Playtech Plc · LSE:PTEC
Playtech — Investor Day (November 2014)
56 slides from Playtech's investor day presentation, Nov 26, 2014
Slide 1: Innovation for Growth
INNOVATION FOR GROWTH data‐driven performance across all channels 26 November 2014
Slide 2: Today's Agenda
Today’s Agenda Introduction: Mor Weizer Multi‐Channel Update: Steve Schrier Mobile : Steve Schrier Innovative BIT Solution: Ishay Nadler
Slide 3: Multi-Channel Update
Multi-Channel Update Steve Schrier VP Sales
Slide 4: Slide 4
Slide 5: The Ultimate Player Experience
THE ULTIMATE PLAYER EXPERIENCE 2013 Single Wallet – All Products – Every Platform “Play Anytime, Anywhere”
Slide 6: A Case Study
A Case Study Source: Gala Coral Group 2014 Full Year Results
Slide 7: Active customers increased 70% to 758,400
Active customers increased 70% to 758,400
Slide 8: Slide 8
Slide 9: Over 160,000 customers signed up to Coral Connect
Over 160,000 customers signed up to Coral Connect
Slide 10: ei,
ei,
Slide 11: Connect customers spend 2.5 times more
Customers acquired through Connect spend 2.5 times x 2.5 more than other online customers
Slide 12: Mobile users 10% growth
Mobile users 10% growth 45% of total actives
Slide 13: Multi-channel through Coral Connect is a key driver
“Multi‐channel through Coral Connect is a key driver of the business and Playtech was instrumental in driving its development.” Andy Hornby, CEO, Coral
Slide 14: Mobile
Mobile Steve Schrier VP Sales
Slide 15: Mobile First Strategy
Mobile First Strategy iPhone 3 iPhone 4 iPhone 5 Nexus 5 iPhone 6 iPad
Slide 16: Mobile First Strategy
t Strategy ile Firs Mob aking t t : ey
Slide 17: Mobile vs Web: 14% higher
Mobile vs Web Average active player days 14% higher
Slide 18: 17% more game sessions
17% more game sessions
Slide 19: Smart Watch - User Journey
Smart Watch - User Journey • Extends the multi‐channel experience • Enables quick betting updates on the go • Place bets directly from your wrist • To be showcased at ICE 2015
Slide 20: Smart Watch - User Journey
Smart Watch - User Journey Bet receipt confirming bet was successfully placed Quick and easy to use. Stakes are placed via predefined buttons All available markets are displayed clearly The user can swipe (left or right) to get more information
Slide 21: The Main Feature
The Main Feature
Slide 22: Playtech offers unique, cutting-edge, data-driven technology
Playtech offers unique, cutting-edge, data-driven, technology to take gaming the next level…
Slide 23: Combining Playtech's IMS platform with cutting-edge technologies
Combining the power of Playtech’s IMS platform with cutting-edge technologies… will change the face of gaming forever
Slide 24: Welcome to the Future
WELCOME TO THE FUTURE
Slide 25: Innovative BIT Solution
Innovative BIT Solution Ishay Nadler Senior Trainer
Slide 26: BIT
BIT
Slide 27: BIT product suite overview
Smart Installer ay BI Reporting Platform Playtech Optimiser a Data-driven @)) Marketing Tools Playtech Analytics
Slide 28: Playtech Optimiser
Playtech Optimiser | a Data-driven @)} Marketing Tools Smart Installer ayy BI Reporting -* Playtech Platform = Analytics
Slide 29: Playtech Optimiser
Playtech Optimiser Fully automated real-time multi-variant testing Goal-driven behaviour based KPIs Cost effective and simple to deploy
Slide 30: Success Story: Landing page
Success Story: Landing page Conversion rates +20%
Slide 31: Success Story: Call To Action Button
Success Story: Call To Action Button Clicked on Click To Click To First the button Sign Up % Deposit % 53% 6.1% 3.9% 45% 6.8% 4.6% 67% 7.7% 6.6%
Slide 32: Data-driven Marketing Tools
Data‐driven Marketing Tools
Slide 33: Predictive Capabilities
Predictive Capabilities Game Churn Life Time Player Bonus Advisory Detection Value Profiles Optimisation • Personalised • Predicting the • Soon after the • Segmenting • Recommends games chances of a player deposits players across bonus based on recommendation player churning multiple next best offer
Slide 34: Game Advisor
Game Advisor TIN Cm Win | pee AUTO SPING | a) = ————e \ éplaytec of 1.
