Citigroup, Inc. · NYSE:C
Citigroup — Investor Day (2026)
20 slides from Citigroup's investor day presentation, May 7, 2026
Slide 1: Pam Habner, Head of U.S. Consumer Cards
Pam Habner Head of U.S. Consumer Cards
Slide 2: Leading player in U.S. Consumer Cards market
Leading player in U.S. Consumer Cards market Mission: To win the hearts, minds and wallets of U.S. Consumers U.S. Consumer Cards GENERAL PURPOSE CARDS PRIVATE LABEL CARDS INSTALLMENT (GPCC) (PLCC) LOANS Citi branded and Closed loop retail Digital installment loans co-branded cards specific cards Top
Slide 3: Delivering strong revenue momentum and financial returns
Delivering strong revenue momentum and financial returns(1) 2025 $18.3B $177.5B $4.4B 4.3% 37% 16.8% REVENUES LOANS (ENR) EBT NCL RATE EFFICIENCY RATIO RoTCE(2) CUSTOMER DRIVERS FINANCIAL METRICS NEW ACCOUNT ACQUISITIONS REVENUES EBT MM CAGR USD in Billions USD in Billions CAGR 14.1 13.7 13.0 (3)% 1
Slide 4: Rigorous risk discipline is leading to high-quality loans and building resilience through the cycle
Rigorous risk discipline is leading to high-quality loans and building resilience through the cycle NCL% PLCC ENR($B)(1) GPCC ENR ($B)(1) BUILDING RESILIENCE 4.48% 4.25% 4.08% CAGR 3.88% 3.29% THROUGH THE CYCLE(6) 1.95% ’22-’25 $165 $171 $174 $167 4.8% $149 $151 RISK MANAGEMENT FRAMEWORK 20% 19% 18%
Slide 5: We have made significant progress since our last Investor Day in 2022
We have made significant progress since our last Investor Day in 2022 INNOVATED ACROSS • Refreshed and launched 18 card products and re-entered the premium card space PRODUCTS • Scaled installment loans • Upgraded 10+ platforms and systems across travel, rewards, ELEVATED THE and core infrastructure
Slide 6: Our business model creates a virtuous cycle to drive sustained and profitable growth
Our business model creates a virtuous cycle to drive sustained and profitable growth BUSINESS MODEL MARKET GROWTH ✓ Growing market with industry • Investing in a holistic Attracting a strong and balances expected to grow ~5% 1 2 suite of competitive growing base of high- CAGR between ’24-’29(2) prod
Slide 7: We offer a holistic suite of competitive products to serve a range of customer needs
1 PRODUCTS We offer a holistic suite of competitive products to serve a range of customer needs GENERAL PURPOSE GENERAL PURPOSE PRIVATE INSTALLMENT CITI BRANDED CO-BRANDED LABEL LOANS SELECT PRODUCTS 80+ “best of” accolades in card awards from industry-leading publications since the beginning of 202
Slide 8: Ongoing investments in product innovation and expansion opportunities will sustain future growth
1 PRODUCTS Ongoing investments in product innovation and expansion opportunities will sustain future growth Re-entered the rewards card Deepened partnership with AA, Extended Costco partnership and RECENT market with Strata family in 2025 becoming sole issuer in 2025 enhanced card value in ’24 and ’
Slide 9: Attracting high-quality, engaged customers
2 CUSTOMERS Attracting high-quality, engaged customers ENR Per Booked Account(1) NPV(5) Per Booked Account 2021 2022 2023 2024 ~20% YEAR 1 YEAR 2 YEAR 3 YEAR 4 2022 2023 2024 2025 AFFLUENT AND STRONG ENGAGEMENT VALUABLE, LONG- YOUNGER CUSTOMERS AND SPEND LASTING RELATIONSHIPS ✓ +600bps in share of n
Slide 10: Scaling our Lifestyle Platform to win the hearts, minds and wallets of our customers
2 CUSTOMERS Scaling our Lifestyle Platform to win the hearts, minds and wallets of our customers PROGRAM SPEND PER USER PROGRAMS GROWTH(3) VS. NON-USER(4) REFRESHED IN 2024 REWARDS • ThankYou Rewards program with 14MM+ eligible(1) customers • 18 Shop with Points, 19 point transfer(2) and 175+ gift c
