Brand Concepts Ltd. · NSE:BCONCEPTS
Brand Concepts — Q3 FY24 Earnings Presentation
36 slides from Brand Concepts's earnings presentation, Feb 9, 2024
Slide 1: Cover letter to stock exchanges
BRAND CONCEPTS LIMITED CIN – L51909MP2007PLC066484 140/2/2, Musakhedi Square, Ring Road, Indore 452001 (M.P) INDIA Phone: 91-731-4223000, Fax- 4221222/444 Email: info@brandconcepts.in Date: 09th February, 2024 To, To, National Stock Exchange of India Limited BSE Limited Listing & Compliance Departme
Slide 2: Q3 & 9M FY24 Investor Presentation
Q3 & 9M FY24 I N V E S T O R P R E S E N TAT I O N Refer to disclaimer at end
Slide 3: Core Topics
CORE TOPICS 1. Quarter Performance 2. Way Forward 3. About Us - Key Performance Highlights - New International Brands - Company background - Financial Summary - Geographical Footprint - Leadership team; Orgn structure - Channel wise Contribution - Key categories - Our approach; Design process - Busi
Slide 4: Q3 & 9M FY24 Performance Highlights
Q3 & 9M FY24 Performance Highlights 3
Slide 5: New BAGLINE campaign 'EVOLVE'
New BAGLINE campaign 'EVOLVE' Featuring Arjun Rampal as brand ambassador 4
Slide 6: Q3'FY24 Performance Highlights
Q3’FY24 PERFORMANCE HIGHLIGHTS Revenue Adj. EBITDA* Commenting on the performance, Mr Abhinav Kumar, WTD & CEO said: “We have continued to deliver on high growth on a year on year basis led by 44.4% 27.0% all our channels contributing to this growth. This quarter also saw our high YoY YoY decibel ad
Slide 7: Q3'FY24 Key Financial Charts
Q3’FY24 KEY FINANCIAL CHARTS Net Sales (INR Mn) *Adjusted EBITDA (INR Mn) Key Performance highlights: Tommy Hilfiger license renewed under key categories until December 2026. We have experimented with other brands thereby creating 655.1 81.5 BAGLINE as a focused category sales channel across bra
Slide 8: Q3 & 9M FY24 Income Statement
Q3 & 9M FY24 INCOME STATEMENT Particulars (INR Mn) Q3FY24 Q2FY24 Q3FY23 YoY% 9MFY24 9MFY23 YoY% Revenue from Operations 655.1 689.3 453.6 44.4% 1,925.1 1,215.5 58.4% Total Expenditure (excl. ESOP) 573.6 600.0 389.4 47.3% 1,683.9 1,055.4 59.6% EBITDA (excl. ESOP) 81.5 89.3 64.2 27.0% 241.2 160.1 50.7
Slide 9: Channel Contribution
CHANNEL CONTRIBUTION 9M-FY24 12.4% 16.1% 45.3% 3.2% 4.8% 5.1% 13.1% Online LFS LRFS COCO FOFO DND Corporate Institutions LRFS: Licensor Flagship Stores (Tommy Hilfiger Stores) || LFS : Large Format Stores || COCO : Company Owned Company Operated Outlets FOFO : Franchisee Owned Franchisee Operated ou
Slide 10: Geographical Footprint
GEOGRAPICAL FOOTPRINT Store Type No. of Stores Tommy Hilfiger Travel Gear (THTG) 4 BAGLINE 33 Store Locations No. of Stores 2 2 Madhya Pradesh (Indore(5), Bhopal, Gwalior) 7 1 Uttar Pradesh (Lucknow(2), Noida, Varanasi, Prayagraj) 5 1 Maharashtra (MMR – Mumbai Metropolitan Region)(Pune) 6 1 5 1 1 Pu
Slide 11: Way Forward
Way Forward 10
Slide 12: Way Forward
WAY FORWARD Tommy Hilfiger, Sugarush, New International United Colors of Benetton, Manufacturing Bagline The Vertical Brands Aeropostale Expand our presence by Grow our offerings and The company is eyeing 2-3 new The company has started the Build and grow own Bagline scaling up existing MBOs and pre
Slide 13: About Us
About Us 12
Slide 14: About Us
ABOUT US EXCLUSIVE BRAND LICENSES: 2007 2018 Indore Year of Incorporation IPO Based 1. Tommy Hilfiger 2. United Colors of Benetton • Brand Concepts is a premier resource for licensed fashion and lifestyle brands in category: 3. Aeropostale Luggage Trolleys, Backpacks, Belts & Wallets for both Men &
Slide 15: Leadership Team
LEADERSHIP TEAM Prateek Maheshwari Abhinav Kumar Managing Director CEO & Whole Time Director • Mr. Prateek Maheshwari holds the degree of MBA from S.P. Jain Institute, • Mr. Abhinav Kumar is the co-founder of Brand Concepts. Mumbai. • He started his career with Advertising and later moved on to head
Slide 16: Key Categories
KEY CATEGORIES BACKPACKS 01 02 LUGGAGE We design and manufacture trendy and sturdy Based on individual taste and preference, we backpacks. We make laptop bags, duffle & gym bags, meticulously design our travel gear. We create luggage rucksacks and school backpacks. both hard & soft, that is loaded w
Slide 17: Our Approach
OUR APPROACH Brand Concepts is built on the thinking of our Founders. They believe that brand and lifestyle licensing is mutually beneficial to both the licensor and the licensee. While the brand owner/licensor benefits from generating a new revenue stream, increasing their brand awareness, and expa
Slide 18: Design Process
DESIGN PROCESS EMPATHISE DEFINE IDEATE PROTOTYPE TEST IMPLEMENT Conduct research to Combine all our research Brainstorm and generate Build a real tactile Return to our users for Put the vision into effect develop an and observe where our a range of crazy and representation for a feedback understandi
