Citigroup, Inc. · NYSE:C
Citigroup — Bank of America Merrill Lynch Banking & Financial Services Conference 2010
21 slides from Citigroup's conference presentation, Nov 17, 2010
Slide 1: Bank of America Merrill Lynch Banking & Financial Services Conference
Bank of America Merrill Lynch Banking & Financial Services Conference Manuel Medina-Mora Chairman of the Global Consumer Banking Council November 17, 2010 P™. CIT
Slide 2: Consumer Banking in Citicorp
Consumer Banking in Citicorp Our Business Our Opportunity Our Strategy
Slide 3: A Significant Business Diversified by Geography and Business
Consumer Banking in Citicorp A Significant Business ersified by Geography and Business > 40 countries Revenues: $32.2 Bi) > ~4,600 branches?) » 60 million customers North America Cards > #1 Cards issuer globally by loans >» $300 billion in deposits International Retail > $225 billion in loans > $125
Slide 4: A Global Business...
A Global Business... America 2,215 branches!) Last 12 months to September 2010 ($B) 300 225 3% 32 1% Deposits Loans 2 Revenues” (1) Excludes ~409 branches from the Banoo de Chie joint venture, (2) Managed basis.
Slide 5: RCB — Improving Financial Results
RCB — Improving Financial Results Net income — last 12 months to each period ($B) Recovery underway ... ...led by the international operations —North Ametica: — Intemational 60 6.0 50 5.0 40 40 3.0 3.0 20 20 1.0 1.0 \ oo + OO} 1@ 20 3Q 40 10 20 30 40 10 20 20 10 20 30 40 10 20 30 40 10 20:30 2008 20
Slide 6: Positive Trends in Key Drivers
Positive Trends in Key Drivers Improving credit quality International loan growth 10 | Net Credit Loss Ratio (%) — North America = Latin America — Asia — EMEA 7.4% 55% 3.5% —— 1.3% Average Loans ($B) — North America — International 9115 1Q 2Q 3Q 40 1Q 2Q 3Q 4Q 19 2a 30 1 20 30 40 10 20 30 40 10 2030
Slide 7: Emerging Markets Driving Global GDP Growth
Emerging Markets Driving Global GDP Growth 200% @ Japan @ Developed 120% e @ Emerging ttaly = 100% 3 are war = 80% | united eermany ® = Kingdom United & eon | seane Netherlands, | states a = 2 40% 2 é 20% australia o% | 0% % % 6% 8% Average GDP Growth 2010-2014 (%) Souroe: Ci, Economist nttigence Un
Slide 8: Global Consumer Banking Opportunity
Global Consumer Banking Opportunity EM markets I ely to represent ~55% of potential revenue growth Global Consumer Revenue Pools ($B) CAGR > Emerging Markets drive growth in global economy > Banking industry under transition ~ Global economic imbalances - Greater regulation > Technology driving beha
Slide 9: Opportunity Concentrated In Metro Areas
Opportunity Concentrated In Metro Areas EM GDP more concentrated in large cities Metro GDP (STr) 74 2.0 == % total GDP 59% cco, 's top 150 priority cities equal ~30% of world’s GDPI") % of GDP in Top 150 Priority Cities Rest of us: Developed: 16 cities 18 cities 51% Emerging Markets: 116 cities (1)
Slide 10: Our Consumer Banking Strategy
Our Consumer Banking Strategy > Acustomer-centric franchise — Committed to improving the customer experience — Deepening customer relationships and wallet share » Focused on markets where we have a competitive advantage — Retail banking for affluent and emerging affluent in the world’s top cities —
Slide 11: A Segment-Led Business Model
A Segment-Led Business Model Retail Banking in Blosten sPpreacn Commercial and Small Business in our footprint + Value our global capabilities In Cards and deep Late footprint markets Affluent * Deepen + Transactional needs + Trade and supply relationships + Simple access chain finance pinall + Glob
Slide 12: A Strong Footprint in Key Markets
A Strong Footprint in Key Markets Cards Market Share by Country) Presence in Affluent Segment by City Market share by purchase sales #1 issuer internationally Strong presence in Affluent segment (1) Asia & Latin American counties based on ‘0B, US based on 20110 & EMEA counties based on 26110. (2) Gi
Slide 13: North America Consumer Banking
North America Consumer Banking Strong franchise in key MSAs (iy) CitiTotal a Households (MM) [GUI 4 Aisin (%) Al HL 115.6 18.0 16% Total Wel) Affluent 263 6.2 (1) Tota Nort Amatiea Consumer Ban, including Cards, Key part of Citi's global consumer network Important source of deposits — Deposits per b
Slide 14: North America Cards Business
North America Cards Business » #3U.S. card issuer by loans; provides scale to global operations > 21MM open accounts > $77B of outstanding loans > $156B in sales volume > Average spend among the highest in the industry — ~$9,100 per active account? Innovation center for our global franchise Leveragi
Slide 15: International Consumer Banking
International Consumer Banking A Diversified Revenue Base Revenues $17.3B") Rest of Int'l RCB Next 52) Indonesia Australia 4% Hong Kong 4%. Singapore Emerging Markets are ~90% of Revenues (21) Last twalve months te Seatember 2010 Poland, Malaysia, Thaland, Colombia, Russia, (@) Adjustea for LLR bulc
Slide 16: Beyond Branches
Beyond Branches | fare Singapore Shareof Shareof Share of Brand Branches Customers Affluent Awareness Note: As of 20°10,
Slide 17: Introducing Smart Banking
Introducing Smart Banking
Slide 18: Investing in Global Technology Capabilities
Investing in Global Technology Capabilities Multiple Platforms Minimal Common Functionality accounts in new platform: 201 1 Rationalization & Effi Global Rollout 2013 Single Global Platform > Acustomer-centric platform: 360° view of relationships » Allows for consistent customer experience across ch
Slide 19: Leveraging Our Globality
Leveraging Our Globality Our best talents... ...from the 4 regions... ...working in partnership Key Responsibilities Refine Global Strategy | Align Marketing & Branding | Enhance Value Proposition | Prioritize Investments | Select & Deploy Best Practices | Strengthen Talent Development | Follow Up o
Slide 20: Conclusion
Conclusion > Uniquely positioned to benefit from emerging markets growth and the globalization of financial services > Focused on restructuring and better execution in our North America consumer banking business based on a customer centric approach > Strategy focused on markets and segments where we
Slide 21: Forward-looking statements
Certain statements in this document are “forward-looking statements” within the meaning of the rules and regulations of the U.S. Securities and Exchange Commission. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual res
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