Slide 11: Partnering with marquee brands to deliver a full-spectrum Payment Platform
3 PARTNERS Partnering with marquee brands to deliver a full-spectrum Payment Platform 12 KEY(1) CARD ROBUST ACQUISITION 16 YEARS FULL SPECTRUM PARTNERS INCLUDING 8 CHANNELS(2) AVERAGE TENURE(4) PAYMENT PLATFORM OF TOP 50 RETAILERS Across key retailers, ~90% of Partner Cards 9 out of 12 partners cove
Slide 12: Citi's Lifestyle and Payment Platforms create a Commerce Ecosystem
4 LOYALTY Citi’s Lifestyle and Payment Platforms create a Commerce Ecosystem, deepening loyalty with customers and partners COMMERCE ECOSYSTEM CUSTOMERS PARTNERS ✓ Rewards and benefits ✓ Sales growth • ThankYou Rewards ✓ Deals and savings LIFESTYLE ✓ Targeted marketing • Travel • GPCC PLATFORM ✓ Exc
Slide 13: Continuously transforming key processes to reduce cost to serve and improve the customer experience
SCALE 5 ECONOMICS Continuously transforming key processes to reduce cost to serve and improve the customer experience CUSTOMER SERVICE(1) AND COLLECTIONS(2) DRIVE ~40%(3) OF USCC OPERATIONS EXPENSE(4) EXAMPLE 1 – CUSTOMER SERVICE(1) EXAMPLE 2 – COLLECTIONS(2) 90-Day Digital Account Active Rate(5) Co
Slide 14: Rapidly embedding AI across functions to accelerate efficiencies and unlock revenue opportunities
SCALE 5 ECONOMICS Rapidly embedding AI across functions to accelerate efficiencies and unlock revenue opportunities …ON TRACK TO DELIVER TANGIBLE EARLY FOCUS AREAS… OUTCOMES THIS YEAR • ML/AI model for credit underwriting Increase in approval rate within current RISK • Gen AI tools for collections a
Slide 15: Consistent investments will drive sustained, profitable growth and deliver strong returns through the cycle
Consistent investments will drive sustained, profitable growth and deliver strong returns through the cycle(1) PRODUCTS CUSTOMERS PARTNERS LOYALTY SCALE ECONOMICS • Consistently refresh and • Accelerate acquisitions • Deepen strategic partners • Increase engagement in • Continue to drive launch new
Slide 16: Forward-looking statements
Certain statements in this presentation are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements made orally by Citi’s management. Such statements may be identified by words such as believe, expect, anticipate, intend, estimate
Slide 17: Footnotes
Footnotes Slide 2 1. Source: Based on period end loans as of December 31, 2025 from Transunion. Includes General Purpose and Private Label Credit Cards. 2. As of December 31, 2025. Includes General Purpose and Private Label Credit Cards and Installment Lending, primarily in the U.S. 3. Acquisitions
Slide 18: Footnotes (cont.)
Footnotes (cont.) Slide 7 1. Accolades awarded to Citi cards by industry publications including The Points Guy, Newsweek, WalletHub and more from January 1, 2025 to April 2, 2026. Slide 8 1. New account growth includes Strata, Strata Premier and Strata Elite acquisitions. 2. New account growth inclu
Slide 19: Footnotes (cont.)
Footnotes (cont.) Slide 13 1. Customer service cost reflects expense to service primarily inbound telephone and digital USCC customer inquiries, including, but not limited to staff, vendor, and communications expense as well as Citi technology and infrastructure expense charged to USCC operations. 2
Slide 20: Footnotes (cont.)
Footnotes (cont.) Slide 15 1. “Through the cycle” refers to the average or expected return across a full economic cycle after achieving medium-term targets. Through-the-Cycle RoTCE is a forward-looking non-GAAP financial measure. From time to time, management may discuss forward-looking non-GAAP fin