Slide 35: Game Advisor
Game Advisor @ Playtech Demo Casino NEED HELP FINDINC fES? GAMES CHECK OUT THE FOLL( 3 SUGGESTIONS GRE? GLUE vO HOT GEMS GREAT BLUE JACKPOT: COPS N’ BANDITS £50,006.13
Slide 36: How it Works: All Players
How it Works: All Players Game Exited Game Advised Display Threshold = 3% Association
Slide 37: How it Works: 18-30 Males
How it Works: 18-30 Males Game Exited Game Advised Display Threshold = 3% Association
Slide 38: How it Works: 50+ Females
How it Works: 50+ Females Game Advised Game Exited Display Threshold = 3% Association
Slide 39: Success Story: Game Advisor
Success Story: Game Advisor Deposits 8% increase in reloads NGR 9% overall increase
Slide 40: Playtech Analytics
Playtech Optimiser Data-driven Marketing Tools Smart "G Installer ae BI Reporting Playtech ea Platform Analytics
Slide 41: Playtech Analytics
Playtech Analytics Tracks users behaviour and connects to revenues Is included in BI models Applicable to all products, all platforms
Slide 42: Playtech Analytics Platform
Playtech Analytics Platform
Slide 43: Tracking Tools: Log-in Message
Tracking Tools: Log-in Message
Slide 44: Tracking Tools: Log-in Message
Tracking Tools: Log-in Message
Slide 45: BI Reporting Platform
Playtech Optimiser Data-driven Marketing Tools Smart "G Installer BI Reporting -* Playtech Platform = Analytics
Slide 46: BI Reporting Platform
BI Reporting Platform Complete operational overview Compare key metrics against competitors User customisable reports
Slide 47: Average Casino Income per Player
Average Casino Income per Player
Slide 48: Monthly Income Segments
Monthly Income Segments Brand - Monthly Income Segment Benchmark - Monthly Income Segment Benchmark 100% 8% «8% 7% 8% 8% 8% MW % 8% 8% M% 9% M%% 9% 9% D% 9% 9% 9% I% 15% 15% 174 17% 16% 17% 17% 17% 16% 16% 80% 7% 71% 719 6% 69% 57% 58% 57% 56% Casino Income mE) 500+ lm D) 100-500 im 8) 0-50 > (%) ew
Slide 49: Retention
ion Retent Brand Retention Benchmark Retention I Benchmark Retention Brand Retention ptoz 190 vtoz das vtoz ony ptoz ane ptoz NNC T0z AVW ptoz udv loz uv vtoz aad tog NVC etoz 930 £10Z AON et0z 190 etoz das etoz ony etoz ane etoz NAC €T0Z AVW et0z udv et0z uv etoz aa4 etoz NVC vtoz 190 vtoz das vtoz
Slide 50: Smart Installer
Playtech Optimiser Smart a Data-driven ‘eo _— ((@)}) Marketing ae Tools ayy BI Reporting = 4 Playtech = Platform = Analytics
Slide 51: Smart Installer: Improving Conversion
Smart Installer: Improving Conversion
Slide 52: Success Story: Smart Installer
Success Story: Smart Installer No. of Players :: 18,149 Client One First Deposit :: + 7.2% No. of Players :: 43,710 Client Two First Deposit :: + 4.7%
Slide 53: Smart Installer – Improving Retention
Smart Installer – Improving Retention Access the games 15.8% Higher Bonuses 20.6% Customer Service 12.9% Withdraw 10.3% Bad Luck 30.7% Other 9.7%
Slide 54: Success Story: Smart Installer Uninstalls Returned
Success Story: Smart Installer Uninstalls 741 Returned 445 % 60%
Slide 55: BIT
BIT
Slide 56: Thank You
@] 4 SOURCE OF SUCCESS Thank You