Betsson Ab Class B · OMXSTO:BETS_B

Betsson Ab Class B — Q1 2015 Earnings Presentation

32 slides from Betsson Ab Class B's earnings presentation, 2015

  1. Slide 1: Presentation Q1 2015

    PRESENTATION Q1 2015 Q1 2015 First quarter revenues grew 24%

  2. Slide 2: Q1 2015 Highlights

    Q1 2015 HIGHLIGHTS Revenue +24% ATH Operating income +39% Operating margin 28% Gross turnover, Sportsbook +60% ATH Deposits +43% ATH

  3. Slide 3: Business Update

    PRESENTATION Q1 2015 BUSINESS UPDATE

  4. Slide 4: Multibrand & Single Platform

    MULTIBRAND & SINGLE PLATFORM Business to Consumers (B2C)) Techsson Business to Business (B2B)

  5. Slide 5: Kroon and Triobet to Techsson

    KROON AND TRIOBET TO TECHSSON  New registration page  New registration page  Campaign managing tools for  Campaign managing tools for marketing purposes marketing purposes  Communication management tools  Communication management tools  Improved control panel  Improved control panel  Live c

  6. Slide 6: Revenue Allocation on Techsson

    REVENUE ALLOCATION ON TECHSSON* 17% Techsson Platform Other Platforms 83% *Including Triobet (migrated Q2 2015)

  7. Slide 7: Mobile First

    MOBILE FIRST 28 percent of total revenues in Q1. A growth of 131 percent Release of new mobile web for Kroon Casino Release of Android app for Nordicbet

  8. Slide 8: Mobile First – Development

    MOBILE FIRST – DEVELOPMENT SEK m +131% 250 30% 200 25% 20% 150 15% 100 10% 50 5% 0 0% Q4 Q1 Q2 Q3 Q4 Q1 2013 2014 2015 Mobile Revenue % of total Revenue

  9. Slide 9: Mobile Sportsbook Turnover

    MOBILE SPORTSBOOK TURNOVER 60% 50% 48% 43% 40% 40% 30% 30% 21% 21% 20% 10% 0% Q4 Q1 Q2 Q3 Q4 Q1 2013 2014 2015

  10. Slide 10: Financial Highlights

    PRESENTATION Q1 2015 FINANCIAL HIGHLIGHTS

  11. Slide 11: Q1 Financial Highlights

    Q1 FINANCIAL HIGHLIGHTS Revenues of SEK 847.4 (686.0) million (ATH) Total growth of 24 percent Organic growth amounted to 14 percent Figures in brackets refer to the same period last year

  12. Slide 12: Q1 Financial Highlights

    Q1 FINANCIAL HIGHLIGHTS EBIT of SEK 238.0 (171.2) million, a growth of 39 percent EBIT margin of 28.1 percent (25.0 percent) Cash by end of period SEK 533.7 million (666.2) Earnings per Share SEK 4.87 (3.52) Figures in brackets refer to the same period last year

  13. Slide 13: Revenues, 24% Growth

    REVENUES, 24% GROWTH SEK m 900 847.4 800 700 600 500 400 300 200 100 0 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 Q1 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

  14. Slide 14: Re-classifications

    RE-CLASSIFICATIONS New Classification Old Classification Income Statements, SEK million Q1 2015 Q1 2015 Q1 2015 Q1 2015 SEK m % of revenue SEK m % of revenue Revenue 847.4 847.4 Cost of services provided -209.8 24.8% -130.5 15.4% Gross profit 637.6 716.9 Marketing expenses -166.2 19.6% -245.5 29.0%

  15. Slide 15: Marketing of Total Revenue (%)

    MARKETING OF TOTAL REVENUE (%) 25% 19% 20% 20% 19% 18% 18% 17% 18% 17% 17% 15% 10% 5% 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2013 2014 2015

