Maxell, Ltd. · TSE:6810

Maxell — Hitachi Maxell — Q1 FY2008 Earnings Presentation

19 slides from Maxell's earnings presentation, Jul 30, 2008

1. Slide 1: Consolidated Financial Results for the First Quarter of FY2008

   Hitachi Maxell Consolidated Financial Results for the First Quarter of FY2008 (April 1, 2008-June 30, 2008) July 30, 2008 ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd.

2. Slide 2: Contents

   Contents 1. Consolidated Financial Results for 1Q of FY2008 2. Topics 3. Projection of FY2008 ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd. 2

3. Slide 3: 1. Consolidated Financial Results for 1Q of FY2008

   1. Consolidated Financial Results for 1Q of FY2008 1-1. Consolidated Financial Results for 1Q of FY2008 1-2. Factor Analysis for 1Q of FY2008 (year-on-year) 1-3. Segment Information (year-on-year) 1-4. Segment Information (quarter-on-quarter) ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd.

4. Slide 4: 1-1. Consolidated Financial Results for 1Q of FY2008

   1-1. Consolidated Financial Results for 1Q of FY2008 (millions of yen) 1Q/FY2007 1Q/FY2008 change Net sales 50,766 49,365 - 2.8％ Operating income 554 1,336 + 141.2％ Ordinary income 1,068 2,673 + 150.3％ Extraordinary income 282 146 - 48.2％ Extraordinary loss 563 1,048 + 86.1％ Income before income tax

5. Slide 5: 1-1. Consolidated Financial Results for 1Q of FY2008

   1-1. Consolidated Financial Results for 1Q of FY2008 (millions of yen) 1Q/FY2007 1Q/F2008 change Capital expenditure 2,920 4,304 + 47.4% Depreciation 2,739 2,407 - 12.1% R&D expenses 2,331 1,917 - 17.8% Exchange rate $1=¥122 $1=¥105 1Euro=¥164 1Euro=¥165 ©All Rights Reserved, Copyright 2008 Hitachi

6. Slide 6: 1-2. Factor Analysis for 1Q of FY2008 (year-on-year)

   1-2. Factor Analysis for 1Q of FY2008 (year-on-year) Change Factor Analysis (1Q/FY2007→ 1Q/FY2008) (billions of yen) ■Sales Volume + 3.7 - 1.4 Unit price - 1.6 (50.8→ 49.4) Exchange rate - 3.5 ■Operating income Volume + 0.8 ＋0.7 Unit price - 1.6 (0.6→ 1.3) Exchange rate - 1.0 Cost reduction + 2.5 an

7. Slide 7: 1-3. Segment Information (year-on-year)

   1-3. Segment Information (year-on-year) (millions of yen) Sales Operating income (loss) 1Q/FY2007 1Q/FY2008 1Q/FY2007 1Q/FY2008 (change) (change) Information 27,969 22,214 461 1,236 Storage Media （+ 775） （- 20.6％） Battery 12,938 13,779 368 143 （+ 6.5％） （- 225） Material- Device-Electronic 9,859 13,37

8. Slide 8: 1-4. Segment Information (quarter-on-quarter)

   1-4. Segment Information (quarter-on-quarter) (millions of yen) Sales Operating income (loss) 1Q/FY2007 1Q/FY2008 1Q/FY2007 1Q/FY2008 (change) (change) Information 22,400 22,214 1,325 1,236 Storage Media （- 0.8％） （- 89） Battery 12,628 13,779 217 143 （+ 9.1％） （- 74） Material- Device-Electronic 14,386

9. Slide 9: 2. Topics

   2. Topics 2-1. Three Priority Businesses 2-2. Core Businesses 2-3. Enhancement of Management Efficiency ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd. 9

10. Slide 10: 2-1. Three Priority Businesses: Battery

    2-1. Three Priority Businesses: Battery <Rechargeable Batteries> (M units/mo.) 20.5M ・Lithium ion rechargeable batteries: 20 overseas 18.5M - strong sales for mobile phones, PND, portable games Japan 16.5M 14.5M - expanded production capacity to 18.5M units/mo. in May 07 15 12.5M (Jun. 07: 14.5M uni

11. Slide 11: 2-1. Three Priority Businesses: Optical Components

    2-1. Three Priority Businesses: Optical Components (M units/mo.) <Optical Components> 25 overseas 24M ・Pickup lenses for optical disc drives: Japan - boosted shipment volume 20 ・Camera lens units for mobile phones: 15M - shipment of 5M pixels model started in Jun. 08 15 - developing higher resolutio

12. Slide 12: 2-1. Three Priority Businesses: Functional Materials

    2-1. Three Priority Businesses: Functional Materials <Functional Films> ・Optical films for flat panel displays: PDP: developing next generation ultra anti-reflection compound optical films LCD: developing high performance optical films enhanced brightness Low VOC* double-faced tape ・ “Sliontec”: pur

13. Slide 13: 2-2. Core Businesses

    2-2. Core Businesses <Computer Tapes> ・Increased sales of high capacity products, LTO4 ・Sales and profit declined by the effect of price down and exchange rate LTO Ultrium4 ・Strongly implementing MPI* activities for further cost reduction data cartridge ・Continuously developing practical application

14. Slide 14: 2-3. Enhancement of Management Efficiency

    2-3. Enhancement of Management Efficiency ・Started in “Optical Components Div.” on Apr. 08 ・Self-promotion started in “Consumer Business Div.” on Apr. 08 MPI* ・Expanded to Head Office on Jun. 08 ・Expanding activity to group companies, “Sliontec”, overseas manufacturing companies ・Cost planning type

15. Slide 15: 3. Projection of FY2008

    3. Projection of FY2008 ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd. 15

16. Slide 16: 3. Projection of FY2008

    3. Projection of FY2008 (millions of yen) (As of Aril 25) First Half Full Year Net sales 106,000 220,000 Operating income 2,300 6,500 Ordinary income 2,400 7,000 Net income 200 2,400 Exchange rate $1=¥105 $1=¥105 1Euro=¥155 1Euro=¥155 ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd. 16

17. Slide 17: Forward-looking statements note

    Note: This document contains forward-looking statements which reflect management's current views and judgments with respect to certain future plans, events and strategies based on currently available information and do not constitute promises, commitments or guarantees. The forward-looking statement

18. Slide 18: Reference: Major Business Lines

    Reference: Major Business Lines Segment Main Products Computer tapes, Broadcasting video tapes, Information Blu-ray Discs, DVDs, CDs, Storage Media Audio tapes, Video tapes Lithium ion rechargeable batteries, Coin-type lithium rechargeable batteries, Battery Silver oxide batteries, Lithium ion prima

19. Slide 19: ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd.

    ©All Rights Reserved, Copyright 2008 Hitachi Maxell, Ltd. 19

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