Yowie Group Ltd. · ASX:YOW
Yowie — Investor Presentation (July 2013)
33 slides from Yowie's investor presentation, July 2013
Slide 1: Investor Presentation July 2013
Investor Presentation July 2013 YOWIE GROUP LIMITED
Slide 2: Disclaimer
Copyright YGL 2 Disclaimer This Presentation (the “Presentation”) has been prepared for use by prospective acquirers in considering their interest in an investment (the “Transaction”) in Yowie Enterprises Ltd (or the “Company”). By accepting a copy of this Presentation, the recipient acknowledges an
Slide 3: Yowie Group Limited
Yowie Group Limited A new global brand owner and licensing company
Slide 4: YGL Capital Structure
Copyright YGL 4 YGL Capital Structure Issued Capital • Market capitalization AUD $9million • 59,236,535 fully paid Ordinary shares • 29,799,052 Listed Options - exercise price 20c – expiry Dec 15, 2015 • Top 40 Shareholders control over 80% of Yowie Securities
Slide 5: New Capital Structure incl. $5m
Copyright YGL 5 New Capital Structure incl. $5m Top 5 Shareholders Shares % K. P. Hudson 12,034,353 21 Daleford Way 4,500,000 8 C&L. Lubich & Family PF 2,750,000 5 Seefeld Investments 2,700,001 5 Loxton Investment 2,354,000 4 Total 24,338,354 42 Related Party Shares Options Wayne Loxton 5,290,667 3,
Slide 6: $5 million Capital Raising Use of Funds
Copyright YGL 6 $5 million Capital Raising Use of Funds The use of funds for the $5m raising is as follows: • Purchase 2 wrapping machines – $1,000,000 • Initial inventory (6 million units) – $2,000,000 • US rollout marketing – $500,000 • First fill chocolate, foil, cartons, trays – $500,000 • Worki
Slide 7: Board & Management Team
Copyright YGL 7 Board & Management Team • Executive Chair : Wayne Loxton • Executive Director COO : Mark Avery • Non Executive Director : Bob Watson • Non Executive Director : Patricia Fields
Slide 8: Director Bios
Copyright YGL 8 Director Bios Executive Chairman: Wayne Loxton – extensive corporate executive experience spanning over 30 years at M.D. & Director level across companies, disciplines and international markets Executive Director: Mark Avery – a former CEO of ThemeSTAR (AEGIS), division of Anschutz E
Slide 9: Yowie Brand History
Copyright YGL 9 Yowie Brand History • First launched in ANZ market in 1995 • 31 million units sold in 20 weeks (surpassed FY projection) • 65 million units sold in first full year ($100 million retail) • Over 2 million children's books sold • Yowie achieved No 1 in sales in children’s book category
Slide 10: Yowie - An Award Winning Brand
Copyright YGL 10 Yowie - An Award Winning Brand 1997 Sial D’or International Industry Trade Show • Best new global supermarket product • Best new global confectionery product Australian Market Awards • Best in the Business - Business Review Weekly • Best New Aus. Supermarket Product • Best New Produ
Slide 11: Yowie Brand Ownership
Copyright YGL 11 Yowie Brand Ownership • 1992 Partnership formed between Kidcorp (creators) & Cadbury • Cadbury owned parts of Asia Pacific (only) – excluding China/India • Kidcorp retained ownership to the rest of world including key growth opportunity markets of India, China & US
Slide 12: Yowie Brand Ownership
Copyright YGL 12 Yowie Brand Ownership • Cadbury were not interested in non food licensing opportunities (non-core business) • Licensing was key to Yowie award winning success • Cadbury investment and interest focused on company owned core brands and investment in Yowie was not supported • Kidcorp f
Slide 13: Yowie Brand Profile
Copyright YGL 13 Yowie Brand Profile • Outstanding international award winning brand • Highly differentiated best in class creative • Global market potential • Worldwide appeal across gender, age and culture • Cross category licensing growth opportunity • Relevant and timely ecology/environmental po
Slide 14: Yowie Key Objectives
Copyright YGL 14 Yowie Key Objectives • Build a global confectionery led brand • Launch a broad range of licensed products worldwide • Establish a commercially successful digital platform
Slide 15: The Yowie US Opportunity
