Bajaj Electricals Limited · NSE:BAJAJELEC
Bajaj Electricals — Non-Deal Roadshow (September 2016)
36 slides from Bajaj Electricals's roadshow presentation, Sep 26, 2016
Slide 1: Participation in the Asia Road Show letter
BAJAJ & Bajaj Electricals Ltd. laspiring Trust L-1/911/MGP September 26, 2016 To, BSE Limited : Code No. 500031 Phiroze Jeejeebhoy Towers Dalal Street, Mumbai 400 001 National Stock Exchange of India Ltd. : Symbol: BAJAJELEC — Series: EQ Exchange Plaza, Bandra Kurla Complex Bandra (East), Mumbai 400
Slide 2: An Overview
> o Bajaj Electricals Ltd. BAJAS /aspiring [rust AN OVERVIEW
Slide 3: Disclaimer
Disclaimer Information given in this presentation is private and strictly confidential. The information is compiled from the data in public domain, other sources believed to be reliable and on the basis of company’s strategies and business perception. However, the Company does not represent that it
Slide 4: Our Vision and Core Values
Our Vision: Enhancing Quality of Life and bringing Happiness with Sustainability Our Core Values: Integrity, Trust, Team Work, Empowerment, Customer Delight and Innovation
Slide 5: Diversified Business Portfolio
Diversified Business Portfolio Consumer Products Group Small Appliances Fans Consumer Lighting Industry and Infra facing Businesses Luminaires Engineering & Projects
Slide 6: The Company's Businesses
The Company’s Businesses SBU revenue mix (FY 16) (Rs in Million) Consumer facing Businesses 56% Industry & Infrastructure facing Businesses 44%
Slide 7: Key Strengths
Key Strengths Nationwide distribution network with wide urban, retail and rural penetration Strong brand positioning and wide product portfolio to drive growth Experienced management team backed by a distinguished board Robust and sustainable Business Strategy Strong Financial and Governance track r
Slide 8: Organization Structure
Organization Structure Shekhar Bajaj, CMD Anant Bajaj, JMD Corporate Functions Consumer Products Group Finance Luminaires and Engineering Secretarial & Legal & Projects Information Technology Human Resource Supply Chain Branch Sales Support Advertisement , Digital and Internal Audit Branding Corpora
Slide 9: Design Center and Laboratory
Design Center and Laboratory • Lighting Development Center: Product Development Lab set-up approved by GOI as recognized Test House. • Consumer Durables Technical Services: Product development and Quality Assurance center for small appliances at Mumbai. • In house Fans Design and Development Center
Slide 10: Manufacturing facilities / Sourcing Arrangements
Manufacturing facilities / Sourcing Arrangements • High Masts, Poles & Towers: – Own Factories at Ranjangaon and Chakan near Pune. • Fans: – Own Factory at Chakan and Sourcing from dedicated vendors situated at Hyderabad , Himachal and imports from China • Appliances: – Sourcing from dedicated vendo
Slide 11: Evolution
Evolution 2015-16 • Range Reach Expansion Program (RREP) and Organisational Restructuring • QIP issue of Rs 1600 Million in December 2009 2007-09 • Project Smile – Implementation of ERP from Oracle • Acquired 32% share holding in Starlite Lighting Limited a CFL manufacturing unit • Mission Excell –
Slide 12: Range, Reach Expansion Program (RREP)
Range, Reach Expansion Program - (RREP) From To • Push sales - Sales driven on the basis of • Pull Sales - Sales driven by improving target and giving deals. availability and other enablers. • Focus on Primary Sales • Focus on secondary / Retail Sales • Monthly Billing to the • Regular billing on th
Slide 13: Consumer Products - Appliances
Consumer Products - Appliances • Products: – Iron, Ovens Toasters Grillers (OTG), Induction Cookers, Water Heaters, Air Coolers, Room Heaters & Heat Converters, Toasters & Sandwich makers, Mixers Grinders, Juicers, Food Processors, Hand Blenders, Water Purifiers & Filters, Microwave Ovens, Gas stove
Slide 14: Morphy Richards premium brand
• Premium Brand in the Indian market Coffee Makers, Worlds first Tea maker, Electric cookers, Mixers, Water Heaters, OTGs, Sandwich Toasters and Blenders, etc. • UK’s No. 1 in home appliances • Strong player in India in Coffee Makers, Toasters, Kettles in OTG • Competitors: Other Premium Brands in I
