Byrna Technologies, Inc. · NASDAQ:BYRN
Byrna Technologies — Security Devices International — Investor Presentation (December 2018)
24 slides from Byrna Technologies's investor presentation, Dec 6, 2018
Slide 1: December 2018 Investor Presentation
SECURITY DEVICES INTERNATIONAL INC. a) December 2018 Investor Presentation SDI OTCQB: SDEV ®by byrna / oon / BBB / geag BEBE
Slide 2: Important Notice
za Important Notice SDI The information in this presentation pertaining to Security devices International Inc, ("SDI or “the Company"), its business, assets, strategy and operations is for general informational purposes only and is nat a formal offer to sell or a solicitation of an offer to buy any
Slide 3: Corporate Overview
. Sa) Corporate Overview Sal Security Devices International Inc. (CSE: SDZ) (OTCQB: KEY STATISTICS SDEV), or (“SDI”), is a defense technology firm (as of November 27, 2018) specializing in the development, _ production, procurement and sale of innovative non-lethal technologies and products to the c
Slide 4: The Non-Lethal Byrna
7 SSE ‘é< ‘JZ ' The Non-Lethal oy ‘ “Our products will ™ ») set a new standard "for individ personal al and y. We envision for the Byrna to be a household name globally and be the gold standard for non-lethal options.” - Bryan Ganz SDI President
Slide 5: Market Opportunity
za Market Opportunity SDI * Strong tailwinds for non-lethal security devices * Large addressable market: Gun owners unwilling to take a life (97,500,000 U.S. gun owners) () Home owners unwilling to own a gun (126,000,000 U.S. households)'?) Public outrage at police shootings of unarmed civilians Glo
Slide 6: Large Domestic and International Opportunity
Large Domestic and International Opportunity sD SOUTH AFRICAN MARKET: MEXICAN MARKET: 14,500,000 Households! 22,000,000 Households") BRAZILIAN ISRAELI ede MARKET: ee = 2,258,000 4 bared x 5100.00 Households) o Households! and 7 1,130,039 Officers) Israeli Defense INTERNATIONAL Us MILITARY A caw ene.
Slide 7: Slide 7
Slide 8: 40MM Munitions
40MM Munitions a SDI's flagship non-lethal product for law enforcement BIP uses SDI's patented collapsible gel head technology Shoots out of 40MM Launcher Fired using .38 blank propulsion charge Restricted to Law Enforcement / Corrections Market 40MM BIP Slow Motion impact OTCQB: SDEV | SECURITY DEV
Slide 9: Established Customer Base
Established Customer Base SDI a Xs wk, OF ¥ a) VANCOUVER SAFAGILAND HN pc am cla a8) a", Advanced Material ny Engineering any of ST Kinet: MILKOR ' ‘ wg OTCQB: SDEV | SECURITY DEVICES INTERNATIONAL INC. ad
Slide 10: Discovery — The Transition to Byrna
Discovery — The Transition to Byrna M212 Casing for Pyrotechnic Fired 40MM Round Ba OTCQB: SDEV | SECURITY DEVICES INTERNATIONAL INC. ~~ Finned Projectile Air Driven 40MM Round 10
Slide 11: Byrna HD — Personal Security Device
Byrna HD — Personal Security Device * Gas fired .68 caliber chemical irritant round * Causes eyes to involuntarily shut and respiratory distress * Compact, lightweight and easy to use * Accurate up to 60 feet + NOTa firearm * NO federal license required * Expected Gross Margin: > 60% gai OTCQB: SDEV
Slide 12: Recurring Revenue Streams - Consumables
Recurring Revenue Streams - Consumables Opportunity for revenue generation of multiples upon original purchase of Byrna HD Small recurring revenue volumes — lower margins Large recurring revenue volumes — higher margins ga OTCQB: SDEV | SECURITY DEVICES INTERNATIONAL INC. 12
Slide 13: Byrna HD Demo
Byrna HD De ml) 029/085 a OTCQB: SDEV | SECURITY DEVICES INTERNATIONAL INC.
Slide 14: 2019 New Product Development Pipeline
za 2019 New Product Development Pipeline SDI Finned Projectile for 12 Gauge Substanti Work C az Byrna PA (Pump Action) Byrna for Animal PATENTED STABILIZED Husbandry FINNED TECHNOLOGY early INCREDIBLE ACCURACY wg OTCQB: SDEV | SECURITY DEVICES INTERNATIONAL INC. 14 —
Slide 15: Slide 15
Slide 16: Sales & Marketing Growth Initiatives
Sales & Marketing Growth Initiatives Aza od e Social Media + Consistent Content Creation * ia) 5) OTCAB: SDEV | SECURITY DEVICES INTERNATIONAL INC. 16
Slide 17: Intellectual Property Portfolio
a Intellectual Property Portfolio SDI ai SDI maintains a robust intellectual property portfolio covering a wide array of designs for non-lethal technologies: WS) Patents: cc rcccrerssestecreresereceren Z International Patents..............4 Patents Pending... Provisionals.......sssssessseseeee4 Regi
Slide 18: Key Takeaways
a Key Takeaways Spl Online Store To Go Live December 17**, 2018 e Cool and “Must Have” Product With a Practical Application @byrna STORE FAQ INVESTORS ABOUT 0000 e Large Void In Market for Effective, j AGA Long Range Non-Lethal Option is Byram 02 orrges Pack of 10) e Strong Tailwinds — Public and In
Slide 19: Slide 19
Slide 20: Capital Markets
Capital Markets Nav 26, 2018 Security Devices International to Present at the 11th Annual LD Micro Main Event on December 5, 2018 Nav 14, 2018 Security Devices International Receives 3,000 Unit Purchase Order for its ‘Byrna™ HD’ Non-Lethal Personal Security Device from Leading Firearms Distributor i
Slide 21: The Timing is Right for Byrna
Za The Timing is Right for Byrna spl Non-Lethal Weaponry Landscape ca RE pce wee rent OF peed Foca sa vetiectye meaneia oo Sa protection without lethal force. Community Support For Self Protection and Gun Rights potawrap Short Shoots a tether at legs to restrain targets but * Current non-lethal alte
Slide 22: Comparable Company Model
Comparable Company Model Security & Defense Comparables ADJUSTED ENTERPRISE: MARKET CAP: EV/EBITDA: EV/SALES: REVENUE: EBITDA: RGR STURM RUGER & CO S$ 1,069.83 $ 938.128. 24x 178 $ 526.40 $ 113.90 VTS! VIRTRA $ 36.00 § 3112 8.05x 1a3x $2177 $ 3.87 POWW AMMO INC $ 107.87 § 100.80 - 25.20 $ 4.00 : LPT
Slide 23: Management Team
Management Team aa NS Dean Thrasher Executive Chairman Mr, Thrasher has more than two decades of start- Up business management skills, mergers & acquisitions, product launches, product development, and funding ‘experience in the technology, wholesale, manufacturing, distribution, retail and franchis
Slide 24: Partner Feedback
Partner Feedback Rick Ware NASCAR Driver Founder of Rick Ware Racing & Byrna Strategic Partner BJ McLeod NASCAR Driver Founder of Bd McLeod Motorsports Soi OTCQB: SDEV | SECURITY DEVICES INTERNATIONAL INC. 24
Security Devices International — Investor Presentation (December 2018) on 6ix