Slide 19: Business Model
BUSINESS MODEL LICENSED BRANDS Partner with top international and domestic 01 PRODUCT DESIGN The product team analyses the brand, 02 brands as an exclusive licensee in key product competitive landscape & prepares a product categories. brief for the design team The design team prepares the design whi
Slide 20: Sales Channels
SALES CHANNELS EBOs Tommy Hilfiger Travel Gear Outlets Bagline outlets BAGLINE MBOs / Retail Online Brand Concepts currently has The company currently has www.bagline.in is the E- The company sells its The company sells through 4 Tommy Hilfiger Travel 31 Bagline stores across Commerce venture of BCL
Slide 21: BAGLINE & Baglineindia.com
BAGLINE & Baglineindia.com Specialty stores are the latest in-thing in e-commerce. While the earlier websites followed the 'all-things-under-one-roof' strategy www.baglineindia.com is the E-Commerce venture of Brand Concepts Ltd.(BCL), which is a fashion accessory retail company. The physical stor
Slide 22: Annual Financial Highlights
Annual Financial Highlights 21
Slide 23: Annual Income Statement
ANNUAL INCOME STATEMENT Particulars (INR Mn) FY20 FY21 FY22 FY23 Net Sales 712.8 427.9 861.7 1,632.2 Total Expenditure 670.4 458.6 784.2 1,419.8 EBITDA 42.4 -30.6 77.5 212.4 EBITDA Margin (%) 6.0% -7.2% 9.0% 13.0% Other Income 1.9 1.0 6.1 3.8 Depreciation 14.6 11.3 25.0 34.6 PBIT 29.7 -40.9 58.6 181
Slide 24: Annual Balance Sheet
ANNUAL BALANCE SHEET Particulars (INR Mn) FY22 FY23 Particulars (INR Mn) FY22 FY23 Equity & Liabilities Non-Current Assets Equity Property Plant & Equipment 98.39 153.00 Equity Share Capital 105.83 105.83 Capital Work-in-progress 0.00 0.00 Other Equity 77.92 174.37 Other Intangible Assets 0.54 0.31
Slide 25: Channel Contribution FY23
CHANNEL CONTRIBUTION FY23 17.5% 4.2% 47.2% 5.4% 10.0% 15.7% Online LFS LRFS COCO FOFO DND LRFS: Licensor Flagship Stores (Tommy Hilfiger Stores) || LFS : Large Format Stores || COCO : Company Owned Company Operated Outlets FOFO : Franchisee Owned Franchisee Operated outlets || DND : Dealer and Distr
Slide 26: Our Brands
Our Brands 25
Slide 27: Tommy Hilfiger
• Present in 90+ countries • Exclusive Brand Stores Small Leather Goods (SLG): • Multi-brand Stores • One of the most popular • Belts • Digital commerce platforms foreign brands in India • Wallets • One of the earliest Travel Gear: International lifestyle • Backpacks brands to enter India in • Hard
Slide 28: United Colors of Benetton
UNITED COLORS OF BENETTON • Present in 120+ countries • Exclusive Brand • Small Leather Goods (SLG) Stores • UCB has a network of • Travel Gear • Multi-brand Stores 6500+ stores across the • Digital commerce platforms • Women Handbags globe. • Key Chains • Benneton Group ventured • Neck Pillows & mo
Slide 29: Aeropostale
A E • Present in 20+ countries. • Exclusive Brand Stores • Travel Gear R • Multi-brand Stores • 350+ stores operated • Digital commerce platforms • Small Leather Goods (SLG) O globally (Except USA) • Women Handbags • Major Dominance in the • Socks & more. P • USA market: 1000+ stores. Aeropostale is
Slide 30: Sugarush
• In-house brand of BCL, Point of Sales (POS): Women Fashion Accessories: started in 2014. Bagline Stores • Handbags Bagline India (Online) • SUGARUSH transforms the • Clutches latest trends into • Wallets accessible fashion at affordable price. • SUGARUSH is THE destination • Ahead of time products
Slide 31: The Vertical
• In-house brand of BCL, Point of Sales (POS): Fashion Accessories: Bagline Stores started in 2014. • Belts Bagline India Online • Caters mainly to the outdoor • Wallets backpacks segment. • Backpacks • Vertical backpacks are • Rucksacks designed keeping major 4 • Gym Bags • Co-launched recently in
Slide 32: Annexure
Annexure 31
Slide 33: Manufacturing & Warehouse
MANUFACTURING & WAREHOUSE 32
Slide 34: Bagline on Social Media
BAGLINE ON SOCIAL MEDIA https://www.instagram.com/baglineindia/ https://www.facebook.com/baglineindia www.baglineindia.com 33
Slide 35: Disclaimer
DISCLAIMER This document has been prepared for information purposes only and is not an offer or invitation or recommendation to buy or sell any securities of Brand Concepts Ltd (“BCL”, "Company“), nor shall part, or all, of this document form the basis of, or be relied on in connection with, any con
Slide 36: Thank You
Thank You FOR FURTHER INFORMATION PLEASE CONTACT Brand Concepts Ltd KAPTIFY® Abhinav Kumar KAPTIFY Consulting Whole Time Director Investor Relations Strategy & Consulting cfo@brandconcepts.in Tel: +91-845 288 6099 www.brandconcepts.in contact@kaptify.in www.kaptify.in