Slide 15: Consumer Products - Appliances
Consumer Products - Appliances (Rs. In Millions)
Slide 16: Consumer Products - Fans
Consumer Products - Fans • Products: Ceiling Fans, Table, Pedestal, Wall mounting Fans, Industrial & Domestic Exhaust fans, Industrial & Commercial Air Circulators, Personal Fans, Bajaj- Disney Children’s Fans etc. • Competitors : Crompton, Usha, Orient, Khaitan, Polar, Havells • Brand position: One
Slide 17: Consumer Products - Fans
Consumer Products - Fans (Rs. In Millions)
Slide 18: Consumer Products - Lighting
Consumer Products - Lighting • Products – GLS Lamps, Fluorescent Tube Lights, Compact Fluorescent Lamps, Domestic Luminaires , Ballasts & Starters, LED Lamps, Tubes and Torches, • Competitors – Philips, Crompton, Surya, Wipro, Osram, Havells • Brand position – On of the major players in the industry
Slide 19: Consumer Products - Lighting
Consumer Products - Lighting (Rs. In Millions)
Slide 20: Luminaires
Luminaires • Products: – LUMINAIRES : Industrial , Commercial, Decorative, Street Light, Flood light, Light Emitting Diodes (LED), Lighting Electronic (LE) Lighting Control (LC) etc. • Competitors – Philips, Crompton, Wipro, Thorn • Brand position – Next only to Philips in Price and Image – Market l
Slide 21: Luminaires - Major Customers and Tie-ups
Luminaires • Major Customers: – Industrial Patrons: TATA Group companies like TISCO, TELCO, TEC, Reliance Group of Industries, Larsen & Toubro ltd., Aditya Birla group, Siemens, Ranbaxy, etc. – Government Clients: Airport Authority of India, Container corporation of India, State Electricity Boards,
Slide 22: Luminaires
Luminaires (Rs. In Millions)
Slide 23: Engineering & Projects
Engineering & Projects Power Distribution: Rural Electrification R-APDRD projects, Sub-stations Etc. Transmission Line Towers: Design, Supply, Erection and commissioning of Transmission lines, and Tele communication Towers, Monopoles etc. Illumination EPC: Turnkey Illumination Projects, Industrial l
Slide 24: Engineering & Projects Infrastructure
Engineering & Projects Infrastructure In house facilities for Lighting design Civil & structural design Electrical system design Manufacturing facilities – World class fabrication and galvanizing facility with latest technology for manufacturing of High mast, Poles, Towers, Monopoles, etc. – Team of
Slide 25: Engineering & Projects
Engineering & Projects Annual Galvanizing capacity of 40,000 MT/PA and Fabrication capacity 24000 MT/PA at Unit I High Mast fabrication facility 6000 Masts/PA and 60000 poles at Unit II Located about 55 Kms from Pune Having Total Area of 88000 Sq.M TLT Fabrication facility at Chakan (12000
Slide 26: Engineering & Projects
Engineering & Projects (Rs. In Millions)
Slide 27: Orders in Hand
Engineering & Projects ORDERS IN HAND As on 1st Sep, 2016 Rs. In Million Segment Order Book Towers 7893 High Mast & Pole 1554 Special Projects 16301 TOTAL 25748
Slide 28: Financials Performance
FINANCIALS PERFORMANCE (Rs. In Mln.)
Slide 29: Gross Sales & income from operations
Financials Gross Sales & income from operations – (Rs. in Million) CAGR (FY12-16): 10.4% 46484 42895 40647 34026 31299 5.5% 8.4% 19.5% 8.7% 13.2% FY 12 FY 13 FY 14 FY 15 FY 16
Slide 30: EBITDA
Financials EBITDA – (Rs. in Million) 10.42% 10.19%
Slide 31: PAT
Financials PAT – (Rs. In Million)
Slide 32: EPS
Financials EPS – (Rs. / Share )
Slide 33: Net Worth
Financials Net Worth – (Rs. In Million)
Slide 34: Return on Equity
18% Financials Return on Equity
Slide 35: Share Holding pattern as on March 31, 2016
Share Holding pattern as on March 31, 2016 Sl. as a % of Name of the shareholder No. total 1 MFS INTERNATIONAL NEW DISCOVERY FUND 2.20 2 SWISS FINANCE CORPORATION (MAURITIUS) LTD. 1.45 3 HDFC TRUSTEE COMPANY LTD – HDFC PRUDENCE FUND 2.65 4 RELIANCE CAPITAL TRUSTEE CO LTD. – RELIANCE SMALL CAP FUND 1
Slide 36: Thank you!
o> BAJAJ Thank you!
Bajaj Electricals — Non-Deal Roadshow (September 2016) on 6ix