Copyright YGL 15 The Yowie US Opportunity • Yowie has exclusive rights to US Patents #5,925,321 & #6,099,872 valid until 2019 • Patents allow FDA approved production of non imbedded chocolate toy product • US market opportunity represents 315 million people
Slide 16: Slide 16
Slide 17: US Agreements in Place
Copyright YGL 17 US Agreements in Place • Manufacturing : Whetstone Chocolate Company • Patent : Hank Whetstone /Secure until 2019 • Manufacturing Technology: Hank Whetstone/Secure until 2020 • *Inclusions : Perfect Productions Hong Kong Ltd • *US Market Distribution: Ferrara Candy Company • Digital
Slide 18: US Launch Key Dates
Copyright YGL 18 US Launch Key Dates 2013 On Schedule Program April: Factory acceptance packaging trials in Germany May: Factory commissioning wrapping machine in Florida US June: 90 Day US production trial commences Aug: Inclusion/capsule production commences in China Sept: US production commences
Slide 19: Growth Strategy
Copyright YGL 19 Growth Strategy $ YOWIE VALUE CREATION Yowie Licensing, Digital Development & Confectionery Global Rollout Yowie New Licensees & Categories / New Digital Apps Yowie Licensing & Digital Expansion Program Yowie US Confectionery Yowie Confectionery Yowie Confectionery Yowie Confectione
Slide 20: Yowie Strengths
Copyright YGL 20 Yowie Strengths • Experienced Board with unique experience – key capability in entrepreneurial start-ups, global brand management, international markets, digital & licensing development • Yowie proven brand with strong equity still remaining in ANZ market plus internet fan base • Pa
Slide 21: Yowie Challenges
Copyright YGL 21 Yowie Challenges • Need to secure faster acceleration of manufacturing output to realize full value of US market patent • Growth and expansion to outpace competition • New investment to increase manufacturing capacity and allow expansion into new markets – ANZ/Canada/Mexico/China/In
Slide 22: Key Competitive Advantage
Copyright YGL 22 Key Competitive Advantage • US exclusive rights Patent • Award winning proven brand • Product offer and experience advantaged vs. worldwide market leader (Kinder Surprise) • Global brand licensing opportunities • Global digital platform including Mobile Apps
Slide 23: Yowie Confectionery Product
Copyright YGL 23 Yowie Confectionery Product
Slide 24: Yowie vs. Kinder Surprise on shelf
Copyright YGL 24 Yowie vs. Kinder Surprise on shelf
Slide 25: High Speed Foiling & Wrapping; Series 1 Inclusions; Confectionery Manufacturing
1. High Speed Foiling & Wrapping 2. Series 1 Inclusions 3. Confectionery Manufacturing
Slide 26: Brand Strategy
Brand Strategy • Extensive launch sampling program • Off location power wing displays to build stock weight in store • Limited edition natural replica inclusions • Mobile app & digital platform • Cross category licensing program • Environmental play & learn
Slide 27: Licensing & Digital – Core Value Drivers in Yowie Growth Strategy
Copyright YGL 27 Licensing & Digital – Core Value Drivers in Yowie Growth Strategy Food Licensing
Slide 28: Non-food Licensing
Copyright YGL 28 Non-food Licensing Puzzles & Games Body Boards Garden Seeds Music CDs Jocks n Socks & Games Pencil Case & Satchel
Slide 29: Non-food Licensing
Copyright YGL 29 Non-food Licensing Bubble Bath Publishing & Shampoo Caps Beanies & Danglers
Slide 30: Digital Apps
Copyright YGL 30 Digital Apps
Slide 31: Yowie Brand Success
Copyright YGL 31 Yowie Brand Success • A Winning Formula: • Six endearing Yowie characters • Portion controlled at 27gms • Consumer preferred Cadbury chocolate • High definition character foils for market impact & shelf standout • Token inclusion with ecology story & trading value • Premium natural
Slide 32: Invest in Yowie Today!
Copyright YGL 32 Invest in Yowie Today! Yowie is a significant new value creating growth opportunity • Exclusive patent rights to US market • Global brand licensing opportunity • Worldwide digital platform including mobile apps opportunity • Global new markets/product expansion and growth opportunit
Slide 33: Coming soon to a store near you!
Coming soon to a store near you!