Liftoff Mobile, Inc. · NASDAQ:LFTO

Liftoff Mobile — 2018 Mobile Dating Apps Webinar

24 slides from Liftoff Mobile's conference presentation, February 2018

1. Slide 1: Dating Apps Trends & Benchmarks Webinar

   WEBINAR LIFTOFF Dating Apps Trends & Benchmarks SUBTITLE

2. Slide 2: Agenda

   Agenda 1 Introductions 2 Open Discussion 3 Report Highlights 4 Q&A 2

3. Slide 3: Meet the Panelists

   Meet the Panelists Morgan Friberg Peggy Anne Salz Marco Gerlach Sr. Marketing Manager Lead Analyst / Founder Dating App Marketing Expert 3

4. Slide 4: Liftoff is a performance-based app marketing platform

   Liftoff is a performance-based, app marketing platform helping companies drive adoption and engagement in mobile apps. 4

5. Slide 5: Panelist company: mobile industry editorial and research

   A top 50 ranked influential technology destination, providing editorial content, in-depth analysis and custom research for the global mobile industry. 5

6. Slide 6: Mobile Trend GmbH mobile entertainment provider

   Mobile Trend GmbH is a mobile entertainment service provider primarily focused on the areas of gaming, dating and payment. yoomee Flirddy 6

7. Slide 7: Dating Apps Trends & Benchmarks

   LIFTOFF Dating Apps Trends & Benchmarks SUBTITLE

8. Slide 8: liftoff.io/resources/

   liftoff.io/resources/ 8

9. Slide 9: Overall Install Costs & Conversions

   Overall Install Costs & Conversions Register Subscribe

10. Slide 10: Cost & Conversion Rates per Action

    Cost & Conversion Rates per Action 10

11. Slide 11: Cost & Conversion Rates by Gender

    Cost & Conversion Rates by Gender 11

12. Slide 12: Cost & Conversion Rates by OS

    Cost & Conversion Rates by OS 12

13. Slide 13: Seasonal Trends & Benchmarks

    Seasonal Trends & Benchmarks

14. Slide 14: Average Monthly Cost per Install

    Average Monthly Cost per Install 14

15. Slide 15: Register: Monthly Cost & Conversion Rates

    Register: Monthly Cost & Conversion Rates 15

16. Slide 16: The Facebook Breakup Chart

    The Facebook Breakup Chart 16

17. Slide 17: Subscribe: Monthly Cost & Conversion Rates

    Subscribe: Monthly Cost & Conversion Rates 17

18. Slide 18: Regional Trends & Benchmarks

    Regional Trends & Benchmarks

19. Slide 19: Install Cost by Region

    Install Cost by Region $4.66 $2.38 TT! i $1.35 Boer HB Arac WE OEMEA BB owarau A LIFTOFF

20. Slide 20: Register & Subscribe by Region

    Register & Subscribe by Region 20

21. Slide 21: Q&A Submit your questions!

    Q&A Submit your questions! ?

22. Slide 22: Thanks!

    Thanks! | A LIFTOFF

23. Slide 23: liftoff.io/resources/

    liftoff.io/resources/ 23

24. Slide 24: 24

    24

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