Liftoff Mobile, Inc. · NASDAQ:LFTO
Liftoff Mobile — Best Practices in Marketing Shopping Apps Webinar (June 2017)
29 slides from Liftoff Mobile's conference presentation, June 2017
Slide 1: Best Practices in Marketing Shopping Apps
WEBINAR Best Practices in Marketing Shopping Apps
Slide 2: Agenda
Agenda 1 Introductions 2 Shopping Apps Report Highlights 3 Do’s & Don’ts 4 Role of Re-Engagement 5 Best Practices Recap
Slide 3: Meet the Panelists
Meet the Panelists Morgan Friberg Drew Frost Sr. Marketing Manager Sr. Product Marketing Manager Liftoff Sam’s Club 3
Slide 4: Liftoff is a performance-based app marketing platform
Liftoff is a performance-based, app marketing platform helping companies drive adoption and engagement in mobile apps. 4
Slide 5: Sam's Club Mobile
Sam’s Club Mobile ● Purchase any item, at any time from anywhere ● Access your digital membership card ● Create lists and re-order items easily ● Receive instant promotional and transactional notifications ● Find an item and what location it’s in 5
Slide 6: Sam's Club Scan and Go App
Sam’s Club Scan and Go App o 4 o Scan Pay Show items as you shop. directly from the app. your e-receipt on your way out. Payment Successfull x told irstead) VISA +5555 Eat eek ‘and show this screen. ‘SCANNED ITEMS (28) ‘Mini Watermelon - 1 60. Oct 8, 2016 $5.71 Bentonville, AR 2items $3.97 Qty ‘Sam
Slide 7: 2017 Shopping Apps Report
2017 Shopping Apps Report
Slide 8: User Acquisition Trends and Benchmarks 2017
Qocirrore MOBILE SPICES eee oe User Acquisition Trends and Benchmarks 2017
Slide 9: Shopping Apps Cost & Conversion Funnel
Shopping Aps Cost & Conversion Funnel 9
Slide 10: Cost & Conversion Funnel by Gender
Cost & Conversion Funnel by Gender 10
Slide 11: Cost & Conversion Funnel by Gender
Cost & Conversion Funnel by Gender 11
Slide 12: Cost & Conversion Funnel by Gender
Cost & Conversion Funnel by Gender 12
Slide 13: Cost per Install by Month
Cost per Install by Month $5 $4 $4.53 Apr-16 May-16 Jun-16 Jul-16 Aug-I6 Sep-16 Oct-16 Nov-16 TL LIFTOFF Dec-16 Jan-17 Feb-17 Mar-17
Slide 14: Cost per Install by Month
Cost per Install by Month $5 $4 TL LIFTOFF
Slide 15: Purchase Cost & Conversion Rates by Month
Purchase Cost & Conversion Rates by Month 15
Slide 16: Purchase Cost & Conversion Rates by Month
Purchase Cost & Conversion Rates by Month 16
Slide 17: Purchase Cost & Conversion Rates by Month
Purchase Cost & Conversion Rates by Month 17
Slide 18: Purchase Cost & Conversion Rates by Month
Purchase Cost & Conversion Rates by Month 18
Slide 19: Do's & Don'ts Marketing Shopping Apps
Do’s & Don’ts Marketing Shopping Apps
Slide 20: When Marketing Shopping Apps: Do and Don't
When Marketing Shopping Apps DO DON’T 1. Invest the time in understanding what 1. Blindly assume “If I sell it they will buy it” “opportunity” your app solves for the 2. Depend exclusively on copy to get the customer job done 2. Make the product the hero 3. Assume a customer’s review on the app 3. P
Slide 21: Role of Re-Engagement
Role of Re-Engagement
Slide 22: The Challenge - Low Retention
The Challenge - Low Retention 90% of installs will stop using your app within 30 days 22
Slide 23: How Re-Engagement Works
How Re-Engagement Works User installs your app then Re-Engagement Ads are Users come back to your doesn’t use it or deletes it targeted to your unengaged users app and convert 23
Slide 24: Product Feed Retargeting
Product Feed Retargeting
Slide 25: Product Feed Retargeting
Product Feed Retargeting Entire product catalog Automatically scan and cache the entire product catalog daily Daily updates Ads continually display the most recent information Up-to-date pricing & inventory Handy for large sales, i.e. Cyber Monday and Black Friday Deep link direct to products Best u
Slide 26: In Summary
In Summary
Slide 27: Best Practices Recap
Best Practices Recap 1 Gender - target females for shopping apps 2 Install KPI - increase ad spend in May, Aug, Dec 3 Purchase KPI - increase ad spend in Jun, Sep, Dec Target users in September followed by offers, deals, & 4 retargeting before/during holiday shopping months 5 Do’s & Don’ts from Sam’
Slide 28: User Acquisition Trends and Benchmarks 2017
Qocirrore MOBILE SPICES eee oe User Acquisition Trends and Benchmarks 2017
Slide 29: Questions?
Questions? www.liftoff.io
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