Ooh Media Ltd · ASX:OML
Ooh Media — Macquarie Australia Conference 2019
24 slides from Ooh Media's conference presentation, Apr 30, 2019
Slide 1: Macquarie Australia Conference
For personal use only oOh!media MACQUARIE AUSTRALIA CONFERENCE 30th April 2019
Slide 2: Brendon Cook, CEO and Sheila Lines, CFO
For personal use only BRENDON COOK SHEILA LINES CEO CFO
Slide 3: oOh!media formats and partners
For personal use only Lounges Study Fly Cafes & Venue Retail Billboards Street Furniture Rail Inflight Partners with Acquires Junkee Quantium Office Media
Slide 4: The Business
00h! THE BUSINESS IT 1S TODAY UPSIDE 7 arc, 8 Nea
Slide 5: For personal use only
For personal use only
Slide 6: Australian revenue change year on year
For personal use only Australian Revenue Change Year on Year (Excluding Classifieds & Directories) 20% 15% 10% OOH second for growth Category 2018 Total revenue % Change % Share 5% ‘000s* (2018 on 2017) Online 7,197,700 12.1% 48.1% OOH 927,176 10.8% 6.2% Radio 1,191,959 3.6% 7.9% 0% Print 1,899,460
Slide 7: Recognition of the role OOH plays in generating ROI will fuel growth
SSS SSSSSS ~—S SS ——sa ss RECOGNITION OF THE ROLE OOH PLAYS IN ~ GENERATING > ROI WILL FUEL THIS GROWTH
Slide 8: Analytic Partners 2019 study
For personal use only ANALYTIC PARTNERS - 2019 STUDY MARKET MIX MODELLING AVERAGE & NORMS OF AP CLIENT DATABASE 140+ 350 $9 Australian Australian Billion in Advertisers Studies Marketing spend
Slide 9: ROI strategy comparison
For personal use only ROI strategy comparison 131 135 119 123 100 ROI (Index) Single Media Two Media Three Media Four Media Five Media Platform Platform Platforms Platform Platform SOURCE: COLLECTED MIX MIDELS FROM THE LEADING EDGE & ANALYTIC PARTNERS 2002-2018
Slide 10: ROI indexes: combining TV & Digital with OOH
For personal use only ROI indexes: combining TV & Digital with OOH Baseline: If $1 spent on TV = $1 return (i.e. 100%) TV, Digital and OOH 27% TV & Digital & Magazines 23% TV & Digital 22% TV & OOH 17% OOH, Digital & Radio 9% OOH & Radio 3% SOURCE: COLLECTED MIX MIDELS FROM THE LEADING EDGE & ANALYT
Slide 11: ROI index of digital campaigns with or without offline support
For personal use only ROI Index of digital campaigns with or without offline support - Australia 100 79 50 Digital returns with Digital returns with Digital returns with TV OOH neither SOURCE: COLLECTED MIX MIDELS FROM THE LEADING EDGE & ANALYTIC PARTNERS 2002-2018
Slide 12: Case study
For personal use only No OOH O% CASE STUDY Less than 8% in OOH 44% Info about case study here…. More than 8% in OOH 54% SOURCE: COLLECTED MIX MIDELS FROM THE LEADING EDGE & ANALYTIC PARTNERS 2002-2018
Slide 13: ROI strategy comparison within OOH
For personal use only ROI strategy comparison within OOH ROI (Index) 129 131 121 100 Single Format Two Formats Three Formats Four Formats SOURCE: COLLECTED MIX MIDELS FROM THE LEADING EDGE & ANALYTIC PARTNERS 2002-2018
Slide 14: How will we grow OOH to 10% share of total media spend
For personal use only HOW WILL WE GROW OOH TO 10% SHARE OF TOTAL MEDIA SPEND
Slide 15: Data, Content, Service
For personal use only DATA CONTENT SERVICE
Slide 16: oOh! competitive advantages
00h! COMPETITIVE ADVANTAGES © DSpark quantium
Slide 17: Credible audience insights and data
For personal use only CREDIBLE AUDIENCE INSIGHTS & DATA 90 80 70 60 50 LEADER IN DATA & INSIGHTS - NATIONAL 40 Media Channels Total 30 1st oOh!media 38% 20 2nd best OOH operator 14% 10 3rd best OOH operator 13% 0 Nov-16 Nov-17 Nov-18 SOURCE: MEDIA I SURVEY – OCT 18
Slide 18: Competitive advantages
For personal use only 00h! COMPETITIVE ADVANTAGES 10 BUCKET LIST ITEMS YoU neeD TO TICK OFF ON YOUR EUROPEAN sl
Slide 19: Victorian Racing Club
For personal tise only VICTORIAN RACING CLUB
Slide 20: National Net Promoter Score by channel
For personal use only NATIONAL NET PROMOTER SCORE BY CHANNEL LEADER OOH/NET PROMOTER SCORE 20 OUT OF HOME RANK NPS 1st oOh!media 1 35 10 2nd best OOH operator 3 27 3rd best OOH operator 4 25 0 -10 -20 -30 -40 OUTDOOR TV RADIO NEWSPAPER ONLINE MAGAZINES SOURCE: MEDIA I SURVEY – OCT 18
Slide 21: Strategic priorities
For personal use only • CONTINUE TO GENERATE CUSTOMER DESIRE BY BRINGING TO LIFE NEW WAYS TO USE OOH MEDIA • SERVICE OUR CUSTOMERS’ NEEDS WITH ENHANCED AUTOMATION • INTEGRATION OF ADSHEL & SYNERGY REALISATION • CONTINUE TO OPTIMISE OUR INVENTORY (GEOGRAPHY AND FORMAT)
Slide 22: Summary: OOH is a powerful media channel
For personal use only OOH IS A POWERFUL MEDIA CHANEL WITH CONSISTENT ABOVE MARKET GROWTH INCLUSION OF OOH IS PROVEN TO INCREASE ADVERTISERS’ OVERALL CAMPAIGN RETURN ON INVESTMENT MULTI-FORMAT OOH CAMPAIGNS INCREASE ADVERTISERS RETURN ON INVESTMENT OVER SINGLE FORMAT OOH CAMPAIGNS oOh! HAS BUILT THE
Slide 23: For personal use only
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Slide 24: Macquarie Australia Conference
For personal use only oOh!media MACQUARIE AUSTRALIA CONFERENCE 30th April 2019