Byrna Technologies, Inc. · NASDAQ:BYRN
Byrna Technologies — Security Devices International — Investor Presentation (September 2018)
18 slides from Byrna Technologies's investor presentation, Sep 7, 2018
Slide 1: September 2018 Investor Presentation
SECURITY DEVICES INTERNATIONAL INC. September 2018 Investor Presentation E | =| SDI | SECURITY DEVICES INTERNATIONAL INC, il
Slide 2: Safe harbor / company risks and uncertainties
safe harbor / company risks and uncertainties This presentation contains forward-looking statements within the “safe harbor” provisions of the private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward looking statements. Because these fo
Slide 3: Mission and vision of SDI
Security Devices International's (“SDI”) or (the “Company”) mission is to SAVE LIVES! By using state-of-the-art patented technology, we offer consumers, private security, law enforcement and military personnel the ability to disarm a threat without resorting to deadly force and more importantly with
Slide 4: Opportunity highlights
opportunity highlights strong tailwinds driving consumer and private security demand for non-lethal personal security devices global market for non-lethal weapons expected to reach $11.9 billion by 2023 personal security devices (“PSD”) allow de-escalation of dangerous situations before things go ba
Slide 5: Expansive market opportunity beyond law enforcement
expansive market opportunity beyond law enforcement SOUTH AFRICAN MARKET: MEXICAN MARKET: 14,500,000 Households") 22,000,000 Households") DOMESTIC CONSUMER MARKET (HOMEOWNERS) ear BOATERS (US) OWNERS (US) ae 126,224,000 Households'? MARKET: 17,000,000 Recreational 97,500,000 Boats!) usuawew. Gun Own
Slide 6: Current products
current products SDI's flagship non-lethal product for law enforcement Uses SDI’s patented collapsible gel head technology Shoots out of 40MM Launcher Fired using .38 blank propulsion charge Restricted to Law Enforcement / Corrections Market Recent Developments = Master Distributor agreement signed
Slide 7: Products launching late 2018 / 2019
products launching late 2018 / 2019 byrna Personal Security Devices (“PSD”) @f) = - i byrna HD in development ~ expected late 2018 release byrna PE in development and expected release in 2019 Shoots a pepper filled projectile causing temporary blindness and difficulty breathing No restrictions to ca
Slide 8: byrna HD — the mid range personal security device PSD
byrna HD — the mid range personal security device “psd” Highly sophisticated consumer personal security device ~ contains 118 custom parts and relies on three proprietary patents to achieve compact size and “point & shoot” capability = Shoots highly potent .68 caliber pepper filled rounds — causes t
Slide 9: byrna PE — the long range professional edition PSD
byrna PE — the long range “professional edition” PSD High end personal security device capable of delivering larger payloads with greater accuracy - aimed at the professional market (law enforcement and private security) as well as gun enthusiasts, ™ Shoots highly potent FINNED .49 caliber pepper fi
Slide 10: The timing is right for the byrna
the timing is right for the byrna Heavy Tension Between Divided Camps Community Resistance Towards Guns and the Use of Lethal Force Community Support For Self Protection and Gun Rights = Both sides agree that there is a need fora safe, effective means for individuals and communities to protect thems
Slide 11: byrna HD product comparison
byrna HD product comparison Product Comparison ~ Personal Safety Device Alternatives to Personal Safety Devices rs = “Real pistol” safety makes it easily ©) ok a ce otoaee —_ ie bepaoornieeata eae Mid — Long acity. Shoots .68 caliber pepper filled ee sites Range und balls at assallant causing tempor
Slide 12: SDI has a large intellectual property portfolio
SDI has a large intellectual property portfolio covering a wide array of patents and designs for non-lethal technologies: U.S. Patents International Patents... Patents Pending.........sssee 13 Provisionals.... Registered Designs.. U.S. Trademarks. eS SDI | SECURITY DEVICES INTERNATIONAL INC. 12
Slide 13: Our go to market strategy
our go to market strategy content creation traditional public relations strategy social media reach and dissemination video engagement distributor channels / existing network 09eo0e0080 8 private security and foreign LE / military So) SDI | SECURITY DEVICES INTERNATIONAL INC. 413
Slide 14: Our go to market strategy (con't)
our go to market strategy (con’t) 1) content creation * Use media design firm to prepare e-commerce / online store (Shopify) * Online store will ensure ease of purchase by implementing the fewest number of clicks to checkout * Implement Apple Pay within online store to simplify payment process * Cre
Slide 15: Our go to market strategy (con't)
our go to market strategy (con’t) 4) Mideoensagement * Leverage existing followers of leading YouTube channels in target submarkets and get users to engage in discussion of industry and product * Allow potential for end user videos to go viral and cross share through social media = Convert interest
Slide 16: Sales and guidance
sales and guidance 3) SDI | SECURITY DEVICES INTERNATIONAL INC. 16
Slide 17: Sales growth
sales growth Rolling Quarterly Trailing Twelve Months Sales | | lI $151,628 TmMai2017 m TM 4 20 a1 2018 Ba @& SDI | SECURITY DEVICES INTERNATIONAL INC. 17
Slide 18: Guidance
guidance Management believes there is a multi-billion dollar market, domestically and internationally, for effective mid and long range self defense devices that can be purchased by consumers without the need for a special license or permit. The initial product run for the byrna HD will be 10,000 un
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