  16. Slide 16: Affiliate Cost of Total Revenue (%)

    AFFILIATE COST OF TOTAL REVENUE (%) 20% 15% 14% 12% 11% 11% 11% 10% 10% 11% 10% 9% 5% 0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2013 2014 2015

  17. Slide 17: Product and Geographical Split

    PRESENTATION Q1 2015 PRODUCT AND GEOGRAPHICAL SPLIT

  18. Slide 18: Revenue per Segment

    REVENUE PER SEGMENT 26.1% (23.9%) B2B, Business to business B2C, Business 73.9% to consumers (76.1%) Figures in brackets refer to the same period last year

  19. Slide 19: Revenue per Segment

    REVENUE PER SEGMENT Total Organic Actual (SEK m) Growth (%) Growth (%) B2C 626.0 20% 8% B2B 221.5 35% 35% B2C negative SB margin effect B2B positive fx effect

  20. Slide 20: Revenue per Product

    REVENUE PER PRODUCT 1.8% (1.3%) Casino 25.7% Poker (27.2%) Sportsbook 3.5% 69.0% (5.0%) (66.5%) Other Figures in brackets refer to the same period last year

  21. Slide 21: Revenue per Geography (B2C)

    REVENUE PER GEOGRAPHY (B2C) 1.7% (0.9%) Nordic Region 29.2% Other Europe (19.8%) 68.6% EU, outside Nordic region (78.6%) 0.5% Rest of the world (0.7%) Figures in brackets refer to the same period last year

  22. Slide 22: Key Performance Indicators

    PRESENTATION Q1 2015 KEY PERFORMANCE INDICATORS

  23. Slide 23: Sportsbook

    SPORTSBOOK SEK m +60% 6 000 9% 8% 5 000 7% 4 000 6% 5% 3 000 4% 2 000 3% 2% 1 000 1% 0 0% Q4 Q1 Q2 Q3 Q4 Q1 2013 2014 2015 Gross turnover Margin after free bets (%)

  24. Slide 24: Deposits – 43% Growth

    DEPOSITS – 43% GROWTH SEK m 3 500 3 174 3 000 2 500 2 000 1 500 1 000 500 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010 2011 2012 2013 2014 2015

  25. Slide 25: Active Customers – 3% Growth

    ACTIVE CUSTOMERS – 3% GROWTH Thousand 600 500 372 400 300 200 100 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010 2011 2012 2013 2014 2015

  26. Slide 26: Registered Customers

    REGISTERED CUSTOMERS Thousand 9 000 7 924 8 000 7 000 6 000 5 000 4 000 3 000 2 000 1 000 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2010 2011 2012 2013 2014 2015

  27. Slide 27: Legal Update

    PRESENTATION Q1 2015 LEGAL UPDATE

  28. Slide 28: Legal Update

    LEGAL UPDATE Sweden “Främjandeförbudsutredningen” was presented March 30. However, it is uncertain if it has an impact The Swedish Gambling Authority made Apple to stop new downloads on the Swedish market “Appstore” The re-regulation investigation starts shortly and the re- regulation is expected to

  29. Slide 29: Legal Update

    LEGAL UPDATE United Kingdom Betsson received a full UK license March 31 Betsson will focus on the brands Mr. Smith and Betsafe The Netherlands The proposed new Dutch legislation is still in the second chamber in the parliament waiting to be processed. Progress is expected in Q2 2015 but may be furth

  30. Slide 30: Events After Q1

    PRESENTATION Q1 2015 EVENTS AFTER Q1

  31. Slide 31: Events After the End of the Period

    EVENTS AFTER END OF THE PERIOD The second quarter of 2015 has started with revenues in line with average level of the previous quarter Triobet was migrated to the Techsson platform (completed April 13) There have been no other significant events after the end of the period

  32. Slide 32: Q&A

    PRESENTATION Q1 2015 betsson ob Q&A

Betsson — Q1 2015 Earnings Presentation on 6ix