent SSL ● Device ● Studying tracking URLs ● Install ● Static and dynamic parameters ● Post install behaviour uncovered ● Replay attacks ● Own app acts as proxy 11

  12. Slide 12: Common data transfer

    Common data transfer se 5s & se» £6 a Ce Internet Attribution Provider

  13. Slide 13: Proxy traffic

    Proxy traffic Proxy Server Attribution Provider 2|-+0- = vee

  14. Slide 14: MITM Attack

    MITM Attack all Spoofer’s Hardware 4p LIFTOFF Attribution Provider

  15. Slide 15: Replay attack / spoofing

    4p LIFTOFF Replay attack / spoofing El «+2 © Spoofer’s Laptop Attribution Provider

  16. Slide 16: Spoofed installs

    Spoofed installs ● Unlimited scale ● Cheap to run ● Hardest to detect ● Real apps collect data used in spoofing attack 16

  17. Slide 17: Q&A Taking the Fight to the Fraudsters

    Q&A Taking the Fight to the Fraudsters

  18. Slide 18: Thank you!

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